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市场调查报告书
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1396667

全球儿童电动滑板车市场 - 2023-2030

Global Kids E-Scooter Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 186 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球儿童电动滑板车市场规模达到2.952亿美元，预计2030年将达到3.858亿美元，2023-2030年预测期间CAGR为3.6%。

由于儿童对休閒和户外活动的需求不断增长，全球儿童电动滑板车市场正在经历显着扩张。由于电动车技术的发展、对环保交通的日益重视以及父母对为孩子提供安全和娱乐的游戏选择的偏好等原因，该行业越来越受欢迎。

多个跨国品牌和製造商纷纷进入印度市场，意识到儿童电动滑板车的潜力和不断增长的需求，从而扩大了消费者的市场选择和可能性。

例如，2023 年 9 月，本田推出了一款有吸引力的小型电动踏板车，价格不到 1,000 美元。除了一些最重要的儿童电动滑板车之外，本田的新款 Motocompacto 是我们长期以来见过的最酷的电动滑板车。因此，印度儿童电动滑板车市场在预测期内呈现出利润丰厚的成长潜力。

动力学

轻量化锂电池研发

轻质锂电池的研发进步提高了滑板车每次充电的行驶里程并提高了耐用性，解决了电池寿命和寿命问题。这提高了消费者的满意度，并鼓励更广泛地使用儿童电动滑板车。轻质锂电池提供更高的能量密度和效率，使电动滑板车性能更好、使用寿命更长。

电池技术的进步改善了儿童的整体体验，使他们能够更长时间地玩滑板车。例如，SmooSat 拥抱未来，并将这项技术融入我们的成人电动滑板车（SmooSat SA3、SA3 Prime 和 MAX）和儿童电动滑板车（SmooSat E9、E9 Pro 和 E9 Apex）系列中。

补贴计画和政府激励措施

补贴计划透过增加对电动滑板车的需求来刺激经济。这促进了电动滑板车产业的製造、就业发展和创新，所有这些都有助于整体经济成长。补贴和政府激励措施可以帮助一个国家在全球电动滑板车产业中竞争。政府可以透过协助当地製造商和推动电动滑板车的使用来在全球市场上占据有利地位。

旨在鼓励环保出行解决方案的政府补贴或激励措施往往会降低购买儿童电动滑板车的价格或提供财政援助。较低的购买价格使更多家庭能够投资儿童电动滑板车，从而推动行业成长。各国政府也正在加强对充电基础设施发展的支持力道。

例如，美国联邦政府和某些州已提供电动滑板车税收抵免。这种现像不仅限于美国，台湾政府正在取消产品税并向电动滑板车购买者提供补贴。政府目前为便携式电动滑板车支付 7,000 新台币（233 美元）。印度还启动了电动材料更快采用和製造 (FAME) 计划，为 86 种不同型号的电动两轮车提供财政诱因。

技术进步与扩大产品组合

由于不断的技术突破，智慧连接、延长电池寿命、GPS 监控、可自订速度控制、安全感测器和快速煞车系统等创新功能现已成为可能。这些元素改善了整体骑乘体验，提高了安全性，并吸引了为孩子寻求先进、功能丰富的产品的消费者。

利用技术进步来製造尖端电动滑板车的製造商享有竞争优势。引入创新和尖端功能不仅可以吸引精通技术的消费者，还可以使产品在拥挤的市场中脱颖而出，从而提高市场份额和品牌知名度。

与使用儿童电动滑板车相关的伤害不断增加

家长担心使用电动滑板车的孩子受伤人数不断增加。由于担心发生事故或受伤，父母可能不愿意为孩子购买电动滑板车，降低了市场需求。随着直立式电动滑板车（e-scooters）成为更流行的交通方式，最近的研究表明，从2020 年到2021 年，18 岁及18 岁以下儿童和青少年报告的伤害增加了71%，其中头部受伤最多因未戴安全帽而受伤的身体部位。在两年的研究期间，美国儿科急诊部门记录了 13,557 起因电动滑板车造成的伤害。

