亚太地区 OTT 电视和视讯市场预测

亚太地区的 SVOD 订阅数量预计将从 2023 年的 5.94 亿增加到 2029 年的 6.87 亿。预计2029年中国将获得3.78亿份合约。2023年至2029年间新增的9300万套新房预计将包括印度2200万套新房、中国1700万套新房、日本1400万套新房、韩国900万套新房和印度尼西亚800万套新房。

本报告审视了亚太地区 OTT 电视和视讯市场，包括 22 个国家平台的 OTT、AVOD 和 FAST 收入预测数据，以及详细的国别分析。

目录

• 见解：详细的国家分析（98 页 PDF 文件）
• 预测： 2015年至2029年22个国家的家庭普及率、SVOD订户数量、OTT/AVOD/FAST电影和电视剧收入、依国家和平台划分的汇总表（Excel工作簿）

22 个国家 120 个 SVOD 平台的预测：

Netflix、Disney+、Paramount+、HBO、YouTube、Facebook AVOD 预测（仅限可用区域）：

Asia Pacific will have 687 million SVOD subscriptions by 2029, up from 594 million in 2023. China will provide 378 million subscriptions in 2029. From the 93 million additions between 2023 and 2029, India will increase by 22 million, China 17 million, Japan 14 million, South Korea 9 million and Indonesia 8 million.

Simon Murray, Principal Analyst at Digital TV Research, said: "Five major US-based platforms will only control a quarter of Asia Pacific's SVOD subscriptions by 2029 - lower than any other region in the world. These platforms will never gain standalone access to China, the region's largest market."

Table of Contents

Published in April 2024, this 166-page PDF and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in two parts:

• Insight: Detailed country-by-country analysis in a 98 -page PDF document.
• Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by SVOD subscribers and by OTT. AVOD and FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 120 SVOD platforms across 22 countries:

AVOD forecasts for Netflix, Disney+, Paramount+, YouTube and
Facebook where available by country and: