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全球后生元宠物食品市场 - 2025-2032

Global Postbiotics Pet Food Market - 2025-2032

出版日期: 2025年01月13日 | 出版商:

DataM Intelligence | 英文 176 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2024年，全球后生元宠物食品市场规模达到122.4亿美元，预计2032年将达到178亿美元，2025-2032年预测期间复合年增长率为4.8%。

后生元食品是透过发酵活菌来製备的，这些细菌将碳水化合物和蛋白质分解成易于消化的营养物质。它模仿野狗和猫的自然饮食，改善肠道健康和消化。在宠物餐中添加后生元有许多潜在的好处，包括增强免疫力、减少发炎和改善整体健康。超过 70% 的免疫系统位于肠道，因此当肠道菌丛健康时，宠物就会茁壮成长。

ADM 的研究于 2024 年发表在《动物科学杂誌》上，发现为健康的成犬补充动物双歧桿菌亚种。 lactis CECT 8145 (BPL1(TM)) 安全且有益于胃肠道健康。 BPL1 是一种 ADM 品牌的功能成分，有两种形式：活的（益生菌）和热处理的（后生元）。由于更加重视宠物健康，ADM 研究了生物素在动物健康中的应用。

动力学

驱动因素 1 - 宠物人性化和意识的提高

宠物越来越被视为家庭成员，导致优质健康相关产品的支出增加。宠物主人正在寻找特定的饮食，包括富含后生元的食物，以保障宠物的健康和长寿。含有后生元的宠物食品高端化，可促进免疫健康、消化支持和减轻压力。

许多因素促进了后生元宠物食品业务的扩张。在全球范围内，特别是在大都会地区，宠物拥有量不断增加，从而扩大了消费者基础。这种趋势在城市中尤其明显，宠物越来越被视为核心家庭和独居者的伴侣。

在过去的三十年里，美国的宠物拥有量大幅增加。根据《富比士》报道，截至2024 年，8,690 万户家庭（即66% 的美国家庭）拥有宠物，其中6,510 万户家庭养狗，4,650 万户家庭养猫，1,110 万户家庭养淡水鱼，670 万户家庭养小动物，610 万户家庭养宠物。

正如马萨诸塞州图克斯伯里Wellness Pet Company 的全球兽医Danielle Bernal（兽医学博士）所言，目前的补充剂趋势表明，随着越来越多的宠物主人对自己的健康采取更具预防性的方法，目前的补充剂趋势表明，人们正在向整体健康方向转变。宠物主人越来越像对待家人一样对待他们的宠物，称它们为「毛宝宝」。这种文化转变导致人们对宠物健康（包括后生元宠物食品）的情感和经济投入增加。

驱动因素 2 - 消费者对消化健康的需求不断成长

对宠物食品中消化健康益处的需求正在推动宠物食品市场中后生元的成长。益生菌和益生元因其已被证实的健康益处而广受欢迎，后生元正在成为微生物组科学的新前沿，为宠物营养的创新提供了令人兴奋的机会。

在消费者肠道健康意识的推动下，宠物食品配方中益生菌和益生元的数量增加。在美国，62% 的消费者了解益生菌，20% 的消费者对宠物的消化健康益处感兴趣。这种日益增长的认知为后生元铺平了道路，后生元是益生菌产生的副产品，可以提供健康益处，而不会像活益生菌在生产中面临的生存挑战。

后生元，例如丁酸等短链脂肪酸，对肠道健康、营养吸收和压力支持具有潜在的益处。与益生菌不同，后生元在生产过程中更加稳定，这使其成为宠物食品製造商的有吸引力的选择。随着消费者寻求有效且有针对性的功能成分，它们的含量预计会增加。

后生元在竞争激烈的宠物健康市场中提供了差异化优势，使製造商能够创造出专门的产品来解决消化、免疫和压力管理等特定的健康问题。这些因素使后生元成为宠物食品产业的关键驱动力。

限制：安全问题和健康风险

全球后生元宠物食品市场面临与某些群体中后生元的安全性和耐受性相关的一些限制。虽然后生元通常被认为对健康个体来说是安全且耐受性良好的，但它们可能会引起消化道副作用，例如胀气、腹胀和轻度胃部不适，尤其是透过益生菌补充剂摄取时。这些症状通常会随着身体的调整而消退。

然而，在宠物食品中使用后生元可能会对免疫系统减弱或受损的动物带来风险，增加不良反应的可能性。从手术中恢復的宠物、患有结构性心臟病、消化道问题或其他潜在健康问题的宠物可能面临更高的风险。

由于缺乏关于在某些动物（尤其是幼小或怀孕的宠物）中安全使用后生元的明确指南和研究，限制了其更广泛的接受。与任何补充剂一样，在将后生元引入宠物饮食之前，必须咨询兽医。

Postbiotic foods are prepared by fermenting live bacteria, which break down carbs and proteins into easily digestible nutrients. It mimics the natural diets of wild dogs and cats, which improves gut health and digestion. There are numerous potential benefits to include postbiotics in pet meals, including increased immunity, reduced inflammation and better general health. Over 70 percent of the immune system is situated in the gut, therefore when the gut flora is healthy, pets thrive.

