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市场调查报告书

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全球软饮料市场 - 2023-2030 年

Global Soft Drinks Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 96 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

2022 年，全球软饮料市场规模达到 4,894 亿美元，预计到 2030 年将达到 7,567 亿美元，实现利润丰厚的增长。在 2023-2030 年的预测期内，该市场的复合年增长率为 5.6%。

消费者健康意识的提高导致了对低糖或无糖饮料等健康天然替代品的需求，推动了软饮料市场向更多样化、更健康的产品发展。新口味、新配方和新包装的推出预计将吸引消费者，促进市场扩张。

消费者越来越倾向于健康和功能性饮料，推动了对低糖、天然和创新软饮料产品的需求。为满足消费者不断变化的偏好，生产商推出了多种产品，包括风味水、功能饮料和低热量产品，进一步推动了软饮料市场的发展。

市场动态

日益增长的方便饮料消费推动市场增长

日益增长的方便饮料消费促使软饮料生产商专注于迎合这一需求的产品开发战略。他们纷纷推出新产品，以提高产品的便携性和便利性。他们正在采用可重新封盖、易开盖和轻质材料等包装创新技术，为消费者提供无忧体验。这些产品开发工作旨在满足消费者不断变化的需求和偏好，从而推动市场增长。

例如，2023 年 4 月 5 日，可口可乐公司推出了一款名为 Zero Sugar Byte 的限量版饮料，提供了一种受数字领域启发的独特风味体验。这家知名软饮料巨头推出的这款新产品旨在捕捉像素的精髓，为消费者带来令人兴奋的独特味觉体验。这款饮料的前味旨在为玩家带来活力和激情，而其清爽的后味则使其成为游戏玩家在游戏过程中寻求活力饮料的理想伴侣。

对健康饮料需求的增加推动了市场增长

对健康饮料的需求刺激了软饮料市场的产品创新。生产商正通过开发新配方、探索天然甜味剂和替代甜味剂以及添加功能性成分来满足消费者的偏好。他们正在推出含糖量更低、添加维生素、矿物质、抗氧化剂和其他有益成分的饮料。对创新和健康产品的关注使软饮料公司能够满足注重健康的消费者不断变化的需求，并在市场上获得竞争优势。

例如，2023 年 6 月 25 日，英国饮料公司 Marlish Waters 推出了一种新的 150 毫升易拉罐规格，用于生产一系列滋补品和混合饮料。从 6 月中旬开始推出的这种无玻璃铝罐规格将主要突出该品牌的四种畅销产品：英式汤力水、特级柠檬水、特级汤力水和特级汤力水：英式汤力水、特级柠檬水、姜汁汽水和苏打水。这种新的罐装尺寸为消费者提供了方便和便携性，使他们能够以小巧、易取的方式享用 Marlish Waters 的畅销饮料。

健康替代饮料的竞争加剧阻碍市场增长

更健康的替代饮料和植物饮料的供应和普及正在影响消费者的选择。注重健康的消费者正在寻求营养丰富、成分天然、含糖量低的饮料。消费者的偏好正在从传统软饮料转向这些更健康的替代品。这种消费行为的变化给软饮料市场带来了挑战，因为它导致了对含糖饮料需求的下降。

软饮料生产商正在扩大其产品组合，以包括更广泛的健康选择。它们正在推出低糖或无糖饮料、天然和有机饮料以及功能饮料，以满足注重健康的消费者不断变化的需求。这种多样化使软饮料公司能够占领一部分转向健康替代品的市场，并在不断变化的饮料市场中保持竞争力，从而进一步抑制市场增长。

COVID-19 影响分析

COVID-19 大流行对全球软饮料市场产生了重大影响。大流行期间，消费者的偏好也发生了变化，注重健康的人选择了天然果汁、风味水和低热量饮料等更健康的替代品。因此，对含糖和碳酸软饮料的需求下降。

