印度软性饮料市场

预计到 2024 年，印度软性饮料市场无论是在Off-Trade还是On-Trade消费，销量和金额都将保持两位数增长，所有指标和类别都有望实现增长。这种强劲的成长归功于多种因素，包括人均消费量从低基数上升、人口年轻化、广泛电气化以及气候温暖等。印度人均软性饮料消费量为22公升，远低于全球平均。

本报告概述了印度软性饮料市场，包括碳酸饮料、果汁、瓶装水、能量饮料、浓缩饮料、即饮茶、即饮咖啡等细分市场，并分析了市场规模和结构。主要参与企业的趋势。

目录

目录及表格

执行摘要

市场资料

附录

趋势

免责声明

资讯来源

印度碳酸盐

关键资料发现

2024 年的发展

• 电气化、价值重于数量的方法以及快速贸易的激增推动了印度碳酸饮料的销售
• 碳酸盐相关人员寻求减税
• Reliance Consumer Products 的成功促使可口可乐印度公司和百事可乐印度控股公司考虑推出更多价格实惠的产品

前景与机会

• 碳酸盐有望保持强劲成长潜力
• 装瓶和分销趋势可能促进成长
• 糖一直是汽水製造商争论的焦点，也是汽水广泛普及的最大障碍。

分类资料

印度果汁

关键资料发现

2024 年的发展

• 果汁，特别是果汁饮料，大多以小包装形式贩售。
• 碳酸饮料的价格战使其对消费者更具吸引力，从而影响了 Nectar 的销售。
• 印度消费者果汁选择受到法规指导

前景与机会

• 年轻人口和低人均消费量带来的尚未开发的潜力
• 公司正在扩大和调整生产能力以满足日益增长的需求。
• 模糊品类界线是印度果汁产业的下一个​​重大机会

分类资料

印度瓶装水

关键资料发现

2024 年的发展

• 在水资源短缺和健康问题日益严重的背景下，瓶装水的销售量不断增长，但其本身也存在挑战
• 快速商业模式使印度城市中心的瓶装水受益
• 企业正在想出永续的包装解决方案来解决塑胶问题

前景与机会

• 预测期内，健康意识的增强将继续推动瓶装水的成长
• 由于供应有限和仿冒品，瓶装水公司无法调整价格
• 各州政府正积极努力减少一次性塑胶（尤其是小包装）造成的污染。

分类资料

印度运动饮料

关键资料发现

2024 年的发展

• 运动饮料的认知和低糖替代品的缺乏限制了成长潜力
• 佳得乐凭藉着相对较少的参与企业。
• 多年来，可口可乐探索了多种运动饮料策略，但最终选择了数量优先于价值的方法。

前景与机会

• 可口可乐的大众行销将阻碍竞争对手在预测期内提高价格的能力
• Fit India 不断增强的健康意识和成长潜力
• 预测期可能是推出更健康变异的好时机。

分类资料

印度能量饮料

关键资料发现

2024 年的发展

• 百事印度公司的 Sting 成功地使能量饮料变得大众化，而能量饮料此前被认为是奢侈品。
• 咖啡因问题和法规限制了能量饮料的消费
• 高价格限制能量饮料的销售

前景与机会

• 预测期内，印度青年和游戏人口将继续推动机能饮料的成长
• Sting 作为经济实惠的替代品继续畅销
• 预测期内，小包装和 PET 包装将继续占据主导地位

分类资料

印度浓缩饮料

关键资料发现

2024 年的发展

• 浓缩饮料持续成长，儘管成长速度低于整体软性饮料
• Pioma Industries 在浓缩物领域处于领先地位，并凭藉强化、产品开发、价格实惠和可用性
• 供应链问题和通货膨胀带来挑战，引发超当地语系化配送公司的担忧

前景与机会

• 预计成长强劲，但通膨和其他软性饮料带来的挑战
• 多样化的应用适用性和对农村消费者的关注支持浓缩液的成长
• 参与企业需要强调功能性和天然成分

分类资料

印度即饮茶

关键资料发现

2024 年的发展

• 儘管整体软性饮料市场销售量较低，但即饮茶销售量仍在成长
• 儘管竞争日益激烈，印度斯坦联合利华仍维持领先地位
• 碳酸即饮茶和康普茶是新兴类别，但由于其健康益处，正在经历令人瞩目的成长。

