软糖补充剂市场规模、份额、成长分析（按类型、按淀粉含量、按功能、按最终用户、按分销管道、按地区）—2025 年至 2032 年行业预测

2023 年全球软糖补充剂市场规模价值 158 亿美元，预计将从 2024 年的 177.4 亿美元增长到 2032 年的 448.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.3%。

全球软糖补充剂市场正受到转向更美味、更易于食用的保健产品的推动。传统的锭剂和胶囊常常因吞嚥困难和味道不好而让消费者，尤其是年轻人和老年人望而却步。相较之下，软糖补充剂将必要的营养素与愉快的咀嚼体验融为一体，提高了日常饮食的依从性并刺激了市场需求。随着注重健康的消费者寻求预防性选择，软糖（尤其是无糖和纯素品种）的吸引力扩大了它们对不同食物偏好的吸引力。此外，正在进行的产品创新包括益生菌、Omega-3和植物萃取物等专门的功能成分，可满足各种健康需求。这种多方面的方法不仅吸引了消费者的注意力，而且还帮助品牌更有效地渗透市场。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

软糖补充剂市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 维生素软糖
• 欧米茄脂肪酸软糖
• 胶原蛋白软糖
• CBD软糖
• 其他类型

软糖补充剂市场规模（按淀粉成分和复合年增长率） (2025-2032)

• 市场概览
• 含淀粉的补充剂
• 无淀粉体系

软糖补充剂市场规模（按功能和复合年增长率） (2025-2032)

• 市场概览
• 免疫
• 皮肤、头髮、指甲
• 生育能力
• 骨骼健康
• 其他功能

软糖补充剂市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概览
• 孩子
• 成人
• 老年人

软糖补充剂市场规模（按分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• 大卖场和超级市场
• 药局和药局
• 便利商店
• 线上零售商
• 其他分销管道

软糖补充剂市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Church & Dwight Co., Inc.（USA）
• The Clorox Company（USA）
• Nestle Health Science（Switzerland）
• Bayer AG（Germany）
• Pfizer Inc.（USA）
• Haleon（UK）
• Nature's Way（USA）
• Vitafusion（USA）
• Herbaland Naturals Inc.（Canada）
• BYHEALTH Co., Ltd.（China）
• Otsuka Pharmaceutical Co., Ltd.（Japan）
• Unilever（UK/Netherlands）
• Nature's Bounty（USA）
• GummiKing（USA）

结论和建议

Global Gummy Supplements Market size was valued at USD 15.8 billion in 2023 and is poised to grow from USD 17.74 billion in 2024 to USD 44.88 billion by 2032, growing at a CAGR of 12.3% during the forecast period (2025-2032).

The global gummy supplements market is being propelled by a shift towards more palatable and easily consumable health products. Traditional pills and capsules often deter consumers, particularly the young and elderly, due to swallowing difficulties and undesirable tastes. In contrast, gummy supplements merge essential nutrients with an enjoyable chewing experience, enhancing adherence to daily regimens and boosting market demand. As health-conscious consumers seek preventive options, the appealing nature of gummies, particularly sugar-free and vegan variations, broadens their appeal across diverse dietary preferences. Furthermore, ongoing product innovation, which now includes specialized functional ingredients such as probiotics, omega-3s, and plant extracts, caters to a variety of health needs. This multifaceted approach not only captivates consumer interest but also empowers brands to penetrate the market effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Gummy Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Gummy Supplements Market Segments Analysis

Global Gummy Supplements Market is segmented by Type, Starch Ingredient, Functionality, End User, Distribution Channel and region. Based on Type, the market is segmented into Vitamin Gummies, Omega Fatty Acid Gummies, Collagen Gummies, CBD Gummies and Other Types. Based on Starch Ingredient, the market is segmented into Supplements With Starch and Starchless Systems. Based on Functionality, the market is segmented into Immunity, Skin, Hair, And Nails, Fertility, Bone Health and Other Functionalities. Based on End User, the market is segmented into Kids, Adults and Geriatrics. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacies & Drugstores, Convenience Stores, Online Retail Stores and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Gummy Supplements Market

The Global Gummy Supplements market is experiencing significant growth driven by today's consumers who prioritize functional nutrition that aligns with their hectic lifestyles. Gummy supplements provide a convenient and enjoyable alternative to conventional pills and capsules, making them appealing to individuals across various age groups. This market is further fueled by the ease of use, delightful taste, and the effectiveness of gummy supplements in delivering specific health benefits. As more people seek ways to improve their health without compromising on flavor or convenience, the demand for gummy supplements continues to rise, highlighting a shift in consumer preferences toward more palatable nutritional options.

Restraints in the Global Gummy Supplements Market

The global market for gummy supplements faces significant restraints due to the presence of high sugar content, artificial sweeteners, and preservatives in many products, which raises health concerns among consumers. Individuals seeking low-calorie or sugar-free options may hesitate to adopt gummy supplements, thereby limiting market expansion. To overcome this challenge and foster growth, manufacturers must innovate by developing healthier alternatives that cater to the needs of health-conscious consumers. This shift toward creating improved formulations that prioritize nutrition and wellness will be essential for the advancement of the gummy supplements market on a global scale.

Market Trends of the Global Gummy Supplements Market

The global gummy supplements market is witnessing an upward trend, driven by increased consumer demand for alternative health solutions that combine convenience and taste. With startups like Power Gummies leading the way, particularly in markets like India, these supplements are gaining traction among health-conscious individuals seeking enjoyable and effective ways to intake essential vitamins and minerals. The focus on plant-based formulations, such as vegan gummies made with pectin instead of gelatin, is enhancing appeal across demographics, while innovative production methods that preserve nutrient efficacy are setting new quality standards. This shift towards palatable, nutrient-rich products underlines a broader consumer preference for enjoyable wellness experiences, positioning gummy supplements as a significant player in the nutraceutical industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Gummy Supplements Market Size by Type & CAGR (2025-2032)

• Market Overview
• Vitamin Gummies
• Omega Fatty Acid Gummies
• Collagen Gummies
• CBD Gummies
• Other Types

Global Gummy Supplements Market Size by Starch Ingredient & CAGR (2025-2032)

• Market Overview
• Supplements With Starch
• Starchless Systems

Global Gummy Supplements Market Size by Functionality & CAGR (2025-2032)

• Market Overview
• Immunity
• Skin, Hair, And Nails
• Fertility
• Bone Health
• Other Functionalities

Global Gummy Supplements Market Size by End User & CAGR (2025-2032)

• Market Overview
• Kids
• Adults
• Geriatrics

Global Gummy Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacies & Drugstores
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

Global Gummy Supplements Market Size & CAGR (2025-2032)

• North America (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • US
  • Canada
• Europe (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitafusion (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbaland Naturals Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BYHEALTH Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GummiKing (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations