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市场调查报告书
商品编码
1647712
燕麦麦片谷类的全球市场:各产品类型,各流通管道,各终端用户,各包装形式,各地区,预测(~2032年)Global Oat-Based Cereals Market Research Report By Product Type, By Distribution Channel, By End User, By Packaging Type and By Regional Forecast to 2032 |
2022 年,燕麦片市场规模估计为 32.8 亿美元。预计市场规模将从 2023 年的 34.4 亿美元扩大到 2032 年的 52.3 亿美元。预计 2024 年至 2032 年期间市场复合年增长率约为 4.78%。
消费者健康意识的增强是市场快速成长的主要动力。人们越来越意识到燕麦的益处,包括有益消化系统健康和心臟健康,这推动了对天然营养产品的需求。植物性饮食的流行和避免麸质的人数的增加也发挥了重要作用。为了满足各种各样的饮食偏好和要求,製造商正在投资创新配方和口味。此外,方便食品的日益普及也推动了对易于准备和食用的燕麦片的需求。
区域展望
各地区的燕麦片市场收入都在增加,显示消费者对更健康早餐的偏好日益增强。北美对燕麦产品的需求庞大,2023 年其市占率达 9.68 亿美元,预计到 2032 年将增至 14.82 亿美元。欧洲将紧随其后,到 2023 年其投资额将达到 8.91 亿美元。预计这一数字将增至 14.02 亿美元,主要原因是消费者健康意识的增强。
南美、中东和非洲的市场规模相对较小,2023 年的价值分别为 3.87 亿美元和 5.35 亿美元。然而,这些市场也显示出成长潜力,这表明饮食偏好正在改变。总体而言,燕麦片市场的细分呈现出多样化的格局,然而,北美和欧洲由于其庞大的消费群体和对健康趋势的重视而占据市场主导地位。
该报告分析了全球燕麦片市场,包括市场动态、区域和细分分析以及公司简介。
Global Oat-Based Cereals Market Research Report By Product Type (Instant Oatmeal, Granola, Oat Flakes, Oat Bars), By Distribution Channel (Supermarkets, Online Stores, Health Food Stores, Convenience Stores), By End User (Adults, Children, Health-Conscious Consumers), By Packaging Type (Boxes, Bags, Pouches) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) Forecast to 2032
In 2022, the market size of oat-based cereals was estimated to be $3.28 billion in USD. The oat-based cereals industry is anticipated to expand from 3.44 billion USD in 2023 to 5.23 billion USD by 2032. The CAGR (growth rate) of the Oat-Based Cereals Market is anticipated to be approximately 4.78% from 2024 to 2032.
A rise in consumer health consciousness is the primary factor driving the substantial growth of the Oat-Based Cereals Market. The demand for products that are naturally sourced and nutritious is increasing as individuals become more cognizant of the advantages of oats, including digestive wellness and cardiac health. The prevalence of plant-based diets and the rise in the number of individuals who avoid gluten also play a substantial role. In order to accommodate a wide range of dietary preferences and requirements, manufacturers are investing in innovative formulations and flavors. Furthermore, the demand for oat-based cereals that are both simple to prepare and consume is being driven by the increasing popularity of convenience foods.
Market segment insights
In the Oat-Based Cereals Market, the Product Type segmentation is essential for the establishment of consumer preferences and the development of industry trends. The market is estimated to be worth approximately 3.44 USD billion in 2023, which is indicative of the increasing demand for plant-based consumables and the increase in health consciousness.
The Distribution Channel segment of the Oat-Based Cereals Market, which was valued at 3.44 billion USD in 2023, exhibits a dynamic landscape, as it encompasses a variety of consumer purchasing channels. Providing a diverse selection and broad access, supermarkets are significant players that attract a large consumer base desiring everyday convenience.
The Oat-Based Cereals Market is experiencing a substantial growth trajectory, particularly among a variety of end users, including adults, children, and health-conscious consumers. The market's valuation of 3.44 billion USD in 2023 is indicative of the increasing demand for nutritious brunch options.
The Oat-Based Cereals Market, which was valued at 3.44 USD Billion in 2023, demonstrates a wide range of packaging types that are crucial for the preservation of products and the convenience of consumers. A distinct shift in consumer preferences is driving the demand for packaging options such as Pouches, Bags, and Boxes, which each play a vital role in this landscape.
Regional Perspectives
The Oat-Based Cereals Market revenue is increasing in various regions, which is indicative of the growing consumer preference for healthier breakfast options. North America's substantial demand for oat-based products is underscored by its substantial share of 0.968 USD Billion in 2023, which is anticipated to increase to 1.482 USD Billion by 2032. Europe is closely followed, with a value of 0.891 USD Billion in 2023. This figure is expected to increase to 1.402 USD Billion, primarily due to the increasing awareness of health among consumers.
South America and the Middle East Africa are relatively lesser markets, with valuations of 0.387 USD Billion and 0.535 USD Billion in 2023, respectively. However, they also exhibit growth potential, which is indicative of evolving dietary preferences. In general, the Oat-Based Cereals Market segmentation demonstrates a diverse landscape, with North America and Europe dominating the market due to their larger consumer bases and emphasis on health trends.
Nature's Path Foods, Bob's Red Mill, Post Holdings, Pillsbury, Weetabix, Blue Diamond Growers, General Mills, Quaker Oats, AIT Ingredients, B and G Foods, Kellogg Company, ByNature, Erewhon Organic, Nestle, and Mornflake are among the key companies in the oat-based cereals market.