为了解决这些问题并保持市场成长，儿童电动滑板车业务的利害关係人必须强调安全措施，投资强大的安全功能，推动正确的使用说明，并与监管和政府机构合作，以确保遵守安全标准。

目录

第 1 章：方法与范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：定义与概述

第 3 章：执行摘要

  • 按材料分类的片段
  • 按类型分類的片段
  • 按年龄组别分類的片段
  • 按地区分類的片段

第 4 章：动力学

  • 影响因素
    • 司机
      • 轻量化锂电池研发
      • 补贴计画和政府激励措施
    • 限制
      • 与使用儿童电动滑板车相关的伤害不断增加
    • 机会
      • 技术进步与扩大产品组合
    • 影响分析

第 5 章：产业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析
  • 俄乌战争影响分析
  • DMI 意见

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆发前的情景
    • 新冠疫情期间的情景
    • 新冠疫情后的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商策略倡议
  • 结论

第 7 章：按材料

  • 工业级铝合金
  • 碳纤维
  • 塑胶
  • 合成的

第 8 章：按类型

  • 2 轮
  • 3轮

第 9 章：按年龄组

  • 机器人计程车
  • 物流配送
  • 个人移动性
  • 大众运输工具
  • 其他的

第 10 章：按地区

  • 北美洲
    • 我们
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 俄罗斯
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 亚太其他地区
  • 中东和非洲

第 11 章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 12 章：公司简介

  • Razor USA LLC
    • 公司简介
    • 材料组合和描述
    • 财务概览
    • 主要进展
  • Segway-Ninebot
  • Xiaomi (Mi Electric Scooter)
  • GOTRAX
  • Swagtron
  • Pulse Performance Products
  • Jetson Electric Bike
  • SmooSat Inc.
  • Hover Pro.
  • Globber

第 13 章：附录

简介目录
Product Code: AUTR7557

Overview

Global kids E-scooter market reached US$ 295.2 million in 2022 and is expected to reach US$ 385.8 million by 2030, growing with a CAGR of 3.6% during the forecast period 2023-2030.

Due to rising demand for leisure and outdoor activities among children, the global Kids E-Scooter market has been experiencing significant expansion. The industry has grown in popularity as a result of reasons such as technological developments in electric mobility, a growing emphasis on environmentally friendly transportation and parental preferences for secure and entertaining play alternatives for their children.

Several multinational brands and manufacturers have entered the Indian market, realizing the potential and growing demand for kids' e-scooters, hence expanding market choices and possibilities for consumers.

For instance, in September 2023, Honda has introduced an attractive small size electric scooter for less than US$ 1,000. Aside from some of the most significant electric scooters for kids, Honda's new Motocompacto is the coolest electric scooter we've seen in a long time. Therefore, the Indian kids E-scooter market depicts the lucrative growth potential during the forecasted period.

Dynamics

Lightweight Lithium Battery Research and Development

R&D advances in lightweight lithium batteries result in enhanced scooter range per charge and improved durability, solving battery life and longevity concerns. The increases the satisfaction of consumers, encouraging more widespread use of electric scooters for kids. Lightweight lithium batteries provide enhanced energy density and efficiency, allowing electric scooters to perform better and last longer.

The advancement in battery technology improves the whole experience for children, allowing them to play on their scooters for longer periods of time. For instance, SmooSat has embraced the future and incorporates this technology into our line of electric scooters for adults (SmooSat SA3, SA3 Prime and MAX) and children (SmooSat E9, E9 Pro and E9 Apex).

Subsidy Programs and Government Incentives

Subsidy programs stimulate the economy by increasing demand for e-scooters. The promotes manufacturing, job development and innovation in the e-scooter industry, all of which contribute to overall economic growth. Subsidies and government incentives can help a country compete in the global e-scooter industry. Governments may position their businesses favorably in the global market by assisting local manufacturers and driving e-scooter use.

