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市场调查报告书
商品编码
1865509
全球卡夫发酵食品和益生菌食品市场:预测至2032年-按产品类型、成分、形态、包装、分销管道、最终用户和地区进行分析Craft Fermentation & Probiotic Foods Market Forecasts to 2032 - Global Analysis By Product Type (Kombucha, Kefir, Kimchi, Sauerkraut, and Miso & Tempeh), Source, Form, Packaging, Distribution Channel, End User, and By Geography. |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球手工发酵和益生菌食品市场价值将达到 622 亿美元,到 2032 年将达到 1,073 亿美元,在预测期内的复合年增长率为 8.1%。
手工发酵食品和益生菌食品是采用天然微生物发酵技术生产的,旨在改善肠道健康并提升风味层次。例如,酸菜、泡菜、康普茶、Kefir和味噌等,均采用小批量生产以品管。这些食品因其活性菌群、丰富的营养成分和独特的风味而深受注重健康的消费者喜爱。其生产过程强调传统的慢速发酵方法,有助于促进消化、增强免疫力,并在不添加任何合成添加剂的情况下保存食品。
根据全球食品论坛的分析,消费者现在选择泡菜和康普茶等发酵食品,不仅是因为它们含有益生菌,还因为它们能为菜餚增添独特而复杂的鲜味。
人们对肠道环境的健康益处越来越感兴趣
手工发酵和益生菌食品市场的发展动力源于消费者对肠道菌群健康与免疫力、情绪和消化功能之间联繫的日益重视。在机能性食品潮流的推动下,消费者正在寻找天然益生菌来源,例如Kefir、泡菜和康普茶。此外,消费者对洁净标示低加工产品的偏好不断增强,也进一步提升了这个品类的吸引力。随着健康专家推荐富含益生菌的饮食,消费者对手工发酵食品的需求持续成长,推动全球消费者市场持续扩张。
益生菌标籤监管的复杂性
益生菌健康声明相关的监管复杂性是手工发酵食品和益生菌食品市场的主要阻碍因素。标籤标准的区域差异和定义的不一致阻碍了品牌透明度和消费者信任。在欧盟和美国等市场,严格的声明核准流程会延迟产品上市并限制行销的灵活性。此外,科学检验要求增加了小规模生产商的合规成本。因此,法规环境的碎片化阻碍了益生菌食品品牌的有效商业化和国际贸易。
植物来源发酵技术的创新
植物来源发酵技术的最新创新为手工发酵食品和益生菌食品领域带来了广阔的发展前景。在素食主义者和乳糖不耐受人群的需求推动下,生产商正在利用椰子、燕麦和杏仁等替代基材。非乳製品细菌培养技术和生物製程的进步正在提升产品的风味稳定性和保质期。此外,永续的采购方式也与消费者日益增强的环保意识相契合。这些技术和营养方面的创新正在拓展市场,使植物来源发酵食品成为一个充满活力的成长领域。
产品污染及品管风险
市场面临产品潜在污染以及生产和储存过程中微生物稳定性波动所带来的威胁。小规模手工生产往往难以达到稳定的卫生和pH值控制,导致产品变质和益生菌功效降低。此外,运输过程中的温度波动也会增加保存期限风险。污染事件会损害品牌信誉,并招致监管机构的审查。因此,严格的品质保证和发酵过程监控对于降低这一持续存在的行业风险至关重要。
新冠疫情对手工发酵食品和益生菌食品市场产生了双重影响。初期,供应链中断和零售店关闭重创了小规模生产商。然而,消费者对免疫健康的日益关注带动了富含益生菌食品的需求成长。线上通路和直销模式的兴起,弥补了实体店销售的下滑。疫情后,人们持续关注健康,进一步推动了对天然来源、增强免疫力产品的需求,巩固了益生菌在全球预防性营养趋势中的重要地位。
预计在预测期内,康普茶细分市场将占据最大的市场份额。
由于康普茶广受消费者欢迎,且作为天然低糖机能饮料,预计在预测期内,康普茶细分市场将占据最大的市场份额。其清爽的口感、促进消化的功效以及高端定位,正吸引註重健康和生活方式的消费者。持续的口味创新和即饮型产品的推出,提高了康普茶的普及度。此外,透过超级市场和咖啡馆等零售通路的拓展,也进一步巩固了康普茶在全球益生菌饮料市场的领先地位。
预计在预测期内,乳製品细分市场将呈现最高的复合年增长率。
预计在预测期内,乳製品细分市场将保持最高的成长率,这主要得益于其强大的益生菌功效以及在全球饮食文化中的普及度。优格、Kefir和发酵起司等传统产品正透过改良菌株和功能性添加剂进行重新配方。此外,强化乳製品系列也吸引了注重蛋白质摄取的消费者的注意。凭藉广泛的分销网络和产品多元化,乳製品益生菌细分市场将继续发展成为该行业的主要成长动力。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于其根植于发酵食品的饮食传统以及日益增强的健康意识。味噌、泡菜和纳豆等发酵食品在日本、韩国和中国等国家有着悠久的消费历史。都市区收入的成长和本土品牌的现代化进一步推动了该地区的成长。此外,零售基础设施的完善以及消费者对机能性食品的偏好,使亚太地区成为益生菌的主要市场之一。
在预测期内,由于人们对肠道健康和健康饮食的日益关注,北美预计将成为复合年增长率最高的地区。消费者正积极接受手工益生菌饮品和植物来源发酵食品。快速的产品创新和网主导行销正在提升消费者的认知度。此外,新兴企业和知名营养品牌的投资也推动了品类的扩张。这些因素共同促成了北美成为手工发酵食品和益生菌食品成长最快的市场。
