![]() |
市场调查报告书
商品编码
1787944
2032 年非酒精饮料市场预测:按产品、价格分布、分销管道、最终用户和地区进行的全球分析Non-alcoholic Drinks Market Forecasts to 2032 - Global Analysis By Product (Soft Drinks, Bottled Water, Tea & Coffee, Juice, Dairy Drinks, Functional Drinks and Other Products), Price Point, Distribution Channel, End User, and By Geography |
根据 Stratistics MRC 的数据,全球非酒精饮料市场预计在 2025 年将达到 13,670 亿美元,到 2032 年将达到 21,720 亿美元,预测期内的复合年增长率为 6.8%。
无酒精饮料是指乙醇含量极低的饮料,通常含量低于 0.5%(体积百分比)。无酒精饮料种类繁多,包括水、果汁、软性饮料、茶、咖啡、无无酒精调饮以及不含酒精的啤酒和葡萄酒。饮用这些饮料是为了补充水分、提神醒脑,或享受其风味而不至于醉酒。这些饮料适合那些因健康、宗教或个人原因而避免饮酒的人,在世界各地的休閒和正式场合都很受欢迎。
健康意识不断增强,对机能饮料的需求不断增加
消费者日益增长的健康和健身趋势显着推动了对非酒精饮料的需求,尤其是强化水、益生菌饮料和低卡路里果汁等机能饮料。除了补充水分外,消费者还在积极寻求能够提供额外健康益处的饮料,例如增强免疫力、提升能量和促进消化。全球文明病的增加进一步强化了这种转变,促使人们减少含糖和酒精饮料的消费,转而选择更健康的替代品。
对高糖和人工添加剂的担忧
儘管不含酒精,许多非酒精饮料却含有大量的糖、防腐剂和人工添加剂,阻碍了注重健康的消费者。随着人们对肥胖、糖尿病和心臟病的认识不断提高,消费者对饮料配方的要求也越来越严格。世界各地的监管机构也在提高糖税和标籤要求,这可能会阻碍传统碳酸软性饮料和能量饮料类别的成长,并限制整体市场的扩张。
植物来源和洁净标示饮料趋势的增长
植物来源、有机和洁净标示饮料日益流行,为市场参与企业带来了丰厚的机会。已开发市场和非发达市场对采用天然成分製成、不含人工香料、甜味剂或防腐剂的产品的需求都在增长。此外,电商平台和D2C饮料品牌的扩张,正在帮助小众非酒精饮料製造商触达更多消费者,推动调味水、康普茶、冷萃咖啡、草本茶等领域的产品创新。
市场饱和度高,价格竞争激烈
非酒精饮料市场高度细分,众多全球性、区域性和自有品牌公司在重迭的细分市场中竞争。这种饱和度导致激进的定价策略、频繁的促销宣传活动以及品牌忠诚度的下降。较小的品牌面临货架摆放和行销预算的限制,而较大的品牌则难以快速创新。随着消费者对价格和品质的要求日益提高,在成本控制和创新之间取得平衡对可持续盈利构成了持续的威胁。
新冠疫情对非酒精饮料市场产生了多重影响。一方面,由于咖啡馆和餐厅的关闭和关闭,店内消费量暴跌。另一方面,超级市场和电商平台的店面销售却大幅成长。消费者越来越多地选择有助于增强免疫力和缓解压力的机能饮料。那些转向数位化和直销管道的品牌復苏得更快。最终,这场危机加速了健康意识的创新,并重塑了非酒精饮料类别的购买行为。
预测期内,软性饮料市场预计将成为最大的市场
由于消费广泛、全球供应充足以及强大的品牌忠诚度,软性饮料预计将在预测期内占据最大市场占有率。碳酸饮料、风味汽水和能量饮料继续占据零售货架的主导地位。儘管人们对健康的担忧日益加剧,但创新的低卡路里饮料和广泛的分销网络仍然保持着对饮料的需求。全球领先的公司持续拓展其产品组合,推出无糖和功能性产品,确保在已开发经济体和新兴经济体都能维持市场竞争力。
在预测期内,标准部分将见证最高的复合年增长率。
预计在预测期内,标准饮料细分市场将实现最高成长率,这得益于消费者对价格实惠且供应广泛的非酒精饮料的偏好。传统果汁、软性饮料和调味水等标准饮料在都市区和半都市区消费者中消费量很高。这些饮料具有熟悉感和高性价比,尤其是在对成本敏感的市场。本地零售连锁店渗透率的不断提高以及区域品牌的崛起,进一步加速了该细分市场的全球销售成长。
预计亚太地区将在预测期内占据最大的市场占有率,这得益于其庞大的消费群、不断加快的都市化以及不断增长的可支配收入。中国、印度和印尼等国家的软性饮料、调味水和即饮茶的消费量正在不断增长。全球饮料製造商积极的行销策略以及不断增长的年轻人口也在推动市场扩张。此外,不断变化的饮食偏好以及对功能性和健康饮料的需求不断增长也巩固了该地区的主导地位。
在预测期内,由于对机能饮料、洁净标示产品和植物性饮料的需求激增,北美预计将呈现最高的复合年增长率。消费者正在用康普茶、冷压果汁和零卡路里调味水等更健康的替代品取代含糖汽水。在註重健康的新兴企业和高级产品的推动下,强大的创新管道正在推动品类成长。此外,电商通路的激增和注重健康的品牌的涌现,正在疫情后继续重塑该地区的饮料格局。
