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1654719

全球玉米片市场 - 2025-2032

Global Tortilla Chips Market - 2025-2032

出版日期: 2025年02月13日 | 出版商:

DataM Intelligence | 英文 201 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2024 年全球玉米片市场规模达到 379 亿美元，预计到 2032 年将达到 554.476 亿美元，2025 年至 2032 年的复合年增长率为 4.9%。

近年来，随着消费者对方便食品和零食的偏好改变以适应不同的口味和饮食要求，全球玉米片市场大幅成长。玉米片最初源自于墨西哥美食，现已演变成全球主流小吃。越来越多的消费者开始青睐那些快速、即食的食品，因为它们既方便，又不牺牲口味和品质。

Doritos、Tostitos和Pringles等品牌在推广玉米片方面发挥了重要作用，而创新新创公司和区域品牌则透过独特的风味和更健康的品种（如烘焙或低钠玉米片）扩大市场。此外，在产品创新方面，製造商专注于口味多样化，以满足喜欢冒险的食客和有特定饮食偏好的人的需求。例如，2024 年 12 月，塔可钟推出了脆皮鸡块，以全白肉鸡肉包裹一层酥脆的碎玉米片和麵包屑混合物。

植物性和清洁标籤产品的日益普及也为市场扩张带来了机会，例如 Late July Snacks 等品牌就推出了采用非基因改造有机成分製成的玉米片。儘管前景乐观，但市场仍面临挑战，例如传统玉米片的高钠、高脂肪和高热量导致的健康问题日益严重。为了解决这些问题，製造商正在扩大其产品组合，包括更健康和优质的选择，例如采用全谷物有机成分和替代煎炸油製成的产品。

动力学

口味和成分的创新

口味和原料的创新是玉米片市场的主要驱动力，迎合了消费者不断变化的口味和饮食偏好。製造商不断推出独特多样的口味来吸引更广泛的受众，例如辣味墨西哥胡椒、浓郁的酸橙、烟熏烧烤和玉米片起司等口味都已成为消费者的最爱。

领先的製造商推出健康且口味多样的新产品将对玉米片市场的成长做出重大贡献。例如，2022 年 9 月，Nature's Path Foods 旗下有机玉米片品牌 Que Pasa 推出了创新的墨西哥胡椒和酸橙玉米片口味。

此外，2023 年，Doritos Dinamita 推出了两种新鲜口味，特别针对印度人的口味进行了改良和客製化。 Doritos Dinamita 发起了一项新的品牌活动，推出两种非凡的口味——火辣酸橙辣椒味和嘶嘶辣味，保证每一口都带来酥脆的口感。凭藉这些新口味，该品牌旨在在全球成长最快的玉米片市场之一中保持其领先地位。

此外，2024 年，Gerardo Galvan 推出了 NOPALLI 仙人掌玉米片：健康零食市场的大胆新品。 NOPALLI 薯片由仙人掌和玉米製成，是一种美味且营养丰富的零食替代品，深受注重健康、追求口味和品质零食的人士的青睐。这种不断的创新增强了玉米片的吸引力，并将其定位为多功能产品，满足不同消费者群体的需求，推动全球市场的成长。

食品饮料产业需求不断成长

食品和饮料行业的年增长率为 8.7%，预计到 2026 年将达到 8.9 兆美元。随着健康成为首要任务，消费者正在寻求标籤更清洁、成分植物且具有功能性益处的零食，从而推动品牌不断创新并满足这些偏好。在玉米片市场，这意味着对更健康、更永续的选择的需求。

随着消费者寻求不仅仅提供基本营养的零食，由全麦有机玉米製成并添加维生素或益生菌的玉米片越来越受欢迎。可持续性是另一个关键因素。消费者越来越重视环保包装和原料来源。专注于永续实践和透明生产的品牌将在这个市场上具有竞争优势，吸引越来越多具有环保意识的消费者。

此外，对方便、便携零食的需求不断增长，推动了玉米片市场的成长，尤其是在餐点套装和送货服务的背景下。利用数位技术和电子商务平台来满足这些需求的公司将有机会占领更大的市场份额。

