市场调查报告书
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1542893
全球软糖补充品市场 - 2024-2031Global Gummy Supplements Market - 2024-2031 |
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概述
全球软糖补充剂市场在 2023 年达到 170.575 亿美元,预计到 2031 年将达到 352.225 亿美元,2024-2031 年预测期间复合年增长率为 11.3%。
在消费者对健康、方便产品的偏好的推动下,软糖补充剂市场出现了大幅成长。软糖为传统药丸或粉末提供了一种简单、令人愉悦的替代品,使其在寻求更美味的方式来满足营养需求的人中很受欢迎。消费者对膳食补充剂的认识不断提高,特别是在 COVID-19 大流行期间,进一步推动了这一趋势。
多种维生素软糖因其健康益处和诱人的口味而越来越受到青睐,儿童和成人的需求都在增加。由于对天然成分和非基因改造选择的偏好,植物基和有机软糖的需求量很大。成人市场尤其强劲,占市场份额超过 62%,因为软糖为那些难以使用传统药片的人提供了一个有吸引力的替代品。此外,创新包装和新软糖类型的推出,包括含有天然萃取物、益生菌甚至 CBD 的软糖类型,继续扩大市场可能性并满足不断变化的消费者需求。
根据应用和自然科学基金会在 2023 年提供的文章,软糖补充剂正在成为一种提供药物和营养生物活性的有效手段,在儿童和成人中越来越受欢迎。这项研究旨在使用天然成分开发纯素软糖原型。选择来自红藻的琼脂和角叉菜胶作为胶凝剂以改善质地。螺旋藻中的藻蓝蛋白和紫甘蓝中的花青素提供了天然着色剂。该研究产生了五种配方:蓝莓花青素维生素 D (BAD)、蓝莓花青素维生素 C (BAC)、芒果抗酸花青素 (MAA)、芒果味藻蓝蛋白 (MFP) 和奇异果味螺旋藻(KFS)。由于质地问题,MAA 软糖被排除在外。剩余的软糖在储存一周后仍保持其颜色和质地。 BAD软糖表现出优异的黏合性和弹性,而KFS软糖则表现出优异的内聚性和咀嚼性。感官评估显示,人们更喜欢藻蓝蛋白的青色,整体而言,MFP 和 BAC 软糖受到高度青睐。这项研究强调了使用天然纯素成分来生产兼具感官吸引力和营养价值的软糖的潜力。
人们对软糖补充剂的健康益处的认识不断提高,反映出消费者的偏好发生了重大转变,转向更容易获得的健康解决方案。随着膳食补充剂市场的不断扩大,软糖因其适口性和便利性而成为特别引人注目的选择。该细分市场的成长受到消费者健康意识不断增强的更广泛趋势的推动,他们寻求的产品不仅能提供功能优势,还能增强用户体验。软糖以其诱人的口味和易于食用的特点,迎合了包括儿童和成人在内的不同人群的需求。
人们越来越重视原料采购和製造过程的透明度,进一步增强了消费者对这些产品的信任,使它们成为健康领域的首选。因此,软糖补充剂被定位为不断发展的健康和营养领域的关键参与者,因为它们能够满足当代健康管理对功效和便利性的需求。
此外,消费者对软糖的兴趣不断增长,这进一步得到了软糖解决常见问题的能力的支持,例如吞嚥药丸的困难和保持一致的补充习惯的挑战。此外,将先进的营养物质和临床支援的配方融入软糖产品中,提高了它们的感知价值,将它们定位为方便而有效的解决方案。
维生素缺乏症盛行率增加
维生素缺乏症的增加,尤其是在北美,大大推动了对软糖补充剂的需求。维生素 D 缺乏症(可导致骨质疏鬆症和免疫功能减弱)和维生素 B12 缺乏症(通常与贫血和神经系统问题相关)等病症越来越普遍。这些缺陷部分归因于现代饮食模式和生活方式选择,缺乏必需营养素。消费者对这些缺陷的认识不断增强,再加上向更美味、更方便的补充剂形式的转变,促进了软糖补充剂市场的成长。这些产品被认为是传统片剂和胶囊的更令人愉悦且更易于消费的替代品,符合消费者对口味和便利性的偏好。
