亚太 SVOD 市场：未来预测

亚太地区 SVOD 合同将增加 2.05 亿份

预计亚太地区的 SVOD 合同数量将从 2021 年底的 5.41 亿份增长到 2027 年的 7.46 亿份。 2027年中国SVOD合同数量将达到3.64亿份，占亚太地区总量的49%。印度预计将增加 9200 万，到 2027 年达到 1.76 亿。

美国六大平台（Netflix、Disney+、Paramount+、HBO Max、Amazon Prime Video、Apple TV+）拥有亚太地区 SVOD 市场（到 2027 年）合同总数的 1/4。远低于其他平台世界的。这些平台在中国尚未获得准入许可，并与印度的一些国内玩家竞争。

本报告分析了亚太地区（共22个国家）SVOD市场的现状和未来前景，我们将按平台汇总并提供详细趋势等信息。

内容

本报告分为两部分。

• 讨论：按国家划分的详细市场分析（22 个国家，PDF 文件，共 89 页）
• Excel 工作簿：SVOD 家庭渗透率、合同数量、电影和电视节目收入、按国家/地区（22 个国家/地区）和平台（2010-2027 年）的概览

22个国家141家公司SVOD平台市场预测：

Asia Pacific to add 205 million SVOD subs

Asia Pacific will have 746 million SVOD subscriptions by 2027, up from 541 million 2021. China will have 364 million SVOD subscriptions in 2027 - or 49% of the region's total. India will add 92 million to reach 176 million in 2027.

Simon Murray, Principal Analyst at Digital TV Research, said: "The six major US-based platforms (Netflix, Disney+, Paramount+, HBO Max, Amazon Prime Video and Apple TV+) will only control a quarter of Asia Pacific's SVOD subscriptions by 2027 - much lower than in any other region in the world. These platforms will never gain access to China and India has plenty of local players."

Disney+ overtook Netflix in subscriber terms in 2020 - almost entirely due to its success in India. Disney+ Hotstar reshaped the SVOD landscape in India, mainly by controlling the rights to India Premier League cricket. Disney+ Hotstar did not retain the IPL rights from 2023. The platform will lose 4.5 million subscribers in 2022 and 10 million in 2023 before plateauing.

Assuming that Disney+ retained the IPL rights in India, the previous forecasts estimated 127 million Disney+ subscribers across the region by 2027. Our revised forecasts predict 66 million by 2027 - 61 million less.

Table of Contents

Published in September 2022 and based on June results, this 120 -page PDF and excel report provides extensive research for 22 territories. Covering movies and TV episodes , the report comes in two parts:

• Insight: Detailed country analysis for 22 countries in an 89-page PDF document.

• Excel workbook covering each year from 2010 to 2027 for 22 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 141 SVOD platforms across 22 countries: