越南软性饮料市场

越南软性饮料市场价值成长强劲，这主要得益于产品创新、积极的行销、电子商务的扩张以及旅游业的成长（尤其是餐饮业的销售）。然而，销售额放缓导致消费者优先考虑必需品支出，从而减缓了零售量的成长。企业随即推出价格更实惠的多包装产品和更大容量的瓶装饮料。此外，市场也呈现出明显的「优质化」趋势，功能性和健康型饮料，例如Cela，越来越受欢迎。

Euromonitor International发布的《越南软性饮料市场报告》全面分析了越南软性饮料市场的规模和结构。报告涵盖了最新的零售销售数据（2020-2024年），并重点介绍了推动市场成长的行业。该报告着重介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析，包括监管、分销、包装和定价。报告也对2029年的市场发展趋势进行了预测。

目标产品：亚洲特色饮品、瓶装水、碳酸饮料、浓缩饮料、能量饮料、果汁、即饮咖啡、即饮茶、运动饮料

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细整体情况软性饮料市场
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展趋势

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的深刻理解，欧睿国际能够开发强大的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 在经济谨慎和健康趋势的影响下，创新促进成长

关键数据结果

产业表现

• 儘管面临经济压力，软性饮料产业依然保持韧性。
• 多件装和更大瓶装更划算。
• 高端碳酸饮料“Cela”强调功能性
• 人们对健康的日益关注推动了低糖产品的销售。

未来趋势

• On-Trade仍将是一个充满活力的管道，但糖税可能会对定价和消费者决策产生微妙的影响。
• 永续性倡议将日益影响未来的发展。

竞争格局

• 三得利百事公司凭藉其广泛的产品组合和行销倡议，保持着行业领先地位。
• 马山集团受益于与大型足球俱乐部的合作

频道

• 靠近居民区是小规模本地杂货店受欢迎的原因。
• 零售电子商务将在2025年进一步扩大份额
• 餐饮服务与零售部门

市场数据

附录

• 越南饮料自动贩卖机销售

国家报告免责声明

资讯来源

越南碳酸盐

关键数据结果

2025年的发展

• 受经济和健康问题影响，购买行为表现参差不齐。

产业表现

• 实惠的价格正在改变碳酸盐产业的竞争格局。
• 健康意识的提高促进了低糖碳酸饮料的促销

未来趋势

• 进一步施压可能会进一步提高低糖品种的性能。
• 创新之处包括限量版产品和注重健康的成分。
• 糖税法规可能会影响碳酸饮料的需求。

竞争格局

• 三得利百事公司将在2025年之前保持其在碳酸软性饮料市场的主导地位。
• 可口可乐饮料公司脱颖而出，成为最具活力的参与企业

频道

• 小规模本地杂货店继续主导碳酸盐产品的分销。
• 零售电子商务将在2025年透过提供便利和折扣而进一步成长。

分类资料

国家报告免责声明

越南果汁

关键数据结果

2025年的发展

• 在经济压力下，健康趋势和旅游业推动了经济韧性

产业表现

• 随着旅游业的復苏，On-Trade通路对果汁的需求依然强劲。
• 健康趋势和日益增长的市场需求推动了椰子水和其他植物来源水的成长。

未来趋势

• 预计果汁市场在预测期内将迅速恢復成长动能。
• 製造商将继续专注于创新产品以吸引顾客。
• 糖税法规可能会影响某些类型的果汁。

竞争格局

• 三得利百事公司将在2025年之前保持其在果汁市场的领先地位。
• 一些参与企业表现优于行业领先者。

频道

• 广泛的覆盖范围支持小规模本地杂货店在果汁分销方面的优势
• 零售电子商务将在2025年进一步扩大份额

分类资料

国家报告免责声明

越南瓶装水

关键数据结果

2025年的发展

• 健康、炎热天气和旅游业推动了瓶装水的需求。

产业表现

• 健康问题和环境因素推动了瓶装水的需求。
• 在Off-Trade，静水需求旺盛；而On-Trade，碳酸饮料较受欢迎。

未来趋势

• 预计瓶装水未来表现良好，On-Trade市场也将更加活跃。
• 直接面向消费者的销售和下游物流正在转移到数位化平台。
• 永续的生活方式正持续受到製造商和消费者的青睐。

