美国软性饮料市场

2024 年，美国软性饮料销售压力将凸显，预计总销量将保持稳定，除少数例外，大多数类别的销售几乎不会增长或下降。此前，2023 年下半年该类别的价格有所上涨，且该行业的大部分涨幅都大大超过了一般通膨（和食品通膨）。不过，从2024年起，作为缓解负通膨的措施，物价上涨已开始降温。

本报告研究了美国软性饮料市场，概述了市场概况，并对碳酸饮料、果汁、瓶装水、能量饮料、浓缩饮料、即饮茶、即饮咖啡等市场规模和结构进行了分析和预测.我们进行战略分析，包括市场主要参与企业的趋势。

目录

目录及表格

执行摘要

市场资料

附录

• 美国喷泉销售
• 成长仍在继续，但销售额不会恢復到疫情前的水平
• 喷泉销售创新旨在提供个人化体验
• 主要餐饮业将逐步淘汰自动贩卖机

免责声明

资讯来源

美国碳酸饮料

关键资料发现

2024 年的发展

• 功能性和健康意识产品持续成长
• 价格调整和普遍通膨导致销售下降
• 平衡生长和甜度：减少糖分和天然甜味剂的作用

前景与机会

• 实惠的价格可能创造成长机会，但优质化仍遥遥无期
• 碳酸饮料面临来自运动饮料和能量饮料等生活方式饮料的压力
• 随着销售量达到 2019 年的水平，预计即On-Trade成长将大幅放缓

分类资料

美国果汁

关键资料发现

2024 年的发展

• 椰子水继续大获成功
• 消费者的健康观念影响果汁
• 消费者越来越重视果汁的永续性声明，而企业也利用这一点来实现其目标

前景与机会

• 随着消费者重新评估饮料选择，果汁面临新的挑战
• 榨汁的未来取决于功能性和健康
• 果汁创新可能专注于模糊类别界限

分类资料

美国瓶装水

关键资料发现

2024 年的发展

• 碳酸和调味瓶装水的新趋势推动成长
• 创新持续推动成长
• 经济型品牌缩小价差并影响竞争格局

前景与机会

• 超高端瓶装水利基市场前景光明的新产品
• 瓶装水正在朝着更永续的包装解决方案发展
• 转向更健康、更美味的替代品

分类资料

美国运动饮料

关键资料发现

2024 年的发展

• 由于竞争加剧和价格上涨，运动饮料无法实现权衡出售销售成长
• 飞行离太阳太近导致 Prime 销量暴跌
• 不同类别的补水需求竞争日益激烈

前景与机会

• 从运动产品到生活饮品，再回到运动产品
• 补水是重中之重，但我即将进入高需求状态
• 促销活动和零售渗透将是确保销售成长的关键

分类资料

美国能量饮料

关键资料发现

2024 年的发展

• 低糖能量饮料销量超过一般能量饮料
• 口味创新持续推动能量饮料的活力
• 当价格大幅上涨导致销售量开始下降时，玩家就会采取行动。

前景与机会

• 口味选择过多可能会导致消费者选择过多
• 零售空间竞争日益激烈：分销、伙伴关係和规模的影响
• 含有功能性成分配製而成，有助于提升表现与认知功能

分类资料

美国浓缩饮料

关键资料发现

2024 年的发展

• 经济高效且实用的饮料解决方案
• 新品牌带来创新和成长
• 浓缩饮料因注重价格、便利性和利润率而受到青睐

前景与机会

• 新参与企业继续推动浓缩液成长
• 未来口味和功能性很有可能加速发展
• 价格实惠和永续性是该类别持续成长的关键

分类资料

美国即饮茶

关键资料发现

2024 年的发展

• 低糖即饮茶在註重健康的消费者中越来越受欢迎
• 康普茶透过创新和口味扩展恢復销售成长
• 在老牌公司苦苦挣扎发展之际，新参与企业为该行业注入了新的活力

前景与机会

• 品牌着重低糖配方和功能性成分，但必须解决永续性认知问题才能成功
• 品牌延伸和混合产品或将推动即饮茶成长
• 能量饮料和即饮咖啡中咖啡因含量的增加为即饮茶带来了竞争挑战，但同时也带来了机会

分类资料

美国即饮咖啡

关键资料发现

2024 年的发展

• 透过不同的即饮咖啡产品实现不同的成长途径
• 美国消费者正面临越来越大的压力和焦虑，而他们反而转向咖啡因
• 由于同类饮料的竞争，氮气咖啡的受欢迎程度正在下降

