北美地区 OTT 电视和视讯市场预测

北美 OTT 电视剧集和电影市场的收入预计将从 2023 年的 810 亿美元增至 2029 年的 1000 亿美元。 在190亿美元的额外收入中，美国预计将贡献160亿美元，加拿大将贡献其余部分。 到 2029 年，美国的收入预计将达到 920 亿美元。

北美 AVOD 市场规模预计将从 2023 年的 170 亿美元增至 2029 年的 250 亿美元。 此外，从2023年到2029年，SVOD市场规模预计将增加100亿美元的收入，达到670亿美元。

本报告研究了北美 OTT 电视和视讯市场，包括家庭渗透率、SVOD 用户数量、OTT/AVOD/FAST 收入预测以及按平台和国家/地区进行的分析。

目录

• 见解：按国家/地区详细分析（28 页/PDF 文件）
• Excel 工作簿：2015 年至 2029 年按国家和平台划分的家庭渗透率、SVOD 订户数量、电影/电视剧 OTT/AVOD/FAST 收入汇总表

2 个国家 21 个 SVOD 平台的预测：

两个国家 AVOD 平台的预测：

North American OTT TV episode and movie revenues will reach $100 billion in 2029; up from $81 billion in 2023. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. US revenues will be $92 billion in 2029.

North American AVOD revenues will increase from $17 billion in 2023 to $25 billion in 2029. SVOD revenues will climb by $10 billion between 2023 and 2029 to $67 billion.

Simon Murray , Principal Analyst at Digital TV Research, said: "Despite being the most mature OTT market by some distance, the US OTT sector continues to grow as cord-cutting show no signs of abating. The US is unique, given the poor state of the pay TV market and the wide OTT choice."

Table of Contents

Published in March 2024, this 74-page PDF and excel report covers movies and TV episodes. The report comes in two parts:

• Insight: Detailed country-by-country analysis in a 28-page PDF document.

• Excel workbook covering each year from 2015 to 2029 by household penetration, by SVOD subscribers and by OTT, AVOD & FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 21 SVOD platforms across two countries:

Forecasts for the following AVOD platforms across two countries: