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市场调查报告书
商品编码
1798021
益生菌饮料市场预测(至 2032 年):按产品类型、配方、分销管道、应用和地区进行的全球分析Probiotic Drink Market Forecasts to 2032 - Global Analysis By Product Type (Dairy-Based, Plant-Based, Fruit-Based, and Other Product Types), Formulation, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球益生菌饮料市场预计在 2025 年达到 217.8 亿美元,到 2032 年将达到 375.7 亿美元,预测期内的复合年增长率为 8.1%。
益生菌饮料是机能饮料,含有乳酸桿菌和双歧桿菌等活性有益微生物,有助于肠道健康和整体健康。这些饮料有助于维持肠道菌丛的健康平衡,改善消化功能并增强免疫力。益生菌饮料通常由发酵乳、植物奶或果汁製成,有多种口味和配方,以满足注重健康的消费者寻求以自然方式增强消化和免疫功能的需求。
对功能性和营养强化饮料的需求不断增加
消费者对健康饮品的兴趣日益高涨,这推动了对支持肠道健康和免疫力的益生菌饮料的需求。文明病和消化器官系统的增多,使得机能饮料成为注重健康的人的首选。益生菌配方越来越被视为预防性健康解决方案,而非小众补充剂。富含维生素、矿物质和适应原的配方进一步增强了其在各个年龄层的吸引力。口味、包装和配送方式的产品创新正在帮助品牌扩大其影响力。随着认知度的提升,益生菌饮料正成为零售和食品服务通路的主流。
保存期限短,需低温运输物流
益生菌饮料含有活性菌,需要严格的温度控制才能维持其功效。这需要从生产到分销的低温运输基础设施,这增加了业务的复杂性和成本。保质期限制限制了地理扩张,尤其是在物流不发达的地区。由于腐败风险和储存限制,零售商往往不愿意进货这些产品。虽然封装和冷冻干燥技术的创新层出不穷,但成本仍然很高。这些物流障碍对製造商的可扩展性和盈利构成了挑战。
电子商务和订阅集成
数位平台正在改变益生菌饮料触达消费者的方式,提供直送上门的便利性和个人化体验。订阅模式有助于建立品牌忠诚度,同时确保消费者的定期消费,而这正是益生菌功效的关键所在。电商平台让利基高阶产品触及传统零售业以外的目标消费者。数据主导製化服务,例如肠道分析,可以提升产品的相关性和参与度。将益生菌饮料与健康套件或膳食计划捆绑销售,可以提升产品价值并实现差异化。随着线上健康零售的扩张,益生菌饮料正处于有利地位,能够利用这一转变。
消费者偏好的变化
消费者对健康饮料的偏好正在迅速变化,对植物性、低糖和多功能饮品的兴趣日益浓厚。益生菌饮料必须与提供类似益处的新兴产品竞争,例如康普茶、Kefir和益生元汽水。向洁净标示和无过敏原产品的转变可能会对乳製品益生菌配方构成挑战。围绕人工添加剂和过量甜味剂的负面看法可能会削弱消费者的信任。社群媒体趋势和网红代言可能会迅速左右消费者的选择,并削弱品牌忠诚度。
疫情提升了消费者对免疫和肠道健康的兴趣,加速了益生菌饮料的需求。封锁措施扰乱了供应链,但也迫使品牌加强其数位化影响力和配送模式。健康意识的增强导致试用购买量激增,尤其是在首次尝试益生菌的消费者中。由于益生菌被视为增强天然防御能力的物质,机能饮料作为日常健康维护的一部分越来越受到关注。然而,经济不确定性和零售客流量的减少影响了高级产品的销售。整体而言,新冠疫情成为创新的催化剂,将益生菌饮料重新定位为健康生活必需品。
预测期内,乳製品市场预计将占最大份额
由于人们的健康意识日益增强,尤其是在消化器官系统和免疫系统健康方面,预计乳製品将在预测期内占据最大的市场占有率。新兴趋势包括使用新型菌株、低糖配方和洁净标示定位。关键发展包括添加维生素的强化品种、植物奶混合品种以及永续包装创新。城市市场和注重健身的消费者日益增长的需求正在推动优质化。品牌也正在利用人工智慧驱动的个人化和肠道微生物组检测,使产品与个人健康目标保持一致,从而提高相关性和消费者参与度。
预计在预测期内,线上零售领域将以最高的复合年增长率成长。
预计线上零售领域将在预测期内实现最高成长率,这得益于便利的商品供应、广泛的产品管道和个人化的购物体验。新兴趋势包括订阅模式、网主导行销和人工智慧驱动的肠道健康诊断。关键发展包括直销平台、捆绑式健康套件和低温运输优化配送解决方案。电子商务使小众品牌能够突破传统零售壁垒,更有效地瞄准注重健康的消费者。增强的数位互动、忠诚度计画和数据主导的客製化正在再形成消费者期望,并持续推动益生菌饮料的线上需求。
受健康意识增强、都市化和可支配收入增加的推动,预计亚太地区将在预测期内占据最大的市场占有率。传统发酵食品为现代益生菌饮料铺平了道路,推动了文化认同。新兴趋势包括乳製品替代品、本地化风味创新以及针对免疫和消化功能的功能性混合物。策略伙伴关係正在加强分销网络,而区域製造地正在提高供应链效率。向二线城市的扩张正在挖掘新的消费群。数位健康平台和健康应用程式将进一步加速益生菌的普及。
预计北美地区在预测期内的复合年增长率最高。这得归功于人们对肠道健康的日益关注以及向预防性保健的转变,推动了益生菌饮料市场的发展。消费者正在积极寻求洁净标示、低糖和无乳製品的选择,这刺激了创新。新兴趋势包括植物来源、改善情绪的混合饮料和个人化营养。知名品牌正在投资微生物组研究,并扩大零售健康领域的合作。提高标籤检视透明度和永续性的措施越来越受欢迎。数位互动和精准行销也在重塑消费行为,并推动品类成长。
