南美的SVOD预测

南美的SVOD的市场规模，从2021年的50亿1,000万美元，2027年达到85亿4,000万美元的规模。还有该地区的SVOD用户总数，从2021年终的7,500万件，预计2027年成为1亿3,900万件。

本报告提供南美的SVOD市场调查，19个国家的家庭普及率，SVOD用户，电影、电视影集的收益等彙整资料。

目录

• 见解:19个国家的详细各国分析 (PDF、62页)
• 预测:19个国家的从2010年到2027年的家庭普及率，SVOD用户，电影、电视影集的收益 (Excel工作簿)

19个国家、151个平台的预测:

Netflix to lose SVOD revenues in Latin America

Latin American SVOD revenues will reach $8.54 billion by 2027; up from $5.01 billion in 2021. Netflix will account for 41% of the 2027 total, down from 72% in 2021. Netflix's revenues will peak at $3.73 billion in 2023.

Simon Murray, Principal Analyst at Digital TV Research, explained: "Netflix will introduce AVOD-SVOD tiers [one for Brazil and another pan-regional one for the Spanish-speaking countries] in 2024, with SVOD revenues and ARPUs falling slowly as some subscribers convert to cheaper packages."

Disney+ is likely to introduce similar tiers in 2024. The platform is expected to follow its US example by converting its current subscription tier to AVOD-SVOD and charging more for SVOD-only. This will push up ARPU.

Latin America will have 139 million gross SVOD subscriptions by 2027; up from 75 million at end-2021. Seven US-based platforms (Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+ and HBO) will account for 90% of the region's paying SVOD subscriptions by end-2027.

Table of Contents

Published in August 2022, this 102-page PDF and excel report covers 19 countries. The report comes in two parts:

• Insights: Detailed country analysis for 19 countries in a 62-page PDF document.

• Forecasts: Excel workbook covering each year from 2010 to 2027 for 19 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 151 platforms across 19 countries: