美国零嘴零食市场

2025年，美国零嘴零食零售额将呈现上升趋势，但成长速度将较为温和。这次持续放缓是继2024年开始的急剧放缓之后的又一次放缓，扭转了自新冠疫情爆发以来强劲的两位数或接近两位数的增长势头。 2024年价格明显放缓，但消费者信心较为温和。经济不确定性将进一步阻碍2025年的市场表现。

Euromonitor International的研究报告《美国零嘴零食》深入分析了各个国家的市场，提供了无与伦比的区域洞察和理解。报告基于2020年至2024年的最新零售数据，甄选出主要企业、品牌和零售商，并评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告清晰地展现了健康与保健、永续性和疫情后復苏等关键趋势如何塑造当今市场，以及这些趋势在未来五年将如何发展。

目标产品：糖果甜点、冰淇淋、咸味小吃、甜味饼干、点心棒、水果小吃

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解零嘴零食市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与企业和领导品牌
• 透过五年预测评估市场将如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

• 2025 年的点心：整体情况
• 2025年的主要趋势

竞争格局

• 通路开发
• 下一份小吃

市场数据

免责声明

资讯来源

美国巧克力糖果甜点

关键数据发现

2025年的发展

• 价格持续上涨，零售量下降
• 好时寻求削减成本，而费列罗则投资本地生产
• 通货膨胀促使美国人网路购物

前景与机会

• 价格上涨进一步阻碍了销售成长
• 随着成本上升，创新是关键
• 贸易争端中小型品牌和新兴品牌举步维艰

分类资料

美国口香糖

关键数据发现

2025年的发展

• 健康意识的增强对销售量有负面影响
• 玛氏箭牌以创新为先
• 消费者继续转向价值驱动的管道

前景与机会

• 功能创新推动谨慎乐观
• 泡泡糖的新颖性有限。
• 随着需求的增加，功能性诉求将变得更加普遍

分类资料

美国糖果甜点

关键数据发现

2025年的发展

• 原创和创新推动糖果甜点的大众行销
• 强劲的品牌表现有助于顶级参与企业费拉拉糖果
• 社群媒体促进电子商务销售

前景与机会

• 儘管成本压力持续存在，但糖果甜点销售量预计仍将成长
• 健康法可能鼓励产品改进
• GLP-1的影响有限

分类资料

美国甜饼干、点心棒和水果零食

关键数据发现

2025年的发展

• 2025年健康趋势成长将放缓
• 策略聚焦核心品牌
• 注重价值的购物推动零售通路的成长

前景与机会

• 健康声明和产品改进将在预测期内影响创新
• 有影响力的人和社群媒体行销推动更多品牌参与
• 监管变化和 GLP-1 的使用正在改变零食偏好

分类资料

美国冰淇淋

关键数据发现

2025年的发展

• 智慧奢华与规划消费推动冰淇淋的演变
• 联合利华专注于美国的成长
• 超级市场引领潮流，便利商店面临压力

前景与机会

• ICE Cream 的进步伴随着更多挑战
• 可可价格为冰淇淋创新带来压力
• 需求减少：减重药对冰淇淋销售的潜在影响

分类资料

美味的美国小吃

关键数据发现

2025年的发展

• 咸味零食子类别的需求变化
• 商务策略专注于发展核心品牌
• 削减成本和追求真实性意味着成长将跨渠道多样化

前景与机会

• 经济不确定性持续影响需求
• 呼吁透明度和监管影响创新策略
• 西班牙裔和亚裔影响是成长和发展的关键

分类资料

In 2025, snacks in the US is posting an increase in retail current value sales though the rate of growth remains modest. This continued deceleration follows the sharp slowdown that began in 2024, reversing the robust double-digit or near double-digit increases recorded since the onset of the COVID-19 pandemic. Despite noticeable price slowdowns in 2024, consumer relief has been gradual. Economic uncertainty is further impeding market performance in 2025, reflecting persistent consumer concerns a...

Euromonitor International's Snacks in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Retail volumes fall amid persistent price rises
• Hershey strives to save costs while Ferrero invests in local production
• Inflation pushes Americans to shop online

PROSPECTS AND OPPORTUNITIES

• Rising prices to further undermine volume growth
• Innovation critical as costs increase
• Small, nascent brands will struggle amid trade disputes

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising health awareness subverts volume sales
• Mars Wrigley leads with focus on innovation
• Continued consumer shift towards value-oriented channels

PROSPECTS AND OPPORTUNITIES

• Functional innovations drive cautious optimism
• Bubble gum faces only limited novelty
• Functional claims will become more prevalent in response to rising demand

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Novelty and innovation support volume sales for sugar confectionery
• Strong brand performances bolster leading player Ferrara Candy
• Social media boosts e-commerce sales

PROSPECTS AND OPPORTUNITIES

• Sugar confectionary should see volume sales rise despite persistent cost pressures
• Wellness legislation likely to prompt product reformulations
• Limited impact from GLP-1
• Summary 2 Other Sugar Confectionery by Product Type: 2025

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Prevailing wellness trends slow growth in 2025
• Strategic focus on core brands
• Value-conscious shopping directs growth across retail distribution channels

PROSPECTS AND OPPORTUNITIES

• Health claims and product reformulations will inform innovation in forecast period
• Influencer and social media marketing set to further drive brand engagement
• Regulation changes and GLP-1 use reshape snack preferences

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Mindful indulgence and measured spending drive ice cream's evolving landscape
• Unilever hones in on US growth
• Supermarkets lead while convenience retail struggles under pressure

PROSPECTS AND OPPORTUNITIES

• Ice cream faces further challenges to progress
• Cocoa prices to put the squeeze on ice cream innovation
• Melting demand: a potential effect of weight-loss drugs on ice cream sales

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand shifts across savoury snacks subcategories
• Business strategies zero in on core brand growth
• Growth disperses across channels amid cost-saving measures and the search for authenticity

PROSPECTS AND OPPORTUNITIES

• Economic volatility will continue to impact demand
• Calls for transparency and regulation influence innovation strategies
• Hispanic and Asian Influence as key to growth and development
• Summary 3 Other Savoury Snacks by Product Type: 2025

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030