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1629849

全球适应性饮料市场 - 2024-2031

Global Adaptogenic Beverages Market - 2024-2031

出版日期: 2024年12月30日 | 出版商:

DataM Intelligence | 英文 218 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2023年，全球适应性饮料市场规模达到12.7亿美元，预计2031年将达到20.1亿美元，2024-2031年预测期间复合年增长率为5.91%。

在消费者对健康和保健的兴趣日益浓厚的推动下，全球适应性饮料市场正在经历强劲增长，尤其是对有助于管理压力、增强能量和提高头脑清晰度的自然疗法的兴趣。南非醉茄、红景天和圣罗勒等适应原被认为可以增强身体应对压力和促进整体健康的能力。随着消费者寻求功能性饮料，对适应性饮料的需求正在迅速扩大。

人们对天然和有机成分的日益偏好，以及对支持身心健康的产品的转变，推动了人气的飙升。凭藉创新的产品配方，适应性饮料吸引了广泛的消费者，从千禧世代到各个年龄层的具有健康意识的个人。随着市场的不断发展，品牌商正在利用这一趋势，将适应原融入不同的饮料形式中，以满足不断增长的需求。

据美国职业安全与健康管理局称，到 2021 年，慢性压力与美国每年 12 万人死亡有关，而工作场所压力则导致企业损失数十亿美元的生产力。研究表明，在心理健康上每投资 1 美元，公司就能获得 4 美元的生产力回报，促使更多雇主将适应性饮料纳入健康计划，从而推动区域市场的成长。

动力学

压力和焦虑程度增加

压力和焦虑的日益普遍，特别是在快节奏的城市环境中，极大地推动了全球适应性饮料市场的成长。随着消费者寻求更健康、天然的替代品来应对心理健康挑战，帮助身体管理压力和维持情绪平衡的适应原越来越受欢迎。随着越来越多的人转向整体疗法，对含有适应性草药的饮料的需求激增，反映出人们向健康解决方案的转变。

适应性饮料提供了一种将缓解压力的特性融入日常生活的便捷方式，使其对寻求管理现代生活压力的个人特别有吸引力。令人震惊的统计数据凸显了心理健康问题的迫切性。世界卫生组织报告称，在 COVID-19 大流行的第一年，全球焦虑和忧郁率飙升了 25%，凸显了压力对全球福祉的深远影响。

根据心理健康基金会的数据，到 2023 年，全球约 4% 的人口患有焦虑症，74% 的人表示感到压力很大，以至于他们不知所措或无法应对。这些数字强调了对有效、天然解决方案的日益增长的需求，将适应性饮料定位为那些寻求缓解现代生活日益增加的压力的人的一个有前途的选择。

产品形式和风味组合的创新

适应性饮料市场的成长是由产品形式和风味组合的创新所推动的。该公司正在推出即饮 (RTD) 选项、茶、滋补品和功能性气泡水，其中含有南非醉茄、狮鬃菇和灵芝等适应原。这些形式为希望将适应原融入日常生活同时满足不同健康需求的消费者提供了便利和轻鬆。

例如，英国品牌 Trip 于 2024 年 4 月推出 Mindful Blend 系列。 Trip 将黄瓜薄荷、血橙迷迭香和接骨木花薄荷等口味与超级食品和抗氧化剂结合在一起，满足消费者对功能性和风味饮料日益增长的需求。

消费者对适应原缺乏广泛的认知与理解

儘管许多适应性天然成分已在传统医学中使用了几个世纪，但许多消费者仍然不熟悉它们的好处以及它们如何减轻压力和改善心理健康。这种知识差距限制了它们对更广泛受众的吸引力，特别是在北美以外的市场，那里适应原的采用仍处于早期阶段。

此外，围绕适应原的混乱可能会导致对其有效性和安全性的怀疑。如果没有清晰易懂的讯息，消费者可能会犹豫是否将适应性饮料纳入他们的日常生活。由于某些地区缺乏标准化法规，教育的缺乏进一步加剧，这可能使公司难以有效行销这些产品或让消费者难以相信他们的说法。

The global adaptogenic beverages market is experiencing robust growth, driven by increasing consumer interest in health and wellness, particularly in natural remedies that help manage stress, boost energy, and improve mental clarity. Adaptogens, such as ashwagandha, rhodiola, and holy basil, are believed to enhance the body's ability to cope with stress and promote overall well-being. As consumers seek functional beverages, the demand for adaptogenic drinks is expanding rapidly.

The surge in popularity is fueled by a growing preference for natural and organic ingredients, as well as a shift toward products that support mental and physical health. With innovative product formulations, adaptogenic beverages are attracting a wide range of consumers, from millennials to health-conscious individuals across various age groups. As the market continues to evolve, brands are capitalizing on the trend by incorporating adaptogens into diverse beverage formats, meeting the rising demand.

