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市场调查报告书
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1627847

软性饮料市场：未来预测（2025-2030）

Soft Drinks Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 154 Pages | 商品交期: 最快1-2个工作天内

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简介目录

软性饮料市场规模预计将从 2025 年的 2,735.89 亿美元成长到 2030 年的 3,290.8 亿美元，复合年增长率为 3.76%。

预计未来几年，可支配收入的增加、生活方式的改变和人口的成长将推动市场的发展。此外，千禧世代的受欢迎程度以及食品饮料行业研发支出的增加预计将推动该行业的需求。因此，领先的公司在市场上获得了高额收益。例如，在截至 2022 年 3 月 31 日的财政年度，RRVL 的综合收入为 1,99,704 千万卢比（263 亿美元），净利润为 7,055 千万卢比（9.31 亿美元）。收购 Kampa Brands 是 Reliance 对其快速消费品部门扩张计划的一部分，透过设立自有品牌和收购之前知名的区域品牌，使快速消费品领域更加集中。

主要企业正专注于产品的推出和创新。例如，2023 年 6 月，印度领先的饮用水品牌和该国第一家碳酸软性饮料製造商 Bisleri International 推出了三种令人兴奋的新口味：Bisleri Pop（橙味碳酸饮料）、Bisleri Rev（可乐味碳酸饮料）和 Bisleri Spyci Jeera。全新碳酸饮料系列满足了 Z 世代的现代味蕾和他们对最清爽口味的追求。每种饮料都有浓郁、独特的风味，与功能刺激完美搭配。

2022 年 5 月，这家俄罗斯饮料製造商推出了一系列新的软性饮料，以取代在入侵乌克兰后被俄罗斯市场抛弃的传奇品牌。俄罗斯饮料製造商 Ochakovo 表示，将向消费者提供 CoolCola、Fancy 和 Street，取代可口可乐、芬达和雪碧。自从可口可乐关闭在俄罗斯的业务以来，这三大国际碳酸饮料品牌几乎从俄罗斯商店上消失了。可口可乐产品仍在商店货架上销售，但自禁令以来，其成本已上涨近 200%。

为了吸引更多的顾客，各大厂商不断尝试零卡路里饮料的新口味和创新。例如，百事公司宣布将于2022年10月重新开放其“百事可乐苏打水店”，并推出名为“零糖奶油苏打可乐”的限量版新口味。随着消费者寻求低热量选择，对低糖产品的需求正在成长。一些国家已经采取了增加税收等预算措施来减少含糖饮料的消费。

软性饮料市场成长动力

  • 持续产品开发

预计在预测期内，新产品发布仍将是产业参与者的关键策略。 2022 年 11 月 NourishCo Beverages 是塔塔消费品有限公司 (TCPL) 的全资子公司，生产喜马拉雅包装水、优质蜂蜜和保存食品以及即饮果汁，该公司押注印度饮料市场的无组织性质，併计划推出迎合当地偏好的产品，同时在创新方面使自己在竞争中脱颖而出。

此外，公司正在采取策略来吸引更年轻、精通科技的客户。例如，可口可乐将于2022年4月推出的限量版饮料“Zero Sugar Byte”，就具有“像素的味道”。它的灵感来自游戏产业，即线上电玩游戏「Fortnite」和元宇宙 （激发社交互动的3D虚拟世界的统称）。

软性饮料市场的地理前景

  • 预计未来几年北美将占据主要市场占有率。

这是一个竞争激烈且充满活力的行业。美国是世界上最大的软性饮料消费国之一，相当一部分人口经常饮用软性饮料。该市场由可口可乐、百事可乐和 Dr Pepper Snapple Group 等知名品牌主导，这些品牌影响力强大，并提供多样化的产品系列。

可乐类饮料，尤其是可口可乐和百事可乐，占据了软性饮料市场的很大份额。这些标誌性品牌拥有忠实的基本客群，并开展积极的营销和广告宣传以保持其市场主导地位。但近年来，人们追求更健康的替代品的趋势日益增长，导致了低热量减肥汽水的兴起。

消费者生活方式和偏好的变化对市场产生了重大影响。越来越多的消费者开始寻求方便、随时可喝的饮料来适应他们忙碌的生活。软性饮料，尤其是瓶装水、能量饮料和即饮茶和咖啡，正在满足消费者不断变化的需求。此外，软性饮料製造商不断推出新的创新产品来吸引消费者。我们正在透过新口味、新款式和新包装设计来扩大产品系列。这种不断的创新正在推动消费者的兴趣并支持市场成长。

