新加坡软性饮料市场

预计到 2024 年，新加坡热饮市场的On-Trade和场外通路销售都将出现正成长，但成长速度将低于过去三年。这主要是由于监管变化和消费者信心下降。自 2024 年 1 月 1 日起，商品及服务税 (GST) 税率将从 8% 提高至 9%。此次增税可能会推高软性饮料的价格。

本报告调查了新加坡软性饮料市场，提供了市场概况，对碳酸饮料、果汁、瓶装水、能量饮料、浓缩饮料、即饮茶、即饮咖啡等市场规模和结构进行了分析和预测。参与企业的趋势。

目录

目录和表格清单

执行摘要

市场资料

附录

趋势

免责声明

资讯来源

新加坡碳酸盐岩

主要资料结果

2024年发展

• 可口可乐和百事可乐透过智慧贩卖解决方案进行创新，以改善客户体验
• 碳排放税上调带来机会与挑战
• 儘管担心人工甜味剂，但具有健康意识的消费者正在推动转向低糖碳酸饮料

前景和机会

• 不断变化的健康趋势和人口结构对碳酸盐的未来构成了挑战
• 创新合作激发消费者兴趣
• 食品服务仍然是碳酸软性饮料品牌的重要管道

分类资料

新加坡果汁

主要资料结果

2024年发展

• 随着健康问题的增加，果汁消费量下降
• 椰子和其他植物来源水面临持续的挑战
• 参与企业利用食品服务合作提高知名度

前景和机会

• 包装果汁可能面临来自食品服务亭的激烈竞争
• 包装果汁提供低热量、优质产品，针对注重健康的消费者。
• 出生率下降给果汁饮料带来挑战

分类资料

新加坡的瓶装水

主要资料结果

2024年发展

• 瓶装水錶现保持平稳
• 功能性瓶装水面临竞争挑战
• 在整体经济不确定性的情况下，优质瓶装水难以赢得当地消费者的青睐

前景和机会

• 碳酸饮料和碳酸饮料之间的界线正在变得模糊
• 永续性努力持续获得动力
• 超级市场、便利商店和当地小杂货店仍将是瓶装水销售的主要管道。

分类资料

新加坡运动饮料

主要资料结果

2024年发展

• 运动饮料製造商透过活动赞助和社区参与努力推动进一步成长
• 运动饮料有助于新加坡热带气候下的水分补充和恢復
• 运动饮料克服了糖问题和健康替代品兴起带来的挑战

前景和机会

• 体力活动水准下降给运动饮料产业带来挑战
• 运动饮料旨在提高社区参与度，同时利用国际体育赛事
• 现有品牌预计将持续受欢迎

分类资料

新加坡的能量饮料

主要资料结果

2024年发展

• 製造商在成熟市场中面临挑战
• 建筑业的扩张刺激了对能量饮料的需求
• 能量饮料品牌着重建立年轻人的品牌忠诚度

前景和机会

• 对咖啡因含量缺乏监管引发担忧
• 儘管天然能量饮料仍属于小众市场，但预计未来它们将变得更容易获得。
• 低碳水化合物能量饮料显示出更大的成长潜力

分类资料

新加坡浓缩液

主要资料结果

2024年发展

• 随着更健康的选择成为焦点，液体浓缩物持续下降
• 精粉的命运好坏参半
• 浓缩液咖啡是一种小众但有用的替代品

前景和机会

• 人口变化给液体浓缩物带来挑战
• 粉状运动饮料将难以适应 RTD 的便利性
• 精品茶和浓缩液咖啡可能在后疫情时代的行动消费中蓬勃发展

分类资料

• 集中转化

新加坡即饮茶

主要资料结果

2024年发展

• 低糖即饮茶持续成长
• 竞争格局仍由知名品牌主导
• 即饮茶品牌在东亚的供应量增加

前景和机会

• 自有品牌即饮茶品牌在经济不确定性中势头强劲
• 儘管康普茶作为健康的替代品越来越受欢迎，但它仍然是小众市场
• 即饮茶麵临手摇茶饮和其他餐饮服务店的竞争

分类资料

新加坡的即饮咖啡

主要资料结果

2024年发展

• 生产商因咖啡豆价格飙升而苦苦挣扎
• 低糖咖啡的需求推动了即饮咖啡的创新
• 随着永续性发展问题的日益严重，「无豆」咖啡首次亮相

前景和机会

• 预计连锁食品服务公司的竞争加剧会对即饮咖啡品牌带来压力
• 即饮咖啡面临来自可自订选项和负担得起的本地替代品的激烈竞争
• 出售现煮咖啡的自动贩卖机可能会对 RTD 品种造成压力