According to Stratistics MRC, the Global Non-alcoholic Drinks Market is accounted for $1367 billion in 2025 and is expected to reach $2172 billion by 2032 growing at a CAGR of 6.8% during the forecast period. Non-alcoholic drinks are beverages that contain little to no ethyl alcohol, typically less than 0.5% by volume. They include a wide range of products such as water, juices, soft drinks, teas, coffees, mocktails, and alcohol-free versions of beer and wine. These drinks are consumed for hydration, refreshment, or flavor without intoxicating effects. They cater to individuals who avoid alcohol for health, religious, or personal reasons and are enjoyed in both casual and formal settings globally.
Rising health consciousness and functional beverage demand
The growing consumer focus on wellness and fitness is significantly boosting demand for non-alcoholic beverages, particularly functional drinks such as fortified water, probiotic drinks, and low-calorie juices. Consumers are actively seeking beverages that offer hydration along with added health benefits such as immunity enhancement, energy boosting, and digestive support. This shift is reinforced by the global rise in lifestyle-related disorders, encouraging reduced consumption of sugar-laden or alcoholic drinks in favor of healthier alternatives.
High sugar content and artificial additives concerns
Despite their alcohol-free nature, many non-alcoholic drinks contain high levels of sugar, preservatives, and artificial ingredients, which deter health-conscious consumers. Growing awareness about obesity, diabetes, and heart diseases has made buyers more critical of beverage compositions. Regulatory bodies worldwide are also enforcing sugar taxes and labeling requirements, which may hinder the growth of traditional carbonated and energy drink categories, thereby restraining overall market expansion.
Growth in plant-based and clean-label beverage trends
The increasing popularity of plant-based, organic, and clean-label beverages offers a lucrative opportunity for market players. Demand for products made with natural ingredients, free from artificial flavors, sweeteners, and preservatives, is rising across both developed and emerging markets. Additionally, the expansion of e-commerce platforms and D2C beverage brands is helping niche non-alcoholic drink manufacturers reach a broader audience, fostering product innovation in flavored water, kombucha, cold brew coffee, and herbal infusions.