According to Stratistics MRC, the Global Probiotic Drink Market is accounted for $21.78 billion in 2025 and is expected to reach $37.57 billion by 2032 growing at a CAGR of 8.1% during the forecast period. A probiotic drink is a functional beverage containing live beneficial microorganisms, such as Lactobacillus and Bifidobacterium that support gut health and overall well-being. These drinks help maintain a healthy balance of intestinal bacteria, improve digestion, and boost immunity. Commonly made from fermented dairy, plant-based milk, or fruit juices, probiotic drinks are available in various flavors and formulations, catering to health-conscious consumers seeking natural ways to enhance digestive and immune functions.
Growing demand for functional and fortified beverages
Consumer interest in health-enhancing beverages has surged, driving demand for probiotic drinks that support gut health and immunity. The rise of lifestyle diseases and digestive disorders has made functional beverages a preferred choice among health-conscious individuals. Probiotic formulations are increasingly viewed as preventive wellness solutions rather than niche supplements. Fortification with vitamins, minerals, and adaptogens further boosts their appeal across age groups. Product innovation in taste, packaging, and delivery formats is helping brands expand their reach. As awareness grows, probiotic drinks are becoming mainstream in both retail and foodservice channels.
Short shelf life and need for cold chain logistics
Probiotic drinks contain live cultures that require strict temperature control to maintain efficacy. This necessitates cold chain infrastructure from production to point-of-sale, increasing operational complexity and cost. Shelf life limitations restrict geographic expansion, especially in regions with underdeveloped logistics. Retailers often hesitate to stock these products due to spoilage risks and storage constraints. Innovations in encapsulation and freeze-drying are emerging but remain cost-intensive. These logistical hurdles continue to challenge scalability and profitability for manufacturers.
Integration with e-commerce and subscription-based sales
Digital platforms are reshaping how probiotic drinks reach consumers, offering direct-to-door convenience and personalized experiences. Subscription models allow brands to build loyalty while ensuring regular consumption, which is key to probiotic efficacy. E-commerce enables niche and premium products to bypass traditional retail barriers and reach targeted audiences. Data-driven customization such as gut health profiling can enhance product relevance and engagement. Bundling probiotic drinks with wellness kits or dietary plans adds value and differentiation. As online health retail grows, probiotic beverages are well-positioned to capitalize on this shift.
Changing consumer preferences
Consumer tastes in health beverages are evolving rapidly, with growing interest in plant-based, low-sugar, and multifunctional options. Probiotic drinks must compete with emerging formats like kombucha, kefir, and prebiotic sodas that offer similar benefits. Shifts toward clean-label and allergen-free products may challenge dairy-based probiotic formulations. Negative perceptions around artificial additives or excessive sweeteners can erode trust. Social media trends and influencer endorsements can quickly sway consumer choices, making brand loyalty weak.
The pandemic heightened consumer focus on immunity and gut health, accelerating demand for probiotic beverages. Lockdowns disrupted supply chains but also pushed brands to strengthen their digital presence and delivery models. Increased health awareness led to a surge in trial purchases, especially among first-time users. Functional drinks gained traction as part of daily wellness routines, with probiotics seen as a natural defense booster. However, economic uncertainty and reduced retail footfall impacted premium product sales. Overall, Covid-19 acted as a catalyst for innovation, repositioning probiotic drinks as essential wellness staples.
The dairy-based segment is expected to be the largest during the forecast period
The dairy-based segment is expected to account for the largest market share during the forecast period, due to rising health awareness, especially around digestive and immune wellness. Emerging trends include the use of novel strains, reduced sugar formulations, and clean-label positioning. Key developments involve fortified variants with added vitamins, plant-dairy hybrids, and sustainable packaging innovations. Growing demand in urban markets and among fitness-focused consumers is driving premiumization. Brands are also leveraging AI-driven personalization and gut microbiome testing to align products with individual health goals, boosting relevance and consumer engagement.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate, driven by offering convenience, wider product access, and personalized shopping experiences. Emerging trends include subscription models, influencer-led marketing, and AI-powered gut health assessments. Key developments feature direct-to-consumer platforms, bundled wellness kits, and cold-chain optimized delivery solutions. E-commerce enables niche brands to bypass traditional retail barriers and target health-conscious consumers more effectively. Enhanced digital engagement, loyalty programs, and data-driven customization are reshaping consumer expectations and fueling sustained demand for probiotic beverages online.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by rising health consciousness, urbanization, and growing disposable incomes. Traditional fermented foods have paved the way for modern probiotic beverages, fostering cultural acceptance. Emerging trends include dairy-alternative formats, localized flavor innovations, and functional blends targeting immunity and digestion. Strategic partnerships are boosting distribution networks, while regional manufacturing hubs enhance supply chain efficiency. Expansion into tier-2 cities is unlocking new consumer bases. Digital health platforms and wellness apps further accelerate probiotic adoption.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increased focus on gut health, and a shift toward preventive wellness are driving the probiotic drink market. Consumers are actively seeking clean-label, low-sugar, and dairy-free options, fueling innovation. Emerging trends include plant-based formulations, mood-enhancing blends, and personalized nutrition. Leading brands are investing in microbiome research and expanding through retail-health collaborations. Enhanced labeling transparency and sustainability initiatives are gaining traction. Digital engagement and targeted marketing are also reshaping consumer behavior and boosting category growth.
Key players in the market
Some of the key players in Probiotic Drink Market include GT's Living Foods, KeVita, Danone S.A., GoodBelly, Yakult Honsha Co., Ltd., Bio-K+ International Inc., Nestle S.A., Poppi, Chobani LLC, The Hain Celestial Group, Yili Group, NextFoods Inc., Vitasoy International Holdings, PERKii, and Lifeway Foods Inc.
In July 2025, Danone and The Confederation of African Football (CAF) announced an agreement, making Danone an Official Partner of the TotalEnergies CAF Africa Cup of Nations (AFCON), Morocco 2025 and the TotalEnergies CAF Women's Africa Cup of Nations (WAFCON), Morocco 2024. This partnership strengthens Danone's commitment to promoting health through food across the African continent, where both sports and nutrition play an essential role at every stage of life.
In July 2024, GT's Living Foods (GTLF) announces its Feel the Synergy marketing campaign. This summer, GTLF blends music and its bestselling SYNERGY(R) Raw Kombucha collection to create a transcendent experience, inviting people to unlock an exclusive playlist, discover emerging musicians, and win over one hundred music-themed prizes.