由于这一趋势,维生素软糖补充剂市场正在经历强劲成长。该公司正在利用配方和口味的创新来占领更大的市场份额,以满足对解决特定营养缺口的产品日益增长的需求。此外,软糖补充剂的吸引力不仅限于儿童,也延伸到成人,他们正在寻求更有吸引力、更美味的方式来管理维生素摄取。这一转变得到了对研发的大量投资的支持,以提高软糖补充剂的功效和营养成分。因此,维生素缺乏症的激增不仅推动了软糖补充剂市场的扩张,而且推动了该行业的不断进步,以满足不断变化的消费者需求。
严格的监管标准和合规挑战
严格的监管标准和合规挑战对软糖补充剂市场构成了重大限制,影响了製造商、分销商和消费者等。不同地区和国家的监管框架各不相同,通常需要严格的测试、记录并遵守儿童的软糖补充剂产品的安全标准。这些标准旨在确保产品的功效、安全性和质量,但也可能导致审批流程延长并增加在市场上运营的公司的生产成本。
例如,在美国,软糖补充剂被 FDA 作为膳食补充剂进行监管。这种分类使它们受到联邦食品、药品和化妆品法案 (FD&C 法案) 的严格要求,包括遵守良好生产规范 (GMP) 并透过临床研究证实健康声明。同样,欧盟根据《新型食品法规》对软糖补充剂进行监管,这需要在进入市场之前进行全面的安全评估和批准。
细分市场分析
全球软糖补充剂市场根据类型、配销通路、最终用户和地区进行细分。
对维生素软糖的需求激增
对维生素软糖的需求激增反映了消费者偏好向更方便的补充剂形式的重大转变。这一趋势的推动因素是维生素软糖作为传统药丸形式的美味替代品,提供令人愉悦的味觉体验且易于食用。随着消费者越来越重视口味和便利性,维生素软糖在不同人群中越来越受欢迎,包括寻求免疫支持、压力管理和睡眠调节等特定健康益处的成年人。
产品配方的创新进一步支持了市场的扩张,包括无糖选择和满足不同健康需求的专门混合。这个不断增长的细分市场凸显了更广泛的消费者转向更具吸引力和更容易获得的健康解决方案,将维生素软糖定位为不断发展的膳食补充剂领域的关键参与者。
2022 年12 月,根据UCLA Health 发布的新闻,维生素软糖提供了传统药丸的美味替代品,因其糖果般的味道和易于食用而更具吸引力,特别是对于那些吞嚥药丸有困难的人来说。然而,它们也有明显的缺点。维生素软糖通常含有添加糖和人工成分,这可能会导致肥胖和消化问题等健康问题。
市场地域占有率
北美对软糖补充剂的需求不断增长
北美对软糖补充剂的需求是由几个关键因素推动的,这些因素反映了消费者偏好的变化、健康益处意识的增强以及对儿童预防保健的日益重视。这种趋势在千禧世代和年轻一代中尤其明显,他们更喜欢软糖而不是传统药丸,因为软糖的味道诱人且易于食用。维生素和矿物质的增长尤其明显,其中复合维生素、维生素 D 和 omega-3 补充剂处于领先地位。
此外,软糖补充剂作为含糖零食的更健康替代品的观念也增强了它们的受欢迎程度。製造商透过创新口味、形状和营养成分来满足这一需求,确保产品满足不同的健康需求和偏好。这一上升趋势也受到积极的行销策略以及各种零售管道(从线上平台到保健食品商店和药局)不断扩大的软糖补充剂供应的支持。
根据《国际环境研究与公共卫生杂誌》提供的一项研究,在加拿大,儿童补充剂(包括软糖形式)的市场不断增长,促使人们根据美国健康和医疗部门(HMD) 的指导方针对其营养水平进行评估和加拿大卫生部。在卡加利进行的一项研究分析了 80 种针对儿童的产品,重点在于维生素、矿物质和鱼油/omega-3。调查结果显示,这些产品中有 65% 是多种维生素,其剂量往往超过维生素 A、B6、B12 和 C 等关键营养素的充足摄取量 (AI) 建议。维生素B12 的AI 高达5557%。这些结果凸显了人们对过度强化和营养摄取过多的潜在不利影响的担忧,以及父母在了解和管理孩子适当的营养水平方面所面临的挑战。需要进一步研究来评估这些补充剂的长期影响。
COVID-19 大流行严重影响了商业活动,尤其是消费领域,截至 2020 年 4 月 20 日,约 95% 的美国人处于封锁状态。然而,维生素和补充剂市场却逆势而行,经历了大幅成长。
随着人们寻求增强整体健康、增强免疫健康并减轻疫情造成的焦虑,消费者对维生素、矿物质和补充剂的兴趣激增。过去两个月,随着 COVID-19 在美国蔓延,消费者对这些产品的参与度显着增加。调查显示,20% 以前从未使用过补充剂的消费者预计在未来三个月内增加补充剂的使用量。
对维生素 C、维生素 D、接骨木果和紫锥菊等特定补充剂的需求急剧上升,3 月消费者的兴趣增加了 3 至 16 倍。这种兴趣的增加对维生素软糖製造商产生了积极影响,供应商报告需求增加了 20% 以上。令人惊讶的是,这种增长不仅限于免疫保健补充剂。 3 月最后三週,维生素和矿物质、功能性营养品、食品补充剂、消化助剂、酵素和胺基酸等品类的周销售额均增加了 20% 至 140%。
俄罗斯和乌克兰之间的衝突为软糖补充剂市场带来了额外的挑战和不确定性,主要与全球供应链和地缘政治紧张局势有关。此外,油价飙升正在对各个行业产生连锁反应,包括膳食补充剂行业。具体来说,软糖补充剂的生产成本预计将会上升。软糖补充剂的明胶和包装材料严重依赖石油衍生物,油价上涨的直接后果将是成本增加。软糖补充剂中的明胶、调味料和防腐剂的原料都是石化产品,因此容易受到石油市场波动的影响。
此外,包装材料通常由聚乙烯和聚丙烯等塑胶製成,直接受到油价波动的影响。结果,製造商面临更高的生产成本,而这些成本不可避免地转嫁给了消费者。这一趋势凸显了健康和保健产品面临的更广泛的通膨压力,迫使公司重新评估其定价策略和供应链效率,以在满足消费者需求的同时保持市场竞争力。
维生素
矿物质
欧米伽脂肪酸
胶原蛋白软糖
其他类型
超级市场和大卖场
便利商店
网路零售店
药局和药局
其他的
成年人
孩子们
北美洲
我们
加拿大
墨西哥
欧洲
德国
英国
法国
义大利
俄罗斯
欧洲其他地区
南美洲
巴西
阿根廷
南美洲其他地区
亚太
中国
印度
日本
澳洲
亚太其他地区
中东和非洲
2024 年 5 月,领先的天然产品公司 NOW Foods 利用 ConCordix 技术推出了 omega-3 鱼油软糖。专为成人和四岁及以上儿童设计,每颗百香果味软糖含有 750 毫克鱼油,提供 300 毫克 EPA 和 225 毫克 DHA。该产品在美国和加拿大推出,在天然保健食品商店和线上平台上有售。
2022 年 4 月,全球医疗保健领导者雅培在印度推出了花生糖醇软糖,这是一款适合儿童和成人的新型水果口味产品。这些软糖有橙子味,其配方旨在帮助维持最佳维生素 D 水平,这对于钙吸收和骨骼健康至关重要。这些软糖被印度食品安全和标准局批准为保健补充剂。
市场竞争格局
该市场的主要全球参与者包括Church & Dwight Co., Inc.、安丽公司、拜耳公司、Haleon Group of Companies、雀巢、Hero Nutritionals, Inc.、联合利华、Herbaland USA、Nature's Truth 和Otsuka Pharmaceutical Co. 。
根据类型、最终用户、配销通路和地区可视化全球软糖补充剂市场细分,并了解关键商业资产和参与者。
透过分析趋势和共同开发来识别商业机会。
Excel资料表包含大量软糖补充品的资料点,涵盖所有细分市场。
PDF 报告由详尽的质性访谈和深入研究后的综合分析组成。
产品映射以 Excel 形式提供,包含所有主要参与者的关键产品。
全球软糖补充剂市场报告将提供约 62 个表格、56 个图表和 219 页。
2024 年目标受众
製造商/买家
产业投资者/投资银行家
研究专业人员
新兴公司
Overview
Global Gummy Supplements Market reached US$ 17,057.5 million in 2023 and is expected to reach US$ 35,222.5 million by 2031, growing with a CAGR of 11.3% during the forecast period 2024-2031.
The gummy supplement market has seen substantial growth, driven by consumer preferences for health-oriented, and convenient products. Gummies offer an easy, enjoyable alternative to traditional pills or powders, making them popular among those seeking a more palatable way to meet their nutritional needs. Rising consumer awareness about dietary supplements, particularly during the COVID-19 pandemic, has further fueled this trend.
Multivitamin gummies are increasingly favored for their perceived health benefits and appealing taste, with both children and adults driving demand. Plant-based and organic gummies are in high demand due to preferences for natural ingredients and non-GMO options. The adult segment is particularly strong, accounting for over 62% of the market, as gummies offer an attractive alternative for those who struggle with traditional tablets. Additionally, innovative packaging and the introduction of new gummy types, including those with natural extracts, probiotics, and even CBD, continue to expand market possibilities and cater to evolving consumer needs.
According to the article provided by the Applied and Natural Science Foundation in 2023, gummy supplements are emerging as an effective means for delivering pharmaceuticals and nutritional bioactive, gaining popularity among both children and adults. This study aimed to develop vegan gummy prototypes using natural ingredients. Agar-agar from red algae and carrageenan were chosen as gelling agents to improve texture. Phycocyanin from Spirulina and anthocyanin from purple cabbage provided natural colorants. The research resulted in five formulations: Blueberry Anthocyanin Vitamin D (BAD), Blueberry Anthocyanin Vitamin C (BAC), Mango Antacid Anthocyanin (MAA), Mango Flavored Phycocyanin (MFP), and Kiwi Flavored Spirulina (KFS). The MAA gummy was excluded due to texture issues. The remaining gummies maintained their color and texture after a week of storage. The BAD gummy showed exceptional adhesiveness and springiness, while the KFS gummy excelled in cohesiveness and chewiness. Sensory evaluations revealed a preference for the cyan color from phycocyanin, with MFP and BAC gummies being highly favored overall. This study highlights the potential of using natural, vegan ingredients to create gummies that offer both sensory appeal and nutritional benefits.
The rising awareness of the health benefits associated with gummy supplements reflects a significant shift in consumer preferences toward more accessible wellness solutions. As the market for dietary supplements continues to expand, gummies have emerged as a particularly compelling option due to their palatability and convenience. This segment's growth is fueled by a broader trend of increasing health consciousness among consumers, who seek out products that not only offer functional benefits but also enhance the user experience. Gummies, with their appealing flavors and ease of consumption, cater to a diverse demographic, including both children and adults.
The growing emphasis on transparency in ingredient sourcing and manufacturing processes has further strengthened consumer trust in these products, making them a preferred choice in the wellness sector. Consequently, gummy supplements are positioned as a key player in the evolving health and nutrition landscape, driven by their ability to meet the demands for both efficacy and convenience in contemporary health management.
Additionally, The growing consumer inclination towards gummies is further supported by their ability to address common issues such as pill-swallowing difficulties and the challenge of maintaining consistent supplement routines. Additionally, the integration of advanced nutrients and clinically-backed formulations into gummy products enhances their perceived value, positioning them as both a convenient and effective solution.