Government subsidies or incentives aimed at encouraging environmentally friendly mobility solutions frequently result in lower pricing or financial assistance for acquiring electric scooters for children. Lower purchasing prices enable more families to invest in children's e-scooters, fueling industry growth. Governments are also increasing support for the development of charging infrastructure.

For instance, the federal government of U.S. and certain states have made an electric scooter tax credit available. The phenomenon is not limited to U.S. The Taiwanese government is eliminating the product tax and providing subsidies to buyers of electric scooters. The government currently pays NT$ 7,000 (US$ 233) for a portable electric scooter. India has also launched its Faster Adoption and Manufacture of Electric Materials (FAME) plan to provide financial incentives for 86 different models of the electric two-wheelers.

Technological Advancements and Expanding Product Portfolio

Innovative features like smart connectivity, improved battery life, GPS monitoring, customizable speed controls, safety sensors and rapid brake systems are now attainable due to continuous technical breakthroughs. The elements improve the overall riding experience, increase safety and appeal to consumers who seek advanced, feature-rich products for their children.

Manufacturers that use technological advances to create cutting-edge e-scooters relish a competitive advantage. Introducing innovative and cutting-edge features not only attracts tech-savvy consumers but also differentiates products in a congested market, resulting in higher market share and brand awareness.

Increasing Injuries Associated With Use of Kids' E-Scooters

Parents are concerned about the growing number of injuries among kids who use e-scooters. Due to concerns about accidents or injuries, parents may be unwilling to purchase e-scooters for their children, lowering market demand. As standup electric scooters (e-scooters) have become a more popular method of transportation, recent research indicates a 71% increase in injuries reported in children and teens aged 18 and less than 18 from year 2020 to 2021, with the head being the most injured body part due to a lack of helmet wear. During the two-year study period, pediatric emergency departments in U.S. recorded 13,557 injuries due to e-scooters.

To address these issues and maintain market growth, stakeholders in the kids' e-scooter business must emphasize safety measures, invest in robust safety features, push for proper usage instructions and work with regulatory and governmental agencies to ensure compliance with safety standards.

Segment Analysis

The global kids E-scooter market is segmented based on material, type, age group and region.

Agility and Maneuverability Drive the Segmental Growth

Two-wheel electric vehicles are extremely agile and maneuverable, allowing individuals to effortlessly handle traffic and tight areas. Because of their small stature, they are great for weaving through urban traffic, providing a rapid and convenient form of transit. Two-wheel electric vehicles, such as e-scooters and electric motorbikes, provide efficient and convenient urban mobility alternatives. It is ideal for short to medium-distance transport, catering to commuters traversing congested metropolitan streets. Therefore, above factor drives the growth of the 2 wheel segment and accounts for the significant shares in the global market.

Geographical Penetration

Consumer Awareness and Adoption Drives the North American Market

As consumer awareness of the benefits of children's e-scooters develops, so does demand for these products. As parents and caregivers become more inclined to acquire e-scooters for their children, producers and retailers will benefit from market expansion and growth potential.

Consumer awareness draws attention to product safety and quality. Manufacturers concentrate on improving safety features in kid e-scooters, such as enhanced braking systems, speed controls, long-lasting construction and age-appropriate designs. Positive product perception in terms of safety features boosts parental adoption. Therefore, North America accounts for the majority of the shares in the global market.

COVID-19 Impact Analysis

Consumer spending was lowered as a result of economic uncertainty and employment losses during lockdowns. Families concentrated on necessities, resulting in a decrease in discretionary expenditure on non-essential things such as recreational gadgets such as kids' e-scooters.

Temporary store closures, retail restrictions and physical shopping restrictions all had an impact on the sale of e-scooters. The closing of physical stores reduced customer access to these products, reducing sales. Consumer behavior was influenced by social distancing techniques and stay-at-home instructions. During lockdown periods, children spend more time indoors, limiting the immediate demand for outdoor sporting goods like e-scooters.

