马来西亚软性饮料市场

2024 年，儘管贸易量放缓，马来西亚软性饮料仍显示出进一步强劲增长。该管道继续从冠状病毒（COVID-19）大流行后外出就餐、旅行和消费者流动受到限製而导致的需求疲软中恢復过来。儘管办公室、学校、社交和旅行的回归加速了旅游业的流动，但 2019 年的贸易销售量仍低于疫情前的水平。另一方面，Off-Trade成长温和。

本报告调查了马来西亚软性饮料市场，提供了市场概况，分析并预测了碳酸饮料、果汁、瓶装水、能量饮料、浓缩饮料、即饮茶、即饮咖啡等的市场规模和结构。 ，包括主要参与企业的趋势。

目录

目录和表格清单

执行摘要

市场资料

附录

免责声明

资讯来源

马来西亚碳酸盐

主要资料结果

2024年发展

• On-Trade和喷泉销量稳定成长，但Off-Trade销量正在下降。
• 随着我们看到向功能性产品的转变，持续的新产品开发是成功的关键
• 促进碳酸盐的永续性

前景和机会

• 含糖饮料消费税的增加可能会阻碍碳酸饮料的消费，特别是在Off-Trade管道
• 旅游业和卡拉OK对汽水消费来说是个好兆头
• 注重健康的碳酸饮料在马来西亚获得认可

分类资料

马来西亚果汁

主要资料结果

2024年发展

• 由于消费者价格敏感和替代品威胁，Off-Trade管道的销售量略有增加
• 果汁产业的有奖竞赛势头强劲
• 主要参与企业正在製定分销策略，以扩大影响力并建立品牌忠诚度

前景和机会

• 含糖饮料消费税的增加可能会导致果汁价格上涨
• 预计 100% 减少的果汁将继续在Off-Trade量方面陷入困境
• 椰子水和其他植物来源水的前景光明

分类资料

马来西亚瓶装水

主要资料结果

2024年发展

• 随着新参与企业进入市场，调味瓶装水在健康和保健趋势中越来越受欢迎
• 新产品和分销发展支持马来西亚人均瓶装水消费量的成长
• 旅游业的强劲復苏为瓶装水带来了成长机会

前景和机会

• 供水中断增加了对瓶装水的需求，增加了对环保包装解决方案以缓解永续性问题的压力
• 人口成长、家庭数量增加、消费者购买力增加以及旅游业增加将推动瓶装水消费
• 食品服务业者计划减少免费供水，以增加瓶装水消耗量和利润率

分类资料

马来西亚运动饮料

主要资料结果

2024年发展

• 健身中心附属咖啡馆和餐厅的增加正在推动On-Trade销售的成长
• 此次搬迁旨在扩大100 Plus的用途和吸引力
• 「花钱即赢」的竞赛和赞助仍然是重要策略

前景和机会

• 马来西亚到2025年成为「运动国家」的道路为运动饮料带来了成长机会
• 与品牌大使合作，提高品牌知名度、可信度和参与度
• 参与企业正试图透过分销策略巩固自己的立足点

分类资料

马来西亚能量饮料

主要资料结果

2024年发展

• 新产品开发与创新是能量饮料重要的竞争手段
• 强大的伙伴关係增强了品牌定位和知名度
• 清真认证消除了穆斯林占多数人口的疑虑

前景和机会

• 都市化的影响推动了对节能产品的需求
• 互动行销宣传活动提高客户参与并推动需求
• 参与企业转变布局以提高竞争力

分类资料

马来西亚浓缩饮品

主要资料结果

2024年发展

• 随着替代品的出现，粉状浓缩物下降，而液体浓缩物保持增长势头
• 货架能见度低、需求低以及新产品开发薄弱限制了 2024 年的成长潜力
• 定位强的品牌强化领导力

前景和机会

• 品牌合作是扩大受众范围的有效行销策略
• Off-Trade(RTD) 销售成长放缓需要重新检视分销策略
• 鑑于糖税，人们对低糖和无糖产品的认识和需求可能会增加。

分类资料

马来西亚即饮茶

主要资料结果

2024年发展

• 受餐饮及旅游业復苏影响，即饮茶在On-Trade通路销售大幅成长
• 新鲜的限量版包装和品牌重塑刷新了品牌并重振了消费者的兴趣
• 创新合作扩大市场范围

前景和机会

• 无糖即饮茶的店面销售和销售成长预计将超过一般无糖即饮茶。
• 参与企业将合作提高品牌知名度并推动购买
• 数位行销和新产品开发提供了重要的竞争工具

分类资料

马来西亚即饮咖啡

主要资料结果

2024年发展

• 对咖啡品质和口味的日益重视限制了即饮咖啡的销售成长潜力
• 透过新包装、产品改进和独特的宣传活动来保持消费者的兴趣
• 数位行销是消费者参与和受众覆盖的关键

前景和机会

• 新进业者可能会激发即饮咖啡的竞争格局，但它可能会变得饱和状态。
• 新产品的开发持续引起消费者的兴奋
• Etika Beverages 专注于便利商店分销和行销。

分类资料

马来西亚亚洲特色饮品

主要资料结果

2024年发展

• Off-Trade销售量停滞不前，但On-Trade销售量将随着渗透率的增加而增加
• 事实证明，价格促销是刺激兴趣和大量购买的有效策略。
• 行销活动和产品创新是获得竞争优势的重要途径

前景和机会

• 参与企业将注意力转向其他软性饮料和On-Trade管道
• 与零售商的紧密合作确保策略性产品布局和高知名度
• 人们对健康饮料的兴趣日益浓厚，为亚洲特色饮料带来了成长机会

分类资料

In 2024, soft drinks in Malaysia witnessed further strong, if slowing, growth in on-trade volume sales. The channel continued its recovery from the slump in demand caused by the restrictions imposed on foodservice, travel and consumer mobility in the wake of the Coronavirus (COVID-19) pandemic. Despite the return to the office, schools, socialising and travel, with tourism flows gaining pace, on-trade volume sales remained below the 2019 pre-pandemic level. Meanwhile, the modest growth in off-tr...

Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for soft drinks?

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

• Fountain sales in Malaysia

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• On-trade and fountain sales see strong volume growth, while off-trade volume sales drop
• Constant new product development is key to success as a shift towards functional offerings is observed
• Sustainability gains traction in carbonates

PROSPECTS AND OPPORTUNITIES

• Hike in excise duty for sugary drinks may hinder carbonates, especially in the off-trade channel
• Tourism and Karaoke bode well for carbonates consumption
• Growing appreciation for health-orientated carbonates in Malaysia

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
• Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Marginal volume growth in the off-trade channel amid consumer price-sensitivity and substitution threats
• Prize contests gain momentum in juice
• Key players engage in distribution strategies to expand their reach and engender brand loyalty

PROSPECTS AND OPPORTUNITIES

• The increase in excise duty on sugary drinks is poised to hike prices of juice
• Reconstituted 100% juice is set to continue to struggle in off-trade volume terms
• The outlook for coconut and other plant waters is optimistic

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
• Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Flavoured bottled water gains popularity amid the health and wellness trend as new players enter the fray
• New products and distribution developments support the high per capita consumption of bottled water in Malaysia
• Strong tourism rebound promises growth opportunities for bottled water

PROSPECTS AND OPPORTUNITIES

• Water supply disruption ramps-up the demand for bottled water and pressure for eco-friendly packaging solutions to mitigate sustainability issues
• Population growth, a rising number of households, improving consumer purchasing power and tourists to push the consumption of bottled water
• Foodservice operators to reduce the offer of complimentary drinking water to stimulate bottled water consumption and profit margins

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The expanding number of cafes and restaurants attached to fitness centres spur on-trade volume sales
• Repositioning aims to broaden the use and appeal of 100 Plus
• "Spend-and-Win" contests and sponsorships remain key strategies

PROSPECTS AND OPPORTUNITIES

• Malaysia's route to becoming a "Sporting Nation" by 2025 offers growth opportunities for sports drinks
• Collaboration with brand ambassadors increases brand visibility, credibility and engagement
• Players look to strengthen footholds through distribution strategies

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
• Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• New product development and innovation are key competitive tools for energy drinks
• Strong partnerships reinforce brand positioning and visibility
• Halal certification to ease doubts among the Muslim-majority population

PROSPECTS AND OPPORTUNITIES

• Urbanisation effects to foster a demand for energy-boosting products
• Interactive marketing campaigns to create customer engagement and propel demand
• Players to shift distribution to improve competitiveness

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
• Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The rise of alternatives undermines powder concentrates while liquid concentrates maintains momentum
• Low shelf visibility, low demand and weak new product development limit growth potential in 2024
• Brands with strong positioning consolidate their leadership

PROSPECTS AND OPPORTUNITIES

• Brand collaboration is an effective marketing strategy to broaden audience reach
• Slowing off-trade (RTD) volume growth is set to prompt a refocus of distribution strategies
• Reduced sugar or sugar-free options may see increased visibility and demand in light of the sugar tax

CATEGORY DATA

• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
• Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTD tea enjoys strong volume growth in the on-trade channel amid foodservice and tourism flow recoveries
• Fresh, limited edition packages and rebranding offer brand refreshes and revitalise consumer interest
• Innovative collaborations to expand market reach

PROSPECTS AND OPPORTUNITIES

• Reduced sugar to outpace regular in off- and on-trade volume growth terms in still RTD tea
• Players to engage in collaborations to boost brand visibility and push purchases
• Digital marketing and new product development offer essential competitive tools

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

RTD COFFEE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Greater appreciation of quality and taste in coffee limits RTD coffee's volume growth potential
• Packaging refreshes, product reformulation and unique marketing campaigns keep consumers engaged
• Digital marketing is key to consumer engagement and audience reach

PROSPECTS AND OPPORTUNITIES

• New entrants may add dynamism yet saturate the competitive landscape of RTD coffee
• New product developments to continue to spark excitement among consumers
• Etika Beverages at the forefront of a focus on convenience distribution and marketing

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
• Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

ASIAN SPECIALITY DRINKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Off-trade volume sales stagnate but greater penetration boosts on-trade volume sales
• Price promotions prove an effective strategy to stimulate interest and large purchases
• Marketing efforts and product innovation are key ways to gain a competitive edge

PROSPECTS AND OPPORTUNITIES

• Players may redirect their focus to other soft drinks or the on-trade channel
• Strong collaboration with retailers to secure strategic product placement and higher visibility
• Growing interest in healthier beverages presents growth opportunities for Asian speciality drinks

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029