Increase in prevalence of vitamin deficiency diseases
The rise in vitamin deficiency diseases, particularly in North America, is significantly driving the demand for gummy supplements. Conditions such as vitamin D deficiency, which can lead to osteoporosis and weakened immune function, and vitamin B12 deficiency, often associated with anemia and neurological issues, are increasingly prevalent. These deficiencies are partly attributed to modern dietary patterns and lifestyle choices, which lack essential nutrients. The growing awareness of these deficiencies among consumers, coupled with a shift towards more palatable and convenient supplement forms, has catalyzed the market growth for gummy supplements. These products are perceived as a more enjoyable and easier-to-consume alternative to traditional tablets and capsules, aligning with consumer preferences for taste and convenience.
The market for vitamin gummy supplements is experiencing robust growth as a result of this trend. Companies are leveraging innovations in formulation and flavors to capture a larger market share, responding to the increasing demand for products that address specific nutritional gaps. Additionally, the appeal of gummy supplements extends beyond children to adults, who are seeking more engaging and palatable ways to manage their vitamin intake. This shift is supported by substantial investments in research and development to enhance the efficacy and nutritional profile of gummy supplements. Consequently, the surge in vitamin deficiency diseases is not only fueling the expansion of the gummy supplement market but also driving ongoing advancements in the sector to meet evolving consumer needs.
Stringent Regulatory Standards and Compliance Challenges
Stringent regulatory standards and compliance challenges pose significant restraints to the gummy supplements market, impacting manufacturers, distributors, and consumers alike. Regulatory frameworks vary across regions and countries, often requiring rigorous testing, documentation, and adherence to safety standards for gummy supplement products intended for children. These standards aim to ensure product efficacy, safety, and quality but can also result in prolonged approval processes and increased production costs for companies operating in the market.
For instance, in the United States, gummy supplements are regulated as dietary supplements by the FDA. This categorization subjects them to stringent requirements under The Federal Food, Drug, and Cosmetic Act (FD&C Act), including compliance with Good Manufacturing Practices (GMP) and substantiation of health claims through clinical studies. Similarly, the European Union regulates gummy supplements under the Novel Food Regulations, which necessitate comprehensive safety assessments and approval before market entry.
Market Segment Analysis
The global gummy supplements market is segmented based on type, distribution channel, end-user, and region.
The Surging Demand for vitamin Gummies
The surging demand for vitamin gummies reflects a significant shift in consumer preferences towards more convenient supplement formats. This trend is driven by the appeal of gummy vitamins as a palatable alternative to traditional pill forms, offering a pleasant taste experience and ease of consumption. As consumers increasingly prioritize taste and convenience, vitamin gummies are gaining traction across various demographics, including adults who seek specific health benefits such as immune support, stress management, and sleep regulation.
The market's expansion is further supported by innovations in product formulations, including sugar-free options and specialized blends for different health needs. This growing segment underscores a broader consumer shift towards more engaging and accessible health solutions, positioning vitamin gummies as a key player in the evolving dietary supplement landscape.
In December 2022, according to the news published on UCLA Health, Gummy vitamins offer a palatable alternative to traditional pills, making them more appealing due to their candy-like taste and ease of consumption, particularly for those who struggle with swallowing pills. However, they come with notable drawbacks. Gummy vitamins often contain added sugars and artificial ingredients, which can contribute to health issues like obesity and digestive problems.
Market Geographical Share
Rising Demand for gummy supplements in North America
The demand for gummy supplements in North America is driven by several key factors that reflect evolving consumer preferences, increasing awareness of health benefits, and a growing emphasis on preventive healthcare for children. This trend is particularly evident among millennials and younger demographics, who favor gummies over traditional pills due to their appealing taste and ease of consumption. The growth is particularly pronounced in vitamins and minerals, with multivitamins, vitamin D, and omega-3 supplements leading the charge.
Additionally, the perception of gummy supplements as a healthier alternative to sugary snacks has bolstered their popularity. Manufacturers are responding to this demand by innovating with new flavors, shapes, and nutritional profiles, ensuring products cater to diverse health needs and preferences. The rising trend is also supported by aggressive marketing strategies and the broadening availability of gummy supplements across various retail channels, from online platforms to health food stores and pharmacies.
