拉丁美洲地区OTT电视和视讯市场预测

Latin America will have 165 million SVOD subscriptions by 2029; up from 110 million at end-2023. Brazil will provide 59 million SVOD subscriptions by 2029, with Mexico bringing in a further 43 million.

Seven US-based platforms (Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+ and Max) will account for 83% of the region's paying SVOD subscriptions by end-2029. Netflix will add 9 million subscribers between 2023 and 2029, with Disney+ up by 8 million, Max by 10 million and Paramount+ increasing by 6 million. Globoplay, only available in Brazil, will take another 8% of the total.

Simon Murray, Principal Analyst at Digital TV Research, said: "All of the major US platforms are very active in Latin America. Another dimension is added by local players such as Globo and Televisa [Vix]."

Table of Contents

Published in March 2024, this 128-page PDF and excel report covers 19 countries. The report comes in two parts:

• Insights: Detailed country-by-country analysis in a 68-page PDF document.
• Forecasts: Excel workbook covering each year from 2015 to 2029 for 19 countries by household penetration, by SVOD subscribers and by OTT, SVOD, AVOD and FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.

SVOD forecasts for the following 151 platforms across 19 countries:

AVOD forecasts for Netflix, Disney+, Paramount+, Max, YouTube, Pluto TV and
Facebook where applicable across 19 countries and: