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全球维生素软糖补充剂市场 - 2025 至 2032 年

Global Vitamin Gummy Supplements Market - 2025-2032

出版日期: 2025年03月20日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2024 年全球维生素软糖补充剂市场规模达到 145.1 亿美元，预计到 2032 年将达到 442.9 亿美元，在 2025-2032 年预测期内的复合年增长率为 15.1%。

软糖形式的维生素满足了消费者的多种偏好，例如口味、方便和易于食用，这对于儿童、老年人和吞嚥药丸困难的人来说尤其有利。例如，根据 2022 年《加州大学洛杉矶分校健康》杂誌发表的一篇文章指出，传统的药片和胶囊并不总是能让人轻鬆服用维生素。它们难以吞嚥，有难闻的气味和味道，并会引起胃部不适——尤其是不与食物一起服用时。

软糖维生素解决了这些问题。它们的味道像糖果，对于无法吞嚥药丸的儿童和成人来说，软糖维生素可以取代粉状咀嚼补充剂。专家仍然建议在食物的同时服用软糖补充剂，但由于它们缺乏片剂中的黏合剂，因此对胃的刺激较小。

市场动态

驱动因素－提高健康意识和预防保健

随着人们对预防性医疗保健的重视程度不断提高，软糖补充剂的采用率显着提高，而预防性医疗保健的重视程度不断提高又源于对便捷营养解决方案的需求以及对生活方式相关疾病的认识不断提高。

据疾病预防控制中心称，全球约有 1.9 亿学龄前儿童患有维生素 A 缺乏症，影响他们的免疫力和视力。这一普遍存在的问题凸显了有效营养介入的必要性。因此，父母也选择软糖来确保他们的孩子能够顺利获得必需的营养。

限制——监管挑战和品质问题

维生素软糖补充剂市场因严格的监管要求和成分稳定性问题而面临重大挑战，这使得全球分销和消费者信任变得复杂。不同国家对成分批准的差异对市场来说是一个巨大的挑战。

例如，虽然美国允许在维生素软糖补充剂中使用更广泛的强化剂，但欧盟对这些产品中使用的甜味剂施加了更严格的限制。这种差异使全球分销变得复杂，因为製造商必须适应不同的监管环境，以确保遵守当地的法律和标准。

市场区隔分析

成人终端使用者细分市场的成长主要归因于成年人健康意识的增强，他们寻求方便、愉快的方法来满足自己的营养需求。维生素软糖补充剂以其诱人的口感和易于食用的特点，已成为传统药片和胶囊的首选替代品。它们特别适合提供支持免疫力、消化和整体健康的必需维生素、矿物质和其他营养素。

一些主要参与者已经利用这种日益增长的需求，推出了多种针对成年消费者的软糖补充剂。包括葛兰素史克公司、Church & Dwight Co., Inc.、H&H Group 等知名公司已经建立了强大的全球影响力，利用广泛的产品组合和强大的分销网络来满足成年消费者不断变化的偏好。

市场区域占有率

北美软糖补充剂市场正在经历显着的扩张，这得益于消费者偏好的提升、健康意识的增强以及对预防性医疗保健的更多关注，尤其是针对年轻人。软糖补充剂被视为含糖零食更有营养的替代品，因此受到渴望增强孩子免疫力和整体健康的父母的青睐。

区域製造商正在推出独特的产品来满足这些需求。 2024 年 9 月，SmartyPants Vitamins 推出了“儿童三重作用免疫力”，这是一种软糖补充剂，含有 90 毫克维生素 C、12.5 微克（500 IU）维生素 D、3 毫克柠檬酸锌和 2 微克维生素 B12（甲钴胺）。配方含有 ElderCraft，一种经过临床评估的黑接骨木萃取物，可提供抗氧化支持。

主要关键参与者

主要参与者包括宝洁公司、联合利华公司、拜耳公司、Church & Dwight 公司、NOW Foods、Nature's Truth、Haleon 集团、Hero Nutritionals 公司、NutriBears 和雀巢公司

