市场调查报告书
商品编码
1575785
全球维生素市场 - 2024-2031Global Vitamin Market - 2024-2031 |
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报告概述
2023年全球维生素市场规模达57.9亿美元,预计2031年将达到81.2亿美元,2024-2031年预测期间复合年增长率为4.32%。
消费者越来越意识到维生素在支持整体健康、免疫力和疾病预防方面的好处,导致对维生素补充剂的需求激增。这一趋势在已开发市场尤其明显,预防性医疗保健已成为主要焦点,因为消费者积极寻求透过膳食补充剂来改善健康。
维生素市场上的公司正在利用这一趋势,提供个人化维生素包和订阅服务,消费者可以每月获得根据其独特健康目标量身定制的维生素补充剂。对个人化需求的不断增长正在重塑维生素市场的格局,鼓励创新并促进消费者和品牌之间更紧密的联繫。
例如,20223年8月14日,美国维生素、矿物质和补充剂供应商营养研究公司推出了一系列旨在增强免疫力的新补充剂。此新产品系列包括三种专有的维生素 C 和 D3 混合物,剂量分别为 1000 和 2000 国际单位 (IU)。该公司的目标是扩大其全球影响力,帮助个人实现并维持最佳健康。透过采购优质成分,确保其可吸收范围为身体提供最大的营养吸收能力。
运动营养需求
随着越来越多的人采取积极的生活方式并进行定期的体育活动,对支持能量、耐力和肌肉恢復的营养产品的需求激增。复合 B 群和维生素 D 等维生素以及维生素 C 和 E 等抗氧化剂在能量代谢、肌肉修復和免疫支持方面发挥重要作用,是运动营养产品的重要成分。这一趋势正在促进全球维生素市场的扩张。
消费者寻求符合其独特健身目标和营养需求的客製化维生素解决方案。这导致运动营养领域客製化维生素补充剂的兴起,消费者可以根据具体的表现结果选择产品。将维生素融入个人化运动营养方案正在推动创新,也推动全球维生素市场的公司开发有针对性的产品,以满足消费者不断变化的偏好。
例如,2023 年 4 月 12 日,Wellbeing Nutrition 推出了世界上首款全天然眼部维生素,名为「Melts Eye Care」。这种突破性的产品是其着名的 Melts 品牌的一部分,利用先进的奈米技术将维生素直接输送到血液中。与传统胶囊和片剂相比,这种创新方法确保维生素具有更高的生物利用度和生物活性。
消费者关注美容和保养品
消费者对美容和护肤的日益关注是全球维生素市场的重要动力,特别是当消费者越来越意识到维生素对改善外观和维持皮肤健康的好处时。这种日益增长的兴趣正在深刻影响市场动态,推动对 A、C、E 和生物素等特定维生素的需求。整体健康的趋势正在推动维生素的消费成为日常护肤程序的一部分,从而扩大了美容相关补充剂的市场。
维生素,特别是那些以其抗氧化特性而闻名的维生素,正在被配製到美容产品中或作为独立补充剂出售,以满足消费者对皮肤老化天然解决方案日益增长的需求。随着美容消费者越来越青睐非侵入性方法来改善外表,这为维生素市场的成长提供了巨大的机会,美容品牌将维生素纳入其产品线,进一步巩固了其市场地位。
原物料价格波动
原物料价格波动是限制全球维生素市场成长的重要因素。维生素的生产,尤其是大批量的生产,在很大程度上依赖关键原料的稳定供应,包括水果、蔬菜和植物等天然来源以及合成化学品。然而,这些原材料的供应和定价的波动可能会严重影响市场的稳定性。
不利的天气条件、地缘政治紧张局势、农业产量波动和运输问题等因素可能导致原材料成本不一致。原材料供应链通常是国际性的,这意味着该行业特别容易受到全球经济状况和贸易中断的影响。原材料价格的不稳定性也会阻碍小公司进入市场,因为它们可能缺乏消化此类成本的财务灵活性,从而限制了行业的竞争和创新。
细分市场分析
全球维生素市场根据来源、类型、成分、配销通路、应用和地区进行细分。
提高维生素 D 的认识与创新
维生素 D 占据全球维生素市场的最大份额。人们越来越认识到维生素 D 在支持免疫功能、骨骼健康和心理健康方面的重要性,这推动了其在市场上的主导地位。随着消费者越来越了解这种维生素的重要性,特别是在预防性健康和慢性病管理方面,对维生素 D 补充剂的需求正在激增,使其成为全球维生素市场的领先部分。
强调维生素 D 益处的研究和临床研究的扩展也有助于其在全球维生素市场中的突出地位。正在进行的研究不断发现维生素 D 的新潜在益处,例如其在心理健康和认知功能中的作用。随着支持这些益处的科学证据不断增加,消费者对维生素 D 补充剂的信心也在增强。
例如,2022 年 5 月 3 日,以其便利、个人化的长期健康解决方案而闻名的一流数位医疗保健公司 Everlywell 宣布扩大其健康和保健服务。 Everlywell 推出了一系列新的维生素和补充剂,采用高品质、实证成分製成,可支持全面健康。
市场地域占有率
亚太地区人口快速老化和慢性病发生率上升
由于亚太地区的人口趋势,例如日本、韩国和中国等国家的人口迅速老化,这些国家在市场成长中发挥着至关重要的作用,该地区有望主导全球维生素市场。老年人越来越多地寻找保持健康和活力的方法,导致对支持关节健康、认知功能和整体老化福祉的维生素的需求更大。
包括糖尿病和心血管疾病在内的慢性疾病发病率的上升进一步推动了市场的发展,因为维生素通常被用作预防措施或支持此类疾病的管理。这种人口结构的变化不仅增加了消费,还推动了维生素配方的创新,因为製造商开发了满足老年人特定需求的产品。
例如,2024 年 2 月 23 日,Wedjat Health Solutions 宣布推出印度第一个医生配製的维生素软糖品牌 Health Etc.。这些创新的咀嚼软糖为传统药丸补充剂提供了有趣且有效的替代品,旨在满足特定的营养需求。该系列即将推出的产品包括专为糖尿病、皮肤健康和儿童需求而量身定制的软糖。
市场竞争格局
该市场的主要全球参与者包括 DSM、Glanbia Plc、ADM、BASF SE、Sternvitamin GmbH & Co. KG、Farbest Brands、Adisseo、Rabar Pty Ltd、BTSA Biotecnologias Aplicadas SL 和 G&G Food Supplies Ltd。
俄罗斯-乌克兰战争对全球产业产生了重大影响,维生素市场也不例外。衝突造成供应链中断,加剧地缘政治不稳定,并导致经济制裁,对全球维生素市场产生连锁反应。最直接的影响是维生素生产所必需的原料的供应和定价。
俄罗斯和乌克兰都是农产品、能源和其他商品的重要供应商,这些商品在维生素生产中发挥重要作用,特别是那些来自天然来源的维生素。战争造成了供应链瓶颈、运输成本增加以及这些原材料的获取减少,给全球维生素市场带来压力并影响了成长。
植物
动物
合成的
维生素A
维生素B
维生素C
维生素D
维生素E
其他的
片剂和胶囊
软胶囊
粉末
其他的
超级市场和大卖场
便利商店
网上商店
其他的
食品和饮料
动物饲料
个人护理
其他的
北美洲
我们
加拿大
墨西哥
欧洲
德国
英国
法国
义大利
西班牙
欧洲其他地区
南美洲
巴西
阿根廷
南美洲其他地区
亚太
中国
印度
日本
澳洲
亚太其他地区
中东和非洲
2024 年3 月18 日,全球消费品巨头宝洁公司(Procter & Gamble) 旗下子公司宝洁健康有限公司(Procter & Gamble Health Ltd) 宣布扩大其维生素、矿物质和补充剂(VMS) 范围,特别关注神经营养维生素。
2024 年 2 月 26 日,卡迪拉製药公司宣布推出首款水性维生素 D 注射液,这是一种胆钙化醇的新型配方。这种突破性的注射剂将为现有的油性胆钙化醇製剂提供更有效的替代品,从而彻底改变维生素 D 治疗。
2024 年 6 月 6 日,Nutriburst 与 Universal Products & Experiences 合作,很高兴地宣布推出其最新产品线:Nutriburst 儿童 Minions 维生素。这个充满活力的新系列即将在英国首次亮相,灵感来自于 Illumination 的《卑鄙的我 4》,并以深受喜爱的小小兵角色为特色。
根据来源、类型、成分、配销通路、应用和区域可视化全球维生素市场细分,并了解关键商业资产和参与者。
透过分析趋势和共同开发来识别商业机会。
Excel 电子表格包含维生素市场的综合资料集,涵盖所有细分级别。
PDF 报告由详尽的质性访谈和深入研究后的综合分析组成。
产品映射以 Excel 形式提供,包含所有主要参与者的关键产品。
全球维生素市场报告将提供约 78 个表格、78 个图表和 206 页。
2024 年目标受众
製造商/买家
产业投资者/投资银行家
研究专业人员
新兴公司
Report Overview
Global Vitamins Market reached US$ 5.79 billion in 2023 and is expected to reach US$ 8.12 billion by 2031, growing with a CAGR of 4.32% during the forecast period 2024-2031.