前景与机会

• 康普茶有望在未来表现最佳
• 碳酸茶和康普茶之间的竞争格局可能会发生变化
• 无糖即饮茶的品种预计将增加

分类资料

Soft drinks in India is set to maintain double-digit volume and current value growth both off-trade and on-trade in 2024, with increases anticipated by all measures across all categories. Several factors have been contributing to this robust growth, including per capita consumption rising from a low base, a youthful demographic, widespread electrification, and a warm climate. India's per capita consumption of soft drinks stands at 22 litres, which is significantly lower than the global average o...

Euromonitor International's Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for soft drinks?

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

• Fountain sales in India

Trends

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Electrification, value over volume approach, and explosion of quick commerce drive sales of carbonates in India
• Stakeholders in carbonates seek tax reduction
• Success of Reliance Consumer Products prompts Coca-Cola India and PepsiCo India Holdings to explore the launch of more affordable options

PROSPECTS AND OPPORTUNITIES

• Carbonates set to maintain solid growth potential
• Movements in bottling and distribution likely to contribute to growth
• Sugar is a significant point of contention for carbonates players, and the primary obstacle to greater uptake

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
• Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Juice, particularly juice drinks, is dominated by smaller pack sizes
• The price war in carbonates makes these more attractive to consumers, impacting sales of nectars
• Regulations guide consumer choice in juice in India

PROSPECTS AND OPPORTUNITIES

• The untapped potential of a young demographic and low per capita consumption
• Companies expand and alter their production capacity to meet the rising demand
• Blurring of category lines is the next big opportunity for juice players in India

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
• Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Bottled water sees growth amidst water scarcity and health concerns, but not without its own set of challenges
• Quick commerce model benefits bottled water across urban centres in India
• Companies come up with sustainable packaging solutions to tackle the plastic problem

PROSPECTS AND OPPORTUNITIES

• Health awareness will continue to drive growth of bottled water over the forecast period
• Players in still bottled water unable to make pricing adjustments due to regional and counterfeit products
• State governments actively work to reduce pollution caused by single-use plastics, particularly smaller pack sizes

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Perception of sports drinks, combined with a lack of reduced sugar alternatives, limits the growth potential
• Gatorade holds a commanding share amongst a relatively small number of players
• Coca-Cola has explored divergent strategies for sports drinks over the years, and it has settled for a volume over value approach

PROSPECTS AND OPPORTUNITIES

• Coca-Cola's mass marketing will hinder the competition's ability to increase prices during the forecast period
• Growth potential due to rising health consciousness and Fit India
• Forecast period could be an opportune time for the launch of healthier variants

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
• Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• PepsiCo India's Sting has successfully democratised energy drinks, previously perceived as a premium category
• Concern about and regulation of caffeine prevents stronger uptake of energy drinks
• High prices limit sales of energy drinks

PROSPECTS AND OPPORTUNITIES

• India's young and gaming demographics will continue to drive the growth of energy drinks during the forecast period
• Sting, as an economic alternative, will continue to drive sales
• Small pack sizes and PET packaging will continue to dominate during the forecast period

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
• Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth is maintained for concentrates, although at a slow pace compared with overall soft drinks
• Pioma Industries leads concentrates, supported by fortification, product development, affordability, and accessibility
• Supply chain issues and inflation pose challenges, and concern over hyperlocal delivery players

PROSPECTS AND OPPORTUNITIES

• Solid growth expected, but challenge from inflation and other soft drinks
• Versatility in various applications and the focus on rural consumers set to underpin growth in concentrates
• Players will have to highlight functional ingredients and inclusion of natural ingredients

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
• Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth continues for RTD tea, although sales are low within overall soft drinks
• Hindustan Unilever maintains its dominance despite rising competition
• Although a fledgling category, carbonated RTD tea and kombucha sees exceptional growth, fuelled by health benefits

PROSPECTS AND OPPORTUNITIES

• Kombucha set to see the strongest performance moving forward
• Carbonated tea and kombucha likely to see changes in the competitive landscape
• Increasing number of reduced sugar variants of still RTD tea expected

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029