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市场调查报告书
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1773415

益生菌健康饮料市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Probiotic Wellness Drinks Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024年，全球益生菌健康饮品市场规模达291亿美元，预计到2034年将以9.1%的复合年增长率达到691亿美元。益生菌健康饮品是注入活性微生物的功能性饮料，有助于肠道健康、增强免疫力和消化功能。这些饮品，包括益生菌优格、克菲尔、发酵茶和浓缩水，为消费者提供了一种轻鬆愉悦的方式，将益生菌融入日常生活。随着人们对肠道菌丛关係的认识日益加深，以及人们对预防性健康和清洁营养的兴趣日益浓厚，益生菌需求正在加速成长。消费者口味的演变正转向低糖、植物性成分和天然标籤。

益生菌健康饮料市场 - IMG1

千禧世代和Z世代消费者兴趣的激增，加上电商和零售通路的拓展，正在推动市场发展。口味创新增添了补水、能量等功能性益处，而针对性的健康目标持续推动市场成长。此外，不断增长的可支配收入、注重健康的城市人口以及医疗保健认证日益增强的影响力，正在扩大发展中地区的消费者群体。全球市场的发展不仅受到科学支持和品牌投资的驱动，也受到对符合健康和环保价值观的可持续、清洁标籤饮料日益增长的需求的推动。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 291亿美元
预测值 691亿美元
复合年增长率 9.1%

2024年，康普茶市场占据28.6%的市场份额，产值达83亿美元。康普茶的受欢迎程度源自于其天然发酵茶的特质，以其益生菌功效、纯净的成分和清爽的口感而闻名。随着年轻消费者逐渐接受莓果混合茶、姜汁茶和低酒精饮料等新口味，康普茶的市场规模持续扩大。康普茶在健康生活方式领域的适应性以及在註重健康的消费者中的广泛吸引力，推动了该品类的成长和忠诚度。

2024年，零售分销领域引领全球市场，占52.6%，产值达153亿美元。这种主导地位得益于益生菌饮料在保健食品商店、超市、大型超市和专业零售店的广泛供应。这些模式提供了便利的购买管道、品牌知名度和衝动购买的潜力，从而提升了整体销售量。零售环境提供了一个实体平台，让消费者可以比较各种选择、发现促销活动并尝试新的模式，这进一步巩固了益生菌饮料的市场地位。

2024年，亚太地区益生菌健康饮品市场占有35.2%的市占率。这一领先地位源于人们对发酵饮料的文化熟悉以及快速现代化的健康趋势。该地区的国家（例如日本、中国、韩国和印度）历来都饮用富含益生菌的饮品，为其商业成长奠定了基础。都市化、健康意识和收入水准的提高，加上线上和线下零售基础设施的不断发展，正在进一步推动益生菌饮料的普及。

达能公司、雀巢公司、养乐多本社株式会社、GT Living Foods Group plc 和 Kevita（百事可乐）等跨国公司正在透过区域合作伙伴关係和产品在地化策略扩张，以服务该地区不同的消费群体。在益生菌健康饮料市场竞争的公司正在实施创新、个人化和区域重点相结合的策略，以保持领先地位。

产品开发策略着重于丰富口味多样性、降低糖分以及引入植物性替代品，以顺应不断变化的健康偏好。企业也优先考虑清洁标籤认证和透明采购，以赢得消费者信任。新兴市场的品牌扩张正透过在地化、策略联盟和文化客製化产品来实现。对电商平台和全通路零售策略的投资正在增强产品的可及性和消费者参与度。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 供应商概况
    • 利润率
    • 每个阶段的增值
    • 影响价值链的因素
    • 中断
  • 产业衝击力
    • 成长动力
    • 产业陷阱与挑战
    • 市场机会
  • 成长潜力分析
  • 监管格局
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
  • 波特的分析
  • PESTEL分析
  • 价格趋势
    • 按地区
    • 按产品
  • 未来市场趋势
  • 技术和创新格局
    • 当前的技术趋势
    • 新兴技术
  • 专利态势
  • 贸易统计（HS编码）（註：仅提供重点国家的贸易统计资料）
    • 主要进口国
    • 主要出口国
  • 永续性和环境方面
    • 永续实践
    • 减少废弃物的策略
    • 生产中的能源效率
    • 环保倡议

第四章：竞争格局

  • 介绍
  • 公司市占率分析
    • 按地区
      • 北美洲
      • 欧洲
      • 亚太地区
      • 拉丁美洲
      • MEA
  • 公司矩阵分析
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 关键进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 扩张计划

第五章：市场估计与预测：依产品类型，2021 - 2034 年

  • 主要趋势
  • 康普茶
    • 风味细分
    • 酒精含量变化
  • 克菲尔
    • 乳製品开菲尔
    • 植物基开菲尔
    • 调味与原味
  • 益生菌注射剂和功能性水
    • 浓缩益生菌注射剂
    • 益生菌强化水
    • 电解质-益生菌组合
  • 喝优格和乳製品饮料
    • 传统饮用优格
    • 希腊优格饮料
    • 低脂和无脂版本
  • 植物性益生菌饮料
    • 水果和蔬菜为主
    • 坚果和种子类
    • 谷物发酵饮料
  • 益生菌汽水和碳酸饮料
    • 益生元苏打水
    • 低醣版本
    • 天然风味特征

