西欧的SVOD预测

西欧的SVOD契约数，从2021年终的1亿6500万件，到2027年预计增加到2亿3800万件。以美国为据点的6个平台，预计至2027年占全SVOD加入数的81％。

西欧的SVOD的收益，预计从2021年的160亿美元，2027年预计达到250亿美元，英国持续是SVOD的收益领导者。

本报告提供西欧的SVOD的相关调查，家庭普及率，SVOD用户，电影和电视影集收益等资讯。

目录

以6月调查结果为基础，2022年9月出版，118页的PDF及Excel报告

• 洞察:76页的PDF文件，18个国家的地区概要和各国分析
• Excel工作簿:18个国家的家庭普及率，SVOD用户，电影和电视影集收益(2010年～2027年)，各国及各平台的摘要

18个国家141平台的SVOD预测

Western Europe to add 73 million SVOD subs

Western Europe will have 238 million SVOD subscriptions by 2027, up from 165 million by end-2021. Six US-based platforms will account for 81% of all SVOD subscriptions by 2027.

Netflix will have 62 million subscribers by 2027 - 3 million more than 2021. Subscriptions are flat for 2022 due mainly to increased competition. Netflix's share of the total will fall from 36% in 2021 to 26% by 2027.

Disney+ will have 46 million subscribers by 2027 - 20 million more than 2021. Newcomer Paramount+/SkyShowtime will add 11 million subscribers and HBO Max will bring in an extra 5 million.

Western European SVOD revenues will total $25 billion by 2027 - up from $16 billion in 2021. The UK will remain the SVOD revenue leader.

Simon Murray, Principal Analyst at Digital TV Research, said: "Netflix will slowly lose SVOD revenues as we assume that it will convert its cheapest tier to a lower-priced hybrid AVOD-SVOD tier. Any SVOD revenue shortfall will be more than covered by its AVOD revenues. Netflix will remain the SVOD revenue winner, although its share of the total will fall from nearly half in 2021 to a third in 2027."

Murray continued: "We do not expect many more price rises due to the intense competition. We assume that Disney+ will follow its US example by converting its present tier to a hybrid AVOD-SVOD one and charging more for an SVOD-only tier."

Table of Contents

Published in September 2022 and based on June results, this 118-page PDF and excel report based on June 2022 results covers movies and TV episodes. The report comes in two parts:

• Insight: Regional overview and country analysis for 18 countries in a 76-page PDF document.

• Excel workbook covering each year from 2010 to 2027 for 18 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform;

SVOD forecasts for the following 141 platforms across 18 countries: