软糖补充剂市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球软糖补充剂市场规模达107亿美元，预计年复合成长率达9.5%，到2034年将达271亿美元。软糖补充剂提供了一种可咀嚼、类似糖果的替代传统药片和胶囊的膳食补充剂，使其更具吸引力，尤其对那些不喜欢吞嚥药片的人群（例如儿童）而言。虽然这些补充剂通常含有必需的维生素、矿物质或其他营养素，但也存在高糖含量、人工香料和保质期短等问题。然而，包括包装和配方技术创新在内的研发领域的持续进步正在有效地解决这些问题。消费者对便利、美味且易于服用的补充剂的需求不断增长，推动了市场的成长。软糖补充剂可以满足各种健康需求，包括增强免疫力、促进消化系统健康和改善睡眠。清洁标籤、配方改进以及线上和线下零售通路供应的不断扩大，这些趋势正在进一步加速市场扩张。总体而言，该行业受益于人们对预防性营养、健康、保健和永续性议题的日益关注，凸显了全球巨大的成长机会。

维生素细分市场占据36.2%的市场份额，2024年市场价值达39亿美元。由于维生素C、D和B群维生素等单一维生素以及满足各年龄层日常营养需求的复合维生素的广泛使用，该细分市场仍占据主导地位。维生素C和D等维生素对免疫力和骨骼健康至关重要，而B群维生素有助于能量代谢和神经系统。现代软糖补充剂融入了水果口味，使其更加美味，并受到消费者的广泛欢迎。

线下零售通路在2024年占据了75.3%的市场份额，预计到2034年将以7.5%的复合年增长率成长。线下通路的主导地位源自于其便捷的取得、即时的商品供应以及消费者在购买前查看商品的能力。面对面咨询、即时库存展示和个人化客户服务能够建立消费者信心，尤其对于首次购买的消费者而言。该通路包括超市、药局、专卖店和其他实体零售店。

2024年，北美软糖补充剂市场占据38.8%的市场。美国在该地区占据核心地位，这得益于其成熟的补充剂消费文化、消费者高度的健康意识以及广泛的产品供应。知名的美国品牌拥有覆盖药局、超市和电商平台的广泛分销网络，有效满足了消费者需求，并推动了市场成长。

影响全球软糖补充剂市场的关键参与者包括辉瑞、拜耳公司、雀巢健康科学、联合利华和安丽公司。为了巩固其在软糖补充剂市场的立足点，各公司高度重视产品创新，开发更清洁的标籤和更健康的配方，例如减少糖分和添加天然成分，以满足不断变化的消费者偏好。扩大分销管道，尤其是在电子商务和实体零售领域，使品牌能够触及更广泛的受众。各公司投资行销活动，强调软糖补充剂的便利性、口感和健康益处，以吸引新的消费者，包括寻求便捷补充剂选择的儿童和成人。包装和生产中的永续性措施被优先考虑，以吸引具有环保意识的消费者。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商概况
  • 利润率
  • 每个阶段的增值
  • 影响价值链的因素
  • 中断
• 产业衝击力
  • 成长动力
  • 产业陷阱与挑战
  • 市场机会
• 成长潜力分析
• 监管格局
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲
• 波特的分析
• PESTEL分析
• 价格趋势
  • 按地区
  • 按产品
• 未来市场趋势
• 技术和创新格局
  • 当前的技术趋势
  • 新兴技术
• 专利态势
• 贸易统计（HS编码）（註：仅提供重点国家的贸易统计资料）
  • 主要进口国
  • 主要出口国
• 永续性和环境方面
  • 永续实践
  • 减少废弃物的策略
  • 生产中的能源效率
  • 环保倡议

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • MEA
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估计与预测：按成分类型，2021 - 2034 年

• 主要趋势
• 维生素
  • 单一维生素
    • 维生素C
    • 维生素D
    • 维生素B复合物
    • 其他的
  • 复合维生素
• 矿物质
  • 钙
  • 锌
  • 镁
  • 铁
  • 其他的
• 植物和草药提取物
  • 接骨木
  • 姜黄
  • 南非醉茄
  • 其他的
• 特殊营养素
  • Omega 3脂肪酸
  • 胶原
  • 辅酶Q10
  • 其他的
• 益生菌和益生元
• 其他的

第六章：市场估计与预测：按应用，2021 - 2034 年

• 主要趋势
• 免疫健康
• 消化健康
• 骨骼和关节健康
• 心臟健康
• 大脑与认知健康
• 睡眠和压力管理
• 体重管理
• 美容和皮肤健康
• 其他的

第七章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 在线的
  • 电子商务平台
  • 公司网站
  • 网路药局
• 离线
  • 超市和大卖场
  • 药局和药局
  • 专卖店
  • 其他的

第八章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第九章：公司简介

• Nestle Health Science
• Bayer AG
• Pfizer Inc.
• Church & Dwight Co., Inc.
• The Clorox Company (Rainbow Light)
• Pharmavite LLC (Nature Made)
• Haleon plc (formerly GSK Consumer Healthcare)
• Herbalife Nutrition Ltd.
• Olly PBC
• SmartyPants Vitamins
• Glanbia plc
• Procaps Group SA
• Amway Corp.
• Unilever (OLLY)
• The Honest Company

