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1594861

全球适应性零食棒市场 - 2024-2031

Global Adaptogenic Snack Bar Market - 2024-2031

出版日期: 2024年11月21日 | 出版商:

DataM Intelligence | 英文 205 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球适应性零食棒市场规模达到145亿美元，预计2031年将达到223亿美元，2024-2031年预测期间复合年增长率为5.53%。

全球消费者越来越多地寻求支持整体健康和压力管理的功能性食品。南非醉茄、玛卡和灵芝等适应原成分因其能够帮助身体适应压力和保持平衡而变得流行。这些小吃店既方便又有益健康，吸引了那些寻求自然方法来增强能量水平、减少焦虑和提高思维清晰度的人。

随着消费者对健康和免疫力重要性的认识不断提高，健康食品产业对适应性零食棒的需求激增。此外，清洁、植物性和营养丰富的饮食趋势持续增长，适应性零食棒处于有利地位，可以利用人们对功能性、随身营养日益增长的偏好。这些产品迎合了许多消费者的需求，包括运动员、忙碌的专业人士和健康爱好者，他们越来越关注整体健康解决方案。

北美主导全球适应性零食棒市场。压力是一个日益严重的问题，83% 的美国工人表示每天面临与工作相关的压力，慢性疾病和心理健康诊断显着增加，特别是在35 至44 岁的成年人中。压力的适应原，可提供一种支持健康和管理日常压力的便捷方式，有助于满足当今快节奏世界日益增长的缓解压力的需求。

动力学

消费者越来越重视健康和保健

消费者对健康的关注日益增长，增加了对功能性食品的需求，包括适应性零食，这些食品提供的好处超出了基本营养的范围。随着人们健康意识的增强，他们越来越多地寻求支持身心健康的产品。适应原以其帮助身体适应压力和增强整体活力的能力而闻名，完美契合了这一趋势。

随着人们对整体健康的日益关注，消费者正在寻求能够滋养身体、同时提高情绪、认知功能和抵御现代压力的功能性成分。由于快节奏的生活方式导致压力水平持续上升，适应原已成为寻求头脑清晰和情绪平衡的人的首选解决方案。健康意识的增强和社群媒体的影响使适应原成为主流，尤其是在註重健康的人群中。

对功能性零食的需求不断增长

各种创新口味的新产品的推出迎合了消费者不断变化的偏好，并利用了对具有健康益处的功能性零食日益增长的需求。透过加入南非醉茄、圣罗勒和灵芝等适应原，这些产品吸引了注重健康的消费者，他们希望透过方便的零食形式寻求缓解压力和增强情绪的功效。为了满足对功能性零食不断增长的需求，製造商正在推出新的风味零食产品。

例如，2022 年 12 月，植物性预製食品公司 Tattooed Chef 推出了便携式适应性零食棒，扩大了其产品线。有四种独特的口味可供选择，如燕麦黄油全麦、燕麦黄油巧克力片、燕麦黄油花生和燕麦黄油布朗尼，每块都注入140 毫克的适应原，如南非醉茄、圣罗勒和灵芝，可促进各种情绪提升效果，适合于功能性零食的成长趋势。

与传统零食相比，适应性零食棒的成本较高

南非醉茄、灵芝蘑菇和圣罗勒等适应原成分的高成本对全球零食棒市场构成了重大限制。这些优质原料比传统零食棒成分更昂贵，导致生产成本更高，进而导致零售价格更高。这使得对价格敏感的消费者更难获得适应性零食棒，特别是在新兴市场或经济低迷时期。

此外，这些原料的成本可能会因作物产量、气候变迁和需求变化等因素而波动，这进一步加剧了製造商的定价挑战。这些升高的成本通常会限制适应性零食棒的获利能力，特别是对于没有购买力获得批量折扣的小品牌而言。较高的价格也会阻碍消费者的采用，因为许多人可能将这些产品视为奢侈品，而不是负担得起的日常零食。

Globally consumers are increasingly seeking functional foods that support overall well-being and stress management. Adaptogenic ingredients, such as ashwagandha, maca and reishi mushrooms, are becoming popular due to their ability to help the body adapt to stress and maintain balance. These snack bars, which combine convenience with health benefits, appeal to individuals looking for natural ways to enhance energy levels, reduce anxiety and improve mental clarity.

With rising consumer awareness about the importance of wellness and immunity, the demand for adaptogenic snack bars has surged in the health-conscious food sector. In addition, the trend toward clean, plant-based and nutrient-dense diets continues to gain momentum, adaptogenic snack bars are well-positioned to capitalize on the growing preference for functional, on-the-go nutrition. The products cater to many consumers, including athletes, busy professionals and wellness enthusiasts, who are increasingly focused on holistic health solutions.

