首页 > 市场调查报告书 > 材料

包装/容器

市场调查报告书

商品编码

1382511

全球采购点包装市场 - 2023-2030

Global Point of Purchase Packaging Market - 2023-2030

出版日期: 2023年11月17日 | 出版商:

DataM Intelligence | 英文 195 Pages | 商品交期: 最快1-2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

概述

2022年，全球购买点包装市场规模达140亿美元，预计2030年将达219亿美元，2023-2030年预测期间CAGR为5.8%。

由于越来越重视提高销售点的品牌知名度和客户参与度，全球购买点 (POP) 包装产业正在迅速扩张。 POP包装精心放置在零售场所，可以吸引消费者的注意力，推动衝动购买并有效传达产品讯息。企业了解 POP 包装在影响消费者购买决策的重要性。具有吸引力和视觉吸引力的 POP 展示可以成功传达产品优势并提高品牌参与度。

亚太地区国家，特别是中国、印度和东南亚国家等新兴经济体，经历了巨大的经济成长和都市化。这种扩张导致中产阶级不断壮大，购买力更强，刺激了对消费品的需求，从而需要吸引人的 POP 包装来提高产品知名度。因此，亚太地区约占全球市场份额的三分之一。

动力学

零售就绪包装 (RRP)

零售就绪包装 (RRP) 透过优化产品展示、提高品牌知名度、提高供应链效率并积极影响消费者购物体验，推动全球购买点 (POP) 包装产业的发展。

零售就绪包装旨在在零售货架上脱颖而出，吸引消费者的注意力并形成有吸引力的商品排列。提高可见度对于影响销售点的购买决策至关重要，从而增加销售和收入。 RRP 专为在零售货架上轻鬆填充和补货而设计，让商店工作人员的库存管理更加轻鬆。高效的补货可确保顾客轻鬆获得产品，从而带来良好的购物体验并可能增加销售量。

品牌知名度和差异化

由于品牌知名度和差异化对客户认知、购买决策和整体市场竞争力产生直接影响，因此成为全球购买点 (POP) 包装行业的主要成长动力。

有效的 POP 包装可以在拥挤的零售环境中吸引消费者的注意力，从而提高品牌知名度。品牌可以透过使用引人注目的设计、充满活力的色调和不寻常的包装结构来脱颖而出并激发潜在购物者的兴趣。消费者认可并回忆起令人难忘且独特的 POP 包装设计。消费者在做出购买决定时更有可能回忆起公司的包装，这有助于重复购买和品牌忠诚度。

与现有包装系统相容性的限制

目前正在运作的零售包装系统包括完善的流程和基础设施。与现有程序不相容的新 POP 包装的引入可能会扰乱这些操作，迫使商家和製造商抵制这些变化。不相容性需要对当前系统进行额外调整以进行集成，从而增加了实施复杂性。由于这种复杂性，公司可能会对投资创新的 POP 包装解决方案犹豫不决，减缓市场成长。

要使现有的包装系统与新的 POP 包装相容，通常需要对设备进行改造或更换。随之而来的支出可能会很大，对公司，特别是资源有限的小公司来说是一种威慑。

技术整合与数位化

全球购买点 (POP) 包装市场因技术整合和数位化而发生了巨大变化。将技术融入 POP 包装创造了吸引客户、提高品牌知名度和整体市场竞争力的新机会。

在购买点包装中使用互动式显示器和扩增实境技术可以带来引人入胜的沉浸式体验。消费者可以与事物进行数位交互，想像它们如何融入他们的生活并获得更多的产品讯息，从而产生更大的兴趣和潜在的购买。

Overview

Global Point of Purchase Packaging Market reached US$ 14.0 billion in 2022 and is expected to reach US$ 21.9 billion by 2030, growing with a CAGR of 5.8% during the forecast period 2023-2030.

The global point of purchase (POP) packaging industry is expanding rapidly, driven by a growing emphasis on increasing brand visibility and customer engagement at the point of sale. POP packaging, carefully placed in retail establishments, captures consumer attention, drives impulse purchases and effectively conveys product information. Businesses understand the importance of POP packaging in influencing consumer purchasing decisions. POP displays that are engaging and visually appealing successfully communicate product benefits and drive brand engagement.