The Global Gummy Supplements Market was valued at USD 10.7 billion in 2024 and is estimated to grow at a CAGR of 9.5% to reach USD 27.1 billion by 2034. Gummy supplements provide a chewable, candy-like alternative to traditional pills and capsules, making dietary supplements more appealing, especially to those who dislike swallowing tablets, such as children. While these supplements often contain essential vitamins, minerals, or other nutrients, challenges like high sugar content, artificial flavors, and limited shelf life exist. However, ongoing advancements in research and development, including innovations in packaging and formulation technologies, are addressing these issues effectively. Market growth is fueled by rising consumer demand for convenient, flavorful, and easy-to-consume supplement options. Gummy supplements cater to various health needs, including immunity support, digestive health, and better sleep. Trends toward clean labeling, improved formulations, and expanded availability across both offline and online retail channels are further accelerating market expansion. Overall, the industry benefits from a growing focus on preventive nutrition, health, wellness, and sustainability concerns, highlighting significant growth opportunities worldwide.

The vitamins segment accounted for a 36.2% share and was valued at USD 3.9 billion in 2024. This segment remains dominant due to the widespread use of single vitamins like Vitamin C, D, and B complex, as well as multivitamins addressing daily nutritional requirements for all age groups. Vitamins such as C and D are highly favored for immunity and bone health, while the B complex supports energy metabolism and the nervous system. Modern gummy supplements incorporate fruity flavors, making them enjoyable and widely accepted by consumers.

The offline retail channels segment held a 75.3% share in 2024 and is expected to grow at a CAGR of 7.5%, by 2034. The dominance of offline channels stems from their accessibility, instant product availability, and the ability for customers to examine products before purchase. In-person consultations, real-time stock displays, and personalized customer service build confidence, particularly for first-time users. This channel includes supermarkets, pharmacies, specialty stores, and other physical retail locations.

North America Gummy Supplements Market held a 38.8% share in 2024. The United States plays a central role within the region, driven by a well-established supplement consumption culture, high consumer health awareness, and widespread product availability. Prominent U.S.-based brands have extensive distribution networks spanning pharmacies, supermarkets, and e-commerce platforms, catering effectively to consumer demands and fueling market growth.

Key players shaping the Global Gummy Supplements Market include Pfizer Inc., Bayer AG, Nestle Health Science, Unilever, and Amway Corp. To strengthen their foothold in the gummy supplements market, companies focus heavily on product innovation, developing cleaner labels and healthier formulations such as reduced sugar and natural ingredients to meet evolving consumer preferences. Expanding distribution channels, particularly in e-commerce and brick-and-mortar retail, allows brands to reach a broader audience. Firms invest in marketing campaigns that emphasize the convenience, taste, and health benefits of gummy supplements to attract new consumers, including children and adults seeking easy supplement options. Sustainability initiatives in packaging and production are prioritized to appeal to environmentally conscious buyers.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product
  • 2.2.3 End Use
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product
• 3.8 Future market trends
• 3.9 Technology and innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly Initiatives

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Ingredient Type, 2021 - 2034 (USD Million) (Kilo Tons)

• 5.1 Key trends
• 5.2 Vitamins
  • 5.2.1 Single vitamins
    • 5.2.1.1 Vitamin C
    • 5.2.1.2 Vitamin D
    • 5.2.1.3 Vitamin B complex
    • 5.2.1.4 Others
  • 5.2.2 Multivitamins
• 5.3 Minerals
  • 5.3.1 Calcium
  • 5.3.2 Zinc
  • 5.3.3 Magnesium
  • 5.3.4 Iron
  • 5.3.5 Others
• 5.4 Botanical and herbal extracts
  • 5.4.1 Elderberry
  • 5.4.2 Turmeric
  • 5.4.3 Ashwagandha
  • 5.4.4 Others
• 5.5 Specialty nutrients
  • 5.5.1 Omega 3 fatty acids
  • 5.5.2 Collagen
  • 5.5.3 Coenzyme Q10
  • 5.5.4 Others
• 5.6 Probiotics and prebiotics
• 5.7 Others

Chapter 6 Market Estimates and Forecast, By Application, 2021 - 2034 (USD Million) (Kilo Tons)

• 6.1 Key trends
• 6.2 Immune health
• 6.3 Digestive health
• 6.4 Bone and joint health
• 6.5 Heart health
• 6.6 Brain and cognitive health
• 6.7 Sleep and stress management
• 6.8 Weight management
• 6.9 Beauty and skin health
• 6.10 Others

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Million) (Kilo Tons)

• 7.1 Key trends
• 7.2 Online
  • 7.2.1 E-commerce platforms
  • 7.2.2 Company websites
  • 7.2.3 Online pharmacies
• 7.3 Offline
  • 7.3.1 Supermarkets and hypermarkets
  • 7.3.2 Pharmacies and drug stores
  • 7.3.3 Specialty stores
  • 7.3.4 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Million) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Nestle Health Science
• 9.2 Bayer AG
• 9.3 Pfizer Inc.
• 9.4 Church & Dwight Co., Inc.
• 9.5 The Clorox Company (Rainbow Light)
• 9.6 Pharmavite LLC (Nature Made)
• 9.7 Haleon plc (formerly GSK Consumer Healthcare)
• 9.8 Herbalife Nutrition Ltd.
• 9.9 Olly PBC
• 9.10 SmartyPants Vitamins
• 9.11 Glanbia plc
• 9.12 Procaps Group S.A.
• 9.13 Amway Corp.
• 9.14 Unilever (OLLY)
• 9.15 The Honest Company