越南的零嘴零食市场

2025年，越南零嘴零食市场规模将维持强劲成长势头，销售量也将强劲成长，并呈现逐年改善的态势。越南经济预计将復苏，GDP将强劲成长，这将支撑这一成长势头。零嘴零食製造商正在抓住消费者偏好变化、新的消费机会以及日益增长的共用衝动消费频率带来的新机会。充满活力的市场环境正在推动零嘴零食的发展。

Euromonitor International的研究报告《越南零嘴零食市场》深入分析了各国的市场状况，并提供了独家的在地洞察和理解。凭藉2020年至2024年的最新零售数据，我们甄选出主要企业、品牌和零售商，并评估了消费者需求和销售成长背后的关键趋势和人口结构变化。我们清楚地描绘了健康与保健、永续性和疫情后復苏等关键趋势如何塑造当今市场，以及它们在未来五年将如何变化，并进行了预测。

目标产品：糖果甜点、冰淇淋、咸味小吃、甜味饼干、点心棒、水果小吃

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解零嘴零食市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与企业和领导品牌
• 透过五年预测评估市场将如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

• 2025 年的零嘴零食：整体情况
• 2025年的主要趋势

竞争格局

• 通路开发
• 下一份零嘴零食

市场数据

免责声明

资讯来源

越南巧克力糖果甜点

关键数据发现

2025年的发展

• 可可价格上涨将影响2025年巧克力糖果甜点的发展
• 参与企业投资本地风味和创造性包装
• 全通路战略日益盛行

前景与机会

• 进展取决于可可价格和经济復苏
• 强调本地生产旨在吸引游客，因为自有品牌继续吸引註重成本的消费者
• 基于健康和生活方式趋势的产品和包装创新

分类资料

越南胶

关键数据发现

2025年的发展

• 预计2025年越南口香糖市场将温和復苏
• 箭牌以年轻人为中心的策略保持领先地位
• 口香糖电商规模仍然较小

前景与机会

• 泡泡糖销量持续下滑，口香糖销量预计进一步成长
• 无糖口香糖潮流势头强劲
• 消费者的选择正进一步转向更清洁、更环保的产品

分类资料

越南糖果甜点

关键数据发现

2025年的发展

• 限量版和社群媒体趋势将推动2025年糖果糖果甜点的成长
• Perfetti 和 Bibica 取得总冠军
• 传统零售仍是糖果甜点销售的基础

前景与机会

• 创新推动越南糖果糖果甜点未来强劲成长
• 数位行销是成功的关键
• 健康和保健趋势推动产品营养担忧

分类资料

越南甜饼干、点心棒、水果小吃

关键数据发现

2025年的发展

• 预计2025年经济復苏将推动更强劲的成长
• 亿滋国际领先，本地企业受惠于较低的价格
• 传统零售商正在推动越南甜饼干的销售

前景与机会

• 预计经济復苏将强劲成长
• 电子商务的影响预计将成长
• 健康和奢侈品都影响创新

分类资料

越南冰淇淋

关键数据发现

2025年的发展

• 消费者趋势变化导致冰淇淋销售回升
• Kido 冰上总排名榜首，上升最快
• 2025年小型本地杂货店将维持通路主导地位

前景与机会

• 越南冰淇淋的进一步成长预测
• 新口味和创新推动发展
• 加速的健康趋势持续影响创新

分类资料

越南美味小吃

关键数据发现

2025年的发展

• 咸味小吃在各个年龄层都很受欢迎
• 好丽友食品持续创新，引领潮流
• 传统零售通路推动咸味零嘴零食销售

前景与机会

• 创新和庆典的魅力支撑着进一步的成长潜力
• 零嘴零食公司正在利用线上管道提升形象
• 专注于健康和保健属性将塑造咸味零食的未来

分类资料

In 2025, snacks in Vietnam's snack is enjoying strong current value growth coupled with solid volume gains, marking an improvement compared to the previous year. This growth is underpinned by the country's forecasted economic recovery, driven by significant GDP expansion. Players in snacks are leveraging emerging opportunities stemming from evolving consumer preferences, new occasions for consumption and the increased frequency of shared impulse purchases. A dynamic market environment is stimula...

Euromonitor International's Snacks in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising cacao prices impact chocolate confectionery's progress in 2025
• Players invest in local flavours and creative packaging
• Omnichannel strategies become more prevalent

PROSPECTS AND OPPORTUNITIES

• Progress depends on cacao prices and broader economic recovery
• Focus on local production aims to attract tourists as private label continues to appeal to cost-conscious consumers
• Product and packaging innovation informed by health and lifestyle trends
• Summary 2 Other Chocolate Confectionery by Product Type: 2025

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Chewing gum sees modest recovery in Vietnam in 2025
• Wrigley maintains leadership with youth-focused strategy
• E-commerce though remains small for gum

PROSPECTS AND OPPORTUNITIES

• Further growth forecast for chewing gum as bubble gum continues to fall
• Sugar-free gum trend set to accelerate
• Consumer choices set to shift further towards cleaner and greener offerings

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Limited editions and social media trends drive growth in sugar confectionery in 2025
• Perfetti and Bibica lead overall
• Traditional retail remains the backbone of sugar confectionery sales

PROSPECTS AND OPPORTUNITIES

• Innovation will drive future strong growth for sugar confectionery in Vietnam
• Digital marketing as increasingly central to success
• Health and wellness trends drive development amid concerns about product nutrition
• Summary 3 Other Sugar Confectionery by Product Type: 2025

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Recovering economy supports stronger growth in 2025
• Mondelez leads as local players benefit from low prices
• Traditional retail anchors sweet biscuit sales in Vietnam

PROSPECTS AND OPPORTUNITIES

• Robust rises forecast in rebounding economy
• E-commerce impact set to strengthen
• Both and health and indulgence will inform innovation

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Ice cream sales rebound amid shifting consumer trends
• Kido leads overall as Aice Rises Fastest
• Small local grocers maintains channel dominance in 2025

PROSPECTS AND OPPORTUNITIES

• Further growth forecast for ice cream in Vietnam
• New flavours and innovations drive development
• Accelerating health trends will continue to impact innovation

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Savoury snacks options remain popular among all ages
• Orion Food leads through continued innovation
• Traditional retail channels drive savoury snacks sales

PROSPECTS AND OPPORTUNITIES

• Innovation and festive appeal support further growth potential
• Players in savoury snacks use online channels to boost their image
• Sharpening focus on health and wellness attributes will shape future of savoury snacks
• Summary 4 Other Savoury Snacks by Product Type: 2025

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030