然而，电子商务和网上杂货购物的兴起为软饮料制造商提供了直接接触消费者的机会。许多公司致力于加强其在线业务，并提供送货上门服务，以迎合这一日益增长的趋势。

人工智能影响分析

支持人工智能（AI）的自动售货机可以收集有关消费者偏好、购买行为和库存水平的实时数据。这些数据有助于软饮料公司更好地了解消费者偏好、调整产品供应和优化机器库存。

人工智能驱动的聊天机器人可提供即时客户支持，回答与产品相关的询问，并有效处理投诉。它们通过提供快速准确的回复来提高客户满意度，从而提升整体客户体验。人工智能可用于监控和分析生产流程，确保软饮料的高品质。人工智能算法可以检测异常情况、预测设备故障并主动安排维护，从而最大限度地减少停机时间并优化生产效率。

Market Overview

Global Soft Drinks Market reached US$ 489.4 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 756.7 billion by 2030. The market is growing at a CAGR of 5.6% during the forecast period 2023-2030.

Rising health consciousness among consumers has led to a demand for healthier and natural alternatives, such as low-sugar or sugar-free beverages, driving the soft drinks market towards more diverse and healthier products. The introduction of new flavors, formulations, and packaging innovations is anticipated to attract consumers and contribute to market expansion.

The growing consumer inclination towards healthier and functional beverages drives the demand for low-sugar, natural, and innovative soft drink products. Manufacturers are responding by introducing a wide range of product offerings, including flavored water, functional beverages, and low-calorie variants, to meet evolving consumer preferences, which further drive the soft drinks market.

Market Dynamics

Increasing Consumption of Convenience Beverages Drives the Market Growth

The increasing consumption of convenience beverages is prompting soft drink manufacturers to focus on product development strategies that cater to this demand. They are introducing new products to enhance portability and convenience. Packaging innovations such as resealable caps, easy-to-open lids, and lightweight materials are being adopted to provide consumers with hassle-free experiences. These product development efforts are aimed at meeting the evolving needs and preferences of consumers, driving market growth.

For instance, on April 5, 2023, Coca-Cola introduced a limited-edition beverage called Zero Sugar Byte, offering a unique flavor experience inspired by the digital realm. This new release from the renowned soft drinks giant aims to capture the essence of pixels, providing consumers with an exciting and distinctive taste sensation. The beverage's upfront taste is designed to deliver a burst of energy and excitement, while its refreshing finish makes it an ideal companion for gamers seeking a revitalizing beverage during their gaming sessions.

Increasing the Demand for Healthier Beverages Drives Market Growth

The demand for healthier beverages is stimulating product innovation within the soft drinks market. Manufacturers are responding to consumer preferences by developing new formulations, exploring natural and alternative sweeteners, and incorporating functional ingredients. They are introducing beverages with reduced sugar content, fortified with vitamins, minerals, antioxidants, and other beneficial components. This focus on innovation and healthier offerings allows soft drink companies to meet the evolving needs of health-conscious consumers and gain a competitive edge in the market.

For instance, on June 25, 2023, Marlish Waters, a UK-based drinks company, introduced a new 150ml can format for its range of tonics and mixers beverages. The launch of this glass-free aluminum format, starting in mid-June, will primarily highlight four of the brand's best-selling products: English Tonic Water, Premium Lemonade, Ginger Ale, and Soda Water. This new can size offers convenience and portability for consumers, providing them with a compact and easily accessible option to enjoy Marlish Waters' popular beverages.

Increasing Competition From Healthier Alternative Beverages Hamper the Market Growth

The rising availability and popularity of healthier alternative beverages and plant-based beverages are influencing consumer choices. Health-conscious consumers are seeking beverages that offer nutritional benefits, natural ingredients, and reduced sugar content. There is a shift in consumer preferences away from traditional soft drinks towards these healthier alternatives. This changing consumer behavior poses a challenge for the soft drinks market as it leads to a decline in demand for sugary beverages.

Soft drink manufacturers are expanding their product portfolios to include a wider range of healthier options. They are introducing low-sugar or sugar-free beverages, natural and organic drinks, and functional beverages to meet the evolving demands of health-conscious consumers. This diversification allows soft drink companies to capture a portion of the market that is shifting towards healthier alternatives and remain competitive in the evolving beverage landscape, which further restrains market growth.

COVID-19 Impact Analysis

The COVID-19 pandemic has had a significant impact on the global soft drinks market. Consumer preferences also shifted during the pandemic, with health-conscious individuals opting for healthier alternatives such as natural juices, flavored water, and low-calorie beverages. As a result, the demand for sugary and carbonated soft drinks declined.

However, the rise in e-commerce and online grocery shopping presented an opportunity for soft drink manufacturers to reach consumers directly. Many companies focused on enhancing their online presence and offering home delivery services to tap into this growing trend.

Artificial Intelligence Impact Analysis

Artificial intelligence (AI) enabled vending machines can gather real-time data on consumer preferences, purchasing behavior, and inventory levels. This data helps soft drink companies understand consumer preferences better, adjust product offerings, and optimize machine stocking.

AI-powered chatbots can provide instant customer support, answer product-related queries, and handle complaints efficiently. They improve customer satisfaction by providing quick and accurate responses, enhancing the overall customer experience. AI can be used to monitor and analyze production processes, ensuring high-quality soft drinks. AI algorithms can detect anomalies, predict equipment failures, and schedule maintenance proactively, minimizing downtime and optimizing production efficiency.

Segment Analysis

The global soft drinks market is segmented based on product, flavor, packaging, and region.

Increasing Consumption of Carbonated Soft Drinks with Wide Flavors

The carbonated segment has emerged as the leading force in the global soft drinks market. Carbonated soft drinks have a broad consumer appeal and enjoy a high level of popularity globally. The fizzy and refreshing nature of carbonated beverages, combined with a wide range of flavors, is contributing to its widespread consumption and market dominance.

Major beverage companies are developing new products to reach the market demand. For instance, in August 2021, the Coca-Cola Company introduced a limited edition beverage called Coca-Cola Orange with No Sugar. This launch specifically targeted the Australian market during the winter season, offering consumers a unique and refreshing orange-flavored variant without the addition of sugar.

Geographical Analysis

Increasing Strong Presence of Vendors in North America

North America was dominating the global soft drinks market. North America has a well-developed infrastructure for the production, and marketing of soft drinks. The presence of major soft drink companies, with their extensive distribution networks and strong brands, further solidified North America's market dominance. These companies are leveraging innovative product offerings and effective marketing strategies to capture consumer attention.

For instance, in June 2020, VPX Sports launched its new product Noo Fuzion, an innovative range of carbonated ready-to-drink pre-workout beverages. These beverages are specifically formulated to promote lean muscle growth and provide a substantial energy boost, offering fitness enthusiasts a convenient and effective solution for their pre-workout needs.

Competitive Landscape

The major global soft drinks market players include: Pepsico, Inc., Nestle, The Coca-Cola Company, Keurig Dr. Pepper Inc (KDP), Red Bull GmbH, Unilever PLC, Monster Energy Company, Appalachian Brewing Company, ITO EN INC., and AriZona Beverages USA LLC.

Why Purchase the Report?

To visualize the global soft drinks market segmentation based on product, flavor, packaging, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the soft drinks market level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global soft drinks market report would provide approximately 61 tables, 59 figures, and 96 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Flavor
3.3. Snippet by Packaging
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porters Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Carbonated*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Non-Carbonated

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Orange*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Lemon-Lime
8.4. Grape
8.5. Ginger
8.6. Others

9. By Packaging

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2. Market Attractiveness Index, By Packaging
9.2. PET Bottle*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Glass Bottle
9.4. Steel Can
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Pepsico, Inc.*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Nestle
12.3. The Coca-Cola Company
12.4. Keurig Dr Pepper Inc (KDP)
12.5. Red Bull GmbH
12.6. Unilever PLC
12.7. Monster Energy Company
12.8. Appalachian Brewing Company
12.9. ITO EN INC.
12.10. AriZona Beverages USA LLC

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球软饮料市场 - 2023-2030 年

Global Soft Drinks Market - 2023-2030

市场概述

市场动态

日益增长的方便饮料消费推动市场增长

对健康饮料需求的增加推动了市场增长

健康替代饮料的竞争加剧阻碍市场增长

COVID-19 影响分析

人工智能影响分析

目 录

第 1 章：研究方法与范围

第2章：定义和概述

第3章：执行摘要

第四章：动态

第 5 章：行业分析

第 6 章：COVID-19 分析

第7章：按产品分类

第 8 章：按口味分类

第 9 章：按包装分类

第 10 章：按地区

第 11 章 ：竞争格局

第十二章 ：公司简介

第 13 章 ：附录