North America dominates the global adaptogenic snack bar market. Stress is a growing issue, with 83% of US workers reporting daily work-related stress and a significant rise in chronic illnesses and mental health diagnoses, particularly among adults aged 35 to 44. The adaptogenic snack bar, containing stress-relieving adaptogens, offers a convenient way to support well-being and manage daily stress, helping to address the growing need for stress relief in today's fast-paced world.

Dynamics

Increasing Health and Wellness Focus Among Consumers

The growing consumer focus on wellness increased demand for functional foods, including adaptogenic snacks, that offer benefits beyond basic nutrition. As people become more health-conscious, they are increasingly seeking products that support both physical and mental well-being. Adaptogens, known for their ability to help the body adapt to stress and enhance overall vitality, fit perfectly within this trend.

With a growing focus on holistic health, consumers are seeking functional ingredients that nourish the body while boosting mood, cognitive function and resilience against modern stressors. As stress levels continue to rise due to fast-paced lifestyles, adaptogens have become a go-to solution for those seeking mental clarity and emotional balance. Increased health consciousness and the influence of social media make adaptogens mainstream, particularly among wellness-focused people.

Rising Demand for Favorable Functional Snacking

The introduction of new products in a variety of innovative flavors caters to evolving consumer preferences and leverages the increasing demand for functional snacks that offer health benefits. By incorporating adaptogens like ashwagandha, holy basil and reishi, these products appeal to health-conscious consumers seeking stress relief and mood-enhancing benefits in convenient snack forms. To meet the growing demand for functional snacks manufacturers are introducing new flavorful snack products.

For instance, in December 2022, Tattooed Chef, a plant-based prepared food company, expanded its product line with on-the-go adaptogenic snack bars. Available in four unique flavors such as oat butter graham, oat butter chocolate chip, oat butter peanut and oat butter brownie, each bar is infused with 140 milligrams of adaptogens like ashwagandha, holy basil and reishi to promote various mood-boosting effects, catering to the growing trend of functional snacking.

High Cost of the Adaptogenic Snack Bars Compared to Traditional Snacks

The high cost of adaptogenic ingredients like ashwagandha, reishi mushrooms and holy basil poses a significant restraint for the global snack bar market. These premium ingredients are more expensive than traditional snack bar components, leading to higher production costs and, consequently, higher retail prices. This makes adaptogenic snack bars less accessible to price-sensitive consumers, particularly in emerging markets or during economic downturns.

Additionally, the cost of these ingredients can fluctuate due to factors like crop yields, climate change and shifting demand, further compounding pricing challenges for manufacturers. These elevated costs often limit the profitability of adaptogenic snack bars, particularly for smaller brands without the buying power to secure bulk discounts. The higher price points can also hinder consumer adoption, as many may view these products as luxury items rather than affordable everyday snacks.

Segment Analysis

The global adaptogenic snack bar market is segmented based on type, ingredient, packaging, distribution channel, price range, functionality and region.

Versatility and Durability of Plastics

The global adaptogenic snack bar market is segmented based on type into organic and conventional. Organic adaptogenic snack bars are dominating due to increasing demand for healthier, cleaner and more sustainable products. Consumers prefer organic options for their perceived nutritional benefits, free from pesticides, GMOs and artificial additives. Organic farming practices also appeal to eco-conscious buyers, as they promote sustainability and biodiversity.

Additionally, the high-quality, natural ingredients in organic bars contribute to better taste and texture compared to conventional ones. As adaptogens gain popularity for their stress-relieving and energy-boosting properties organic snack bars combine these benefits with plant-based, holistic ingredients. Positioned as premium products, they attract health-conscious, environmentally aware consumers who value transparency and quality.

Geographical Penetration

Strong Increasing Health and Wellness Trends in North America

North America dominates the global adaptogenic snack bar market due to strong consumer demand for health and wellness products. The region's growing focus on functional foods particularly those that support stress management, energy and overall well-being aligns with the popularity of adaptogenic ingredients like ashwagandha and mushrooms. With a highly health-conscious population, North American consumers are increasingly seeking natural, clean-label snacks that offer more than basic nutrition.

The trend of healthy snacks and on-the-go consumption further drives demand, as adaptogenic bars provide a convenient, portable solution for busy lifestyles. In addition, the region's openness to new health trends, backed by substantial investment in functional foods, has positioned North America as a leader in the market, with adaptogenic snack bars becoming an integral part of the wellness-focused diet.

Competitive Landscape

The major global players in the market include Vibes Incorporated Ltd, Balanced Tiger, Synrje, Vehicle Chocolates, BitOBite, B.T.R. Bar, GoMacro, LLC., NatureBox, Vesta Chocolate and Organic Wellness.