According to Stratistics MRC, the Global Craft Fermentation & Probiotic Foods Market is accounted for $62.2 billion in 2025 and is expected to reach $107.3 billion by 2032 growing at a CAGR of 8.1% during the forecast period. Craft fermentation and probiotic foods are artisanal products made using natural microbial fermentation to promote gut health and complex flavor. They include sauerkraut, kimchi, kombucha, kefir, and miso, crafted in small batches for quality control. These foods are valued for their live cultures, rich nutrients, and tangy taste, appealing to health-conscious consumers. The process emphasizes traditional, slow fermentation methods that enhance digestion, boost immunity, and preserve food without synthetic additives.
According to a Global Food Forums analysis, consumers now seek fermented foods like kimchi and kombucha not just for probiotics but for their unique, complex umami flavors in cooking.
Rising awareness of gut health benefits
The craft fermentation and probiotic foods market is driven by growing consumer awareness of gut microbiome health and its link to immunity, mood, and digestion. Spurred by the functional food movement, consumers are seeking natural probiotic sources like kefir, kimchi, and kombucha. Moreover, rising preference for clean-label and minimally processed products enhances category appeal. With healthcare professionals endorsing probiotic-rich diets, demand for artisanal fermented foods continues to strengthen, fueling sustained market expansion across global consumer bases.
Regulatory complexity in probiotic claims
Regulatory complexity concerning probiotic health claims acts as a key restraint in the craft fermentation and probiotic foods market. Diverse labeling standards and inconsistent definitions across regions hinder brand transparency and consumer trust. In markets like the EU and U.S., stringent claim approvals delay product launches and restrict marketing flexibility. Additionally, scientific validation requirements increase compliance costs for small producers. Consequently, fragmented regulatory environments impede streamlined commercialization and international trade for probiotic food brands.
Innovation in plant-based fermentation techniques
Emerging innovation in plant-based fermentation presents lucrative opportunities in the craft fermentation and probiotic foods sector. Fueled by vegan and lactose-intolerant consumer demand, producers are leveraging alternative substrates like coconut, oats, and almonds. Advancements in non-dairy bacterial cultures and bioprocessing are enhancing flavor stability and shelf life. Moreover, sustainable ingredient sourcing aligns with eco-conscious consumer trends. These technological and nutritional innovations are broadening market accessibility, positioning plant-based fermented foods as a dynamic growth frontier.
