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1512670

全球益生菌健康饮料市场 - 2024-2031

Global Probiotic Wellness Drinks Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球益生菌健康饮料市场达到8.121亿美元，预计到2031年将达到18.999亿美元，2024-2031年预测期间复合年增长率为12.9%。

人们越来越意识到肠道健康的重要性及其对整体健康的影响，这推动了消费者对益生菌健康饮料的需求。消费者越来越了解益生菌在支持消化健康、增强免疫力和增强心理健康方面的益处。这种意识的提高正在推动市场对具有这些健康益处的功能性饮料的需求。

市场正在见证产品创新和多元化的激增。製造商正在开发各种益生菌健康饮料，以满足不同的口味、饮食偏好和健康需求。创新包括不含乳製品、调味饮料以及添加维生素、矿物质和植物萃取物等其他营养素的产品。这种多元化正在扩大市场对更广泛消费者群体的吸引力。

例如，2024年2月28日，处于整体健康解决方案前沿的先锋公司NextFoods推出了其旗舰品牌GoodBelly和Cheribundi。这些品牌以其提高生活品质的科学支援产品而闻名，于2023 年合併到NextFoods 旗下。入围者功能性食品或饮料类别。

北美消费者越来越意识到健康和保健的重要性，特别是肠道健康。随着消费者寻求具有消化健康益处并促进整体健康的功能性饮料，这种意识的提高正在推动对益生菌健康饮料的需求。这一趋势正在显着影响市场成长，越来越多的消费者将益生菌饮料融入他们的日常健康习惯中。

动力学

功能性饮料产业的扩张

消费者越来越喜欢除了基本补水之外还具有健康益处的饮料。功能性饮料（包括益生菌健康饮料）吸引了注重健康的消费者，他们寻求便捷的方式来改善消化健康、增强免疫力和促进整体健康。随着製造商扩大产品范围以满足这些不断变化的消费者偏好，这种不断增长的需求推动了市场成长。

功能性饮料产业不断创新，推出含有益生菌的新产品配方。益生菌健康饮料的配方可提供活的有益细菌，如乳酸菌和双歧桿菌，可支持肠道健康并增强免疫功能。这些创新吸引了寻求以方便的饮料形式提供科学支援的健康解决方案的消费者。

例如，2023 年 8 月 21 日，达能益生菌优格产品系列的领导品牌 Activia 宣布举办第一届 We've Got Guts 论坛。此次公共活动将提供免费节目，重点是倡导肠道健康并帮助与会者提高整体健康水平。这场免费的现场论坛定于 9 月 22 日在多伦多 Artscape Wychwood Barns 的社区文化中心举行。

益生菌的持续研发

研究工作旨在提高饮料中益生菌的功效和稳定性，确保活菌在加工、储存和消费过程中存活。益生菌菌株封装技术和保护涂层的创新提高了它们的活力，使製造商能够向消费者提供强效、有效的益生菌饮料。这项技术进步增强了消费者信心并推动市场采用。

研究人员专注于识别和开发具有特定健康益处的菌株，例如改善消化、免疫支持和增强情绪。例如，2023年5月23日，恆天然在新加坡推出了一款专为东南亚注重健康的消费者量身订製的益生菌粉末饮料。该公司计划扩大在印尼、马来西亚和泰国的分销范围，瞄准这些地区不断扩大的中产阶级人口。

严格的监管要求

严格的监管要求可能会给新製造商和新产品的市场进入设置障碍。遵守与益生菌、健康声明、标籤和安全标准相关的复杂法规需要大量资源和专业知识。中小企业（SME）可能在满足这些要求方面面临困难，这限制了它们进入市场和有效竞争的能力。

满足严格的监管标准会为益生菌健康饮料製造商带来额外的成本。为了确保遵守不同的地区和国际法规，有必要对研究、测试、品质保证和监管咨询进行投资。这些合规成本可能会导致预算紧张，特别是对于规模较小的公司而言，从而影响其获利能力和在市场上具有竞争力的定价能力。

例如，2021年9月29日，《2016年食品安全与标准（保健品、保健食品、特殊膳食用食品、特殊医学用途食品、功能性食品和新奇食品）条例》在《食品安全法》上发布后来生效。食品业者必须在2018 年1 月1 日之前遵守本法规的所有规定。号）；「食品管理局」指依该法第 4 条设立的印度食品安全与标准管理局；「特殊膳食用食品」具有该法案第 22 条中定义的含义。

The growing awareness of the importance of gut health and its impact on overall well-being is driving consumer demand for probiotic wellness drinks. Consumers are becoming more educated about the benefits of probiotics in supporting digestive health, boosting immunity, and enhancing mental well-being. This heightened awareness is fueling market demand for functional beverages that provide these health benefits.