APAC countries, particularly rising economies like China, India and Southeast Asian countries, have experienced tremendous economic growth and urbanization. The expansion has resulted in a rising middle class with higher purchasing power, fueling demand for consumer products and, as a result, the requirement for appealing POP packaging to improve product visibility. Therefore, Asia-Pacific accounts for roughly one-third of global market share.

Dynamics

Retail Ready Packaging (RRP)

Retail Ready Packaging (RRP) drives the global point of purchase (POP) packaging industry by optimizing product presentation, increasing brand visibility, boosting supply chain efficiency and favorably influencing the consumer shopping experience.

Retail Ready Packaging is intended to stand out on retail shelves, attracting consumers' attention and developing an appealing arrangement of items. It increased visibility is critical in influencing purchasing decisions at the point of sale, resulting in increased sales and income. RRP is designed for easy filling and replenishing on retail shelves, making inventory management easier for store workers. Efficient restocking ensures that products are easily accessible to customers, which contributes to a great shopping experience and may increase sales.

Brand Visibility and Differentiation

Because of their direct impact on customer perceptions, purchasing decisions and overall market competitiveness, brand visibility and differentiation are major growth drivers in the global point of purchase (POP) packaging industry.

Effective POP packaging increases brand visibility by attracting consumers' attention in a congested retail environment. Brands may stand out and stimulate the interest of potential shoppers by using eye-catching designs, vibrant hues and unusual packaging structures. Consumers recognize and recall memorable and distinctive POP packaging designs. Consumers are more likely to recall a company's packaging when making purchasing decisions, which contributes to repeat purchases and brand loyalty.

Limitations in Compatibility with Existing Packaging Systems

Retail packaging systems in operation currently include well-established processes and infrastructure. The introduction of new POP hpackaging that is incompatible with existing procedures can disrupt these operations, forcing merchants and manufacturers to resist the changes. Incompatibility needs additional adjustments to current systems for integration, increasing implementation complexity. Because of this complexity, companies may be hesitant to invest in innovative POP packaging solutions, slowing market growth.

Making existing packaging systems compatible with new POP packaging frequently necessitates equipment retrofitting or replacement. The accompanying expenditures might be significant, acting as a deterrent for companies, particularly small ones with limited resources.

Technological Integration and Digitalization

The global point of purchase (POP) packaging market has been considerably revolutionized by technological integration and digitalization. The incorporation of technology into POP packaging creates new opportunities for engaging customers, increasing brand visibility and increasing overall market competitiveness.

The use of interactive displays and augmented reality technology into point-of-purchase packaging enables for engaging and immersive experiences. Consumers can digitally interact with things, picture how they fit into their life and gain additional product information, which leads to greater interest and potential purchases.

Segment Analysis

The global point of purchase packaging market is segmented based on material, product, end-user and region.

Food and Beverage End-User Segment Fueling Growth in the Global Point of Purchase (POP) Packaging Market

Because of its specialized packaging needs, customer interaction methods and strong demand for appealing packaging in retail settings, the food and beverage industry are a significant driver of growth in the global point of purchase (POP) packaging market.

Seasonal promotions and marketing initiatives are common in the food and beverage companies. POP packaging is commonly used to promote seasonal products, limited-time deals, discounts and special bundles, hence increasing product visibility and sales during these campaigns. Therefore, the food and beverages end-user segment hold for majority of the total global segmental shares.

Geographical Penetration

The Matured Retail Industry in the Region Supports the Growth of North American Market

North America dominates the global point of purchase (POP) packaging market due to a number of significant variables that contribute to the region's dominance. North America has a sophisticated retail business that includes supermarkets, hypermarkets, convenience stores and specialized retailers. The wide retail network provides a broad platform for the use and demand of point-of-purchase packaging solutions to increase product exposure and sales.

Retail spending and consumer consumption are generally high in the region. Because of this increasing consumption, there is a great demand for appealing and effective point-of-purchase packaging that can capture consumer attention and influence purchasing decisions. Therefore, the matured retail industry contributes to the growth of the North American market, which accounts for majority of the global shares.

