东欧的SVOD预测

东欧的SVOD销售额，从2021年的16亿美元到2027年预计达到29亿5000万美元。预计至2027年产生10亿美元以上的只有波兰。

除了俄罗斯和乌克兰，占该地区的电视家庭的57％，从2021年的9亿3000万美元，预计到2027年销售额增加到22亿4000万美元。这起因于2022年Disney+，SkyShowtime，HBO Max开始。

本报告提供东欧的SVOD的相关调查，各国家庭普及率，SVOD用户数，收益等的详细资讯。

目录

2022年9月出版，122页的PDF和Excel的报告

• 洞察:72页的PDF文件，22个国家的详细各国分析
• Excel工作簿:22个国家的各年的家庭普及率，SVOD用户数，电影和电视影集的各收益(2010年～2027年)，各国及各平台概要表

22个国家145个平台预测

Poland drives Eastern European SVOD

Eastern European SVOD revenues will reach $2.95 billion by 2027 - up from $1.60 billion in 2021. Poland will be the only country to generate more than $1 billion by 2027.

Simon Murray , Principal Analyst at Digital TV Research, said: "Excluding Russia and Ukraine - no mean feat considering together they provide 57% of the region's TV households - revenues will grow from $0.93 billion in 2021 to $2.24 billion in 2027. This was prompted by 2022 launches from Disney+, SkyShowtime and HBO Max."

We forecast 38 million SVOD subscriptions in Eastern Europe by 2027; up from 22 million at end-2021. Excluding Russia and Ukraine, subscriptions for 20 countries will triple from 9 million in 2021 to 24 million in 2027.

There will still be plenty of room for growth beyond the forecast period as only 16% of the region's TV households will subscribe to at least one SVOD platform by 2027. Excluding Russia and Ukraine, this proportion will double from 11% in 2021 to 24% in 2027. Penetration in Poland will reach 44% by 2027.

Table of Contents

Published in September 2022 , this 122 -page PDF and excel report forecasts for 22 countries. Covering TV episodes and movies , the report comes in two parts:

• Insight: Detailed country-by-country analysis for 22 countries in a 72-page PDF document.

• Excel workbook for each year from 2010 to 2027 for 22 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 145 platforms across 22 countries: