市场调查报告书
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1571393
北美益生菌食品市场规模和预测、区域份额、趋势和成长机会分析报告范围:按类型、配销通路和国家/地区North America Probiotic Food Products Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type, Distribution Channel, and Country |
北美益生菌食品市场规模预计将从2023年的120.4亿美元成长到2031年的196.9亿美元;预计 2023 年至 2031 年市场复合年增长率为 6.3%。
消费者越来越意识到保持健康饮食和适当的肠道健康以支持整体健康。许多科学研究强调肠道微生物群在免疫、消化和心理健康方面的重要性。根据国际食品资讯理事会 (IFIC) 2022 年进行的一项调查,66% 的美国人担心消化系统健康,许多人寻求能够改善肠道健康的食物。在 COVID-19 大流行期间,功能性食品和膳食补充剂的受欢迎程度急剧上升,因为人们一直优先考虑自己的健康,并积极寻找健康的替代品和健身活动来预防与生活方式相关的疾病。此外,预防性健康还包括糖尿病和心血管疾病等慢性疾病的管理和预防,这些疾病在北美日益普及。因此,消费者越来越多地购买功能性食品,包括益生菌,因为它们有助于减轻与这些疾病相关的风险。为了跟上益生菌食品的日益普及,一些公司正在推出各种产品。例如,2022 年 5 月,达能北美公司推出了 Activia+ 多效益生菌优格饮料,其中含有有助于肠道健康的活性益生菌以及有助于免疫系统支持的维生素 C、D 和锌。
此外,北美消费者对合成成分和加工食品越来越怀疑,寻求天然替代品来改善整体健康。为了满足对有机和植物性产品不断增长的需求,许多公司都专注于推出植物性益生菌食品并扩大现有的产品范围。例如,2021年8月,Pillars Yogurt推出了Pillars Plant,这是一种有机椰子益生菌酸奶,在Wegmans和Central Market有售。总体而言,随着消费者越来越了解维持肠道健康和预防慢性疾病及其他疾病的好处,以及植物性和有机益生菌食品的成长趋势,对益生菌食品的需求持续上升。因此,消费者对预防性健康的认识不断提高,推动了北美益生菌食品市场的成长。
按类型划分,市场分为优格、康普茶、克菲尔、起起司、婴儿配方奶粉等。预计开菲尔细分市场在预测期内的复合年增长率最高。克菲尔提供了多种具有微生物多样性和健康益处的益生菌菌株。它有多种口味和形式,包括由椰子、杏仁和燕麦奶製成的传统乳製品和非乳製品替代品,以满足乳糖不耐症和纯素食消费者的需求。由于声称对消化健康、免疫支持和整体健康有益,克菲尔已成为益生菌食品的热门选择,消费者越来越注重健康并寻求功能性食品。
根据配销通路,市场分为超市和大卖场、专卖店、网路零售等。 2023 年,超市和大卖场细分市场占据了相当大的份额。超市和大卖场专注于最大限度地提高产品销量以提高利润。北美益生菌食品市场的主要参与者受益于人流量较大的地区的产品知名度和这些零售通路的客流量。
达能公司;生命之路食品公司;凯维塔公司;健康阿德有限责任公司;亚历山大家庭农场;苏贾生活有限责任公司;业力文化有限公司;斯普林菲尔德乳品公司;自然花园;和 Sunsweet Growers Inc. 是北美益生菌食品市场的主要参与者之一。
北美益生菌食品市场的整体规模是透过主要和次要来源得出的。为了开始研究过程,我们利用内部和外部来源进行了详尽的次要研究,以获得与市场相关的定性和定量资讯。此外,我们还与行业参与者进行了多次初步访谈,以验证资料并获得对该主题的更多分析见解。这个过程的参与者包括VP等行业专家;业务发展经理;市场情报经理;全国销售经理;以及专门研究北美益生菌食品市场的外部顾问,包括估价专家、研究分析师和关键意见领袖。
The North America probiotic food products market size is projected to grow from US$ 12.04 billion in 2023 to US$ 19.69 billion by 2031; the market is expected to register a CAGR of 6.3% during 2023-2031.
Consumers are increasingly becoming aware of maintaining a healthy diet and proper gut health to support overall well-being. Many scientific studies highlight the importance of gut microbiota in immunity, digestion, and mental health. According to a survey conducted by the International Food Information Council (IFIC) in 2022, 66% of Americans were concerned about digestive health, with many seeking foods that can improve gut health. During the COVID-19 pandemic, there has been a sharp rise in the popularity of functional foods and dietary supplements, as people have been prioritizing their health and actively searching for healthy alternatives and fitness activities to prevent lifestyle-related illnesses. Moreover, preventive health also encompasses the management and prevention of chronic diseases such as diabetes and cardiovascular diseases, which are increasingly prevalent in North America. Therefore, consumers are increasingly purchasing functional foods, including probiotics, as they help mitigate the risks associated with these conditions. To keep up with the growing popularity of probiotic food products, several companies are launching a wide range of products. For instance, in May 2022, Danone North America introduced Activia+ Multi-Benefit probiotic yogurt drinks, containing live and active probiotics for gut health and vitamins C and D and zinc for immune system support.
Moreover, consumers in North America are increasingly skeptical of synthetic ingredients and processed foods, seeking natural alternatives for improving overall health and wellness. To meet the growing demand for organic and plant-based products, many companies are focused on introducing plant-based probiotic food products and expanding their existing product ranges. For instance, in August 2021, Pillars Yogurt launched Pillars Plant, an organic coconut probiotic yogurt, which is available in Wegmans and Central Market. Overall, as consumers become more informed about the benefits of maintaining gut health and preventing chronic and other diseases, as well as the increasing trend of plant-based and organic probiotic food products, the demand for probiotic food products continues to rise. Thus, rising awareness regarding preventive health among consumers fuels the North America probiotic food products market growth.
By type, the market is segmented into yogurt, kombucha, kefir, cheese, infant formula, and others. The kefir segment is expected to register the highest CAGR during the forecast period. Kefir offers a wide range of probiotic strains in terms of microbial diversity and health benefits. It is available in various flavors and forms, including traditional dairy-based and nondairy alternatives made from coconut, almond, and oat milk to cater to lactose-intolerant and vegan consumers. With its claimed benefits for digestive health, immune support, and overall well-being, kefir has become a popular choice as a probiotic food product, with consumers becoming more health-conscious and seeking functional foods.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Supermarkets and hypermarkets segment held a significant share in 2023. These stores offer attractive discounts, along with a pleasant customer experience and the advantage of multiple payment options. Supermarkets and hypermarkets focus on maximizing product sales to boost their profits. Key players operating in the North America probiotic food products market benefit from product visibility in higher-traffic areas and heavier footfall in these retail channels.
Danone SA; Lifeway Foods Inc.; KeVita, Inc.; Health-Ade LLC; Alexandre Family Farm; Suja Life, LLC.; Karma Culture LLC; Springfield Creamery Inc; Nature's Garden; and Sunsweet Growers Inc., are among the key players operating in the North America probiotic food products market.
The overall North America probiotic food products market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the North America probiotic food products market.