Consumers are becoming more aware of the benefits of vitamins in supporting overall well-being, immunity and disease prevention, leading to a surge in demand for vitamin supplements. This trend is particularly pronounced in developed markets, where preventive healthcare has become a major focus, as consumers proactively seek to improve their health through dietary supplements.
Companies in the vitamins market are capitalizing on this trend by offering personalized vitamin packs and subscription services, where consumers can receive monthly vitamin supplements tailored to their unique health goals. This growing demand for personalization is reshaping the landscape of the vitamins market, encouraging innovation and fostering closer connections between consumers and brands.
For instance, on August 14, 20223, Nutritional Research Company, a US supplier of vitamins, minerals and supplements, launched a new range of supplements designed to enhance immunity. This new lineup includes three proprietary blends of vitamin C and D3, with dosages of 1000 and 2000 international units (IU). The company aims to broaden its impact globally, helping individuals achieve and sustain optimal health. By sourcing high-quality ingredients, it ensures that its absorbable range offers maximum nutrient absorbability for the body.
Demand for Sports Nutrition
As more individuals adopt active lifestyles and engage in regular physical activity, the need for nutritional products that support energy, endurance and muscle recovery has surged. Vitamins such as B-complex and vitamin D and antioxidants like Vitamin C and E are essential components in sports nutrition products due to their role in energy metabolism, muscle repair and immune support. This trend is contributing to the expansion of the global vitamins market.
Consumers seek tailored vitamin solutions that match their unique fitness goals and nutritional needs. This is leading to the rise of customized vitamin supplements within the sports nutrition sector, where consumers can choose products based on specific performance outcomes. The integration of vitamins into personalized sports nutrition regimens is driving innovation and also pushing companies in the global vitamins market to develop targeted products that address the evolving preferences of consumers.
For instance, on April 12, 2023, Wellbeing Nutrition introduced the world's first all-natural eye vitamins, named 'Melts Eye Care'. This groundbreaking product, part of their renowned Melts brand, utilizes advanced nano technology to deliver vitamins directly into the bloodstream. This innovative approach ensures that the vitamins are more bioavailable and bioactive compared to traditional capsules and tablets.
Consumer Focus on Beauty and Skincare
The increasing consumer focus on beauty and skincare is a significant driver of the global vitamins market, particularly as consumers become more aware of the benefits that vitamins offer for enhancing physical appearance and maintaining skin health. This growing interest is deeply influencing market dynamics, pushing demand for specific vitamins like A, C, E and biotin. The trend towards holistic wellness is propelling the consumption of vitamins as part of everyday skincare routines, thereby expanding the market for beauty-related supplements.
Vitamins, particularly those known for their antioxidative properties, are being formulated into beauty products or sold as standalone supplements to meet the growing consumer demand for natural solutions to skin aging. As beauty consumers increasingly favor non-invasive methods to enhance their appearance, this is opening substantial opportunities for growth in the vitamins market, with beauty brands incorporating vitamins into their product lines, further strengthening their market position.
Volatility in the Prices of Raw Materials
Volatility in the prices of raw materials is a significant factor restraining the growth of the global vitamins market. The production of vitamins, especially in large quantities, relies heavily on a stable supply of key raw materials, including natural sources like fruits, vegetables and plants, as well as synthetic chemicals. However, fluctuations in the availability and pricing of these raw materials can severely impact the market's stability.
Factors such as adverse weather conditions, geopolitical tensions, agricultural yield variability and transportation issues can lead to inconsistent raw material costs. The supply chain for raw materials is often international, meaning that the industry is particularly vulnerable to global economic conditions and trade disruptions. The instability in raw material pricing can also deter smaller companies from entering the market, as they may lack the financial flexibility to absorb such costs, thereby limiting competition and innovation in the industry.
Market Segment Analysis
The global vitamins market is segmented based on source, type, composition, distribution channel, application and region.
