市场调查报告书
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日本牛奶蛋白市场 - 2024-2031Japan Milk Proteins Market - 2024-2031 |
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日本牛奶蛋白市场2023年达到5.011亿美元,预计到2031年将达到5.622亿美元,2024-2031年预测期间复合年增长率为2.12%。
随着人们对健身和健康的日益关注,许多日本消费者开始转向牛奶蛋白来增强肌肉、控制体重和维持整体健康。这种转变体现在蛋白质补充剂、即饮饮料和代餐食品越来越受欢迎,这些产品对于那些寻求方便、富含蛋白质的选择的个人来说越来越受欢迎。此外,乳製品加工技术的进步使乳蛋白变得更加经济实惠且功能强大,从而扩大了其在各种产品中的用途。
功能性食品,特别是那些支持肠道健康和免疫力的食品,是另一个关键驱动因素,因为日本消费者越来越多地寻求有助于整体健康的产品。随着政府对乳製品行业的持续支持以及人们对蛋白质在均衡饮食中的作用的日益认识,日本的牛奶蛋白市场有望持续扩张,提供多样化的产品来满足不断变化的消费者需求。
动力学
日本消费者的健康意识不断增强
第 25 届年度 IFCN 乳製品会议于 2024 年 6 月 30 日至 7 月 2 日在日本带广举行,强调了日本消费者日益增长的健康意识与不断扩大的乳蛋白市场之间的密切联繫。随着日本消费者越来越多地寻求富含蛋白质的选择来增强肌肉、体重管理和整体健康,对乳清和酪蛋白等牛奶蛋白的需求正在上升。会议期间强调了这一趋势,专家们讨论了全球乳製品行业对健康、功能性食品日益增长的需求的反应。
这次活动强调的乳製品加工技术创新使乳蛋白变得更加实惠且用途广泛,使其能够被纳入各种功能性食品和饮料产品中,例如蛋白质补充剂和即饮饮料,进一步推动了乳製品的发展。人们对功能性食品(尤其是促进肠道健康和免疫力的功能性食品)的兴趣日益浓厚,这与日本市场的扩张相一致。
不断增长的消费者需求得到了政府倡议的支持,这些倡议旨在提高人们对蛋白质营养重要性的认识,巩固牛奶蛋白作为国家健康意识文化不可分割的一部分。会议上讨论的农场合作和乳製品加工创新等解决方案预计将提高效率和生产力,确保牛奶蛋白仍然是日本不断发展的饮食格局的核心部分。
日本的乳糖不耐症
根据《世界人口评论》,乳糖不耐症严重限制了日本乳蛋白市场的成长,约 73% 的人口受到这种情况的影响。由于乳糖引起消化不适,许多日本消费者避免购买牛奶、起司和优格等乳製品,从而减少了对乳製品的需求。这种普遍的不宽容使得乳製品生产商扩大客户群面临挑战。
无乳糖和植物性替代品,如大豆奶、杏仁奶和燕麦奶,正变得越来越受欢迎。这些选择通常含有植物性蛋白质而不是牛奶蛋白,从而减少了对乳製品的需求。乳製品公司正在开发专门的无乳糖产品来满足这一需求,但增加的生产成本可能会限制其市场吸引力。
Japan's Milk Proteins Market reached US$ 501.1 million in 2023 and is expected to reach US$ 562.2 million by 2031, growing with a CAGR of 2.12 % during the forecast period 2024-2031.
With an increasing focus on fitness and wellness, many Japanese consumers are turning to milk proteins for muscle building, weight management and overall health. This shift is reflected in the growing popularity of protein supplements, ready-to-drink beverages and meal replacements, for individuals looking for convenient, protein-rich options. Additionally, advancements in dairy processing technology have made milk proteins more affordable and functional, expanding their use in a variety of products.
Functional foods, particularly those supporting gut health and immunity, are another key driver, as Japanese consumers increasingly seek products that contribute to overall wellness. With ongoing government support for the dairy industry and growing awareness of protein's role in a balanced diet, the milk protein market in Japan is poised for continued expansion, offering diverse products to meet evolving consumer needs.