According to a study provided by the International Journal of Environmental Research and Public Health, In Canada, the growing market for children's supplements, including gummy forms, has prompted an evaluation of their nutrient levels against guidelines from the US Health and Medical Division (HMD) and Health Canada. A study conducted in Calgary analyzed 80 child-targeted products, focusing on vitamins, minerals, and fish oils/omega-3s. The findings revealed that 65% of these products were multivitamins, with dosages often exceeding the Adequate Intake (AI) recommendations for key nutrients such as vitamins A, B6, B12, and C. Significant variation was observed in nutrient levels, with some products providing up to 5557% of the AI for vitamin B12. These results highlight concerns about over-fortification and the potential adverse effects of excessive nutrient intake, as well as the challenges parents face in understanding and managing appropriate nutrient levels for their children. Further research is needed to assess the long-term impacts of these supplements.
The COVID-19 pandemic has significantly impacted commercial activities, especially in the consumer sector, with about 95% of Americans under lockdown as of April 20, 2020. This has led to a decline in consumer spending across numerous categories. However, the vitamins and supplements market has defied this trend, experiencing substantial growth.
Consumer interest in vitamins, minerals, and supplements has surged as individuals seek to enhance their overall wellness, bolster immune health, and mitigate anxiety due to the pandemic. Over the past two months, as COVID-19 has spread across the U.S., there has been a notable increase in consumer engagement with these products. Surveys indicate that 20% of consumers who previously never used supplements expect to increase their supplement usage in the coming three months.
The demand for specific supplements like vitamin C, vitamin D, elderberry, and echinacea has risen sharply, with consumer interest increasing by three to sixteen times in March. This heightened interest has positively impacted vitamin gummy manufacturers, with suppliers reporting demand increases of over 20%. Surprisingly, the growth extends beyond immune health supplements. Categories such as overall vitamins and minerals, performance nutrition, food supplements, digestive aids, enzymes, and amino acids have all seen weekly sales growth ranging from 20% to 140% in the last three weeks of March.
The conflict between Russia and Ukraine has introduced additional challenges and uncertainties for the gummy supplements market, primarily related to global supply chains and geopolitical tensions. Additionally, the surge in oil prices is creating a ripple effect across various sectors, including the dietary supplement industry. Specifically, the production costs of gummy supplements are anticipated to rise. Gummy supplements, which rely heavily on petroleum derivatives for their gelatin and packaging materials, will see cost increases as a direct consequence of higher oil prices. The raw materials for the gelatin, flavorings, and preservatives in gummy supplements are petrochemical-based, making them susceptible to oil market fluctuations.
Furthermore, the packaging materials, often made from plastics like polyethylene and polypropylene, are directly influenced by oil price fluctuations. As a result, manufacturers are facing higher production costs, which are inevitably passed on to consumers. This trend underscores a broader inflationary pressure on health and wellness products, compelling companies to reassess their pricing strategies and supply chain efficiencies to maintain market competitiveness while meeting consumer demand.
Vitamins
Minerals
Omega Fatty Acids
Collagen Gummies
Other Types
Supermarkets & Hypermarkets
Convenience Stores
Online Retail Stores
Pharmacies and Drug Stores
Others
Adults
Kids
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Russia
Rest of Europe
South America
Brazil
Argentina
Rest of South America
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
Middle East and Africa
In May 2024, NOW Foods, a leading natural products company launched an omega-3 fish oil gummy utilizing ConCordix technology. Designed for both adults and children aged four and older, each passionfruit-flavored gummy contains 750mg of fish oil, providing 300mg of EPA and 225mg of DHA. This product launched across the US and Canada, is available in natural health food stores and online platforms.
In April 2022, Abbott the global healthcare leader, launched Arachitol Gummies in India, a new fruit-flavored product for kids and adults. These gummies, available in an orange fruit flavor, are formulated to help maintain optimal Vitamin D levels, which are crucial for calcium absorption and bone health. These gummies are approved as health supplements by the Food Safety and Standards Authority in India.
Market Competitive Landscape
The major global players in the market include Church & Dwight Co., Inc., Amway Corp., Bayer AG, Haleon Group of Companies, Nestle, Hero Nutritionals, Inc., Unilever, Herbaland USA, Nature's Truth, and Otsuka Pharmaceutical Co., Ltd.
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Target Audience 2024
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