Increasing Awareness and Innovations of Vitamin D
Vitamin D holds the largest share of the global vitamins market. The increasing awareness of vitamin D's significance in supporting immune function, bone health and mental well-being is driving its dominant position in the market. As consumers become more informed about the importance of this vitamin, particularly in the context of preventive health and chronic disease management, the demand for vitamin D supplements is surging, positioning it as a leading segment in the global vitamins market.
The expansion of research and clinical studies highlighting the benefits of vitamin D has also contributed to its prominence in the global vitamins market. Ongoing research continues to uncover new potential benefits of vitamin D, such as its role in mental health and cognitive function. As scientific evidence supporting these benefits grows, so does consumer confidence in vitamin D supplements.
For instance, on May 3, 2022, Everlywell, a premier digital healthcare company renowned for its convenient and personalized long-term health solutions, announced the expansion of its health and wellness services. Everlywell introduces a new line of vitamins and supplements, crafted with high-quality, evidence-based ingredients to support comprehensive well-being.
Market Geographical Share
Rapidly Aging Population and Rising Incidence of Chronic Diseases in Asia-Pacific
The region is poised to dominate the global vitamins market due to demographic trends in Asia-Pacific, such as the rapidly aging population in countries like Japan, South Korea and China, which are playing a crucial role in market growth. Older populations are increasingly looking for ways to maintain health and vitality, leading to greater demand for vitamins that support joint health, cognitive function and overall aging well-being.
The rising incidence of chronic diseases, including diabetes and cardiovascular conditions, further boosts the market as vitamins are often used as preventative measures or to support the management of such conditions. This demographic shift is not only increasing consumption but also driving innovation in vitamin formulations, as manufacturers develop products that cater to the specific needs of older adults.
For instance, on February 23, 2024, Wedjat Health Solutions, announced the launch of Health Etc., India's first doctor-formulated gummy vitamin brand. These innovative, chewable gummies provide a fun and effective alternative to traditional pill supplements, designed to meet specific nutritional needs. Upcoming additions to the range will include gummies tailored for diabetes, skin health and children's requirements.
Market Competitive Landscape
The major global players in the market include DSM, Glanbia Plc, ADM, BASF SE, Sternvitamin GmbH & Co. KG, Farbest Brands, Adisseo, Rabar Pty Ltd, BTSA Biotecnologias Aplicadas S.L and G&G Food Supplies Ltd.
The Russia-Ukraine war has had significant repercussions across global industries and the vitamins market is no exception. The conflict has caused disruptions in supply chains, heightened geopolitical instability and resulted in economic sanctions that have created ripple effects in the global vitamins market. The most immediate impact has been on the availability and pricing of raw materials essential for vitamin production.
Both Russia and Ukraine are important suppliers of agricultural products, energy resources and other commodities that play a role in the production of vitamins, particularly those derived from natural sources. The war has caused supply chain bottlenecks, increased transportation costs and reduced access to these raw materials, putting pressure on global vitamins markets and has impacted growth.
Plants
Animals
Synthetic
Vitamin A
Vitamin B
Vitamin C
Vitamin D
Vitamin E
Others
Tablets and Capsules
Softgels
Powders
Others
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others
Food and Beverage
Animal Feed
Personal Care
Others
North America
US
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Rest of Europe
South America
Brazil
Argentina
Rest of South America
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
Middle East and Africa
On March 18, 2024, Procter & Gamble Health Ltd, a subsidiary of the global consumer goods giant Procter & Gamble, announced an expansion of its range of vitamins, minerals and supplements (VMS), with a particular focus on neurotrophic vitamins, according to Managing Director.
On February 26, 2024, Cadila Pharmaceuticals announced the launch of the first-ever aqueous Vitamin D injection, a novel formulation of cholecalciferol. This groundbreaking injection is set to revolutionize Vitamin D treatment by offering a more effective alternative to existing oil-based cholecalciferol preparations.
On June 6, 2024, Nutriburst, in partnership with Universal Products & Experiences, is excited to announce the launch of its newest product line: Nutriburst Kids' Minions Vitamins. Set to debut in the U.K., this vibrant new range is inspired by Illumination's "Despicable Me 4" and features beloved Minions characters.
To visualize the global vitamins market segmentation based on source, type, composition, distribution channel, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel spreadsheet containing a comprehensive dataset of the Vitamins Market, covering all levels of segmentation.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.
The global vitamins market report would provide approximately 78 tables, 78 figures and 206 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies