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全球硝基冷萃咖啡市场 - 2023-2030

Global Nitro Cold Brew Coffee Market - 2023-2030

出版日期: 2024年02月09日 | 出版商:

DataM Intelligence | 英文 198 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球硝基冷萃咖啡市场规模达到5,210万美元，预计2030年将达到2.4306亿美元，2023-2030年预测期间CAGR为21.2%。

咖啡在世界所有地区都被用作流行的非酒精饮料。根据国际咖啡组织的数据，2021-22咖啡年世界咖啡产量达1.685亿袋，预计2022-23年将达到1.713亿袋。随着消费者对多样化咖啡品种的偏好不断变化，製造商正在开发各种产品。

咖啡的高采用率和对创新咖啡产品不断增长的需求有助于咖啡市场的多元化，扩大了全球氮气冷萃咖啡的市场范围。消费者对高端化的需求不断增长，并且愿意购买更多优质咖啡，推动了市场的扩张。某些地区消费者的高收入和不断增强的实力也有助于产品的普及。

氮气注入和产品包装技术领域的不断技术进步提高了产品製造量，并到达各种最终用户，维持了产品品质。他们使用不同的包装方法，例如智慧包装和永续包装来吸引关注环保的消费者。

动力学

消费者对方便、美味产品的需求不断增加

随着工作人口的增加和大量人们经历忙碌的生活方式，市场对方便即饮产品的需求很高，以满足消费者对易于饮用产品的需求和要求。此外，随着消费者对口味偏好的日益关注，市场上对氮气冷萃咖啡的需求超过一般咖啡。

注入的氮气为产品带来光滑的奶油质感，为消费者创造更好的体验。由于其酸度和苦味降低，它被用作更好的选择。氮气冷萃咖啡也用于其他应用，用于製备鸡尾酒和其他配方，增加了其市场价值。产品组合中提供多种口味，包括巧克力、香草等，吸引了各种口味偏好的使用者。

将氮气引入产品的不同技术的可用性

製造商正在采用技术并透过开发新技术来推进产品生产，以增强产品的风味和质地，提高对环境影响较小的便利产品的可及性。新的和创新的技术应用使产品开发过程变得简单、顺利。此类技术的可用性和使用正在积极帮助市场成长。

2023 年 10 月，生产高品质大麻饮料的大麻饮料品牌 The Drinkable Company 推出了首款限量版产品 Zenith Nitro Cold Brew: Pumpkin Spice。该产品具有南瓜精华，采用先进的速效水溶性乳化技术製成。

2021 年 4 月，High Brew Coffee 推出了 Sweet Cream Nitro Cold Brew 品种，扩大了其 RTD 和氮气冷萃咖啡产品线。该公司采用业界领先的小部件技术将氮气注入硝基产品。该技术有助于向饮料中释放更多的氮气。

高生产成本硝基冷萃咖啡

由于涉及额外的产品生产要求，氮气冷萃咖啡的生产包括额外的生产成本。製造商利用先进的设备将适当的氮气注入产品中。这种氮气注入设备和为产品选择的专业包装增加了製造商的生产成本。

在供应产品期间维持适当条件所需的供应链要求也会增加最终用户的产品价格。製造商提高产品的最终价格以应对更高的生产成本，这使得对价格敏感的消费者的成本更高。此外，消费者对硝基冷泡咖啡的好处缺乏认识，限制了市场的成长。

Coffee is used as a popular non-alcoholic beverage in all regions of the world. According to the International Coffee Organization, world coffee production reached 168.5 million bags in the coffee year 2021-22 and is expected to reach 171.3 million bags in 2022-23. With the changing consumer preference towards diversified coffee varieties, various products are being developed by the manufacturers.

High coffee adoption and increasing demand for innovative coffee products help in the diversification of the coffee market, increasing the nitro cold brew coffee market scope worldwide. The increasing consumer demand for premiumization and willingness to more for the premium range of coffee boosts the market expansion. The high income and increasing power of the consumers of certain regions can also help in the product's popularity.

The continuous technological advances in the field of nitrogen infusion and product packing techniques increase product manufacturing and reach various end-users maintaining the quality of the product. They use different packaging methods such as smart packaging and sustainable packaging attract environmentally concerned consumers.

Dynamics

Increasing Demand for Convenient and Tasty Products Among Consumers

With the increased working population and a high number of people experiencing busy lifestyles, there is a high demand for convenient and ready-to-drink products in the market to deal with the needs and requirements of consumers wanting ease-to-consume products. In addition, increasing consumer focus on taste preference, the demand for nitro cold brew coffee over regular coffee is growing in the market.

The nitrogen infused brings a smooth and creamy texture to the product creating a better experience for the consumer. It is used as a better option due to its reduced acidity and bitterness. The nitro cold brew coffee is used in other applications using it in the preparation of cocktails and other recipes, increasing its market value. The availability of various flavors in the product portfolio including chocolate, vanilla and others attracts various taste preferences users.

Availability of Different Technologies in Introducing Nitrogen to the Product

Manufacturers are adopting the use of technology and advancing their product production through the use of developing new technical techniques to enhance the product flavour and texture, raising the accessibility of the convenience product with low impact on the environment. New and innovative technological applications are used for the easy and smooth processing of product development. The availability and use of such technology are positively helping the market growth.

In October 2023, The Drinkable Company, a cannabis beverage brand that produced high-quality cannabis infused beverages laucnhed Zenith Nitro Cold Brew: Pumpkin Spice, a first-ever limited edition product. The product has the essence of pumpkin and is manufactured with state of art, fast-acting and water-soluble emulsion technology.

In April 2021, High Brew Coffee expanded its RTD and nitro cold brew product line with the launch of the Sweet Cream Nitro Cold Brew variety. The company uses industry-leading widget technology to infuse nitrogen into the nitro products. That technology is useful in releasing more nitrogen into the beverage.

High Production Costs Nitro Cold Brew Coffee

The nitro cold brew coffee production includes additional production costs due to the involvement of the additional product production requirements. Manufacturers utilize the advanced equipment for the infusion of appropriate nitrogen into the product. This nitrogen infusion equipment and the specialising packaging chosen for the product increase the production costs for the manufacturer.

The supply chain requirements needed to maintain the appropriate conditions during supplying the product can also incraese the product price for the end-user. Manufacturers increase the final price of the product to deal with higher production costs, making it costlier for price-sensitive consumers. Further, the lack of consumer awareness regarding the benefits associated with nitro cold brew coffee restricts the market growth.

Segment Analysis

The global nitro cold brew coffee market is segmented based on product, type, category, form, distribution channel and region.

High Demand for the Convenience Products

The global nitro cold brew coffee market is segmented based on type into ready-to-drink and freshly ground coffee. The ready-to-drink segment of the market accounted for the largest share of the global market due to the increasing demand for convenience products. The hectic lifestyle and busy schedules are creating a higher demand for the on to go products globally.

The convenience and easy-to-use nature of the RTD nitro cold brew coffee drive the segment growth. The new product launches in this field boost segment growth. For instance, in February 2020, Starbucks announced the launch new product, RTD Nitro Cold Brew under the North American Coffee Partnership of Starbucks and PepsiCo. The product is available in multiple flavors including black, dark caramel and vanilla sweet cream.

Geographical Penetration

Increasing Demand for Coffee in North America

North American consumers prefer coffee as a widely used beverage daily. According to the National Coffee Association, more than any other beverage, 66% of Americans drink coffee each day as of March 2022. The report evaluated that coffee consumption in U.S. has reached a two-decade high. Additionally, the report shows that 43% of coffee drinkers prefer specialty coffee made with high-quality ingredients.

The high disposable incomes and demand for a premium range of products boost the regional market growth. The nitro cold brew coffee infused with nitrogen helps in enjoying the coffee with less acidity and bitterness with a wide range of flavor options. With the wide technological advancement taking place in terms of nitrogen infusion technology and supply chain maintenance, the market is booming in this region.

The high demand for RTD products in the regional market results in new product developments. The new and innovative product launches in this region to satisfy increasing coffee and spirits-based ready-to-drink offerings positively drive the market in this region. For instance, in July 2020, Kahlua introduced Nitro Cold Brew a coffee cocktail into the market. This product is increasingly adopted by coffee cocktail lovers in the region.