前景与机会

• 各品牌可能会持续提高即饮咖啡的咖啡因含量
• 消费者对附加功能优势的兴趣日益浓厚
• 无豆咖啡是咖啡的永续未来吗？

分类资料

Pressure on soft drinks volumes has been front and centre in the US in 2024, with total volume sales expected to stabilise and see little growth, or even declines, in most categories, with limited exceptions. This dynamic came after price hikes were experienced in the category during late 2023, when most price increases in the industry outpaced general inflation (and food inflation) by a considerable margin. However, the cooling of price rises came during 2024, as a measure to ease the negative...

Euromonitor International's Soft Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for soft drinks?

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

• Fountain sales in the US
• Growth continues, but sales fail to return to the pre-pandemic level
• Innovation in fountain sales aims to personalise experiences
• Major foodservice operator to start phasing out fountain sales

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Products that are functional and health-oriented continue to grow
• Volumes decline due to price adjustments and overall inflation
• Balancing growth with sweetness: The role of reduced sugar and natural sweeteners

PROSPECTS AND OPPORTUNITIES

• Affordability could create growth opportunities, but premiumisation will remain on the horizon
• Carbonates will feel the pressure from lifestyle drinks such as sports drinks and energy drinks
• On-trade growth expected to slow significantly, as it has reached 2019 volumes

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
• Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Coconut water continues to ride its wave of success
• The way consumers perceive health is shaping juice
• Consumers increasingly value sustainability claims in juice, and companies use this to achieve their goals

PROSPECTS AND OPPORTUNITIES

• Juice faces new challenges as consumers reassess their beverage choices
• The future of juice is set to revolve around functionality and health
• Innovation in juice likely to focus on blurring category lines

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
• Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Emerging trends in sparkling flavoured bottled water drive its growth
• Innovation continues to drive growth
• Economy brands close the price gap, affecting the competitive landscape

PROSPECTS AND OPPORTUNITIES

• New products expected in the niche of super premium bottled water
• Bottled water is evolving towards more sustainable packaging solutions
• Shift towards healthier, flavourful alternatives

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports drinks fails to achieve off-trade volume growth amidst rising competition and higher prices
• Flying too close to the sun, Prime sees a significant sales decline
• Competition for hydration as a need state is rising across categories

PROSPECTS AND OPPORTUNITIES

• From sports-centric products to lifestyle drinks and back again?
• Hydration is the first priority, but advanced need state positioning is on the horizon
• Promotional activity and retail penetration will be key to ensure volume growth

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
• Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Reduced sugar energy drinks overtakes sales of regular energy drinks
• Flavour innovation continues to drive dynamism in energy drinks
• As volume sales start to suffer from high price growth, players take action

PROSPECTS AND OPPORTUNITIES

• More flavour options could result in choice overload for consumers
• Rising competition for retail space: The impact of distribution, partnerships, and scale
• Integrating functional ingredients for enhanced performance and cognitive support

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
• Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• A cost-effective and functional beverage solution
• New brands bring innovation and growth
• Concentrates attracts attention due to their emphasis on price, convenience, and margins

PROSPECTS AND OPPORTUNITIES

• New players will continue to drive growth for concentrates
• Flavour and functionality likely to accelerate moving forward
• Affordability and sustainability will be key to continuing to develop the category

CATEGORY DATA

• Concentrates conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
• Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Reduced sugar RTD tea gains momentum amongst health-conscious consumers
• Kombucha regains volume growth thanks to innovation and flavour expansion
• Major players struggle to find growth, while new ones bring fresh air to the category

PROSPECTS AND OPPORTUNITIES

• Brands will focus on low sugar formulations and functional ingredients, yet they must address perceptions of sustainability to succeed
• Brand extensions and hybrid products could bring growth to RTD tea
• The rising caffeine levels in energy drinks and RTD coffee create a competitive challenge for RTD tea, but also opportunities

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

RTD COFFEE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Different routes to growth through different offerings within RTD coffee
• US consumers are experiencing increased stress and anxiety, and paradoxically turn to caffeine
• Nitro coffee struggles for acceptance due to competition from similar drinks

PROSPECTS AND OPPORTUNITIES

• Brands are likely to continue increasing caffeine levels in RTD coffee
• Growing consumer interest in additional functional benefits
• Could beanless coffee be a sustainable future for coffee?

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
• Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029