主要进展

2022 年 11 月，联合利华投资了印尼领先的复合维生素软糖品牌 Youvit 的生产商 PT YOU Indonesia。该公司计划利用这笔资金扩大产品范围、僱用更多员工并进入马来西亚市场。 Youvit 专注于东南亚城市千禧世代，旨在透过创新、高品质的产品实现维生素市场的现代化。

2023 年 10 月，生命花园推出了新系列维生素代码软糖，扩大了其广受欢迎的维生素代码系列。新产品线经过 NSF 认证，不含麸质，非基因改造项目验证，符合犹太教规，不含乳製品、大豆、坚果或甜菊糖，部分配方含糖量低或无糖。软糖共有 7 种口味，皆可满足特定的健康需求。

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Vitamins in gummy form address several consumer preferences, such as taste, convenience and ease of consumption, which are particularly advantageous for children, elderly individuals and those with difficulty swallowing pills. For instance, according to an article published in UCLA Health, 2022, stated that, traditional pills and capsules don't always make it easy to take the vitamins. They can be challenging to swallow, have an unpleasant smell and taste and cause upset stomach - especially if not taken with food.

Gummy vitamins address those concerns. They taste like candy and for children and adults who can't swallow pills, gummy vitamins provide an alternative to chalky chewable supplements. Experts still recommend taking gummy supplements with food, but they tend to be easier on the stomach since they lack the binding agents found in tablets.

Market Dynamics

Driver - Rising Health Awareness and Preventive Healthcare

Gummy supplements are adopted at a significant rate due to the increasing emphasis on preventive healthcare, which is driven by the demand for convenient nutritional solutions and the increasing awareness of lifestyle-related diseases.

According to the CDC, globally, around 190 million preschool-age children suffer from vitamin A deficiency, impacting their immunity and vision. This widespread issue highlights the need for effective nutritional interventions. Hence parents are also opting for gummies to ensure their children receive essential nutrients without resistance.

Restraint - Regulatory Challenges and Quality Concerns

The vitamin gummy supplements market faces significant challenges due to stringent regulatory requirements and ingredient stability issues, which complicate global distribution and consumer trust. Variability in ingredient approval across different countries is a significant challenge for the market.

For instance, while US permits a broader range of fortifying agents in vitamin gummy supplements, the European Union imposes stricter limitations on sweeteners used in these products. This discrepancy complicates global distribution, as manufacturers must navigate diverse regulatory landscapes to ensure compliance with local laws and standards.

Market Segment Analysis

The Adult end-user segment growth is largely attributed to the increasing health consciousness among adults, who seek convenient and enjoyable methods to meet their nutritional needs. Vitamin gummy supplements, with their appealing taste and ease of consumption, have become a preferred alternative to traditional pills and capsules. They are particularly favored for delivering essential vitamins, minerals and other nutrients that support immunity, digestion and overall wellness.

Several key players have capitalized on this growing demand by offering a diverse range of gummy supplements tailored to adult consumers. Notable companies including GSK plc, Church & Dwight Co., Inc., H&H Group and many more, have established strong global presences, leveraging extensive product portfolios and robust distribution networks to cater to the evolving preferences of adult consumers.

Market Region Share

North America gummy supplements market is experiencing significant expansion, fueled by heightened consumer preferences, increased health awareness and a greater focus on preventative healthcare, especially for youngsters. Gummy supplements are regarded as a more nutritious substitute for sugary snacks, rendering them a favored option among parents eager to enhance their children's immunity and general well-being.

Regional manufacturers are introducing unique goods to address these needs. In September 2024, SmartyPants Vitamins launched "Kids Triple Action Immunity" a gummy supplement containing 90 mg of vitamin C, 12.5 mcg (500 IU) of vitamin D, 3 mg of zinc citrate and 2 mcg of vitamin B12 as methylcobalamin. This formulation contains ElderCraft, a clinically evaluated black elderberry extract that provides antioxidant support.

