泰国无酒精饮品市场
市场调查报告书
商品编码
1405665

泰国无酒精饮品市场

Soft Drinks in Thailand

出版日期: | 出版商: Euromonitor International | 英文 84 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

2023 年软性饮料销售趋势将在数量上呈现健康成长,延续上一年的趋势。这部分是由于经济状况改善,对消费者支出产生了正面影响。入境旅游业的持续復苏,以及 2022 年 10 月取消所有剩余入境限制,也支撑了销售,特别是在贸易管道。然而,值得注意的是,随着消费者感受到 COVID-19 的影响,需求仍低于 COVID-19 之前的水平。

本报告针对泰国无酒精饮品市场进行调查,提供市场概况,对碳酸饮料、果汁、瓶装水、能量饮料、浓缩饮料、即饮茶、即饮咖啡等市场规模和结构进行分析和预测。策略分析,包括主要参与企业的趋势。

目录

执行摘要

市场资料

附录

免责声明

资讯来源

泰式碳酸饮料

关键资料发现

2023年发展

  • 砂糖税的影响将严重影响普通碳酸饮料。
  • 儘管政府规定,主要企业仍提高单价
  • 旨在透过风味创新增强对 Z 世代消费者的吸引力

前景和机会

  • 健康和保健趋势塑造参与企业的创新努力
  • 减糖碳酸饮料将成为製造商的优势领域
  • 可口可乐和百事可乐旨在实现永续性目标

分类资料

泰国果汁

关键资料发现

2023年发展

  • 儘管单价上涨,果汁仍健康成长,但产品健康形像或受到威胁
  • 对免疫力的持续关注使功能性果汁饮料成为人们关注的焦点
  • 新参与企业的竞争加剧

前景和机会

  • 参与企业将专注于定位更健康的产品,其中椰子水和其他植物水将推动成长。
  • 随着外食持续復苏,餐饮业表现良好。
  • 创新是释放新增长来源的关键

分类资料

泰式瓶装水

关键资料发现

2023年发展

  • 瓶装水的浮力性能
  • 由于许多新产品的推出,功能性瓶装水的需求正在扩大
  • 小众品牌以积极的营销策略进入市场

前景和机会

  • 主要参与企业之间的竞争正在加剧
  • 由于旅游业的发展,瓶装水的需求预计将增加
  • 包装创新抓住消费者需求

分类资料

泰国运动饮料

关键资料发现

2023年发展

  • 运动饮料成长慢于预期
  • 砂糖税开始产生影响
  • 赞助商继续垄断销售

前景和机会

  • 由于健康意识的增强,对无糖产品的需求不断增加
  • 新产品开发和活动行销是建立品牌知名度的关键
  • 线下通路是成长的关键

分类资料

泰式能量饮料

关键资料发现

2023年发展

  • 由于价格上涨,2023年能量饮料需求将下降
  • 运动员推出新品吸引年轻一代关注
  • 透过功能性产品扩大消费群

前景和机会

  • 面对来自其他饮料日益激烈的竞争,预计会出现静态性能
  • 参与企业将专注于更健康、优质的产品

分类资料

泰国浓缩饮料

关键资料发现

2023年发展

  • 2023 年精矿成长将微乎其微
  • 精粉仍占销售额的大部分
  • Hale 的 Blue Boy 继续在液体浓缩物领域处于领先地位

前景和机会

  • 价格和健康状况可能对预测期间的需求产生重大影响
  • 进一步创新的空间
  • 小型企业注重创新以赢得消费者

分类资料

泰国 RTD T 恤

关键资料发现

2023年发展

  • 即饮茶越来越被认为是更健康的选择
  • 新产品开发有助于拉动需求
  • 不断增长的健康趋势正在推动人们对优质不加糖即饮茶品种的兴趣

前景和机会

  • Oishi 和 Itan 透过投资新产品推出保持优势
  • 健康和保健趋势推动了康普茶的需求
  • 即饮茶的对外销售将与外食服务的竞争加剧。

分类资料

泰国即饮咖啡

关键资料发现

2023年发展

  • 忙碌生活方式的回归增加了对「外带」咖啡的需求
  • 咖啡文化发展,咖啡馆馆式即饮咖啡带动高端化
  • Boss Coffee 发起积极的营销宣传活动以征服优质即饮咖啡市场

前景和机会

  • 奢侈品投资刺激消费需求
  • 製造商利用健康和保健趋势
  • 即饮咖啡面临外食服务选择的竞争

分类资料

简介目录
Product Code: SDTH

Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism also helped fuel sales, particularly within the on-trade channel, following the lifting of all remaining entry restrictions in October 2022. However, it is worth noting that demand remained below pre-COVID-19 levels, as consumers felt the effect of...

Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028

APPENDIX

  • Fountain sales in Thailand

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

CARBONATES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Impact of sugar tax continues to weigh on regular carbonates
  • Key players increase their unit prices, despite government controls
  • Flavour innovations seek to strengthen appeal amongst Gen Z consumers

PROSPECTS AND OPPORTUNITIES

  • Health and wellness trend will shape player's innovation efforts
  • Reduced-sugar carbonates will represent lucrative territory for manufacturers
  • Coca-Cola and PepsiCo will look to deliver on sustainability goals

CATEGORY DATA

  • Table 119 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 120 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 121 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 122 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 123 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 124 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 125 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 126 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 127 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 128 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 129 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 130 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 131 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 132 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 133 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 134 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 135 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 136 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 137 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 138 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028

JUICE IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Healthy growth for juice, despite rising unit prices, although the product's healthy image could be at threat
  • Functional juice drinks gain traction, thanks to continued immunity focus
  • Increased competition from new players

PROSPECTS AND OPPORTUNITIES

  • Players will focus on products with a healthier positioning, with coconut and other plant waters leading growth
  • Strong performance for foodservice, thanks to ongoing recovery of tourism
  • Innovation will be key to capturing new sources of growth

CATEGORY DATA

  • Table 31 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 32 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 33 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 34 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 36 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 37 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 38 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 39 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 40 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 41 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 42 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

BOTTLED WATER IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Buoyant performance for bottled water
  • Growing demand for functional bottled water, assisted by high number of new product launches
  • Niche brands enter market with aggressive marketing strategies

PROSPECTS AND OPPORTUNITIES

  • Competition to intensify between leading players
  • Tourism is expected to boost demand for bottled water
  • Packaging innovation will grab consumers' demand

CATEGORY DATA

  • Table 43 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 44 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 45 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 46 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 47 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 48 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 49 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 50 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 51 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 52 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 53 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

SPORTS DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Slower than expected growth for sports drinks
  • Sugar tax begins to bite
  • Sponsor continues to dominate sales

PROSPECTS AND OPPORTUNITIES

  • Growing demand for no-sugar products, on back of health and wellness trend
  • New product development and event marketing will be key to building brand awareness
  • Offline channel will be key to growth

CATEGORY DATA

  • Table 55 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 56 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 57 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 58 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 59 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 60 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 61 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 63 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 64 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 65 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 66 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028

ENERGY DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Price increases dampen demand for energy drinks in 2023.
  • Players launched new products to capture attention of younger generation
  • Functional products serve to expand consumer base

PROSPECTS AND OPPORTUNITIES

  • Static performance expected, in face of increasing competition from other beverages
  • Players will focus on healthier, premium products

CATEGORY DATA

  • Table 67 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 68 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

CONCENTRATES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Minimal growth for concentrates in 2023
  • Powder concentrates continue to dominate sales
  • Hale's Blue Boy continues to lead in liquid concentrates

PROSPECTS AND OPPORTUNITIES

  • Pricing and health and wellness are likely to be key influences on demand over the forecast period
  • Further scope for innovation
  • Small players will focus on innovation to win over consumers

CATEGORY DATA

  • Concentrates conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 81 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 83 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 84 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 85 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 86 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 87 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 88 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 89 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 90 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 93 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

RTD TEA IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • RTD tea is increasingly perceived as a healthier option
  • New product development helps to drive demand
  • Rising health and wellness trend leads to increasing interest in premium unsweetened RTD tea varieties

PROSPECTS AND OPPORTUNITIES

  • Oishi and Ichitan will continue to dominate through investment in new product launches
  • Health and wellness trend to drive demand for kombucha
  • Off-trade sales of RTD tea will see greater competition from foodservice options

CATEGORY DATA

  • Table 94 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 95 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 96 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 97 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 98 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

RTD COFFEE IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Return of busier lifestyles boosts demand for "grab and go" coffee
  • Developing coffee culture encourages premiumisation through cafe-style RTD coffee
  • Boss Coffee launches aggressive marketing campaign in bid to conquer premium RTD coffee market

PROSPECTS AND OPPORTUNITIES

  • Investment in premium products will spur consumer demand
  • Manufacturers will tap into health and wellness trends
  • RTD coffee to face competition from foodservice options

CATEGORY DATA

  • Table 107 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 108 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028