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全球含氮饮料市场 - 2023-2030

Global Nitro-infused Beverages Market - 2023-2030

出版日期: 2024年01月23日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2022年，全球硝基饮料市场规模达到7,519万美元，预计2030年将达到1.4796亿美元，2023-2030年预测期间CAGR为8.83%。

市场对精製硝基饮料的需求不断增长，包括硝基咖啡和硝基茶。消费者越来越多地寻求独特和优质的饮料，导緻小型工艺生产商的激增。硝基烈性啤酒和鸡尾酒等含硝基酒精饮料越来越受欢迎。这些产品提供更光滑、更柔滑的质地，增强饮用体验并扩大市场。

北美消费者越来越意识到硝基饮料，尤其是硝基咖啡和硝基茶。这种意识是由精品咖啡店的日益普及以及咖啡馆和餐厅的硝基产品的扩展所推动的。许多小型独立生产商正在进入市场，提供独特的手工硝基饮料。这种趋势正在促进市场的成长。

例如，2023 年 3 月 7 日，星巴克推出了新的肉桂焦糖奶油氮气冷萃咖啡。新的肉桂焦糖奶油氮气冷萃咖啡提供了肉桂和焦糖的味道，这些味道被旋入星巴克硝基冷萃咖啡中，然后在上面撒上肉桂甜奶油冷泡沫和肉桂甜酱。星巴克硝基冷萃咖啡在倒入时缓慢浸泡并注入氮气，创造出天鹅绒般柔滑的咖啡，上面覆盖着华丽的冷泡沫。

动力学

消费者对独特和优质饮料的偏好不断增加

消费者更愿意为提供独特优质体验的饮料支付高价。硝基饮料以其奶油般的质感和视觉上吸引人的层迭气泡完美地满足了这项需求。硝基饮料通常与特色咖啡和茶联繫在一起，被认为是传统饮料的更健康替代品。注重健康的消费者正在寻求此类选择，从而导致对硝基注入产品的需求增加。

咖啡馆、酒吧和餐厅通常提供桶装硝基饮料。这种店内消费模式增强了整体用餐或社交体验，吸引顾客并促进销售。氮气饮料市场包括多种产品，例如氮气啤酒、冷萃咖啡、康普茶和鸡尾酒。这种产品的多样性吸引了广泛的消费者基础并推动了市场成长。

不断上升的健康和保健趋势

对健康生活日益增长的需求促使消费者积极寻求符合其健康生活偏好的饮料选择。硝基饮料越来越受到注重健康的人的青睐，因为它们被认为是高糖和高热量饮料的一种更注重健康的替代品，其特点是糖分和热量含量较低，这使得它们对那些想要健康的人特别有吸引力。减少糖的摄取并保持均衡的饮食。

硝基水选项提供了一种恢復活力和补水的选择，引起了消费者的共鸣，他们优先考虑适当的补水，将其作为其整体健康和保健习惯的一个组成部分。许多在硝基饮料市场运营的品牌策略性地宣传其产品，将其作为健康、平衡的生活方式不可或缺的组成部分，利用当前的健康和养生趋势来吸引挑剔的消费者。

生产成本高

与硝基饮料相关的高生产成本可能导致零售价格上涨。这阻止了对价格敏感的消费者购买这些产品，从而降低了市场准入并限制了市场扩张。面临高生产成本的製造商很难与其他提供更具成本效益的选择的饮料生产商进行有效竞争。这种竞争劣势可能会阻碍他们的市场份额和成长前景。

高生产成本会侵蚀含硝基饮料生产商的利润率。因此，公司可用于行销、研究和开发的资源有限，而这对于维持市场竞争力至关重要。进入含硝基饮料市场的成本障碍可能很大。新进业者发现投资生产所需的必要设备、技术和资源具有挑战性，这限制了市场竞争和创新。

Overview

The Global Nitro-infused Beverages Market reached US$ 75.19 million in 2022 and is expected to reach US$ 147.96 million by 2030, growing with a CAGR of 8.83% during the forecast period 2023-2030.

The market is growing demand for craft nitro-infused beverages, including nitro coffee and nitro tea. Consumers are increasingly seeking unique and premium beverages leading to the proliferation of small craft producers. Nitro-infused alcoholic beverages, such as nitro stouts and cocktails are gaining popularity. These products offer a smoother and creamier texture, enhancing the drinking experience and expanding the market.