过敏和饮食限制

过敏和饮食限制是玉米片市场的重要限制因素，因为生产中使用的某些成分可能会引发特定敏感度的消费者的不良反应。例如，玉米片，特别是油炸的玉米片，由于脂肪含量高，通常热量较高。频繁食用会导致体重增加，尤其是在饮食或生活方式不平衡的情况下。

对于那些关注卡路里摄取量或试图减肥的消费者来说，传统玉米片的高卡路里含量可能会是一个阻碍。因此，人们对烤玉米片或低热量替代品的需求日益增长，例如用更健康的油或更薄的切片製成的玉米片。此外，许多玉米片都用盐和其他增味剂调味，导致钠含量很高。过量摄取钠会导致高血压，这是许多消费者的主要健康问题。

此外，虽然纤维是一种必需的营养素，但过量摄取纤维，尤其是全麦或杂粮玉米片中的纤维，可能会导致腹胀、胀气和不适等消化问题。对于那些消化系统敏感的消费者来说，这是一个值得担心的问题，例如患有肠躁症（IBS）或其他胃肠道疾病的消费者。与高热量和高钠含量、消化问题和添加剂有关的健康问题都是限制玉米片市场发展的关键因素。

The global tortilla chips market has grown significantly in recent years, driven by changing consumer preferences toward convenience foods and snacks that align with diverse tastes and dietary requirements. Tortilla chips originally rooted in Mexican cuisine, have evolved into a mainstream snack consumed globally. Increasingly, consumers are gravitating toward quick, ready-to-eat options that offer convenience without sacrificing taste or quality.

Brands like Doritos, Tostitos and Pringles have played a major role in popularizing tortilla chips, while innovative startups and regional brands are expanding the market with unique flavors and healthier variants, such as baked or low-sodium tortilla chips. Moreover, regarding product innovation, manufacturers focus on diversifying flavors to cater to adventurous eaters and those with specific dietary preferences. For instance, in December 2024, Taco Bell introduced Crispy Chicken Nuggets, featuring all-white meat chicken coated in a crunchy blend of crushed tortilla chips and breadcrumbs.

The increasing popularity of plant-based and clean-label products also presents opportunities for market expansion, as seen with brands like Late July Snacks offering tortilla chips made with non-GMO organic ingredients. Despite the positive outlook, the market faces challenges such as rising health concerns related to traditional tortilla chips' high sodium, fat and calorie content. To address these concerns, manufacturers are expanding their portfolios to include healthier and premium options, like those made with whole grains organic ingredients and alternative oils for frying.

Dynamics

Innovation in Flavors and Ingredients

Innovation in flavors and ingredients is a key driver of the tortilla chips market, catering to the evolving tastes and dietary preferences of consumers. Manufacturers are continuously introducing unique and diverse flavors to attract a wider audience, such as spicy jalapeno, tangy lime, smoky barbecue and nacho cheese, which have become consumer favorites.

Leading manufacturers introducing new products that are healthy and have a variety of flavors will contribute significantly to the growth of the tortilla chip market. For instance, in September 2022, Que Pasa, an organic tortilla chip brand from Nature's Path Foods, launched innovative jalapeno & lime tortilla chip flavors.

Additionally, in 2023, Doritos Dinamita introduced two fresh flavors, especially adapted and customized for the Indian palette. Doritos Dinamita had launched a new brand campaign to introduce two extraordinary flavors- fiery lime and chili and sizzlin' hot that promises to deliver a big crunch in every bite. With these new flavors, the brand aims to retain its leadership in one of the fastest-growing tortilla chips markets in the world.

Moreover, in 2024, Gerardo Galvan launched NOPALLI Cactus Tortilla Chips: A Bold New Entry in the Health-Conscious Snack Market. NOPALLI chips, crafted from nopal(cactus) and corn, provide a flavorful, nutrient-dense alternative that appeals to health-conscious individuals seeking snacks that prioritize both taste and quality. This constant innovation enhances the appeal of tortilla chips and positions them as a versatile product that caters to various consumer segments, driving market growth globally.

Rising Demand in the Food and Beverage Industry

The food and beverage industry is growing at an annual rate of 8.7% and is expected to reach US$ 8.9 trillion by 2026. The growth is driven by consumer demand for health-conscious, sustainable and convenient products. As wellness becomes a top priority, consumers are seeking snacks with cleaner labels, plant-based ingredients and functional benefits, pushing brands to innovate and meet these preferences. In the tortilla chips market, this translates to a demand for healthier, more sustainable options.

Tortilla chips made from whole grains organic corn and fortified with vitamins or probiotics are gaining popularity as consumers look for snacks that offer more than just basic nutrition. Sustainability is another key factor. Consumers are increasingly concerned about eco-friendly packaging and the sourcing of ingredients. Brands focusing on sustainable practices and transparent production will have a competitive advantage in this market, appealing to the growing number of environmentally conscious consumers.

Additionally, the rise in demand for convenient, on-the-go snacks is driving growth in the tortilla chips market, especially in the context of meal kits and delivery services. Companies that utilize digital technologies and e-commerce platforms to cater to these needs will be well-positioned to capture a larger share of the market.

Allergies and Dietary Restrictions

Allergies and dietary restrictions are significant restraining factors for the tortilla chips market, as certain ingredients used in their production can trigger adverse reactions in consumers with specific sensitivities. For instance, tortilla chips, particularly those that are fried, are often high in calories due to their fat content. Frequent consumption can contribute to weight gain, especially if not balanced with a healthy diet or lifestyle.

For consumers who are watching their calorie intake or trying to lose weight, the high-calorie content of traditional tortilla chips may be a deterrent. As a result, there has been a growing demand for baked tortilla chips or low-calorie alternatives, such as those made with healthier oils or thinner cuts. Additionally, many tortilla chips are seasoned with salt and other flavor enhancers, leading to high sodium content. Excessive sodium intake can contribute to high blood pressure (hypertension), a major health concern for many consumers.

Moreover, while fiber is an essential nutrient, excessive consumption of fiber, particularly from whole grain or multigrain tortilla chips, can cause digestive issues like bloating, gas and discomfort. This is a concern for consumers with sensitive digestive systems, such as those with irritable bowel syndrome (IBS) or other gastrointestinal issues. Health concerns related to high calorie and sodium content, digestive issues and additives are key factors that can restrict the tortilla chips market.

Segment Analysis

The global tortilla chips market is segmented based on raw material, product type and distribution channel.

In the product type segment, flavored tortilla chips are anticipated to be the fastest-growing segment in the market

Flavored tortilla chips have become a dominant segment in the market, as consumer demand for bold, unique and customized snack experiences continues to rise. The addition of flavors such as nacho cheese, spicy jalapeno, barbecue, sour cream and onion has transformed tortilla chips from a simple snack into a versatile product that can cater to a variety of taste preferences. Brands like Doritos, Pringles and Tostitos have capitalized on this trend by offering a wide array of flavor options and consistently introducing new and exciting varieties to attract adventurous snackers.

For instance, in 2024, Garden Veggie Snacks, the trailblazer in better-for-you snacking, is proud to introduce its latest innovation, Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips. The exciting new snack rivals others in the tortilla chip aisle by bringing irresistible flavor and unmistakable crunch to each bite while staying true to the brand's commitment to providing the whole family with better-for-you snack options.

Flavored tortilla chips are also increasingly catering to specific dietary needs and preferences, with brands offering gluten-free organic and vegan options. This customization, along with the ability to innovate with seasonal or region-specific flavors, has ensured that flavored tortilla chips remain at the forefront of the market.

Geographical Analysis

In the regional analysis, Europe is anticipated to be the most dominant segment in the market

Europe's dominance in the tortilla chips market can be attributed to a combination of factors, including the increasing popularity of snacking culture, a growing inclination towards international cuisines and rising demand for convenient food options. For instance, snack retail sales are predominantly led by Western European countries. The top five snack markets in the European Union (EU) included the UK, Germany, France, Italy and Spain, which collectively accounted for 66.3% of the total snack retail value sales in the EU in 2021.