COVID-19 Impact Analysis

The epidemic increased public awareness of cleanliness and safety. Consumers desired products that were packaged in a way that minimized contact and contamination. POP packaging with safety features such as tamper-evident closures or contactless dispensing was in high demand.

Online buying increased as a result of lockdowns and limitations. The transition drove the requirement for packaging that was not just appealing in physical locations but also displayed well online. To keep consumer interest, POP packaging required to be visually appealing for online platforms.

Russia-Ukraine War Impact Analysis

Supply disruptions and increased uncertainty can cause raw material price volatility, affecting the entire production cost of POP packaging. Currency fluctuations and increased transportation costs as a result of geopolitical tensions can also contribute to cost excursions.

Political instability can cause market uncertainty, influencing investment decisions by enterprises in the POP packaging sector. Companies may postpone investments, expansion plans or new product releases until the situation is more stable and predictable.

By Material

Glass
Paper
Plastic
Metal
Others

By Product

Counter Display
Floor Display
Gravity Free Display
Pallet Display
Sidekick Display
Dump Bin Display
Others

By End-User

Food and Beverages
Personal Care and Cosmetics
Pharmaceuticals
Automotive
Electrical and Electronics
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In June 2023, DS Smith has introduced a new point-of-sale format Wrapped in DD. DS Smith released DD Wrap, a format made from a single piece of cardboard with no perforation on the front side. The design is meant to increase visibility and appeal at the point of sale. The first revolutionary DD Wrap packaging solution was created to hold biscuits, but it can be customized for any other product line.
In 2023, Sonoco Products Company, a diversified global packaging leader, announced today that it has completed the acquisition of the remaining equity interest in RTS Packaging, LLC from joint venture partner WestRock and one WestRock paper mill in Chattanooga, Tennessee.
In February 2019, OSI Creative, a leading provider of global supply chain managed solutions for point-of-purchase (POP) displays, consumer product packaging and branded merchandise programs, announced that it has completed its previously announced acquisition of the assets of New Dimensions Research Corp. (NDR), a full-service designer and manufacturer of dynamic displays and merchandising for leading consumer brands based on Long Island, New York. The transaction's terms were not disclosed.

Competitive Landscape

major global players in the market include: DS Smith, Georgia-Pacific LLC, Creative Displays, Swisstribe, Smurfit Kappa, International Paper Company, Sonoco Products Company, WestRock Company, Hawver Display and Fencor Packaging Group Limited.

Why Purchase the Report?

To visualize the global point of purchase packaging market segmentation based on material, product, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of point of purchase packaging market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global point of purchase packaging market report would provide approximately 61 tables, 65 figures and 195 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Material
3.2. Snippet by Product
3.3. Snippet by End-User
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Retail Ready Packaging (RRP)
  - 4.1.1.2. Brand Visibility and Differentiation
- 4.1.2. Restraints
  - 4.1.2.1. Limitations in Compatibility with Existing Packaging Systems
- 4.1.3. Opportunity
  - 4.1.3.1. Technological Integration and Digitalization
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Material

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 7.1.2. Market Attractiveness Index, By Material
7.2. Glass*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Paper
7.4. Plastic
7.5. Metal
7.6. Others

8. By Product

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 8.1.2. Market Attractiveness Index, By Product
8.2. Counter Display*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Floor Display
8.4. Gravity Free Display
8.5. Pallet Display
8.6. Sidekick Display
8.7. Dump Bin Display
8.8. Others

9. By End-User

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2. Market Attractiveness Index, By End-User
9.2. Food and Beverages*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Personal Care and Cosmetics
9.4. Pharmaceuticals
9.5. Automotive
9.6. Electrical and Electronics
9.7. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. DS Smith*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Georgia-Pacific LLC
12.3. Creative Displays
12.4. Swisstribe
12.5. Smurfit Kappa
12.6. International Paper Company
12.7. Sonoco Products Company
12.8. WestRock Company
12.9. Hawver Display
12.10. Fencor Packaging Group Limited

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格