ADM's study, published in 2024, in the Journal of Animal Science, found that supplementing healthy adult dogs with Bifidobacterium animalis subsp. lactis CECT 8145 (BPL1(TM)) is safe and beneficial to their gastrointestinal health. BPL1 is an ADM-branded functional ingredient that comes in two forms: live (probiotic) and heat-treated (postbiotic). With a greater emphasis on pet health, ADM investigated the application of biotics in animal health.

Dynamics

Driver 1 - Rising pet humanization and awareness

Pets are increasingly seen as family members, resulting in increased spending on premium, health-related products. Pet owners are looking for specific diets, including postbiotic-enriched food, to safeguard their pets' health and longevity. Pet food premiumization with postbiotics that promote immunological health, digestive support and stress reduction.

A number of factors contribute to the expansion of the postbiotic pet food business. Pet ownership is growing worldwide, particularly in metropolitan areas, expanding the consumer base. This trend is especially visible in cities, where pets are increasingly regarded as companions in nuclear families and by people living alone.

Pet ownership in US has increased majorly during the last three decades. As stated by Forbes, as of 2024, 86.9 million homes or 66% of US households, possess a pet, including 65.1 million homes with dogs, 46.5 million with cats, 11.1 million with freshwater fish, 6.7 million with small animals and 6.1 million with birds.

As stated by Danielle Bernal, DVM, global veterinarian with Wellness Pet Company, Tewksbury, Mass., present supplement trends indicate a shift toward total wellbeing as a growing number of pet owners take a more preventive approach to their own health and, by extension, that of their four-legged family members. Pet owners are increasingly treating their pets like family members, referring to them as "fur babies." This cultural shift has resulted in increased emotional and financial commitment in pet health, including postbiotics pet food.

Driver 2 - Rising consumer demand for digestive health

The demand for digestive health benefits in pet food is driving the growth of postbiotics in the pet food market. With probiotics and prebiotics already popular due to their proven health benefits, postbiotics are emerging as a new frontier in microbiome science, offering exciting opportunities for innovation in pet nutrition.

Probiotics and prebiotics have seen a rise in pet food formulations, driven by consumer awareness of gut health. In US, 62% of consumers are aware of probiotics and 20% are interested in digestive health benefits for their pets. This growing awareness paves the way for postbiotics, which are byproducts produced by probiotics, offering health benefits without the survival challenges faced by live probiotics in production.

Postbiotics, such as short-chain fatty acids like butyrate, have potential benefits for gut health, nutrient absorption and stress support. Unlike probiotics, postbiotics are more stable during production, making them an attractive option for pet food manufacturers. Their inclusion is expected to rise as consumers seek effective and targeted functional ingredients.

Postbiotics provide differentiation in the competitive pet health market, allowing manufacturers to create specialized products addressing specific health concerns such as digestion, immunity and stress management. These factors position postbiotics as a key driver in the pet food industry.

Restraint: Safety Concerns and Health Risks

The global postbiotics pet food market faces several restraints related to the safety and tolerance of postbiotics in certain groups. While postbiotics are generally considered safe and well-tolerated in healthy individuals, they may cause digestive side effects, such as gas, bloating and mild stomach discomfort, especially when consumed through probiotic supplements. These symptoms typically subside as the body adjusts.

However, the use of postbiotics in pet food may pose risks for animals with weakened or compromised immune systems, increasing the likelihood of adverse reactions. Pets recovering from surgery, those with structural heart disorders, digestive tract issues or other underlying health conditions may face heightened risks.

The lack of clear guidelines and research on the safe use of postbiotics in certain animals, particularly young or pregnant pets, limits their broader acceptance. As with any supplement, consultation with a veterinarian is essential before introducing postbiotics into a pet's diet.

Segment Analysis

The global postbiotics pet food market is segmented based on pet type, form, application, distribution channel and region.

Digestive health innovations in pet wellness

The global postbiotic pet food market is experiencing a notable rise in demand for digestive health solutions, driven by increasing consumer awareness of the connection between gut health and overall pet wellness. Pet owners are prioritizing products with scientifically validated ingredients, such as Bifidobacterium animalis, known for its ability to promote gut flora balance and improve digestion. This trend is particularly evident in premium pet food segments and therapeutic formulations targeted at aging pets or those with sensitive digestive systems.

Postbiotics offer a strategic advantage for pet food manufacturers due to their stability during production and storage, ensuring consistent efficacy. Their resilience under harsh processing conditions enables their integration into various formats, including dry kibble, wet food and functional treats. The demand for such versatile and convenient solutions aligns with consumer preferences for innovative products that enhance pet health without compromising quality or convenience.

For instance, in May 2024, ADM's postbiotic-based offerings like Lactobacillus plantarum for oral health and Bifidobacterium animalis for digestive support, illustrate the market's potential. These advancements cater to the growing segment of health-conscious pet owners seeking targeted solutions for their pets' specific needs. As the pet food industry continues to evolve, companies adopting postbiotic innovations are well-positioned to capture significant market share in the digestive health category.

Geographical Penetration

Rising demand for postbiotic-infused pet food in North America

The North American pet food market is witnessing a surge in demand for postbiotic-infused products, driven by growing consumer awareness of their health benefits for pets. Postbiotics, the bioactive compounds produced during fermentation, are increasingly recognized for their role in promoting gut health, bolstering immunity and enhancing overall well-being.

The trend aligns with the broader shift towards functional pet foods that cater to the humanization of pets, as owners seek scientifically backed, high-quality nutrition solutions. The market growth is further supported by advancements in microbiome research and increased adoption of gut health-focused diets. Pet owners in North America are prioritizing premium products with clear health benefits, pushing manufacturers to innovate in line with evolving preferences.

Key trends include a preference for natural, non-GMO ingredients, sustainability in sourcing and transparency in labeling. Postbiotics are seen as a compelling addition, complementing probiotics and prebiotics, as they provide stability and efficacy in formulations. This shift highlights the opportunity for companies to cater to niche segments, such as senior pets or those with specific health conditions, with targeted solutions.

For instance, Cargill is transforming pet care in North America by addressing the growing demand for premium pet nutrition. Leveraging the trend of pet "humanization," the company focuses on innovative, high-quality solutions such as human-grade food, gut health support and precision nutrition. This launch reflects evolving consumer expectations for tailored pet care products, ensuring optimal health and well-being for companion animals.

Competitive Landscape

The major Global players in the market include Cargill, Incorporated, Nestle Purina, Lallemand Inc., DeliGuard and DSM-firmenich.

Sustainability Analysis

The postbiotics pet food industry presents a strong argument for sustainability, utilizing the significant advantages of fermented and post-fermentative products. Postbiotics originating from microbial fermentation, are intrinsically sustainable due to their scalability, renewability and ability to utilize by-products from sectors like brewing. Wild Earth's fungi-based protein necessitates 90% fewer resources than conventional meat-based proteins, illustrating the potential for significant resource conservation in pet food manufacturing.

Postbiotic components such as Lactobacillus LB are especially revolutionary. Research indicates their capacity to improve gut health by fostering beneficial bacterial communities, inhibiting pathogens such as Helicobacter and Salmonella and mitigating diarrhea severity, comparable to or exceeding therapeutic interventions. These advantages are associated with enhanced feed conversion rates, maximizing resource utilization and minimizing environmental impact.

Postbiotics demonstrate significant durability, enduring acidic pH and temperature variations, so facilitating their incorporation into extruded or retorted pet food formats, which typically impede live probiotics. With the increasing demand for natural, ecological and health-focused pet feeds, postbiotics perfectly connect with market expectations for environmentally friendly and welfare-oriented solutions. Thus, they signify not just an advancement in animal nutrition but also progress in tackling global sustainability issues.

Consumer Behaviour Analysis

Consumer behavior in the postbiotics pet food market indicates an increasing inclination towards functional and scientifically validated nutritional goods. A 2022 poll indicates that 29% of pet supplement purchasers relate probiotics with health benefits, although 9% connect prebiotics to comparable advantages. This increasing awareness highlights the requirement for postbiotics, an innovative and promising sector in pet nutrition.

Claims on digestive health substantially impact purchasing decisions, enhancing product attractiveness by 92% among pet owners. The preference for observable health advantages, such as enhanced digestion or a glossier coat, underscores the necessity for substantiated claims. Moreover, 60% of worldwide pet owners choose branded health ingredients, viewing them as more likely to be clinically confirmed.

While probiotics are well-known for their health advantages, difficulties in maintaining their viability in shelf-stable pet food have led to the emergence of postbiotics. These abiotic substances, obtained through probiotic culturing, have analogous advantages, such as immune enhancement and gastrointestinal health improvement. Prominent postbiotic components such as heat-treated BPL1(TM) are progressively included into pet products, ranging from daily supplements to baked confections.