另一方面，可支配收入水准的提高对软性饮料市场产生了积极影响。随着消费者购买力的增强，他们更有可能在日常生活和社交活动中花钱购买饮料，包括软性饮料。此外，技术进步也促进了新製造流程、包装解决方案和分销管道的发展。这些进步简化了业务、提高了产品品质并提高了整个软性饮料行业的效率。

为什么要购买这份报告？

  • 深刻分析：获得深入的市场洞察，涵盖主要地区和新兴地区，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他子区隔。
  • 竞争格局：了解全球主要企业所采用的策略策略，并了解正确策略带来的潜在市场渗透率。
  • 市场驱动因素和未来趋势：探索动态因素和关键市场趋势以及它们将如何影响市场的未来发展。
  • 可行的建议：利用洞察力进行策略决策，在动态环境中开闢新的业务流和收益。
  • 适合广泛的用户：对于新兴企业、研究机构、顾问公司、中小企业和大型企业来说，它都是实用且具有成本效益的。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

分析范围

  • 历史资料与预测（2022-2030）
  • 成长机会、挑战、供应链前景、法规结构、顾客行为、趋势分析
  • 竞争对手定位、策略与市场占有率分析
  • 按部门和地区（国家）分類的收益成长和预测分析
  • 公司简介（策略、产品、财务资讯、主要趋势等）

软性饮料市场细分为：

按类型

  • 碳酸饮料
  • 瓶装水
  • 汁
  • 机能饮料
  • 其他的

按包装

  • 瓶子
  • 能
  • 汽水供应机

按分销管道

  • 在线的
  • 离线

按地区

  • 北美洲
  • 美国
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他的
  • 欧洲
  • 英国
  • 德国
  • 法国
  • 西班牙
  • 其他中东和非洲地区
  • 沙乌地阿拉伯
  • UAE
  • 以色列
  • 其他的
  • 亚太地区
  • 日本
  • 中国
  • 印度
  • 韩国
  • 印尼
  • 泰国
  • 其他的

目录

第 1 章 简介

  • 市场概况
  • 市场定义
  • 分析范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第 2 章 分析方法

  • 分析设计
  • 分析过程

第三章执行摘要

  • 主要发现
  • 分析师观点

第四章 市场动态

  • 市场驱动因素
  • 市场限制
  • 波特五力分析
  • 产业价值链分析

第 5 章 软性饮料市场（按类型）

  • 介绍
  • 碳酸饮料
  • 瓶装水
  • 汁
  • 机能饮料
  • 其他的

第六章 软性饮料市场（依包装）

  • 介绍
  • 瓶子
  • 能
  • 汽水供应机

第 7 章 软性饮料市场依通路划分

  • 介绍
  • 在线的
  • 离线

第 8 章 软性饮料市场（按地区）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 企业合併（M&A）、协议、商业合作
  • 供应商竞争力矩阵

第十章 公司简介

  • The Coca-Cola Company
  • PepsiCo
  • Dr. Pepper/Seven Up Inc.
  • Asahi Group Holdings, Ltd.
  • Kirin Holdings Company Limited
  • The Heineken Company
  • Reed's Inc.
  • Jones Soda Co.
  • National Beverage Corp.
  • Arizona Beverage Company
简介目录
Product Code: KSI061611610

The soft drinks market is estimated to grow at a CAGR of 3.76% to reach US$329.080 billion in 2030 from US$273.589 billion in 2025.

Over the next years, market development is anticipated to be aided by rising disposable incomes, changing lifestyles, and an expanding population. Additionally, it is anticipated that millennial popularity and increased R&D spending in the food and beverage business would fuel industry demand. Consequently, major players are witnessing high profits in the market. For instance, for the fiscal year that ended on March 31, 2022, RRVL recorded consolidated sales of 199,704 crores ($ 26.3 billion) and a net profit of 7,055 crores ($ 931 million). The purchase of the Campa brand was a component of Reliance's plan to expand its FMCG division and give it a clear focus through the creation of its private labels as well as the purchase of formerly well-known regional brands.

Key players have been focusing on product launches and innovations. For instance, in June 2023, Bisleri International, India's leading packaged drinking water brand and the country's first manufacturer of carbonated soft drinks (CSD), introduced three new, enticing flavors: Bisleri Pop (a carbonated drink with an orange flavor), Bisleri Rev (a carbonated drink with a cola flavor), and Bisleri Spyci Jeera. The new lineup of fizzy drinks captures GenZ's contemporary palate and the quest for the most refreshing flavor. Each beverage has a distinctive flavor that is powerful and goes well with the functional stimulus.

In May 2022, to replace the legendary brands that had abandoned the Russian market in the aftermath of its invasion of Ukraine, a Russian beverage manufacturer introduced a new line of soft drinks. Russian drink manufacturer Ochakovo stated that CoolCola, Fancy, and Street will be available to consumers in place of Coca-Cola, Fanta, and Sprite. Since the Coca-Cola Company discontinued operations in Russia, the three international soda brands have been mostly absent from Russian store shelves. While Coca-Cola products are still available in stores, their costs have soared since the ban by almost 200%.

To draw in more customers, major manufacturers are continuously experimenting with new flavors and innovations for zero-calorie beverages. For instance, PepsiCo announced the reopening of the Pepsi-Cola Soda Shop in October 2022 with the introduction of a new, limited-edition flavor called Zero-Sugar Cream Soda Cola. As customers look for low-calorie choices, the demand for goods with lower sugar content is rising. Some nations employ budgetary measures, such as raising taxes, to lower the consumption of sugary beverages.

Soft drinks market growth drivers

  • Continuous product developments

Over the forecast period, it is anticipated that new product releases will continue to be a top strategy for industry players. In November 2022, NourishCo Beverages, a 100% subsidiary of Tata Consumer Products Ltd (TCPL) and the manufacturer of Himalayan packaged water, premium honey and preserves, and ready-to-serve fruit drinks is betting on the unorganized nature of the beverages market in India and plans to introduce products that satisfy regional tastes while standing out from the competition in terms of innovation.

Moreover, companies are adopting strategies to entice a younger generation of tech-savvy customers. For instance, in April 2022, Zero Sugar Byte, a limited-edition beverage from Coca-Cola, is said to have "the flavor of pixels," according to the company. It is inspired by the gaming industry, namely the online video game Fortnite, and the metaverse (the collective term for 3D virtual worlds that stimulate social engagement).

Soft drinks market Geographical outlook

  • The North American region is expected to hold a major market share in the coming years.

This market is a highly competitive and dynamic industry. The United States is one of the largest consumers of soft drinks in the world, with a significant portion of its population regularly consuming these beverages. The market is dominated by well-established brands such as Coca-Cola, PepsiCo, and Dr. Pepper Snapple Group, which have a strong presence and offer a diverse portfolio of products.

Cola drinks, particularly Coca-Cola and Pepsi, hold a significant share of the soft drinks market. These iconic brands have loyal customer bases and engage in aggressive marketing and advertising campaigns to maintain their market dominance. However, in recent years, there has been a growing trend towards healthier alternatives, leading to the rise of low-calorie and diet sodas.

Shifts in consumer lifestyles and preferences have had a significant impact on the market. Consumers are increasingly seeking convenient and on-the-go beverage options to fit their busy routines. Soft drinks, especially bottled water, energy drinks, and ready-to-drink teas and coffees, cater to these evolving consumer needs. Moreover, soft drink companies are continuously innovating and introducing new products to attract consumers. They are expanding their product portfolios with new flavors, variations, and packaging designs. This constant innovation helps drive consumer interest and supports market growth.

On the other hand, increasing disposable income levels have a positive impact on the soft drinks market. As consumers have more purchasing power, they are more likely to spend on beverages, including soft drinks, as a part of their daily routine and social activities. Moreover, technological advancements have enabled the development of new manufacturing processes, packaging solutions, and distribution channels. These advancements streamline operations, improve product quality, and enhance the overall efficiency of the soft drink industry.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The soft drinks market is analyzed into the following segments:

By Type

  • Carbonated
  • Bottled Water
  • Juice Drink
  • Functional Drink
  • Others

By Packaging

  • Bottles
  • Canned
  • Soda Fountain

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Supplier
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. The Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. SOFT DRINKS MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Carbonated
  • 5.3. Bottled Water
  • 5.4. Juice Drink
  • 5.5. Functional Drink
  • 5.6. Others

6. SOFT DRINKS MARKET BY PACKAGING

  • 6.1. Introduction
  • 6.2. Bottles
  • 6.3. Canned
  • 6.4. Soda Fountain

7. SOFT DRINKS MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. SOFT DRINKS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Market Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

  • 10.1. The Coca-Cola Company
  • 10.2. PepsiCo
  • 10.3. Dr. Pepper/Seven Up Inc.
  • 10.4. Asahi Group Holdings, Ltd.
  • 10.5. Kirin Holdings Company Limited
  • 10.6. The Heineken Company
  • 10.7. Reed's Inc.
  • 10.8. Jones Soda Co.
  • 10.9. National Beverage Corp.
  • 10.10. Arizona Beverage Company