According to the Occupational Safety and Health Administration, chronic stress is linked to 120,000 deaths annually in US in 2021, while workplace stress costs businesses billions in lost productivity. Studies show that for every $1 invested in mental health, companies see a $4 return in productivity, prompting more employers to incorporate adaptogenic drinks into wellness programs, driving the regional market growth.

Dynamics

Increasing Stress and Anxiety Levels

The increasing prevalence of stress and anxiety, particularly in fast-paced urban environments, has significantly driven the growth of the global adaptogenic beverages market. Adaptogens that help the body manage stress and maintain emotional balance are gaining popularity as consumers seek healthier, natural alternatives to cope with mental health challenges. As more people turn to holistic remedies, the demand for beverages infused with adaptogenic herbs has surged, reflecting a shift toward wellness solutions.

Adaptogenic beverages offer a convenient way to integrate stress-relieving properties into daily routines, making them especially attractive for individuals seeking to manage the pressures of modern life. The urgency of mental health concerns is underscored by alarming statistics. The World Health Organization reported that global anxiety and depression rates skyrocketed by 25% during the first year of the COVID-19 pandemic, highlighting the profound impact of stress on global well-being.

In 2023, approximately 4% of the global population is living with an anxiety disorder, and 74% of individuals report feeling so stressed that they are overwhelmed or unable to cope, according to the Mental Health Foundation. These figures emphasize the growing need for effective, natural solutions, positioning adaptogenic beverages as a promising option for those seeking relief from the mounting pressures of modern life.

Innovation in Product Formats and Flavor Combinations

The growth of the adaptogenic beverages market is driven by innovation in product formats and flavor combinations. Companies are introducing ready-to-drink (RTD) options, teas, tonics, and functional sparkling waters that incorporate adaptogens like ashwagandha, lion's mane, and reishi mushrooms. These formats provide convenience and ease for consumers looking to integrate adaptogens into their daily routines while catering to diverse wellness needs.

For instance, the Mindful Blend range was launched by the UK-based brand Trip in April 2024. Expanding beyond CBD, the range includes ingredients like lion's mane, magnesium, and L-theanine, offering calming and refreshing benefits. With flavors such as cucumber mint, blood orange rosemary, and elderflower mint, Trip combines adaptogens with superfoods and antioxidants, meeting the growing consumer demand for both functional and flavorful beverages.

Lack of Widespread Awareness and Understanding of Adaptogens Among Consumers

While many of the adaptogenic natural ingredients have been used for centuries in traditional medicine, many consumers are still unfamiliar with their benefits and how they work to reduce stress and improve mental well-being. This knowledge gap limits their appeal to a broader audience, especially in markets outside of North America, where the adoption of adaptogens is still in the early stages.

Additionally, the confusion surrounding adaptogens can lead to skepticism about their effectiveness and safety. Without clear, accessible information, consumers may be hesitant to incorporate adaptogenic beverages into their daily routines. This lack of education is further compounded by the absence of standardized regulations in some regions, which can make it difficult for companies to market these products effectively or for consumers to trust their claims.

Segment Analysis

The global adaptogenic beverages market is segmented based on type, ingredient, form, distribution channel, end-use and region.

Convenience Nature of Ready-to-Drink (RTD) Beverages

The global adaptogenic beverages market is segmented based on form into ready-to-drink (RTD), Powdered and Concentrated Drinks, and others. Ready-to-drink (RTD) beverages dominate the market due to their convenience and alignment with busy, health-conscious lifestyles. Offering quick, on-the-go solutions for stress relief and mental clarity, RTD drinks like herbal tonics and energy shots have gained popularity for their ease of use, making them a preferred choice over other forms that require preparation.

As consumer demand for functional, ready-to-consume wellness drinks continues to rise. Innovation in flavors and adaptogenic ingredients, along with increased availability in retail and online stores, has further fueled the growth of RTD products. For instance, in August 2023, the RTD sparkling tea brand JOYO was relaunched as Juni. The new formula is vegan, zero-sugar, and infused with adaptogens and nootropics like ashwagandha, lion's mane, and reishi mushroom.

Geographical Penetration

Strong Increasing Health and Wellness Trends in North America

North America leads the global adaptogenic beverages market, driven by high-stress levels and increasing consumer interest in natural wellness solutions. Workplace stress is a major driver of the adaptogenic beverages market, with 83% of American workers reporting high levels of work-related stress and 65% identifying their jobs as a primary stressor, according to the American Institute of Stress.

The growing concern has spurred demand for natural solutions like adaptogenic beverages, which help balance the body's stress response and improve mental clarity, focus, and well-being. US dominates this market, with rising awareness around the benefits of adaptogens fueling rapid growth. As corporate wellness programs expand and employees seek convenient ways to manage stress, adaptogenic beverages are positioned as a key solution to enhance employee health and performance.

Competitive Landscape

The major global players in the market include Adapt Drinks, TRIP, Kin Euphorics, Om Mushroom Superfood, KeVita (PepsiCo), Peak and Valley, Juni, LLC, REBBL, Inc., Four Sigmatic, and Rasa.