第六章：市场估计与预测：按配销通路，2021 - 2034 年

  • 主要趋势
  • 零售通路
    • 超市和大卖场
    • 健康食品商店
    • 便利商店
    • 特色饮料零售商
  • 网路零售
    • 电子商务平台
    • 直接面向消费者的销售
    • 基于订阅的模型
  • 餐饮服务
    • 餐厅和咖啡馆
    • 健康与保健中心
    • 公司餐厅
  • 药房和医疗保健管道
    • 传统药局
    • 卫生诊所
    • 营养师建议

第七章：市场估计与预测：按消费者人口统计，2021 - 2034 年

  • 主要趋势
  • Z世代（18-24岁）
  • 千禧世代（25-40岁）
  • X世代（41-56岁）
  • 婴儿潮世代（57岁以上）

第八章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 西班牙
    • 义大利
    • 荷兰
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非
    • 阿联酋

第九章：公司简介

  • GT's Living Foods
  • Danone SA
  • Yakult Honsha Co., Ltd.
  • Nestle SA
  • KeVita (PepsiCo)
  • Health-Ade Kombucha
  • Lifeway Foods, Inc.
  • Culture Pop
  • Poppi
  • Biotiful Dairy
  • Karma Probiotic Water
  • Chr. Hansen Holding A/S
  • DuPont Nutrition & Biosciences
  • BioGaia AB
  • Lallemand Inc.
简介目录
Product Code: 14274

The Global Probiotic Wellness Drinks Market was valued at USD 29.1 billion in 2024 and is estimated to grow at a CAGR of 9.1% to reach USD 69.1 billion by 2034. Probiotic wellness drinks are functional beverages infused with live microorganisms that support gut health, immunity, and digestion. These drinks, including probiotic yogurts, kefir, fermented teas, and enriched waters, offer an easy and enjoyable way for consumers to include probiotics in their daily routines. The growing awareness of the gut-microbiome connection, alongside rising interest in preventive health and clean nutrition, is accelerating demand. Evolving consumer tastes are shifting toward low-sugar profiles, plant-based ingredients, and natural labels.

Probiotic Wellness Drinks Market - IMG1

Surging interest from millennials and Gen Z, combined with increased access through e-commerce and retail, is driving market momentum. Flavor innovation added functional benefits like hydration and energy, and targeted health outcomes continue to shape market growth. Additionally, rising disposable incomes, health-conscious urban populations, and growing influence from healthcare endorsements are expanding the customer base in developing regions. The global market is being driven not only by scientific backing and brand investment but also by increasing demand for sustainable, clean-label drinks that align with wellness and environmental values.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$29.1 Billion
Forecast Value$69.1 Billion
CAGR9.1%

The Kombucha segment held a share of 28.6% in 2024, generating USD 8.3 billion. Its popularity stems from its status as a naturally fermented tea known for its probiotic benefits, clean ingredients, and refreshing taste. The segment continues to expand as younger consumers embrace new flavor innovations like berry medleys, ginger infusions, and lower-alcohol versions. Its adaptability into the wellness lifestyle space and broad appeal among health-conscious consumers have fueled growth and loyalty within this category.

The retail distribution segment led the global market in 2024, accounting for 52.6% and generating USD 15.3 billion. This dominance is attributed to the widespread availability of probiotic drinks in health food stores, supermarkets, hypermarkets, and specialty retail outlets. These formats offer accessibility, brand visibility, and impulse-buy potential, boosting overall sales volumes. Retail settings provide a physical platform where consumers can compare options, discover promotions, and try new formats, which continues to reinforce their market position.

Asia Pacific Probiotic Wellness Drinks Market held a 35.2% share in 2024. This leadership is rooted in cultural familiarity with fermented beverages and rapidly modernizing health trends. Countries across the region-such as Japan, China, South Korea, and India-have historically consumed probiotic-rich drinks, laying the foundation for commercial growth. Rising urbanization, health awareness, and income levels, paired with growing online and physical retail infrastructure, are propelling adoption further.

Multinational players such as Danone S.A., Nestle S.A., Yakult Honsha Co. Ltd., GT's Living Foods Group plc, and Kevita (PepsiCo) are expanding through regional partnerships and product localization strategies to serve diverse consumer segments across the region. Companies competing in the probiotic wellness drinks market are implementing a mix of innovation, personalization, and regional focus to maintain leadership.

