市场调查报告书
商品编码
1603771
到 2030 年软糖补充品市场预测:按产品类型、成分、口味、分销管道、年龄组和地区进行的全球分析Gummy Supplements Market Forecasts to 2030 - Global Analysis By Product Type, Ingredient, Flavour, Distribution Channel, Age Group and By Geography |
根据 Stratistics MRC 的数据,2024 年全球软糖补充品市场规模为 286.5 亿美元,预计到 2030 年将达到 716.5 亿美元,预测期内复合年增长率为 16.5%。
软糖补充品是软糖、可咀嚼的营养食品,旨在提供必需的维生素、矿物质和其他营养素。这些补充品因其方便和宜人的口味而受到喜爱,使其更具吸引力,特别是对于不喜欢锭剂或片剂的儿童和成人。软糖有多种配方,包括综合维他命、免疫增强剂以及维生素 D 和Omega-3等特定营养素。由于消费者对易于食用、美味的保健食品的偏好,软糖的受欢迎程度急剧上升。
美国烧烤实验室发布的一项研究显示,就2019年消费者支出而言,麦当劳和星巴克被评为最着名的速食连锁店。
健康意识不断增强
随着越来越多的人寻求方便的方法来增强免疫力、能量和整体健康,易于服用、美味的软糖已成为流行的选择。这次疫情提高了人们对免疫力的认识,促使消费者将维生素和营养素融入日常生活中。软糖补充品深受从儿童到成人的广泛人群的欢迎,且味道鲜美、可咀嚼,更容易持续补充。此外,注重健康的消费者正在寻求具有特定功效的产品,例如缓解压力和睡眠支持,而品牌正在扩大其软糖产品并使之多样化。
监管挑战
在许多国家,膳食食品必须遵守严格的安全性和功效标准,这带来了监管挑战,限制了软糖产品的配製和销售方式。有关健康益处,特别是免疫支持和疾病预防的主张可能会面临监管机构的审查,并限制行销灵活性。此外,成分限制和测试要求可能会增加製造成本并减缓产品开发。区域法规使品牌的全球市场扩张更加复杂。
新兴市场扩张
向新兴市场的扩张将透过将这些产品引入更大的消费者群体来推动软糖补充品市场的成长,从而增加可支配收入和提高健康意识。随着越来越多的消费者优先考虑自己的健康,对软糖等方便、美味的补充品的需求也在增加。此外,新兴市场的人口较为年轻,更有可能采用创新的补充品形式。此外,透过引入区域风味和配方作为介绍,我们根据当地偏好定制产品并增加其吸引力。增加线上零售的机会将使其更加可用,并使品牌能够接触到更多的人。这种扩张最终会增强该品牌的影响力并推动全球市场的收益成长。
与替代补充品的竞争
来自传统胶囊和锭剂等替代补充品的竞争可能会限制软糖对补充品使用者的吸引力,因为传统胶囊和片剂可以更可靠地提供营养。粉末和液体用途广泛,可以混合到食品和饮料中,适合喜欢灵活消费方式的人。此外,一些替代补充品只添加很少的糖或不添加糖,这吸引了那些迴避软糖含糖量的注重健康的消费者。价格敏感性也发挥了作用,因为一些替代补充品可能具有成本效益,特别是散装形式(例如粉末)。
COVID-19 的影响
COVID-19 大流行对软糖补充品市场产生了积极影响,导致对增强免疫力和健康产品的需求激增。消费者正在寻找方便的方法来支持他们的健康,而软糖补充品为传统锭剂提供了一种有吸引力的替代品。这种转变导致了专注于免疫、睡眠和缓解压力的产品创新的增加。随着消费者转向电子商务,品牌正在扩大其数位业务并投资直接面向消费者的销售管道。
维生素和矿物质行业预计将在预测期内成为最大的行业
在预测期内,由于消费者对保持身体健康和预防营养缺乏的兴趣日益浓厚,维生素和矿物质领域预计将占据市场占有率。对于消费者(尤其是儿童和老年人)来说,软糖是一种更愉快、更方便的方式来获取日常维生素和矿物质,并且与锭剂和胶囊相比,软糖具有更好的依从性。此外,针对特定健康益处(例如能量和骨骼健康)的客製化营养组合的创新正在进一步推动该行业的成长。电子商务通路的扩张正在提高这些产品在全球的使用率和知名度。
预计线上零售领域在预测期内将经历最高的复合年增长率
透过向更大的消费者群体提供产品,线上零售领域预计将在基准预测期内实现良好成长,特别是在实体店通路有限的地区。电子商务平台使品牌能够快速接触注重健康的消费者,并满足对免疫力增强剂不断增长的需求。网路购物还允许消费者根据评论和成分方便地研究、比较和购买补充品。此外,线上零售商提供的订阅模式鼓励重复购买并提高客户忠诚度。总体而言,线上零售的便利性和广泛覆盖范围在软糖补充品市场的全球扩张中发挥关键作用。
在健康意识不断增强和可支配收入增加的推动下,亚太地区预计将在预测期内占据最大的市场份额。中国、日本和印度等国家的消费者越来越喜欢方便、美味的补充品选择,以满足从维生素到特殊配方的各种健康需求。电子商务和有组织的零售网路透过使软糖广泛可供不同人群使用来支持市场成长。此外,纯素选择和本地风味等产品创新正在响应区域偏好,进一步推动需求。
在健康意识不断提高以及对方便可口的补充品的需求的推动下,北美地区预计在预测期内将以最高的复合年增长率增长。美国在该地区的消费量方面处于领先地位,消费者喜欢软糖易于吞嚥的形式和宜人的味道,这对成人和儿童都有吸引力。产品配方的创新,例如纯素、砂糖和功能性产品,正在吸引更多注重健康的买家。由于大流行而对免疫健康的关注也加速了对含有维生素 C、D 和锌的软糖的需求。扩大电子商务和零售通路正在增加可及性并支持北美市场的持续成长。