分类资料

新加坡的亚洲特色饮品

主要资料结果

2024年发展

• 亚洲特色饮料不太受新加坡年轻人欢迎
• 全球饮料品牌竞争激烈
• 亚洲特色饮料在扩大消费群面临挑战

前景和机会

• 亚洲特色饮料销售量预计进一步下滑
• 小众专业品牌可能难以建立更强大的立足点
• 超级市场仍然是亚洲特色饮料Off-Trade销售的主要管道

分类资料

The hot drinks market in Singapore is set to record positive volume growth though both the on-trade and off-trade channels in 2024, albeit at a slower pace than the previous three years. This is largely due to a combination of regulatory changes and reduced consumer spending power. One of the key regulatory changes that will affect the market is the increase in the Goods and Services Tax (GST) rate, which jumped from 8% to 9%, effective from 1 January 2024. This increase will likely push up the...

Euromonitor International's Soft Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for soft drinks?

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

• Fountain sales in Singapore

Trends

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Coca-Cola and PepsiCo innovate with smart vending solutions to enhance customer experience
• Impact of rising carbon tax presents opportunities and challenges
• Health-conscious consumers drive shift to reduced-sugar carbonates, despite concern over artificial sweeteners

PROSPECTS AND OPPORTUNITIES

• Health trends and shifting demographics will present challenges for future of carbonates
• Innovative collaborations will stimulate consumer interest.
• Foodservice will remains key channel for carbonates brands

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
• Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Decline in juice consumption amid growing health concerns
• Coconut and other plant waters face ongoing challenges
• Players leverage foodservice collaborations to boost visibility

PROSPECTS AND OPPORTUNITIES

• Packaged juices may face intensified competition from foodservice kiosks
• Packaged juices to target health-conscious consumers with low-calorie and premium offerings.
• Declining birth rate will pose challenge for juice drinks

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
• Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Flat performance for bottled water
• Functional bottled water faces competitive challenges
• Premium bottled water struggles to gain traction with local consumers amid general economic uncertainty

PROSPECTS AND OPPORTUNITIES

• Blurring of lines between carbonates and sparkling flavoured bottled water
• Sustainability initiatives will continue to gain traction
• Supermarkets, convenience stores, and small local grocers will remain key channels for bottled water sales

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports drinks players drive further growth through event sponsorships and community engagement initiatives
• Sports drinks support hydration and recovery in Singapore's tropical climate.
• Sports drinks navigate challenges amid sugar concerns and rise of healthier alternatives

PROSPECTS AND OPPORTUNITIES

• Decline in physical activity levels poses challenge for sports drinks players
• Sports drinks will capitalise on international sports events, while seeking to boost community engagement
• Established brands expected to maintain popularity

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
• Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Manufacturers face challenges in navigating mature market
• Expanding construction sector fuels demand for energy drinks
• Energy drinks brands focus on building brand loyalty amongst young adults

PROSPECTS AND OPPORTUNITIES

• Lack of regulations around caffeine levels sparks concern
• Natural energy drinks, while remaining niche, are expected to grow in availability
• Reduced sugar energy drinks show stronger growth potential

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
• Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued decline for liquid concentrates as healthier options take centre stage
• Mixed fortunes for powder concentrates
• Coffee liquid concentrates represent niche, yet convenient alternative

PROSPECTS AND OPPORTUNITIES

• Demographic shifts will pose challenge for liquid concentrates
• Powdered sports drinks will struggle in face of RTD convenience
• Speciality tea and coffee concentrates could thrive in post-pandemic, on-the-go era

CATEGORY DATA

• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
• Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued growth momentum for reduced sugar RTD tea
• Competitive landscape remains led by long-standing brands
• East Asian RTD tea brands see growing availability

PROSPECTS AND OPPORTUNITIES

• Private label RTD tea brands set to gain traction amid economic uncertainty
• Kombucha to remain niche, despite its growing popularity as healthy alternative
• RTD tea faces competition from bubble tea and other foodservice outlets

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

RTD COFFEE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Producers struggle with rising coffee bean prices
• Demand for reduced sugar options spurs innovation in RTD coffee
• "Bean-free" coffee makes its debut amid growing sustainability concerns

PROSPECTS AND OPPORTUNITIES

• Competition from chained foodservice players is expected to intensify, placing pressure on RTD coffee brands
• RTD coffee will face strong competition from customisable options and affordable local alternatives
• Vending machines selling freshly prepared coffee could place pressure on RTD variants

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
• Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

ASIAN SPECIALITY DRINKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Asian speciality drinks hold limited appeal among younger Singaporeans
• Global drinks brands pose strong competition
• Asian speciality drinks face challenges in broadening their consumer base

PROSPECTS AND OPPORTUNITIES

• Asian speciality drinks will see further decline in volume sales
• Niche speciality brands may struggle to get a stronger foothold
• Supermarkets will remain key channel for off-trade volume sales of Asian speciality drinks

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029