Instructing customers on the distinct benefits of postbiotics will be crucial. Although European and global markets are familiar with probiotics, the notion of "inanimate bacteria" is yet innovative. Postbiotics offer a significant opportunity for pet nutrition businesses to meet changing consumer demands and enhance pet health.

Early Stage Innovations

The postbiotics pet food market signifies a promising domain of innovation, with firms such as Cargill and SYNPET leading developments in pet nutrition. These innovators are utilizing microbiome science to meet consumer demand for functional health benefits in pet food products.

Cargill's TruPet, referred to as TruMune in certain areas, is a prominent breakthrough in this sector. TruPet, awarded the Pet Food Innovation Award at Fi Europe 2024, is an ultraconcentrated postbiotic formulated to enhance intestinal health, immunity and energy in pets. In contrast to probiotics, which frequently lose viability during pet food manufacturing, TruPet preserves its potency using methods like extrusion and retort. This stability enables pet food makers to include it effortlessly into their recipes, addressing the increasing demand for dependable, multipurpose health solutions.

Likewise, SYNPET, a division of SYNBIO TECH, presented its innovative GABA 20 postbiotic at Petfood Forum 2024. GABA 20, produced via lactic acid bacteria fermentation, bolsters immunity, alleviates stress and promotes behavioral well-being in pets. Its elevated purity and bioavailability render it suitable for various pet food applications, ranging from capsules to treats.

Emerging Market Players and Strategic Initiatives

The global wellness business is experiencing a significant transformation, propelled by increased consumer demand for preventative health solutions and sustainable products. AI-driven personalized nutrition is emerging as a crucial difference, allowing marketers to target certain demographics, including athletes and gamers. AI-driven predictive analytics are transforming health risk assessments, enabling companies to create targeted nutraceuticals that improve efficacy and consumer happiness.

Sustainability continues to be a crucial trend, with upcycling and carbon-neutral techniques becoming increasingly significant. Startups lead innovation, with established companies like Givaudan partnering with upstart enterprises to develop new solutions, including Koffee'Up, an upcycled skincare component.

Industry leaders are concentrating on capacity augmentation and investment. BASF's development of vitamin A formulation capacity at its Ludwigshafen facility and ADM's investment in starch production illustrate initiatives to satisfy increasing global demand for plant-derived and nutraceutical components. This dynamic environment highlights the necessity of incorporating advanced technologies, sustainability and customized wellness solutions, thereby positioning stakeholders for sustained growth and consumer involvement in the postbiotics pet food industry.

Key Developments

On March 28, 2023, TruMune Postbiotics, a Singapore-based company, revolutionized pet care with postbiotic supplements. The company introduced a total of 11 goods under the brand name Furment.
In February 2024, Kerry Group introduced Plenibiotic (Lactobacillus casei subsp. 327), a postbiotic sourced from rice, intended for both human and pet supplement use. emphasizes the gut-skin connection, reflecting heightened consumer awareness of the correlation between gut health and general wellness.

Why Purchase the Report?

To visualize the global postbiotics pet food market segmentation based on pet type, form, application, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the postbiotics pet food market with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global postbiotics pet food market report would provide approximately 55 tables, 61 figures and 203 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Pet Type
3.2. Snippet by Form
3.3. Snippet by Application
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising pet humanization and awareness
  - 4.1.1.2. Rising consumer demand for digestive health
- 4.1.2. Restraints
  - 4.1.2.1. Safety concerns and health risks
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Pet Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 6.1.2. Market Attractiveness Index, By Pet Type
6.2. Dogs*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Cats
6.4. Others

7. By Form

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 7.1.2. Market Attractiveness Index, By Form
7.2. Dry*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Wet
7.4. Powder
7.5. Liquid
7.6. Others

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Digestive Health Support*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Immune System Support
8.4. Weight Management
8.5. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Specialty Pet Stores
9.4. Online Retail
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.7.1. US
  - 10.2.7.2. Canada
  - 10.2.7.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.7.1. Germany
  - 10.3.7.2. UK
  - 10.3.7.3. France
  - 10.3.7.4. Italy
  - 10.3.7.5. Spain
  - 10.3.7.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.7.1. Brazil
  - 10.4.7.2. Argentina
  - 10.4.7.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.7.1. China
  - 10.5.7.2. India
  - 10.5.7.3. Japan
  - 10.5.7.4. Australia
  - 10.5.7.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Cargill, Incorporated*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Nestle Purina
12.3. Lallemand Inc.
12.4. DeliGuard
12.5. dsm-firmenich

LIST NOT EXHAUSTIVE