According to Stratistics MRC, the Global Gummy Supplements Market is accounted for $28.65 billion in 2024 and is expected to reach $71.65 billion by 2030 growing at a CAGR of 16.5% during the forecast period. Gummy supplements are chewable dietary products in the form of gummies, designed to provide essential vitamins, minerals, or other nutrients. These supplements are favoured for their convenience and pleasant taste, making them more appealing, especially for children and adults who may struggle with pills or tablets. The gummies come in various formulations, including multivitamins, immune boosters, and specific nutrients like Vitamin D or Omega-3. Their popularity has surged due to consumer preference for easy-to-consume, flavourful health supplements.
According to a survey published by the Barbecue Lab, a U.S. company, in 2019, McDonald's and Starbucks were identified as the most famous fast food chains in terms of consumer spending.
Growing health consciousness
People are increasingly looking for convenient ways to boost immunity, energy, and overall health, making gummies-easy to consume and palatable-a popular choice. The pandemic heightened awareness around immune health, encouraging consumers to add vitamins and nutrients to their daily routines. Gummy supplements, appealing to children and adults alike, provide a flavourful, chewable format that makes consistent supplementation more accessible. Additionally, health-conscious individuals seek products with specific benefits, like stress relief and sleep support, prompting brands to expand and diversify gummy offerings.
Regulatory challenges
Regulatory challenges in many countries, dietary supplements must adhere to stringent safety and efficacy standards, limiting how manufacturers can formulate and market gummy products. Claims related to health benefits, particularly for immune support or disease prevention, face scrutiny from regulatory bodies, which can restrict marketing flexibility. Additionally, ingredient limitations and testing requirements can raise production costs and slow product development. Variations in regulations across regions further complicate market expansion for global brands.
Expansion in emerging markets
Expansion into emerging markets drives gummy supplement market growth by introducing these products to a larger, increasingly health-conscious consumer base with rising disposable incomes. As more consumers prioritize wellness, the demand for convenient, flavourful supplements like gummies grows. Additionally, emerging markets often have younger populations, who are more likely to adopt innovative supplement formats. The introduction of region-specific flavours and formulations also tailors products to local preferences, enhancing appeal. Increased access to online retail further boosts availability, allowing brands to reach wider audiences. This expansion ultimately strengthens brand presence and drives revenue growth in the global market.
