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市场调查报告书
商品编码
1845340
益生菌的全球市场的评估:各产品类型,各成分,各流通管道,各地区,机会,预测(2018年~2032年)Global Probiotics Market Assessment, By Product Type, By Ingredient, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F |
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全球益生菌市场预计将从 2024 年的 821.4 亿美元成长到 2032 年的 1,674.3 亿美元,2025 年至 2032 年的复合年增长率 (CAGR) 为 9.31%。这一增长受多种因素驱动。市场成长的主要驱动力之一是消费者对肠道健康的日益关注。这种转变,以及消费者对预防性医疗保健措施日益增长的兴趣,正在推动对益生菌产品的需求。
预计到 2024 年,全球对益生菌的需求将显着增长,这主要是由于消费者对肠道健康对整体健康和福祉重要性的认识和支持不断提高。消费者越来越关注自身的消化系统健康,这使得益生菌作为天然预防性药物的需求强劲。根据美国国立卫生研究院 (NIH) 的说法,肠道菌丛失调会导致多种慢性疾病,包括发炎性肠道疾病、肥胖症、癌症和自闭症。益生菌能够修復肠道菌丛并增强免疫力。例如,MicrobioTx 公司于 2025 年 6 月推出了印度首款高度个人化的益生菌产品。该公司已面向消费者推出了两款独特的产品。为了提高人们对肠道健康解决方案的认知度和可近性,MicrobioTx 与多家合作伙伴建立了合作关係,包括 Alyve Health、Bridge Health 和 Biomylz。
本报告深入探讨了全球益生菌市场,提供了市场规模和预测、驱动因素和挑战以及主要公司现状等资讯。
The global probiotics market is projected to witness a CAGR of 9.31% during the forecast period, 2025-2032, growing from USD 82.14 billion in 2024 to USD 167.43 billion in 2032. The growth is driven by various factors. One of the key factors leading the growth of the market is raising awareness of gut health among the consumers. This shift is driving the demand for probiotics products with increasing consumer interest in preventive healthcare measures.
The global demand for probiotics has significantly grown in 2024, primarily due to greater awareness and consumer push towards recognizing the criticality of gut health for overall health and wellness. Consumers are becoming self-aware and conscientious about their digestive health, thereby generating great demand for probiotics as a natural, preventive healthcare option. According to the National Institutes of Health (NIH), Dysbiosis of the gut bacteria communities can cause many chronic diseases, such as inflammatory bowel disease, obesity, cancer, and autism. Probiotics restore the gut microbiomes and boost immunity. For instance, in June 2025, MicrobioTx launched India's first Hyper-Personalised Probiotic. The company introduced two unique offerings for their consumers. Also, for expanding the awareness and availability of gut health solutions, MicrobioTx has collaborated with various partners such as Alyve Health, Bridge Health and Biomylz.
Increasing Awareness of Gut Health Contributing to Market Growth
The continuous growth of probiotics is largely due to growing consumer knowledge of how gut health is connected to their overall health. Over the past few years, research has amped up our knowledge about gut microbiomes and how a healthy gut microbiome is connected to many different bodily processes, including digestion, immunity, mental health, and even skin conditions. Consumers are becoming knowledgeable and interested in improving their digestive health, either through probiotics, food, or combinations of both, which they are increasingly exposed to through social media, health blogs, and wellness influencers. It is the surging consumer knowledge and awareness that serves as an impetus to move them toward probiotics and other forms of digestive support. Today, people believe consuming food items like yoghurt and kimchi helps support gut health in addition to pursuing high-quality probiotic capsules. As such, demand has risen not just for probiotic capsules, but also for probiotic-enriched foods and beverages.
Health Benefits Derived from the Use of Probiotics Drive Demand
Most consumers nowadays look for healthy food products for their daily consumption. Due to various benefits associated with probiotics, consumers prefer probiotic yoghurts and fermented milks. According to the National Institutes of Health, probiotic yoghurts and fermented milks are rich in nutrients and are good sources of calcium, phosphorus, potassium, vitamin A, vitamin B2, and vitamin B12. Due to unhealthy lifestyles and modern dietary habits, consumers are facing problems such as gut health, gastrointestinal disorders, allergies, and inflammation. The global probiotic market is growing rapidly, especially via dairy products and dietary supplements. According to the International Probiotics Association, understanding the role of microbiota in preserving health is one of the crucial reasons behind the probiotics market's expansion.
Higher Technological Advancements and Increasing Disposable Income Drive the Market Growth
Another major factor that has a significant influence on the demand for probiotics is the increasing disposable income of consumers and technological advancements in the probiotic industry. Technological advancement is gaining popularity in the probiotic industry. Key players are introducing new technologies in the probiotics industry to enhance the features and reliability of the product, and those who can afford, are buying those products. According to Unilever, in April 2025, to bring a wave of change in the industry, Cif Infinite introduced a home cleaning product using bioscience technology and probiotics. They introduced an all-in-one cleaner spray to keep the home cleaner for a longer duration, and 45% of home care consumers are seeking cleaning products with non-toxic ingredients.
Future Market Scenario (2025 - 2032F)
Consumers are shifting from traditional food to probiotic supplements, due to their advantages for health and wellness. Also, probiotics are not limited to yoghurts, but they have been added to more edible items such as snack bars, chocolates, and beverages as well.
Many companies, such as Danone, Yakult, BioGaia are focusing on expanding their product portfolio by integrating probiotics into different ranges of products. This includes chocolates, snacks and even beverages.
Consumers are being cautious and more informed about what they eat in their daily routine. Probiotics not only improve physical health but also the mental well-being of an individual, as this helps in boosting digestion, reducing the risk of allergies, and improving an individual's overall emotional and social well-being.
Ongoing research and technological advancements assist in delivering effective and efficient products to consumers.
While North America continues to dominate the probiotic industry, followed by Asia-Pacific in terms of demand and consumption of probiotics, it holds the largest share, which drives the global probiotic market.
Key Players Landscape and Outlook
The global probiotics market continues to witness dynamic growth, as they are dominated by industry giants such as Nestle, Danone, Yakult Honsha, and Procter & Gamble. These companies are proactively investing in product innovation, R&D, and strategic partnerships to differentiate offerings and cater to evolving consumer preferences. For instance, Danone has expanded its portfolio with plant-based probiotic lines, while Nestle has integrated personalized nutrition into its probiotic products. Alongside established firms, emerging players such as BioGaia, Chr. Hansen, and ADM are pushing boundaries through cutting-edge strain development and expanding regional footprints, particularly in Asia-Pacific and Latin America - regions showing the fastest growth rates due to rising disposable incomes and increased health consciousness.
All the segments will be provided for all the regions and countries covered.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.