North American consumers were becoming more aware of nitro-infused beverages, particularly nitro coffee and nitro tea. This awareness was driven by the growing popularity of specialty coffee shops and the expansion of nitro offerings in cafes and restaurants. Many small and independent producers are entering the market, offering unique and artisanal nitro-infused beverages. This trend is contributing to the market's growth.

For instance, on March 07, 2023, Starbucks introduced its new Cinnamon Caramel Cream Nitro Cold Brew. The new Cinnamon Caramel Cream Nitro Cold Brew offered flavors of cinnamon and caramel that were swirled into Starbucks Nitro Cold Brew, then topped with cinnamon sweet cream cold foam and a dusting of cinnamon dolce topping. Starbucks Nitro Cold Brew was slow-steeped and infused with nitrogen when it was poured, creating a velvety, smooth coffee that was topped with a gorgeous cascade of cold foam.

Dynamics

Increasing Consumer Preference for Unique and Premium Beverages

Consumers are more willing to pay a premium for beverages that offer a unique and premium experience. Nitro-infused beverages, with their creamy texture and visually appealing cascading bubbles, fit this demand perfectly. Nitro-infused beverages are often associated with specialty coffee and tea and are perceived as healthier alternatives to traditional drinks. Health-conscious consumers are seeking such options leading to an increased demand for nitro-infused variations.

Nitro-infused beverages are often offered on tap in cafes, bars, and restaurants. This on-premises consumption model enhances the overall dining or social experience, attracting patrons and boosting sales. The nitro-infused beverages market includes a wide range of products, such as nitro-infused beer, cold brew coffee, kombucha, and cocktails. This diversity in offerings appeals to a broad consumer base and drives market growth.

Rising Health and Wellness Trends

The growing demand for healthy life is prompting consumers to actively seek beverage choices that align with their healthy living preferences. Nitro-infused beverages are gaining favor among health-conscious individuals as they are perceived as a more health-conscious alternative to high-sugar and calorie-laden drinks are characterized by their lower sugar and calorie content, making them particularly appealing to those aiming to curtail their sugar consumption and maintain a well-balanced diet.

Nitro-infused water options offer a revitalizing and hydrating choice, resonating with consumers are prioritize proper hydration as an integral component of their holistic health and wellness routines. Many brands operating in the nitro-infused beverage market strategically promote their products as integral components of a wholesome and balanced lifestyle, leveraging the prevailing health and wellness trend to attract discerning consumers.

High Production Costs

The high production costs associated with nitro-infused beverages can lead to higher retail prices. This deters price-sensitive consumers from purchasing these products, reducing market accessibility and limiting market expansion. Manufacturers facing high production costs struggle to compete effectively with other beverage producers offering more cost-efficient options. This competitive disadvantage can hinder their market share and growth prospects.

High production costs can eat into profit margins for nitro-infused beverage producers. As a result, companies have limited resources available for marketing, research, and development, which are essential for staying competitive in the market. The cost barriers to entering the nitro-infused beverage market can be substantial. New entrants find it challenging to invest in the necessary equipment, technology, and resources required for production, limiting market competition and innovation.

Segment Analysis

The global nitro-infused beverages market is segmented based on product type, category, distribution channel, and region.

Increasing Consumer Preference and a Wide Variety of Nitro Coffee

The nitro coffee segment held the largest share of the global nitro-infused beverages market. This dominance is attributed to its widespread popularity among consumers who sought a refreshing and caffeinated alternative to traditional coffee. Nitro-infused coffee is gaining traction in the market due to its unique qualities, and the infusion of nitrogen that creates a visually appealing cascade poured. As a result, contributes to the overall growth of the nitro coffee segment market.

Manufacturers are also developing new products in the market and expanding the market growth. For instance, on April 22, 2021, Guinness launched its new product Guinness Nitro Cold Brew Coffee beer. As the brewers of the world's most popular nitro stout, Guinness combined everything consumers loved about coffee and Guinness into one beer. It was sweet-smelling with a distinct rich coffee aroma, and Guinness Nitro Cold Brew Coffee beer offered the perfect balance of bitter and sweet with a roast coffee flavor.

Geographical Penetration

Early Market Adoption, Consumer Preference for Premium Products and Craft Beverage Movement in North America

North America is dominating the global nitro-infused beverages market. North American consumers often show a strong preference for premium and unique beverage options. Nitro-infused beverages, with their creamy texture and visually appealing cascading bubbles, are well-receiving by consumers seeking high-quality and distinctive drink experiences leading to market dominance in the region.