Russia-Ukraine War Impact

The Russia-Ukraine war has significantly disrupted the global supply chain, including the production and distribution of raw materials used in the adaptogenic snack bar market. Ingredients like oats, nuts and specific adaptogenic herbs, many sourced from Eastern Europe and neighboring regions, have faced price volatility and shortages. These supply challenges have led manufacturers to seek alternative sources or face higher production costs, which may be passed on to consumers.

Additionally, the conflict has intensified global awareness around health and wellness, driving consumer demand for functional foods, including adaptogenic snack bars. Amidst rising stress levels and uncertainty, individuals are increasingly turning to products that support mental and physical well-being. This shift in consumer behavior has propelled the market for adaptogens.

By Type

Organic Adaptogenic Snack Bars
Conventional Adaptogenic Snack Bars

By Ingredient

Herbal-based Adaptogens
Mushroom-based Adaptogens
Roots and Botanicals
Blend of Multiple Adaptogens

By Packaging

Single-serve Packaging
Multi-serve Packaging
Eco-friendly Packaging

By Distribution Channel

Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
Online

By Price Range

Premium
Mid-range
Economy

By Functionality

Stress-relief Adaptogenic Bars
Energy-Boosting Bars
Immunity-Boosting Bars
Focus/Brain-Health Bars

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In April 2024, TRIP, the UK's largest private soft drinks company specializing in mindfulness and wellness, developed a new range of proprietary functional blends. These innovative drinks feature mushrooms and adaptogens, offered in four refreshing flavors, designed to support mental well-being and stress relief.
In August 2024, think! has partnered with Jessie James Decker to launch think! MINIS Protein Snack Bars. Available in seven flavors, these convenient, bite-sized bars offer the perfect balance of macros for on-the-go snacking.
In December 2022, Tattooed Chef, a plant-based prepared food company, expanded its product line with on-the-go adaptogenic snack bars in four unique flavors such as oat butter graham, oat butter chocolate chip, oat butter peanut and oat butter brownie.

Why Purchase the Report?

To visualize the global adaptogenic snack bar market segmentation based on type, ingredient, packaging, distribution channel, price range, functionality and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous adaptogenic snack bar market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global adaptogenic snack bar market report would provide approximately 86 tables, 84 figures and 205 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Ingredient
3.3. Snippet by Packaging
3.4. Snippet by Distribution Channel
3.5. Snippet by Price Range
3.6. Snippet by Functionality
3.7. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Health and Wellness Focus Among Consumers
  - 4.1.1.2. Rising Demand for Favorable Functional Snacking
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of the Adaptogenic Snack Bars Compared to Traditional Snacks
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 6.1.2. Market Attractiveness Index, By Type
6.2. Organic Adaptogenic Snack Bars
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Conventional Adaptogenic Snack Bars

7. By Ingredient

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 7.1.2. Market Attractiveness Index, By Ingredient
7.2. Herbal-based Adaptogens
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Mushroom-based Adaptogens
7.4. Roots and Botanicals
7.5. Blend of Multiple Adaptogens

8. By Packaging

8.1. Introduction
8.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
8.3. Market Attractiveness Index, By Packaging
8.4. Single-serve Packaging
- 8.4.1. Introduction
- 8.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.5. Multi-serve Packaging
8.6. Eco-friendly Packaging

9. By Distribution Channel

9.1. Introduction
9.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
9.3. Market Attractiveness Index, By Distribution Channel
9.4. Supermarkets/Hypermarkets
- 9.4.1. Introduction
- 9.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.5. Specialty Stores
9.6. Convenience Stores
9.7. Online

10. By Price Range

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 10.1.2. Market Attractiveness Index, By Price Range
10.2. Premium
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Mid-range
10.4. Economy

11. By Functionality

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.1.2. Market Attractiveness Index, By Functionality
11.2. Stress-relief Adaptogenic Bars
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Energy-Boosting Bars
11.4. Immunity-Boosting Bars
11.5. Focus/Brain-Health Bars

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 12.2.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.9.1. US
  - 12.2.9.2. Canada
  - 12.2.9.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 12.3.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.9.1. Germany
  - 12.3.9.2. UK
  - 12.3.9.3. France
  - 12.3.9.4. Italy
  - 12.3.9.5. Spain
  - 12.3.9.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 12.4.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.9.1. Brazil
  - 12.4.9.2. Argentina
  - 12.4.9.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 12.5.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.9.1. China
  - 12.5.9.2. India
  - 12.5.9.3. Japan
  - 12.5.9.4. Australia
  - 12.5.9.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 12.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. Vibes Incorporated Ltd
- 14.1.1. Company Overview
- 14.1.2. Nature Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Balanced Tiger
14.3. Synrje
14.4. Vehicle Chocolates
14.5. BitOBite
14.6. B.T.R. Bar
14.7. GoMacro, LLC.
14.8. NatureBox
14.9. Vesta Chocolate
14.10. Organic Wellness

LIST NOT EXHAUSTIVE