The market is witnessing a surge in product innovation and diversification. Manufacturers are developing a wide range of probiotic wellness drinks that cater to different tastes, dietary preferences, and health needs. Innovations include dairy-free options, flavored beverages, and products fortified with additional nutrients such as vitamins, minerals, and plant extracts. This diversification is expanding the market's appeal to a broader consumer base.

For instance, on February 28, 2024, NextFoods, a pioneering company at the forefront of holistic health solutions, launched its flagship brands, GoodBelly and Cheribundi. Known for their scientifically supported products that enhance quality of life, these brands merged under NextFoods in 2023. The new products will debut at booth #N722 during Natural Products Expo West 2024, where they are honored as finalists for the prestigious NEXTY Award in the Best Functional Food or Beverage category.

There is an increasing awareness among North American consumers about the importance of health and wellness, particularly gut health. This heightened awareness is driving demand for probiotic wellness drinks as consumers seek out functional beverages that offer digestive health benefits and boost overall well-being. This trend is significantly impacting market growth, with more consumers integrating probiotic drinks into their daily health routines.

Dynamics

Expansion of the Functional Beverage Sector

There is a growing consumer preference for beverages that offer health benefits beyond basic hydration. Functional beverages, including probiotic wellness drinks, appeal to health-conscious consumers seeking convenient ways to improve digestive health, boost immunity, and promote overall well-being. This increasing demand drives market growth as manufacturers expand their product offerings to meet these evolving consumer preferences.

The functional beverage sector continues to innovate with new product formulations that incorporate probiotics. Probiotic wellness drinks are formulated to deliver live beneficial bacteria, such as lactobacilli and bifidobacteria, which support gut health and enhance immune function. These innovations attract consumers looking for scientifically backed health solutions in convenient beverage formats.

For instance, on August 21, 2023, Activia, a leading brand in Danone's family of probiotic yogurt products, announced its inaugural We've Got Guts Forum. This public event will feature complimentary programming focused on advocating for gut health and empowering attendees to enhance their overall well-being. Scheduled for September 22, the free, in-person forum will be held at the community cultural hub located at Artscape Wychwood Barns in Toronto.

Continuous Research and Development in Probiotics

Research efforts aim to enhance the efficacy and stability of probiotics in beverages, ensuring that live cultures survive through processing, storage, and consumption. Innovations in encapsulation technologies and protective coatings for probiotic strains improve their viability, enabling manufacturers to deliver potent and effective probiotic beverages to consumers. This technological advancement boosts consumer confidence and drives market adoption.

Researchers focus on identifying and developing strains with specific health benefits, such as improved digestion, immune support, and mood enhancement. For instance, on May 23, 2023, Fonterra introduced a probiotic powdered drink tailored for Southeast Asia's health-conscious consumers with its launch in Singapore. The company plans to expand distribution across Indonesia, Malaysia, and Thailand, targeting the expanding middle-class demographic in these regions.

Stringent Regulatory Requirements

Stringent regulatory requirements can create barriers to market entry for new manufacturers and products. Compliance with complex regulations related to probiotics, health claims, labeling, and safety standards requires significant resources and expertise. Small and medium-sized enterprises (SMEs) may face difficulties in navigating these requirements, limiting their ability to enter the market and compete effectively.

Meeting stringent regulatory standards incurs additional costs for probiotic wellness drink manufacturers. Investments in research, testing, quality assurance, and regulatory consulting are necessary to ensure compliance with diverse regional and international regulations. These compliance costs can strain budgets, particularly for smaller firms, impacting their profitability and ability to price competitively in the market.

For instance, on September 29, 2021, the Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016, came into effect upon their publication in the Official Gazette. Food Business Operators are required to comply with all provisions of these regulations by January 1, 2018. In these regulations, unless specified otherwise: the term "Act" refers to the Food Safety and Standards Act, 2006 (34 of 2006); "Food Authority" denotes the Food Safety and Standards Authority of India established under section 4 of the Act; and "Food for special dietary use" carries the meaning defined in section 22 of the Act.

Segment Analysis

The global probiotic wellness drinks market is segmented based on product type, packaging type, distribution channel, and region.

Growing Consumer Preference for Natural and Delicious Fruit-based Probiotic Drinks

Consumers are increasingly gravitating towards natural and delicious beverage options that combine health benefits with enjoyable flavors. Fruit-based probiotic drinks meet this demand by offering the natural sweetness and appealing taste of fruits, making them more attractive to a broad audience. This consumer preference is a significant driver for the market dominance of fruit-based probiotic drinks.

The market for fruit-based probiotic drinks is characterized by continuous innovation and a wide variety of product offerings. Manufacturers are experimenting with different fruit combinations, exotic flavors, and functional additives to cater to diverse consumer preferences. This variety not only attracts new consumers but also retains existing ones, contributing to the growth of this market segment.

Geographical Penetration

High Consumer Awareness and Demand in North America

North America dominates the global probiotic wellness drinks market. North America has a high level of consumer awareness regarding the benefits of probiotics for gut health, immunity, and overall wellness. This awareness drives a strong demand for probiotic wellness drinks. Consumers in this region are well-informed about the health advantages of probiotics, leading to a robust market for these functional beverages.

North America boasts a strong research and development (R&D) infrastructure, which supports the development of advanced probiotic products. Investments in scientific research, clinical trials, and technological advancements ensure that the probiotic wellness drinks produced in North America are effective and of high quality. This commitment to R&D drives market leadership.

COVID-19 Impact Analysis

The global probiotic wellness drinks market faced supply chain disruptions during the pandemic. Lockdowns, restrictions on movement, and labor shortages affected the production and distribution of probiotic ingredients and finished products. Manufacturers had to navigate these challenges to ensure a consistent supply of products to meet consumer demand, which sometimes led to temporary shortages or delays in product availability.

The pandemic has heightened consumer awareness regarding health and immunity. People are increasingly seeking products that can enhance their overall well-being and immune system. Probiotic wellness drinks, known for their benefits in supporting gut health and boosting immunity, have seen a surge in demand. This increased health consciousness has positively influenced market growth as consumers prioritize functional beverages that offer health benefits.

Russia-Ukraine War Impact Analysis

The war has contributed to increased prices for raw materials, including those used in the production of probiotics, such as certain grains and dairy products. The rising costs of inputs have put pressure on manufacturers, leading to higher production costs. These increased costs are often passed on to consumers, potentially affecting the market's pricing strategies and consumer purchasing behavior.

Energy prices have soared due to the conflict, particularly impacting the cost of fuel and transportation. The global supply chain for probiotic wellness drinks relies heavily on efficient and cost-effective transportation of goods. Increased transportation costs can lead to higher overall costs for probiotic products, affecting probiotic wellness drinks market competitiveness and profitability.

By Product Type

Dairy-based Probiotic Drinks
Plant-based Probiotic Drinks
Fruit-based Probiotic Drinks

By Packaging Type

Bottle
Carton
Pouch

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On May 16, 2024, CVS Pharmacy, the retail division of CVS Health, introduced Well Market, a fresh line of store-brand consumables including snacks, beverages, and groceries. They aim to become the leading consumer-centric healthcare solutions company. This repositioning and expansion of their food and beverage portfolio exemplify their commitment to offering a variety of nutritious options that customers desire.
In July 2023, Yakult Honsha announced its plans to establish a new factory in Georgia, USA, aimed at expanding its production of probiotic wellness drinks for global markets. With an investment of approximately $305 million, the factory is scheduled to commence operations in 2026. This strategic initiative will enable Yakult to enhance its supply chain infrastructure and effectively distribute its probiotic wellness drinks across the United States and beyond.
In 2021, Yakult Honsha, a prominent Japan-based beverage company, introduced a 100-ml probiotic dairy mix named Yakult 1000. Renowned as one of the leading entities in the global probiotic dairy beverage sector, Yakult has garnered significant popularity in South America and the Asia Pacific regions. Now, the company is strategically preparing to enter the United States market with its digestive wellness probiotics.

Competitive Landscape

The major players in the global probiotic wellness drinks market include Danone S.A., Nestle S.A., Yakult U.S.A. Inc., PepsiCo, Inc., Fonterra Co-operative Group Limited, Bio-K+, General Mills, Inc., Lifeway Foods, Inc., Chr. Hansen Holding A/S, and Amul.

Why Purchase the Report?

To visualize the global probiotic wellness drinks market segmentation based on product type, packaging type, distribution channel, and region and understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global probiotic wellness drinks market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global probiotic wellness drinks market report would provide approximately 62 tables, 53 figures, and 213 users.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Packaging Type
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Expansion of the Functional Beverage Sector
  - 4.1.1.2. Continuous Research and Development in Probiotics
- 4.1.2. Restraints
  - 4.1.2.1. Stringent Regulatory Requirements
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Dairy-based Probiotic Drinks*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Plant-based Probiotic Drinks
7.4. Fruit-based Probiotic Drinks

8. By Packaging Type

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 8.1.2. Market Attractiveness Index, By Packaging Type
8.2. Bottle*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Carton
8.4. Pouch

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Retail
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Danone S.A.*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Nestle S.A.
12.3. Yakult U.S.A. Inc.
12.4. PepsiCo, Inc.
12.5. Fonterra Co-operative Group Limited
12.6. Bio-K+
12.7. General Mills, Inc.
12.8. Lifeway Foods, Inc.
12.9. Chr. Hansen Holding A/S
12.10. Amul

LIST NOT EXHAUSTIVE