市场调查报告书
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1542480
全球冷泡咖啡市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势和预测Global Cold Brew Coffee Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球冷萃咖啡市场需求预计将从 2023 年的 115,923 万美元达到 2032 年近 9,12,775 万美元的市场规模,2024-2032 年研究期间复合年增长率为 25.77%。
冷泡咖啡包括将粗磨咖啡豆浸泡在冷水中较长时间。与传统的热冲泡方法不同,这种咖啡无需加热即可冲泡,产生顺滑、酸性较低且具有独特风味的饮料。缓慢的萃取过程使咖啡渣逐渐释放其风味,产生浓缩产品,可在饮用前与牛奶或水混合。这种咖啡可以冷藏或加冰饮用,因其清爽的味道和比热冲泡咖啡更高的咖啡因含量而受到讚赏。由于其温和的酸度以及使用糖浆、香料或乳製品替代品等添加剂进行风味定制的多功能性,它越来越受到咖啡爱好者的欢迎。
消费者对精品咖啡饮料的偏好不断变化以及对方便的即饮选择的需求推动了冷萃咖啡市场的发展。不断增长的咖啡文化和对冷饮的偏好,尤其是千禧世代和 Z 世代消费者,推动了这种咖啡在咖啡馆、餐厅和零售店的流行。酿造设备和包装解决方案的技术进步提高了生产效率和产品保质期。冷萃浓缩配方和注氮品种的创新迎合了不同的口味,并为寻求优质咖啡体验的消费者增强了感官体验。市场机会来自扩大分销管道以及在主流零售店和便利商店引入冷萃咖啡。与饮料公司的品牌合作和名人代言进一步提升了冷萃咖啡在竞争激烈的饮料市场中的吸引力和知名度。此外,永续发展措施和环保包装解决方案引起了具有环保意识的消费者的共鸣,推动了对道德采购和负责任包装产品的需求。与公平贸易咖啡生产商和认证的合作伙伴关係可以提高品牌信誉并吸引具有社会意识的消费者群体。然而,易腐烂性问题、冷链管理的物流复杂性以及对价格敏感的消费者的价格敏感性可能会阻碍市场成长。
研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外,这些工具还对全球冷萃咖啡市场的每个细分市场进行了包容性评估。冷萃咖啡产业的成长和趋势为本研究提供了整体方法。
冷泡咖啡市场报告的这一部分提供了国家和地区层面细分市场的详细资料,从而帮助策略师确定相应产品或服务的目标人群以及即将到来的机会。
本节涵盖区域前景,重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲冷萃咖啡市场当前和未来的需求。此外,该报告重点关注所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。冷萃咖啡市场的主要参与者包括 Califia Farms、JAB Holding Company、HighBrewCoffee、Kohana Coffee、雀巢、La Colombe Torrefaction、星巴克、RISE Brewing Co.、Sleepy Owl、Heartland Food Products Group。本节包含竞争格局的整体视图,包括各种策略发展,例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。
如果您有任何客製化要求,请写信给我们。我们的研究团队可以根据您的需求提供客製化报告。
The global demand for Cold Brew Coffee Market is presumed to reach the market size of nearly USD 9127.75 Million by 2032 from USD 1159.23 Million in 2023 with a CAGR of 25.77% under the study period 2024-2032.
Cold brew coffee includes steeping coarse-ground coffee beans in cold water for an extended period. Unlike traditional hot brewing methods, this coffee is brewed without heat, resulting in a smooth, less acidic beverage with a distinct flavor profile. The slow extraction process allows the coffee grounds to release their flavors gradually, producing a concentrated product that can be mixed with milk or water before consumption. This coffee is served chilled or over ice and is often appreciated for its refreshing taste and higher caffeine content than hot brewed coffee. It has become increasingly popular among coffee enthusiasts due to its milder acidity and versatility in flavor customization with additives such as syrups, spices, or dairy alternatives.
The cold brew coffee market is fuelled by evolving consumer preferences towards specialty coffee beverages and the demand for convenient ready-to-drink options. Growing coffee culture and preferences for cold drinks, particularly among millennials and Gen Z consumers, propel the popularity of this coffee in cafes, restaurants, and retail outlets. Technological advancements in brewing equipment and packaging solutions enhance production efficiency and product shelf life. Innovations in cold brew concentrate formulations and nitrogen-infused varieties cater to diverse tastes and enhance sensory experiences for consumers seeking premium coffee experiences. Market opportunities arise from expanding distribution channels and introducing cold brew coffee in mainstream retail and convenience stores. Brand collaborations with beverage companies and celebrity endorsements further elevate cold brew coffee's appeal and visibility in the competitive beverage market. Moreover, sustainability initiatives and eco-friendly packaging solutions resonate with environmentally conscious consumers, driving demand for ethically sourced and responsibly packaged products. Partnerships with fair-trade coffee producers and certifications enhance brand credibility and appeal to socially conscious consumer segments. However, perishability concerns, logistical complexities in cold chain management, and price sensitivity among price-conscious consumers may hamper market growth.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Cold Brew Coffee. The growth and trends of Cold Brew Coffee industry provide a holistic approach to this study.
This section of the Cold Brew Coffee market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Cold Brew Coffee market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Cold Brew Coffee market include Califia Farms, JAB Holding Company, HighBrewCoffee, Kohana Coffee, Nestle, La Colombe Torrefaction, Starbucks, RISE Brewing Co., Sleepy Owl, Heartland Food Products Group. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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