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市场调查报告书
商品编码
1452892
西欧地区OTT电视和视讯市场预测Western Europe OTT TV and Video Forecasts |
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价格
简介目录
西欧 OTT 电视剧和电影市场的收入预计将从 2023 年的 310 亿美元增长到 2029 年的 480 亿美元。预计 2029 年英国的细分为 100 亿美元，德国为 90 亿美元，义大利为 50 亿美元，法国为 70 亿美元。
本报告考察了西欧的 OTT 电视和视讯市场，包括家庭渗透率、SVOD 用户数量、OTT/AVOD/FAST 收入预测以及依平台和国家/地区进行的分析。
目录
这份 152 页的 PDF 和 Excel 报告于 2024 年 3 月发布，包含电影和电视节目剧集。报告由两部分组成。
- 见解：详细的国家分析（88 页/PDF 文件）
- Excel 工作簿： 2015 年至 2029 年 18 个国家的家庭渗透率、SVOD 订户、电影和电视剧的 OTT 收入、依平台划分的 AVOD/FAST 收入、依国家和平台划分的汇总表
18 个国家 134 个 SVOD 平台的预测：
| 国家 | 点播营运 | 点播平台 |
| 奥地利 | 8 | Netflix; Amazon; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+ |
| 比利时 | 6 | Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus |
| 丹麦 | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime |
| 芬兰 | 9 | Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+ |
| 法国 | 7 | Netflix; Amazon; Disney+; Apple TV+; MyCanal; HBO; Paramount+ |
| 德国 | 十 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Wow; Sky Q Internet; Joyn; Magenta TV App; Giga; RTL+; Paramount+ |
| 冰岛 | 四 | Netflix; Amazon Prime Video; Disney+; Viaplay |
| 爱尔兰 | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Sky Stream; Paramount+ |
| 义大利 | 9 | Netflix; Amazon; Disney+; Apple TV+; Sky Now; Sky Q Internet; TIMVision; Mediaset Infinity; Paramount+ |
| 卢森堡 | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+； |
| 马尔他 | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+； |
| 荷兰 | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; HBO; SkyShowtime; Viaplay |
| 挪威 | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime |
| 葡萄牙 | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime |
| 西班牙 | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; SkyShowtime |
| 瑞典 | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV4 Play; SkyShowtime |
| 瑞士 | 7 | etflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+ |
| 英国 | 8 | Netflix; Amazon PV; Disney+; Apple TV+; Sky Stream; Sky Now; ITVX; Paramount+ |
Netflix,
针对 Disney+、Paramount+、HBO、YouTube、Facebook 以及以下 AVOD 平台（如果适用）的预测：
| 国家 | AVOD平台 |
| 奥地利 | Joyn; RTL; Samsung TV Plus; Pluto TV |
| 比利时 | RTL Play; VTM Go; Samsung TV Plus; Pluto TV |
| 丹麦 | TV2; Discovery; Viafree; Samsung TV Plus; Pluto TV |
| 芬兰 | MTV; Discovery; Ruutu; Samsung TV Plus; Pluto TV |
| 法国 | TF1; M6; France Televisions; MyCanal; Samsung TV Plus; Pluto TV |
| 德国 | RTL; Joyn; Samsung TV Plus; Pluto TV |
| 爱尔兰 | RTE; TV3; Samsung TV Plus; Pluto TV |
| 义大利 | Mediaset; RAI; Discovery; Samsung TV Plus; Pluto TV |
| 荷兰 | Videoland; Talpa; NPO; Viaplay; Samsung TV Plus; Pluto TV |
| 挪威 | TV2; Viafree; Discovery; Samsung TV Plus; Pluto TV |
| 葡萄牙 | SIC; RTP; TVI; Samsung TV Plus; Pluto TV |
| 西班牙 | MiTele; Atresmedia; RTVE; Samsung TV Plus; Pluto TV |
| 瑞典 | TV4; Viafree; Discovery Samsung TV Plus; Pluto TV |
| 瑞士 | Play Suisse; Samsung TV Plus; Pluto TV |
| 英国 | ITVX; Channel 4; My5/Pluto; Now/Sky; Samsung TV Plus; Roku Channel |
简介目录
Western European OTT TV episode and movie revenues will reach $48 billion in 2029; up from $31 billion in 2023. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: "We expect that Netflix, Disney+, Max and Paramount+ together will generate AVOD revenues of $2.4 billion by 2029 - with a further $16.2 billion from SVOD."
Table of Contents
Published in March 2024, this 152-page PDF and excel report covers movies and TV episodes. The report comes in two parts:
- Insight: Detailed country-by-country analysis in a 88-page PDF document.
- Excel workbook covering each year from 2015 to 2029 for 18 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes, AVOD and FAST revenues by major platform. As well as summary tables by country and by platform.
SVOD forecasts for the following 134 platforms across 18 countries:
| Country | SVOD ops | SVOD Platforms |
| Austria | 8 | Netflix; Amazon; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+ |
| Belgium | 6 | Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus; |
| Denmark | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime |
| Finland | 9 | Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+ |
| France | 7 | Netflix; Amazon; Disney+; Apple TV+; MyCanal; HBO; Paramount+ |
| Germany | 10 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Wow; Sky Q Internet; Joyn; Magenta TV App; Giga; RTL+; Paramount+ |
| Iceland | 4 | Netflix; Amazon Prime Video; Disney+; Viaplay |
| Ireland | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Sky Stream; Paramount+ |
| Italy | 9 | Netflix; Amazon; Disney+; Apple TV+; Sky Now; Sky Q Internet; TIMVision; Mediaset Infinity; Paramount+ |
| Luxembourg | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+; |
| Malta | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+; |
| Netherlands | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; HBO; SkyShowtime; Viaplay |
| Norway | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime |
| Portugal | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime |
| Spain | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; SkyShowtime |
| Sweden | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV4 Play; SkyShowtime |
| Switzerland | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+ |
| UK | 8 | Netflix; Amazon PV; Disney+; Apple TV+; Sky Stream; Sky Now; ITVX; Paramount+ |
AVOD forecasts for the following platforms across as well as Netflix,
Disney+, Paramount+, HBO, YouTube and Facebook where applicable:
| Country | AVOD Platforms |
| Austria | Joyn; RTL; Samsung TV Plus; Pluto TV |
| Belgium | RTL Play; VTM Go; Samsung TV Plus; Pluto TV |
| Denmark | TV2; Discovery; Viafree; Samsung TV Plus; Pluto TV |
| Finland | MTV; Discovery; Ruutu; Samsung TV Plus; Pluto TV |
| France | TF1; M6; France Televisions; MyCanal; Samsung TV Plus; Pluto TV |
| Germany | RTL; Joyn; Samsung TV Plus; Pluto TV |
| Ireland | RTE; TV3; Samsung TV Plus; Pluto TV |
| Italy | Mediaset; RAI; Discovery; Samsung TV Plus; Pluto TV |
| Netherlands | Videoland; Talpa; NPO; Viaplay; Samsung TV Plus; Pluto TV |
| Norway | TV2; Viafree; Discovery; Samsung TV Plus; Pluto TV |
| Portugal | SIC; RTP; TVI; Samsung TV Plus; Pluto TV |
| Spain | MiTele; Atresmedia; RTVE; Samsung TV Plus; Pluto TV |
| Sweden | TV4; Viafree; Discovery Samsung TV Plus; Pluto TV |
| Switzerland | Play Suisse; Samsung TV Plus; Pluto TV |
| UK | ITVX; Channel 4; My5/Pluto; Now/Sky; Samsung TV Plus; Roku Channel |
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