Product contamination and quality control risks
The market faces threats from potential product contamination and inconsistent microbial stability during production and storage. Small-scale artisanal operations often struggle to maintain uniform hygiene and pH control, leading to spoilage or loss of probiotic efficacy. Moreover, fluctuating temperature conditions during distribution exacerbate shelf-life risks. Any contamination incident can damage brand credibility and lead to regulatory scrutiny. Therefore, stringent quality assurance and fermentation process monitoring are critical to mitigating this persistent industry threat.
The COVID-19 pandemic had a dual impact on the craft fermentation and probiotic foods market. Initially, supply chain disruptions and retail closures hindered small producers. However, heightened consumer focus on immune health boosted interest in probiotic-rich foods. Online distribution channels and direct-to-consumer models gained traction, offsetting in-store losses. Post-pandemic, sustained health awareness continues to drive demand for natural immunity-boosting products, reinforcing probiotics as a staple in preventive nutrition trends worldwide.
The kombucha segment is expected to be the largest during the forecast period
The kombucha segment is expected to account for the largest market share during the forecast period, resulting from its broad consumer acceptance and positioning as a natural, low-sugar functional beverage. Its tangy taste, digestive benefits, and premium appeal attract both health-conscious and lifestyle-oriented consumers. Continuous flavor innovation and availability in ready-to-drink formats enhance accessibility. Furthermore, expanding retail distribution through supermarkets and cafes strengthens kombucha's dominance in the global probiotic beverage landscape.
The dairy-based segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the dairy-based segment is predicted to witness the highest growth rate, propelled by its strong probiotic efficacy and cultural familiarity across global diets. Traditional products such as yogurt, kefir, and cultured cheese are being reformulated with enhanced strains and functional additives. Additionally, fortified dairy lines appeal to protein-conscious consumers. Supported by widespread distribution networks and product diversification, the dairy-based probiotic segment continues to evolve as a key growth catalyst within the industry.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to its deep-rooted culinary traditions in fermentation and growing health-conscious population. Countries like Japan, South Korea, and China have longstanding consumption of fermented foods like miso, kimchi, and natto. Rising urban incomes and modernization of local brands further amplify regional growth. Additionally, supportive retail infrastructure and preference for functional foods position Asia Pacific as a dominant probiotic hub.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with escalating interest in gut health and wellness-driven diets. Consumers are increasingly adopting artisanal probiotic beverages and plant-based fermented foods. Rapid product innovation and influencer-driven marketing are expanding consumer awareness. Moreover, investments by startups and established nutrition brands are fostering category expansion. Collectively, these factors make North America the fastest-growing market for craft fermentation and probiotic food products.
Key players in the market
Some of the key players in Craft Fermentation & Probiotic Foods Market include Danone S.A., Yakult Honsha Co., Ltd., Lifeway Foods, Inc., Chobani LLC, The Hain Celestial Group, Blue Diamond Growers, Oatly Group AB, GoodBelly, Siggi's Dairy, Culture Pop, GT's Living Foods, Farmhouse Culture, Bubbies Fine Foods, Kombucha Brands Inc., Wild Friends Foods, and Bel Group.
In Sep 2025, Danone S.A. partnered with Lifeway Foods to expand kefir production and launch collagen-fortified probiotic products, reinforcing its leadership in fermented dairy and microbiome innovation
In Sep 2025, Yakult Honsha Co., Ltd. established its European R&D Center in the Netherlands and launched a sustainability report outlining new GHG reduction targets and expanded probiotic research initiatives
In Aug 2025, Lifeway Foods, Inc. expanded its ProBugs(R) kefir line with conventional whole milk pouches in three kid-friendly flavors, enhancing accessibility and gut health awareness nationwide
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.