Competition from alternative supplements
Competition from alternative supplements such as traditional capsules and tablets deliver nutrients more reliably, potentially limiting the appeal of gummies for serious supplement users. Powders and liquids offer versatility for mixing into foods or beverages, catering to those who prefer flexible consumption methods. Additionally, certain alternative supplements are formulated with minimal or no added sugars, which appeals to health-conscious consumers who may avoid gummies due to their sugar content. Price sensitivity also plays a role, as some alternatives can be more cost-effective, especially in bulk forms like powders.
Covid-19 Impact
The COVID-19 pandemic positively impacted the gummy supplements market, as demand for immunity-boosting and wellness products surged. Consumers sought convenient ways to support health, with gummy supplements providing an appealing alternative to traditional pills. This shift led to an increase in product innovations focused on immunity, sleep, and stress relief. Online sales also saw significant growth as consumers turned to e-commerce, prompting brands to expand their digital presence and invest in direct-to-consumer sales channels.
The vitamins & minerals segment is expected to be the largest during the forecast period
Over the forecasted timeframe, the vitamins & minerals segment is anticipated to dominate the market share, due to rising consumer interest in maintaining health and preventing nutrient deficiencies. Gummies offer a more enjoyable and convenient way for consumers, especially children and older adults, to meet their daily vitamin and mineral needs, enhancing compliance compared to pills or capsules. Additionally, the innovation of customized nutrient combinations tailored to specific health benefits, such as energy or bone health, drives segment growth further. Expanding e-commerce channels amplify access and awareness of these products globally.
The online retail segment is expected to have the highest CAGR during the forecast period
The online retail segment is expected to register lucrative growth during the estimation period, by making products more accessible to a wider consumer base, especially in regions with limited access to physical stores. E-commerce platforms enable brands to reach health-conscious consumers quickly, responding to increased demand for immune-boosting. Online shopping also allows consumers to conveniently research, compare, and purchase supplements based on reviews and ingredients. Additionally, subscription models offered by online retailers encourage repeat purchases, building customer loyalty. Overall, the convenience and extensive reach of online retail play a crucial role in expanding the gummy supplements market globally.
The Asia Pacific region is expected to hold the largest share of the market during the forecast period fuelled by growing health consciousness and rising disposable incomes. Consumers in countries like China, Japan, and India increasingly prefer convenient, tasty supplement options for various health needs, from vitamins to specialized formulations. E-commerce and organized retail networks support market growth by making gummies widely available and accessible to diverse demographics. Additionally, product innovations, such as vegan-friendly and locally inspired flavours, cater to regional preferences, further driving demand.
The North America region is expected to grow at the highest CAGR over the forecast period, driven by increasing health awareness and demand for convenient, palatable supplements. The U.S. leads the region in consumption, with consumers favouring gummies for their easy-to-take format and pleasant taste, appealing to both adults and children. Innovation in product formulations, such as vegan, sugar-free, and functional varieties, further attracts health-conscious buyers. The pandemic's focus on immune health has also accelerated demand for gummies with vitamins C, D, and zinc. Expanding e-commerce and retail channels boost accessibility, supporting sustained market growth in North America.
Key players in the market
Some of the key players profiled in the Gummy Supplements Market include Herbaland Gummies, Vitafusion, SmartyPants Vitamins, Nature's Way, Ollie, Goli Nutrition, SugarBearHair, MaryRuth Organics, Garden of Life, Bayer Consumer Health, Ancient Nutrition, Piping Rock, MegaFood, Jelly Belly and Rainbow Light.
In June 2024, Goli launched a 3-in-1 pre, post, and probiotic gummy. This new product continues Goli's trend of diversifying its offerings in the wellness sector. Despite recent struggles, Goli is positioning itself to overcome challenges and continue growing with fresh product launches and strategic acquisitions.
In January 2024, Herbaland launched new products such as "Powder Sticks," expanding their product line to cater to changing consumer preferences for convenient supplement formats. Additionally, they've recently expanded their kid-focused product range, with items like "Vegan D3 & B12 for Kids" and "Omega-3 for Kids" now available.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.