Additionally, countries like the UK, Germany and France are major consumers of tortilla chips. Brands like Doritos and Tostitos have successfully established their presence, offering a wide range of flavors to cater to local tastes. For example, in the UK, Doritos has expanded its market share by introducing unique flavors such as sweet chili and smoky barbecue, tailored to local preferences.

Moreover, the rise of health-conscious consumers in Europe has encouraged manufacturers to innovate and offer healthier alternatives, such as baked or gluten-free tortilla chips and those made from organic or non-GMO ingredients. This shift aligns with broader food trends that emphasize wellness and sustainability. This accessibility, coupled with an increase in impulse buying and on-the-go snacking habits, has solidified Europe's position as a leading market for tortilla chips, with significant room for further growth as the region continues to embrace global snack trends.

By Raw Material

Yellow Corn
White Corn
Blue Corn
Whole Grain Corn

By Product Type

Plain Tortilla Chips
Flavored Tortilla Chips
- Nacho Cheese
- Spicy Jalapeno
- Lime
- Others

By Distribution Channel

Online
Offline

Competitive Landscape

The major players in the market include PepsiCo Inc, AMICA CHIPS SpA, Croky (Roger & Roger NV), Europe Snacks, Super-Mex Foods, Aranda's Tortilla Company, Blanco Nino, GRUMA ES, La Tortilla Factory and Barcel USA (Grupo Bimbo).

Key Developments

In December 2024, Taco Bell introduced Crispy Chicken Nuggets, featuring all-white meat chicken coated in a crunchy blend of crushed tortilla chips and breadcrumbs. Marinated in a jalapeno buttermilk mix for added zest, the nuggets offer a bold twist to classic fast-food bites.
in January 2024, Garden Veggie Snacks, the trailblazer in better-for-you snacking, is proud to introduce its latest innovation, Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips. The exciting new snack rivals' others in the tortilla chip aisle by bringing irresistible flavor and unmistakable crunch to each bite while staying true to the brand's commitment of providing better-for-you snack options the whole family can enjoy.

Why Purchase the Report?

To visualize the global tortilla chips market segmentation based on raw material, product type, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of global tortilla chips market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global tortilla chips market report would provide approximately 62 tables, 51 figures and 201 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Raw Material
3.2. Snippet by Product Type
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Innovation in Flavors and Ingredients
  - 4.1.1.2. Increasing Demand for Dips and Accompaniments
- 4.1.2. Restraints
  - 4.1.2.1. Allergies and Dietary Restrictions
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Value Chain Analysis
5.6. Scientific Analysis
5.7. Early-stage Innovations
5.8. Ingredient and Claims Analysis
5.9. Consumer Analysis
5.10. Import and Export Analysis
5.11. Strategies of Emerging Players and Startups
5.12. Sustainability Analysis

6. By Raw Material

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
- 6.1.2. Market Attractiveness Index, By Raw Material
6.2. Yellow Corn*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. White Corn
6.4. Blue Corn
6.5. Whole Grain Corn

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Plain Tortilla Chips*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Flavored Tortilla Chips
- 7.3.1. Nacho Cheese
- 7.3.2. Spicy Jalapeno
- 7.3.3. Lime
- 7.3.4. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Offline

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.6.1. U.S.
  - 9.2.6.2. Canada
  - 9.2.6.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.6.1. Germany
  - 9.3.6.2. UK
  - 9.3.6.3. France
  - 9.3.6.4. Italy
  - 9.3.6.5. Spain
  - 9.3.6.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.6.1. Brazil
  - 9.4.6.2. Argentina
  - 9.4.6.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.6.1. China
  - 9.5.6.2. India
  - 9.5.6.3. Japan
  - 9.5.6.4. Australia
  - 9.5.6.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Raw Material
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. PepsiCo Inc. *
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. AMICA CHIPS SpA
11.3. Croky (Roger & Roger NV)
11.4. Europe Snacks
11.5. Super-Mex Foods
11.6. Aranda's Tortilla Company
11.7. Blanco Nino
11.8. GRUMA ES
11.9. La Tortilla Factory
11.10. Barcel USA (Grupo Bimbo)

LIST NOT EXHAUSTIVE