North America has a thriving craft beverage movement, and nitro-infused products align perfectly with this trend. Many local and artisanal producers in the region are introducing unique nitro-infused offerings, attracting consumers looking for handcrafted and specialty beverages. The region is offering a wide variety of nitro-infused beverage options, ranging from nitro cold brew coffee and nitro tea to nitro-infused craft beers and cocktails, and expanding the market growth.

COVID-19 Impact Analysis:

The pandemic disrupted the global supply chain, affecting the procurement of essential ingredients and packaging materials for nitro-infused beverage production. This disruption led to production delays and increased costs, negatively impacting the market. Many cafes, bars, and restaurants that served nitro-infused beverages were forced to close or limit their operations during lockdowns. This reduction in on-premises consumption resulted in a significant decline in sales.

However, the pandemic heightened consumer awareness of health and wellness. Nitro-infused beverages, often perceived as healthier alternatives to sugary drinks, experienced increased sales due to this trend. With more people staying at home due to lockdowns and remote work arrangements, there was a surge in at-home consumption. Nitro-infused beverages, available in ready-to-drink formats, benefited from this trend.

Russia-Ukraine War Impact Analysis

The conflict contributed to increased volatility in markets, including those linked to agriculture and energy. Fluctuations in prices for ingredients and transportation costs impacted production costs for nitro-infused beverages, potentially affecting pricing and profit margins. Russia and Ukraine are significant agricultural producers, and interruptions in the supply of key ingredients, such as coffee, and tea could have affected the market.

The conflict contributed to increased volatility in commodity markets, including those linked to agriculture and energy. Fluctuations in prices for ingredients and transportation costs impacted production costs for nitro-infused beverages, potentially affecting pricing and profit margins. In regions directly affected by the conflict, consumer preferences and priorities have changed as a result of geopolitical instability.

By Product Type

Nitro Coffee
Nitro Tea
Nitro Beer
Others

By Category

Plain
Flavored

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Online Sales
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On September 20, 2023, Fire Department Coffee, a veteran-owned brand that rescued consumers from ordinary coffee - and yet another pervasive pumpkin spice season - marked its entry into the ready-to-drink category with the release of Fire Dept. Coffee Nitro Cold Brew. The cornerstone of the line, Nitro Irish Coffee, was a first-of-its-kind, non-alcoholic, canned Nitro Cold Brew infused with real whiskey and cream.
In February 2022, PepsiCo launched Nitro Pepsi, marking the debut of a nitrogen-infused cola. Achieving its creamy and velvety texture was made possible through an innovative proprietary widget positioned at the base of every can.
In February 2021, Cruise Beverages introduced a fresh lineup of Nitro-infused CBD Craft beverages. These purposeful drinks provide an alcohol-free alternative, aiming to enhance concentration and assist individuals in handling anxiety and stress without the side effects of sugar crashes or hangovers.

Competitive Landscape

The major global players in the nitro-infused beverages market include: Starbucks Corporation, PepsiCo, Inc., Nestle S.A., NITRO Beverage Co., Lavazza Group, Stumptown Coffee Roasters, H-E-B, LP, High Brew Coffee Inc., La Colombe Coffee Roasters and RISE Brewing Co.

Why Purchase the Report?

To visualize the global nitro-infused beverages market segmentation based on product type, category, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous nitro-infused beverages market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global nitro-infused beverages market report would provide approximately 61 tables, 58 figures, and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Category
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Consumer Preference for Unique and Premium Beverages
  - 4.1.1.2. Rising Health and Wellness Trends
- 4.1.2. Restraints
  - 4.1.2.1. High Production Costs
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Nitro Coffee*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Nitro Tea
7.4. Nitro Beer
7.5. Others

8. By Category

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 8.1.2. Market Attractiveness Index, By Category
8.2. Plain*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Flavored

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarket/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Sales
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Starbucks Corporation*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. PepsiCo, Inc.
12.3. Nestle S.A.
12.4. NITRO Beverage Co.
12.5. Lavazza Group
12.6. Stumptown Coffee Roasters
12.7. H-E-B, LP
12.8. High Brew Coffee Inc.
12.9. La Colombe Coffee Roasters
12.10. RISE Brewing Co.

LIST NOT EXHAUSTIVE.

13. Appendix

13.1. About Us and Services
13.2. Contact Us

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+886-2-2729-4219

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