Major Key Players

Key players are Procter & Gamble, Unilever PLC, Bayer AG, Church & Dwight Co., Inc, NOW Foods, Nature's Truth, Haleon Group of Companies, Hero Nutritionals, Inc, NutriBears and Nestle S.A.

Key Developments

In November 2022, Unilever has invested in PT YOU Indonesia, the producer of Youvit, Indonesia's leading multivitamin gummy brand. The company plans to use the funds to expand its product range, hire more staff and enter the Malaysian market. With a focus on urban millennials in Southeast Asia, Youvit aims to modernize the vitamins market with innovative, high-quality products.

In October 2023, Garden of Life introduced a new line of Vitamin Code Gummies, expanding their popular Vitamin Code collection. The new line is NSF Certified Gluten Free, Non-GMO Project Verified, kosher and made without dairy, soy, nuts or stevia, with some formulas being low in sugar or sugar-free. The gummies are available in seven varieties, all designed to meet specific health needs.

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1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Distribution Channel
3.2. Snippet by End-User
3.3. Snippet By Country

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Health Awareness and Preventive Healthcare
  - 4.1.1.2. Innovation in Product Formulations
- 4.1.2. Restraints
  - 4.1.2.1. Regulatory Challenges and Quality Concerns
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Sustainable Analysis
5.6. DMI Opinion

6. By Distribution Channel

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 6.1.2. Market Attractiveness Index, By Distribution Channel
6.2. Supermarkets & Hypermarkets*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Convenience Stores
6.4. Online Retail Stores
6.5. Pharmacies and Drug Stores
6.6. Others

7. By End-User

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 7.1.2. Market Attractiveness Index, By End-User
7.2. Adults*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Kids

8. By Region

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 8.1.2. Market Attractiveness Index, By Region
8.2. North America
- 8.2.1. Introduction
- 8.2.2. Key Region-Specific Dynamics
- 8.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 8.2.5.1. US
  - 8.2.5.2. Canada
  - 8.2.5.3. Mexico
8.3. Europe
- 8.3.1. Introduction
- 8.3.2. Key Region-Specific Dynamics
- 8.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 8.3.5.1. Germany
  - 8.3.5.2. UK
  - 8.3.5.3. France
  - 8.3.5.4. Italy
  - 8.3.5.5. Spain
  - 8.3.5.6. Rest of Europe
8.4. South America
- 8.4.1. Introduction
- 8.4.2. Key Region-Specific Dynamics
- 8.4.3. Key Region-Specific Dynamics
- 8.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 8.4.6.1. Brazil
  - 8.4.6.2. Argentina
  - 8.4.6.3. Rest of South America
8.5. Asia-Pacific
- 8.5.1. Introduction
- 8.5.2. Key Region-Specific Dynamics
- 8.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 8.5.5.1. China
  - 8.5.5.2. India
  - 8.5.5.3. Japan
  - 8.5.5.4. Australia
  - 8.5.5.5. Rest of Asia-Pacific
8.6. Middle East and Africa
- 8.6.1. Introduction
- 8.6.2. Key Region-Specific Dynamics
- 8.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

9. Competitive Landscape

9.1. Competitive Scenario
9.2. Market Positioning/Share Analysis
9.3. Mergers and Acquisitions Analysis

10. Company Profiles

10.1. Nestle S.A.*
- 10.1.1. Company Overview
- 10.1.2. Product Portfolio and Description
- 10.1.3. Financial Overview
- 10.1.4. Key Developments
10.2. Procter & Gamble
10.3. Unilever PLC
10.4. Bayer AG
10.5. Church & Dwight Co., Inc.
10.6. NOW Foods
10.7. Nature's Truth
10.8. Haleon Group of Companies
10.9. Hero Nutritionals, Inc.
10.10. NutriBears

LIST NOT EXHAUSTIVE