中国零嘴零食市场

2025年，中国零嘴零食市场规模将维持平稳温和成长，整体零售额将以低个位数成长率成长。这一略微放缓的趋势主要反映了更广泛的宏观经济压力，导致消费者减少了在零嘴零食产品上的可自由支配支出。

Euromonitor International的中国零嘴零食报告深入洞察国家层面的市场，提供独家的在地洞察与理解。凭藉2020年至2024年的最新零售数据，我们甄选出主要企业、品牌和零售商，并评估消费者需求和销售成长背后的关键趋势和人口结构变化。我们清楚地描绘了健康与保健、永续性和疫情后復苏等关键趋势如何塑造当今市场，以及它们在未来五年将如何发展。

目标产品：糖果甜点、冰淇淋、咸味小吃、甜味饼干、点心棒、水果小吃

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解零嘴零食市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与企业和领导品牌
• 透过五年预测评估市场将如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

• 2025 年的点心：整体情况
• 2025年的主要趋势

竞争格局

• 通路开发
• 下一份小吃

市场数据

免责声明

资讯来源

中国巧克力糖果甜点

关键数据发现

2025年的发展

• 盒装商品推动成长，进而提高销售额
• 到 2025 年，玛氏将继续保持领先地位，在口感和口味方面实现快速创新
• 折扣店成长最快，但电子商务占销售额的大部分

前景与机会

• 预计预测期内销售额将放缓，从而鼓励对健康和保健领域进一步投资
• 技术进步塑造发展
• 注重在地风味的创新

分类资料

中国胶

关键数据发现

2025年的发展

• 随着参与企业抓住新的消费机会，口香糖销售额上升
• 箭牌在口香糖市场占据主导地位，并将在 2025 年继续保持其在泡泡糖市场的主导地位
• 在中国，口香糖主要在超级市场销售，因为超市认为口香糖能提供情感价值。

前景与机会

• 潜力有限，但预计进一步增长
• 参与企业可能会继续专注于扩大消费场景

分类资料

中国糖果甜点

关键数据发现

2025年的发展

• 日益增强的健康意识影响着糖果糖果甜点的发展
• 广东队总成绩领先，吉百利进步
• 当地的小杂货店更喜欢在零售店销售含糖糖果甜点。

前景与机会

• 随着糖果糖果甜点的成熟，其成长预计将放缓
• 儘管生产方法不断进步，但对高果汁含量的需求仍然存在
• 草本成分是新参与企业产品的核心

分类资料

中式甜饼干、点心棒、水果零食

关键数据发现

2025年的发展

• 预计2025年成长将放缓
• 亿滋国际维持整体领先地位
• 超级市场引领配送，点心棒电商表现突出

前景与机会

• 随着竞争加剧以及对一口大小的零食和感官体验的投资继续推动增长，预测期内价值增长将会改善
• 巧克力製造商进入市场，专注于饼干
• 政府卫生政策可能影响创新

分类资料

中式冰淇淋

关键数据发现

2025年的发展

• 2025年中国冰淇淋市场将改善
• 伊利保持全面领先地位，玛氏业绩持续成长
• 小型本地杂货店让位给现代零售商

前景与机会

• 冰淇淋的稳定成长预测
• 参与企业投资新的通路
• A2 蛋白产品亮相 ICE Cream，推出创新口味与独特造型

分类资料

中国美味小吃

关键数据发现

2025年的发展

• 到 2025 年，咸味零食市场将缓慢但稳定地成长
• 百事可乐位居榜首，而威龙品牌则升至品牌排名第二
• 超级市场是咸味零食的首选销售管道

前景与机会

• 预测期内，口味创新将推动成长
• 健康意识的提高刺激了对机能性食品的需求
• 国家健康指南影响咸味零食的发展

分类资料

In 2025, snacks in China is maintaining stable but modest growth, with overall retail value expanding at a low single-digit rate. This somewhat muted trajectory primarily reflects broader macroeconomic pressures, which are leading consumers to reduce discretionary spending on snacks products.

Euromonitor International's Snacks in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales rise, with boxed assortments leading growth
• Mars remains overall leader and continues to expand in 2025, as texture and flavour innovation continues apace
• Discounters sees fastest growth while e-commerce accounts for most sales

PROSPECTS AND OPPORTUNITIES

• Sales set to slow during forecast period, prompting further investment in health attributes
• Tech advances shape development
• Innovation through focus on regional flavours
• Summary 2 Other Chocolate Confectionery by Product Type: 2025

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Gum sees value sales rise as players invest in new consumption occasions
• Wrigley dominates chewing gum and retains stronghold over bubble gum in 2025
• Supermarkets accounts for most gum sales in China, with gum increasingly seen as offering emotional value

PROSPECTS AND OPPORTUNITIES

• Further growth forecast, though potential is limited
• Players likely to continue to focus on expanding consumption scenarios

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising health awareness shapes development in sugar confectionery
• Guangdong leads overall, with Cadbury gaining ground
• Small local grocers preferred outlets for sugar confectionery purchases

PROSPECTS AND OPPORTUNITIES

• Sugar confectionery to see growth curbed by maturity
• Demand for high juice content will persist as production methods progress
• Chinese medicinal ingredients at the centre of new player's products
• Summary 3 Other Sugar Confectionery by Product Type: 2025

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sluggish growth seen in 2025
• Mondelez maintains overall leadership
• Supermarkets leads distribution, with e-commerce standing out in snack bars

PROSPECTS AND OPPORTUNITIES

• Value growth to improve during forecast period as competition intensifies, with players investing in bite-sized snacks and sensory experiences
• Chocolate players enter with a focus on biscuits
• Government health initiatives may impact innovation

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Turnaround for ice cream in China in 2025
• Yili maintains overall leadership as Mars goes from strength to strength
• Small local grocers cede ground to modern retail

PROSPECTS AND OPPORTUNITIES

• Stable growth forecast for ice cream
• Players invest in new distribution channels
• A2 protein products, innovative flavours and unique shapes enter ice cream

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Low but steady growth for savoury snacks in 2025
• PepsiCo leads, while Weilong brand rises to second rank in brands
• Supermarkets as preferred channel for savoury snacks

PROSPECTS AND OPPORTUNITIES

• Flavour innovation to drive growth in forecast period
• Rising health consciousness spurs demand for functional variants
• National health guidelines will inform development in savoury snacks
• Summary 4 Other Savoury Snacks by Product Type: 2025

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030