Intense market saturation and price-based competition
The non-alcoholic drinks market is highly fragmented, with numerous global, regional, and private-label players competing in overlapping segments. This saturation leads to aggressive pricing strategies, frequent promotional campaigns, and reduced brand loyalty. Smaller brands face barriers to shelf placement and marketing budgets, while larger players struggle with innovation speed. As consumers increasingly demand both affordability and quality, balancing cost control with innovation becomes a persistent threat to sustainable profitability.
The COVID-19 pandemic had a mixed impact on the non-alcoholic drinks market. On one hand, on-premise consumption declined sharply due to lockdowns and closures of cafes and restaurants. On the other hand, off-trade sales through supermarkets and e-commerce surged. Consumers increasingly opted for functional drinks that offered immunity-boosting and stress-relieving benefits. Brands that pivoted to digital and direct-to-consumer channels recovered faster. The crisis ultimately accelerated health-oriented innovation and reshaped buying behavior across non-alcoholic beverage categories.
The soft drinks segment is expected to be the largest during the forecast period
The soft drinks segment is expected to account for the largest market share during the forecast period, owing to their widespread consumption, global availability, and strong brand loyalty. Carbonated beverages, flavored sodas, and energy drinks continue to dominate shelf space across retail outlets. Despite growing health concerns, demand persists due to innovative low-calorie variants and wide distribution networks. Global giants continue to expand portfolios with sugar-free and functional versions, ensuring relevance in both developed and emerging economies alike.
The standard segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the standard segment is predicted to witness the highest growth rate, impelled by, rising consumer preference for affordable, widely available non-alcoholic beverages. Standard drinks such as traditional juices, soft drinks, and flavored waters are benefiting from higher consumption across urban and semi-urban populations. These beverages offer familiarity and value, especially in cost-sensitive markets. Increasing penetration through local retail chains and the emergence of regional brands are further accelerating volume sales in this segment globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by its massive consumer base, rising urbanization, and growing disposable incomes. Countries such as China, India, and Indonesia are experiencing increased consumption of soft drinks, flavored waters, and ready-to-drink teas. Aggressive marketing strategies by global beverage players and the rising youth population also support market expansion. Moreover, shifting dietary preferences and growing demand for functional and healthy beverage options strengthen regional dominance.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR attributed to, surging demand for functional beverages, clean-label products, and plant-based drinks. Consumers are increasingly replacing sugary sodas with healthier alternatives like kombucha, cold-pressed juices, and zero-calorie flavored waters. Strong innovation pipelines, supported by health-conscious startups and premium product launches, fuel category growth. Moreover, widespread adoption of e-commerce channels and health-centric branding continue to reshape the regional beverage landscape post-pandemic.
Key players in the market
Some of the key players in Non-alcoholic Drinks Market include Coca-Cola Company, PepsiCo, Inc., Nestle S.A., Unilever, Keurig Dr Pepper Inc., Danone S.A., Red Bull GmbH, Suntory Beverage & Food Ltd., Asahi Group Holdings, Ltd., Monster Beverage Corp., Fomento Economico Mexicano SAB de CV (FEMSA), Parle Agro, A.G. Barr, Dr. Pepper Snapple Group, Dydo Drinco, Attitude Drinks, Co., Livewire Energy, Calcol, Inc., Kraft Foods Group, Inc., and Jacobs Douwe Egberts.
In July 2025, PepsiCo, Inc. launched a new line of plant-based functional beverages under its Naked brand, enriched with adaptogens and vitamins to appeal to the growing health-conscious consumer segment.
In June 2025, The Coca-Cola Company unveiled a sugar-free reformulation of its Fanta and Sprite lines in select Asian markets, leveraging stevia-based sweeteners to meet regional dietary preferences and regulatory shifts.
In May 2025, Danone S.A. introduced its next-generation probiotic water under the Evian+ range, integrating gut-health-focused strains to cater to wellness-focused consumers across Europe.
In April 2025, Monster Beverage Corp. rolled out "Monster Nitro X," a new energy drink infused with nitrogen microbubbles, designed to offer a smoother texture and extended energy release for fitness enthusiasts.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.