Product development strategies focus on enhancing flavor variety, reducing sugar, and introducing plant-based alternatives to align with shifting health preferences. Firms are also prioritizing clean-label certifications and transparent sourcing to win consumer trust. Brand expansion in emerging markets is being achieved through localization, strategic alliances, and culturally tailored offerings. Investment in e-commerce platforms and omnichannel retail strategies are strengthening accessibility and consumer engagement.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Product
    • 2.2.3 Distribution channel
    • 2.2.4 Consumer demographics
  • 2.3 TAM Analysis, 2025-2034
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 Critical success factors
  • 2.5 Future Outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier Landscape
    • 3.1.2 Profit Margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Industry pitfalls and challenges
    • 3.2.3 Market opportunities
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
    • 3.4.1 North America
    • 3.4.2 Europe
    • 3.4.3 Asia Pacific
    • 3.4.4 Latin America
    • 3.4.5 Middle East & Africa
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis
    • 3.6.1 Technology and innovation landscape
    • 3.6.2 Current technological trends
    • 3.6.3 Emerging technologies
  • 3.7 Price trends
    • 3.7.1 By region
    • 3.7.2 By product
  • 3.8 Future market trends
  • 3.9 Technology and innovation landscape
    • 3.9.1 Current technological trends
    • 3.9.2 Emerging technologies
  • 3.10 Patent Landscape
  • 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
    • 3.11.1 Major importing countries
    • 3.11.2 Major exporting countries
  • 3.12 Sustainability and environmental aspects
    • 3.12.1 Sustainable practices
    • 3.12.2 Waste reduction strategies
    • 3.12.3 Energy efficiency in production
    • 3.12.4 Eco-friendly Initiatives

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 LATAM
      • 4.2.1.5 MEA
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Million) (Kilo Tons)

  • 5.1 Key trends
  • 5.2 Kombucha
    • 5.2.1 Flavour segmentation
    • 5.2.2 Alcohol content variations
  • 5.3 Kefir
    • 5.3.1 Dairy-based kefir
    • 5.3.2 Plant-based kefir
    • 5.3.3 Flavoured vs. plain variants
  • 5.4 Probiotic shots and functional waters
    • 5.4.1 Concentrated probiotic shots
    • 5.4.2 Probiotic-enhanced waters
    • 5.4.3 Electrolyte-probiotic combinations
  • 5.5 Drinking yogurt and dairy-based beverages
    • 5.5.1 Traditional drinking yogurt
    • 5.5.2 Greek yogurt drinks
    • 5.5.3 Low-fat and non-fat variants
  • 5.6 Plant-based probiotic beverages
    • 5.6.1 Fruit and vegetable-based
    • 5.6.2 Nut and seed-based
    • 5.6.3 Grain-based fermented drinks
  • 5.7 Probiotic sodas and carbonated drinks
    • 5.7.1 Prebiotic sodas
    • 5.7.2 Low-sugar variants
    • 5.7.3 Natural flavour profiles

Chapter 6 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Million) (Kilo Tons)

  • 6.1 Key trends
  • 6.2 Retail channels
    • 6.2.1 Supermarkets and hypermarkets
    • 6.2.2 Health food stores
    • 6.2.3 Convenience stores
    • 6.2.4 Specialty beverage retailers
  • 6.3 Online retail
    • 6.3.1 E-commerce platforms
    • 6.3.2 Direct-to-consumer sales
    • 6.3.3 Subscription-based models
  • 6.4 Foodservice
    • 6.4.1 Restaurants and cafes
    • 6.4.2 Health and wellness centres
    • 6.4.3 Corporate cafeterias
  • 6.5 Pharmacy and healthcare channels
    • 6.5.1 Traditional pharmacies
    • 6.5.2 Health clinics
    • 6.5.3 Nutritionist recommendations

Chapter 7 Market Estimates and Forecast, By Consumer Demographics, 2021 - 2034 (USD Million) (Kilo Tons)

  • 7.1 Key trends
  • 7.2 Generation Z (18-24 years)
  • 7.3 Millennials (25-40 years)
  • 7.4 Generation X (41-56 years)
  • 7.5 Baby boomers (57+ years)

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Million) (Kilo Tons)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Spain
    • 8.3.5 Italy
    • 8.3.6 Netherlands
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Japan
    • 8.4.4 Australia
    • 8.4.5 South Korea
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
  • 8.6 Middle East and Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 South Africa
    • 8.6.3 UAE

Chapter 9 Company Profiles

  • 9.1 GT's Living Foods
  • 9.2 Danone S.A.
  • 9.3 Yakult Honsha Co., Ltd.
  • 9.4 Nestle S.A.
  • 9.5 KeVita (PepsiCo)
  • 9.6 Health-Ade Kombucha
  • 9.7 Lifeway Foods, Inc.
  • 9.8 Culture Pop
  • 9.9 Poppi
  • 9.10 Biotiful Dairy
  • 9.11 Karma Probiotic Water
  • 9.12 Chr. Hansen Holding A/S
  • 9.13 DuPont Nutrition & Biosciences
  • 9.14 BioGaia AB
  • 9.15 Lallemand Inc.