Russia-Ukraine War Impact Analysis

Disruption in conflict supply chains, particularly those involving essential components or manufacturing facilities for e-scooters situated in the region, particularly in the European part, may have an impact on global e-scooter production and availability. Geopolitical tensions may wreak havoc on the economy, affecting consumer confidence and purchasing habits. If the conflict worsens or produces widespread economic insecurity, it may have an impact on consumer behavior and demand for non-essential commodities like kids' e-scooters.

Currency fluctuations caused by geopolitical events can have an impact on import/export costs and pricing strategies for e-scooter companies. It could have an impact on product pricing and profit margins. Changes in trade policies or laws that affect the e-scooter market may result from geopolitical conflicts. Tariffs, trade restrictions or changes in import/export laws may all have an impact on the movement of goods and components, thereby influencing market dynamics.

By Material

  • Industrial-Grade Aluminum Alloy
  • Carbon Fiber
  • Plastic
  • Composite

By Type

  • 2 Wheel
  • 3 Wheel

By Age Group

  • Less Than 5 Years
  • 5 - 8 Years
  • 8 - 12 Years

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In January 2023, NIU, a Chinese electric scooter developer, has introduced a new electric scooter. The NIU Mavericks NQi Children's Electric Scooter is a thrilling and entertaining solution for car-obsessed children. It is not only built to be sturdy and durable, but it also has a number of features that make it an excellent present for children of all ages.
  • In September 2023, Honda has released an attractive small electric scooter for less than US$ 1,000. Aside from some of the most significant electric scooters for kids, Honda's new Motocompacto is the coolest electric scooter we've seen in a long time.
  • On March 1, 2022, INOKIM, the world's leading manufacturer and distributor of e-scooters, has collaborated with Disney for its INOKIM Kids collection of e-scooters, which include Pixar, Disney and MARVEL characters and are geared for children ages 5-8. INOKIM is the first company to introduce a tri-wheel e-scooter created particularly for children, with a focus on child-specific safety measures.

Competitive Landscape

The major global players in the market include: Razor USA LLC, Segway-Ninebot, Xiaomi (Mi Electric Scooter), GOTRAX, Swagtron, Pulse Performance Products, Jetson Electric Bike, SmooSat Inc., Hover Pro. And Globber.

Why Purchase the Report?

  • To visualize the global kids E-scooter market segmentation based on material, type, age group and region, as well as understands key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of kids E-scooter market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Material mapping available as excel consisting of key products of all the major players.

The global kids E-scooter market report would provide approximately 61 tables, 56 figures and 186 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Material
  • 3.2. Snippet by Type
  • 3.3. Snippet by Age Group
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Lightweight Lithium Battery Research and Development
      • 4.1.1.2. Subsidy Programs and Government Incentives
    • 4.1.2. Restraints
      • 4.1.2.1. Increasing Injuries Associated With Use of Kids' E-Scooters
    • 4.1.3. Opportunity
      • 4.1.3.1. Technological Advancements and Expanding Product Portfolio
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Material

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 7.1.2. Market Attractiveness Index, By Material
  • 7.2. Industrial-Grade Aluminum Alloy*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Carbon Fiber
  • 7.4. Plastic
  • 7.5. Composite

8. By Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 8.1.2. Market Attractiveness Index, By Type
  • 8.2. 2 Wheel*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. 3 Wheel

9. By Age Group

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
    • 9.1.2. Market Attractiveness Index, By Age Group
  • 9.2. Robo-Taxis*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Logistics and Delivery
  • 9.4. Personal Mobility
  • 9.5. Public Transportation
  • 9.6. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Razor USA LLC*
    • 12.1.1. Company Overview
    • 12.1.2. Material Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Segway-Ninebot
  • 12.3. Xiaomi (Mi Electric Scooter)
  • 12.4. GOTRAX
  • 12.5. Swagtron
  • 12.6. Pulse Performance Products
  • 12.7. Jetson Electric Bike
  • 12.8. SmooSat Inc.
  • 12.9. Hover Pro.
  • 12.10. Globber

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us