Competitive Landscape

The major global players in the market include RISE Brewing Co., Groundwork Coffee, High Brew Coffee, Bona Fide Nitro Coffee, Stumptown Coffee Roasters, HARD BEANS SP. Z O. O, PepsiCo, Nitro Beverage Co., Coffee Nitro and Woke Cold Brew.

COVID-19 Impact Analysis

The pandemic created a moderate impact on the global nitro cold brew coffee market. Initially, the stages of the pandemic created challenges for the manufacturers in raw material sourcing, resource management and product production and distribution. The lockdown conditions caused the shutdown of multiple manufacturing units and coffee shops negatively impacting the market growth.

The reduced availability of freshly brewed coffee in the market due to the closure of cafes and other stores increased the demand for ready-to-drink coffee products that are convenient to use and easy to store during the pandemic period. The availability of nitro cold brew coffee for consumer use through the e-commerce platform has maintained good product sales for the market.

Russia- Ukraine War Impact

The war between Russia and Ukraine had a massive impact on almost every kind of market, including the global nitro cold brew coffee market. The global demand-supply chain was highly disrupted. Market players and industrial experts faced challenges due to interrupted global trade activities. The requirements for the necessary resource collection and providing customers with the required supply analysis were critical in increasing the price of the market globally.

By Product

Robusta
Arabica
Other

By Type

Ready to Drink
Freshly Ground Coffee

By Category

Traditional
Decaf

By Form

Blend
Concentrate
Tea Bag
Other

By Distribution Channel

Supermarket & Hypermarket
Convenience Stores
Specialty Stores
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In October 2023, The Drinkable Company, a cannabis beverage brand that produced high-quality cannabis-infused beverages launched Zenith Nitro Cold Brew: Pumpkin Spice, a first-ever limited edition product.
In March 2023, Starbucks announced the introduction of the New Cinnamon Caramel Cream Nitro Cold Brew into the market. The product has the flavors of cinnamon and caramel, highlighting the nitro cold brew.
In April 2021, Guinness introduced a new product, Guinness Nitro Cold Brew Coffee Beer. The product is the perfect balance of bitter and sweet with a roast coffee flavour with espresso, chocolate and caramel.

Why Purchase the Report?

To visualize the global nitro cold brew coffee market segmentation based on product, type, category, form, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of nitro cold brew coffee market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global nitro cold brew coffee market report would provide approximately 78 tables and 72 figures.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Type
3.3. Snippet by Category
3.4. Snippet by Form
3.5. Snippet by Distribution Channel
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Demand for Convenient and Tasty Products Among Consumers
  - 4.1.1.2. Availability of Different Technologies in Introducing Nitrogen to the Product
- 4.1.2. Restraints
  - 4.1.2.1. High Production Costs Nitro Cold Brew Coffee
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Robusta
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Arabica
7.4. Other

8. By Type

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 8.1.2. Market Attractiveness Index, By Type
8.2. Ready to Drink
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Freshly Ground Coffee

9. By Category

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 9.1.2. Market Attractiveness Index, By Category
9.2. Traditional
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Decaf

10. By Form

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.1.2. Market Attractiveness Index, By Form
10.2. Blend
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Concentrate
10.4. Tea Bag
10.5. Other

11. By Distribution Channel

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.1.2. Market Attractiveness Index, By Distribution Channel
11.2. Supermarket & Hypermarket
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Convenience Stores
11.4. Specialty Stores
11.5. Others

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. U.K.
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Spain
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. RISE Brewing Co
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Groundwork Coffee
14.3. High Brew Coffee
14.4. Bona Fide Nitro Coffee
14.5. Stumptown Coffee Roasters
14.6. HARD BEANS SP. Z O. O
14.7. PepsiCo
14.8. Nitro Beverage Co.
14.9. Coffee Nitro
14.10. Woke Cold Brew

LIST NOT EXHAUSTIVE

15. Appendix

15.1. About Us and Services
15.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球硝基冷萃咖啡市场 - 2023-2030

Global Nitro Cold Brew Coffee Market - 2023-2030

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：副产品

第 8 章：按类型

第 9 章：按类别

第 10 章：按形式

第 11 章：按配销通路

第 12 章：按地区

第13章：竞争格局

第 14 章：公司简介

第 15 章：附录