Sustainability Analysis

The global adaptogenic beverages market is growing as consumers seek natural drinks for stress relief, mental clarity, and overall wellness. With increasing demand for functional beverages like those infused with adaptogens (e.g., ashwagandha, ginseng), the market is shifting away from sugary, caffeine-loaded options. This trend is amplified by a rise in health-conscious lifestyles.

Sustainability is also a key focus, with brands prioritizing organic sourcing and eco-friendly packaging. However, challenges such as overharvesting and the environmental impact of large-scale adaptogen farming remain. To address these, companies are adopting sustainable farming practices and carbon-neutral initiatives to meet both consumer and environmental demands.

By Type

Tea and Coffee-based Beverages
Juices and Shots
Carbonated Beverages
Smoothies and Functional Waters
Energy Drinks
Other

By Ingredient

Ashwagandha
Rhodiola Rosea
Holy Basil (Tulsi)
Ginseng
Mushrooms
Other

By Form

Ready-to-Drink (RTD) Beverages
Powdered and Concentrated Drinks
Other

By Distribution Channel

Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
Online Retail

By End-Use

Functional Health Beverages
Stress and Anxiety Relief
Energy and Performance
Cognitive Support and Mental Clarity
Sleep Aid
Weight Management

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In April 2024, UK brand Trip launched its Mindful Blend range, featuring calming ingredients like lion's mane, magnesium, and L-theanine. With flavors such as cucumber mint and elderflower mint, the range combines adaptogens and superfoods to meet the growing demand for functional, flavorful beverages.
In August 2023, the RTD sparkling tea brand JOYO was relaunched as Juni. The new formula is vegan, zero-sugar, and infused with adaptogens and nootropics like ashwagandha, lion's mane, and reishi mushroom.
In August 2022, JOYO launched its sparkling adaptogenic teas at Erewhon in Los Angeles. Infused with ashwagandha, lion's mane, and reishi mushrooms, JOYO offers a sugar-free, vegan option designed to support mental clarity, stress relief, and overall wellness.

Why Purchase the Report?

To visualize the global adaptogenic beverages market segmentation based on type, ingredient, form, distribution channel, end-use, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous adaptogenic beverages market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global adaptogenic beverages market report would provide approximately 78 tables, 84 figures and 218 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Ingredient
3.3. Snippet by Form
3.4. Snippet by Distribution Channel
3.5. Snippet by End-Use
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Stress and Anxiety Levels
  - 4.1.1.2. Innovation in Product Formats and Flavor Combinations
- 4.1.2. Restraints
  - 4.1.2.1. Lack of Widespread Awareness and Understanding of Adaptogens Among Consumers
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 6.1.2. Market Attractiveness Index, By Type
6.2. Tea and Coffee-based Beverages
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Juices and Shots
6.4. Carbonated Beverages
6.5. Smoothies and Functional Waters
6.6. Energy Drinks
6.7. Other

7. By Ingredient

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 7.1.2. Market Attractiveness Index, By Ingredient
7.2. Ashwagandha
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Rhodiola Rosea
7.4. Holy Basil (Tulsi)
7.5. Ginseng
7.6. Mushrooms
7.7. Other

8. By Form

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 8.1.2. Market Attractiveness Index, By Form
8.2. Ready-to-Drink (RTD) Beverages
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Powdered and Concentrated Drinks
8.4. Other

9. By Distribution Channel

9.1. Introduction
9.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
9.3. Market Attractiveness Index, By Distribution Channel
9.4. Supermarkets/Hypermarkets
- 9.4.1. Introduction
- 9.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.5. Specialty Stores
9.6. Convenience Stores
9.7. Online Retail

10. By End-Use

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 10.1.2. Market Attractiveness Index, By End-Use
10.2. Functional Health Beverages
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Stress and Anxiety Relief
10.4. Energy and Performance
10.5. Cognitive Support and Mental Clarity
10.6. Sleep Aid
10.7. Weight Management

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 11.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.8.1. US
  - 11.2.8.2. Canada
  - 11.2.8.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 11.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.8.1. Germany
  - 11.3.8.2. U.K.
  - 11.3.8.3. France
  - 11.3.8.4. Italy
  - 11.3.8.5. Spain
  - 11.3.8.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.8.1. Brazil
  - 11.4.8.2. Argentina
  - 11.4.8.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 11.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.8.1. China
  - 11.5.8.2. India
  - 11.5.8.3. Japan
  - 11.5.8.4. Australia
  - 11.5.8.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Adapt Drinks
- 13.1.1. Company Overview
- 13.1.2. Nature Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. TRIP
13.3. Kin Euphorics
13.4. Om Mushroom Superfood
13.5. KeVita (PepsiCo)
13.6. Peak and Valley
13.7. Juni, LLC
13.8. REBBL, Inc.
13.9. Four Sigmatic
13.10. Rasa

LIST NOT EXHAUSTIVE