新加坡零嘴零食市场

2025年，新加坡零嘴零食市场零售量预计将温和成长，主要原因是消费者情绪谨慎以及多项监管改革。 2024年1月，商品及服务税（GST）税率从8新加坡元上调至9新加坡元，这将对外食价格产生持续影响，导致部分消费者削减可自由支配的支出。日用品价格上涨也抑制了消费者支出，鼓励人们节俭。

Euromonitor International的这份报告分析并预测了新加坡的零食市场。报告运用2020年至2024年的最新零售数据，识别了主要企业、品牌和零售商，并评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告清晰地展现了健康与保健、永续性和疫情后復苏等关键趋势如何塑造当今市场，以及它们在未来五年将如何变化。

目标产品：糖果甜点、冰淇淋、咸味小吃、甜味饼干、点心棒、水果小吃

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解零嘴零食市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与企业和领导品牌
• 透过五年预测评估市场将如何发展

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。公司凭藉其独特的能力和对多元化市场的深刻理解，能够开发可靠的资讯资源，支持明智的策略制定。

目录

目录和表格

执行摘要

• 2025 年的点心：整体情况
• 2025年的主要趋势
• 竞争格局
• 通路开发
• 下一份小吃

市场数据

免责声明

资讯来源

新加坡的巧克力糖果甜点

关键数据发现

2025年的发展

• 到2025年，零售价格将强劲成长，可可价格上涨将推动成长
• 费列罗公司凭藉多元化的产品组合继续引领巧克力糖果甜点
• 超级市场凭藉其丰富的产品种类，仍然是巧克力糖果甜点的主要分销管道

前景与机会

• 预测期内影响巧克力糖果甜点销售额与销售量的竞争因素
• 品牌利用社群媒体平台的病毒式传播和有针对性的合作来吸引人们的兴趣
• 可可价格上涨可能刺激永续创新和产品开发

分类资料

新加坡的糖果甜点

关键数据发现

2025年的发展

• 受产品创新推动，软糖和果冻预计在 2025 年实现最快零售额成长
• 由于旗舰品牌 Eclipse 的持续成功，玛氏食品公司 (Mars Foods Inc.) 依然是糖果糖果甜点的领导者。
• 到 2025 年，超级市场将成为糖果甜点的主要零售通路，得益于一站式购物

前景与机会

• 健康趋势可能会提高人们对天然成分和高级产品的认识
• 可剥软糖和 4D 软糖/果冻产品的病毒式传播特性将继续吸引年轻消费者
• 新加坡出生率下降可能会在预测期内对某些糖果甜点类别造成压力

分类资料

新加坡甜饼干、点心棒和水果小吃

关键数据发现

2025年的发展

• 甜饼干、点心棒和水果零食均出现温和成长，部分原因是品牌多样性增强。
• 卡夫食品凭藉甜饼干的强劲表现，将在 2025 年继续保持第一
• 超级市场在零售总额中占主导地位，但零售电子商务正在蓬勃发展

前景与机会

• 优质化和口味创新推动甜饼干的演变
• 数位化参与和自有品牌创新预计将在便利商店继续发展
• 无包装的甜饼干可以透过瞄准类似的消费机会来增加其存在感。

分类资料

新加坡冰淇淋

关键数据发现

2025年的发展

• 2025年冰淇淋零售价格将温和上涨，重点在于高端创新
• 联合利华的积极创新和多品牌策略将使其在 2025 年前引领冰淇淋产业
• 超级市场是外带冰淇淋的主要管道，而便利商店则推动了冰淇淋的衝动性销售

前景与机会

• 冰淇淋店的激增可能会威胁新加坡高檔包装冰淇淋的成长。
• 新加坡冰淇淋有望在永续性和功能性成分方面实现创新
• 健康消费推动新加坡冰淇淋的成长潜力

分类资料

新加坡的美味小吃

关键数据发现

2025年的发展

• 消费者偏好的改变和注重健康的产品创新将推动新加坡 2025 年咸味零食的温和成长
• 卡夫食品和成华兴食品将在消费者认知和信任的推动下，引领 2025 年新加坡零嘴零食市场
• 2025年，超级市场仍将是主要分销管道，而零售电子商务将获得发展动力

前景与机会

• 在创新的推动下，自有品牌零嘴零食在新加坡势头强劲
• 全球和本地零食品牌正在利用创新和数位互动来吸引更年轻的人。
• 健康与美味双重创新定义新加坡咸味小吃的未来

分类资料

In 2025, snacks in Singapore is expected to experience modest retail current value growth, primarily driven by cautious consumer sentiment and several regulatory changes. The increase in the Goods and Services Tax (GST) rate from SGD8 to SGD9 in January 2024 has had a lingering impact on the price of dining out, leading some consumers to cut back on their discretionary spending. The rising prices of essential goods have also constrained consumers' spending power, contributing to a more frugal ap...

Euromonitor International's Snacks in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• A solid retail value increase in 2025, with soaring cocoa prices contributing to growth
• Ferrero SpA continues to lead chocolate confectionery with its diverse portfolio
• Supermarkets remains the key distribution channel for chocolate confectionery thanks to a wide product range

PROSPECTS AND OPPORTUNITIES

• Opposing factors set to impact value and volume sales of chocolate confectionery over the forecast period
• Brands will harness virality of social media platforms and targeted collaborations to drive interest
• Elevated cocoa prices likely to trigger sustainable innovations and product development

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Gummies and jellies sees the fastest retail value growth in 2025 due to product innovation
• Mars Foods Inc remains the leader in sugar confectionery, largely due to the continued success of its flagship brand Eclipse
• Supermarkets is the key retail channel for sugar confectionery in 2025 due to one-stop shopping

PROSPECTS AND OPPORTUNITIES

• Wellness trend likely to drive visibility of natural ingredients and premium offerings
• Viral nature of peelable and 4D gummies/jellies will continue to appeal to younger consumers
• Singapore's declining birth rate may weigh on certain sugar confectionery categories over the forecast period
• Summary 2 Other Sugar Confectionery by Product Type: 2025

CATEGORY DATA

• Table 25 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 26 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 29 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 30 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 32 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Moderate growth for sweet biscuits, snack bars, and fruit snacks, contributed in part by the widening variety of brands
• Kraft Foods remains the leading company in 2025 due to its strength in sweet biscuits
• Supermarkets dominates overall retail sales but retail e-commerce sees dynamism

PROSPECTS AND OPPORTUNITIES

• Premiumisation and flavour innovation to drive the evolution of sweet biscuits
• Digital engagement and private label innovations set to continue in convenience stores
• Unpackaged sweet biscuits may grow in prominence, targeting similar consumption occasions

CATEGORY DATA

• Table 37 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 38 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 39 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 42 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 43 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 44 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 45 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 46 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 47 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 48 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 49 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 50 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 51 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 52 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 53 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 54 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 55 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Ice cream experiences modest retail value growth in 2025, with a focus on premium innovation
• Unilever leads ice cream in 2025, with aggressive innovation and a multi-brand strategy
• Supermarkets is the key channel for take-home ice cream, while convenience stores drives sales of impulse ice cream

PROSPECTS AND OPPORTUNITIES

• Prevalence of ice cream parlours may threaten the growth of premium packaged ice cream in Singapore
• Innovations likely to be seen in terms of sustainability and functional ingredients in ice cream in Singapore
• Health-conscious indulgence offers growth potential for ice cream in Singapore

CATEGORY DATA

• Table 57 Sales of Ice Cream by Category: Volume 2020-2025
• Table 58 Sales of Ice Cream by Category: Value 2020-2025
• Table 59 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 60 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 61 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 62 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 63 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 64 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 65 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 66 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 67 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 68 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 69 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 70 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 71 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Moderate growth in savoury snacks in Singapore in 2025 amid shifting consumer priorities and innovation in health-oriented offerings
• Kraft Foods and Seng Hua Hng Foodstuffs lead savoury snacks in Singapore in 2025 due to consumer recognition and trust
• Supermarkets remains the leading distribution channel in 2025, while retail e-commerce gains traction

PROSPECTS AND OPPORTUNITIES

• Private label savoury snacks set to gain momentum in Singapore, driven by innovation
• Global and local savoury snacks brands leverage innovation and digital engagement to capture the youth segment
• Dual-track innovation defines the future of savoury snacks in Singapore, with health-driven and indulgent offerings
• Summary 3 Other Savoury Snacks by Product Type: 2025

CATEGORY DATA

• Table 74 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 75 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 77 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 79 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 80 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 82 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030