Dynamics
Growing Health-Consciousness of Japanese Consumers
The 25th annual IFCN Dairy Conference, held in Obihiro, Japan, from June 30 to July 2, 2024, highlighted the strong connection between the growing health-consciousness of Japanese consumers and the expanding milk protein market. As Japanese consumers increasingly seek protein-rich options for muscle building, weight management and overall wellness, the demand for milk proteins like whey and casein is rising. This trend was emphasized during the conference, where experts discussed the global dairy sector's response to increased demand for healthier, functional food products.
Innovations in dairy processing technology, highlighted at the event, have made milk proteins more affordable and versatile, enabling them to be included in a wide range of functional food and beverage products, such as protein supplements and ready-to-drink beverages, further fueling the market. The rising interest in functional foods, particularly those promoting gut health and immunity, aligns with the market's expansion in Japan.
The growing consumer demand is being supported by government initiatives aimed at raising awareness of the nutritional importance of protein, solidifying milk proteins as an integral part of the country's health-conscious culture. Solutions such as farm cooperation and innovations in dairy processing discussed at the conference are expected to enhance efficiency and productivity, ensuring that milk proteins remain a central part of Japan's evolving dietary landscape.
Lactose Intolerance In Japan
Lactose intolerance significantly limits the growth of Japan's milk protein market, with around 73% of the population affected by this condition, according to the World Population Review. Many Japanese consumers avoid dairy products like milk, cheese and yogurt due to the digestive discomfort caused by lactose, reducing the demand for milk-based products. This widespread intolerance makes it challenging for dairy producers to expand their customer base.
Lactose-free and plant-based alternatives, such as soy, almond and oat milk, are becoming increasingly popular. These options typically contain plant proteins instead of milk ones, reducing the demand for dairy-based products. Dairy companies are developing specialized lactose-free options to meet this need, but the added production costs can limit their market appeal.
The Japan milk proteins market is segmented based on type, source, form and application.
High Protein Content and Nutritional Benefits of Concentrates and Isolates
The Japan milk proteins market is segmented based on form into liquid milk protein, powdered milk protein, concentrates and isolates. Concentrates and isolates dominate the milk protein market due to their high protein content and nutritional benefits. As health and fitness trends grow, consumers are increasingly seeking products with concentrated forms of protein. Isolates, in particular, appeal to those who prioritize low fat and carbohydrate intake while still achieving a high protein intake.
The growing demand for functional foods and supplements in Japan, where active lifestyles and fitness culture are on the rise is expanding the market reach. Additionally, the ability to easily incorporate these proteins into various food products, such as protein bars and shakes, enhances their popularity. Further, the technological advancements in protein extraction have made concentrates and isolates more efficient to produce, ensuring higher purity and quality.
The major Japanese players in the market include Meiji Co., Ltd., Nestle Japan Ltd., Miyagi Milk Industry Co., Ltd., Morinaga Milk Industry Co., Ltd., Daiwa Foods Co., Ltd., The Snow Brand Milk Products Co., Ltd., FrieslandCampina (Japan) and Taiyo Kagaku Co., Ltd.
Sustainability Analysis
The milk protein market in Japan holds significant promise for sustainable growth. As consumers become more environmentally aware, there is a rising preference for ethically sourced, sustainable food options, creating opportunities for dairy producers to innovate. Advances in technology, such as precision farming, efficient water management and alternative protein sources like plant-based or lab-grown options, can help reduce the environmental footprint of dairy production.
Japan's strong emphasis on sustainable agricultural practices and government support further strengthens the potential for a greener dairy industry. By adopting more sustainable practices, such as reducing greenhouse gas emissions and improving waste management, dairy producers can meet consumer expectations and enhance their profitability. As Japan continues to prioritize sustainability, the milk protein sector is well-positioned to thrive by embracing innovation, ethical practices and technological solutions.
The Japan milk proteins market report would provide approximately 36 tables, 33 figures and 195 pages.
Target Audience 2024
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