竞争格局

• 三得利百事公司在整合竞争格局中保持主导
• i-on Life 的强劲成长得益于其精准的市场定位和消费者互动。

频道

• 便利的位置为小规模本地杂货店带来优势。
• 便利性将推动电子商务在2025年实现份额成长。

分类资料

国家报告免责声明

越南运动饮料

关键数据结果

2025年的发展

• 越南运动饮料市场：因应经济变化与健康趋势

产业表现

• 儘管略有下降，但运动饮料的整体需求仍然很高。
• 六包装形式作为实用解决方案，持续受到欢迎。

未来趋势

• 运动饮料将继续受到活跃消费者的欢迎。
• 製造商将继续专注于创新产品以吸引顾客。
• 糖税法规可能会影响运动饮料的成长

竞争格局

• 三得利百事公司将保持在运动饮料领域的领先地位至2025年。
• 宝矿力水特透过各种赞助活动持续获利。

频道

• 小型本地杂货店受益于与邻居的距离。
• 零售电子商务持续保持强劲成长动能。

分类资料

国家报告免责声明

越南能量饮料

关键数据结果

2025年的发展

• 在经济变革中，医疗创新和数位化管道推动了稳健成长。

产业表现

• 由于生活节奏加快，能量饮料的成长动能持续强劲。
• 人们日益关注糖的摄取量，这创造了市场机会。

未来趋势

• 预计能量饮料在预测期内将继续保持积极的成长势头。
• 机能饮料和健康需求推动高端市场成长
• 糖税法规可能会影响能量饮料的未来成长。

竞争格局

• 红牛（越南）有限公司保持能量饮料产业的领先地位
• Wake-up 247 的强劲成长得益于策略伙伴关係关係

频道

• 小规模本地杂货店的市场份额持续被其他管道蚕食。
• 零售电子商务将在2025年进一步成长

分类资料

国家报告免责声明

越南浓缩物

关键数据结果

2025年的发展

• 价值驱动、健康创新与电子商务扩张，实现稳健成长
• 浓缩物市场在2025年将持续成长，但成长放缓。
• 粉状浓缩物仍然是最受欢迎的形式，价格也更低。

未来趋势

• 作为一种价格亲民的软性饮料，浓缩液应该保持稳定。
• 功能性和健康趋势推动了高端产品的成长
• 未来的创新更有可能适应当地的偏好。

竞争格局

• 雀巢越南有限公司继续保持其在糖粉领域的领先地位。

频道

• 小规模本地杂货店仍然是浓缩液的热门通路。
• 便利性和社群媒体进一步推动零售电子商务的成长
• 浓缩物转化

分类资料

国家报告免责声明

越南即饮茶

关键数据结果

2025年的发展

• 儘管面临经济逆风，但即饮茶市场凭藉着On-Trade的韧性和创新能力，依然保持成长动能。

产业表现

• 旅游业的蓬勃发展推动了On-Trade通路的成长。
• 便利商店的鲜茶销售为即饮茶市场带来了竞争。

未来趋势

• 儘管前景黯淡，但即饮茶在On-Trade仍具有更大的潜力。
• 未来的创新很可能会专注于本地偏好。
• 糖税法规可能会影响即饮茶的销售量

竞争格局

• 儘管面临竞争压力，陈协发集团仍维持即饮茶市场的领先地位。
• 减糖方案推动全球食品产业的蓬勃发展
• 小规模的参与企业不断涌入竞争激烈的市场。

频道

• 小规模本地杂货店的份额正在逐渐下降。
• 零售电子商务实现强劲成长与市占率扩张

分类资料

国家报告免责声明

越南即饮咖啡

关键数据结果

2025年的发展

• 经济变革中的即饮咖啡的韧性与创新

产业表现

• 本地市场即饮咖啡的细分市场正在蓬勃发展。
• 即饮咖啡面临来自创新非即饮咖啡的竞争

未来趋势

• 儘管前景光明，但即饮咖啡在越南的普及程度仍然有限​​。
• 注重味觉体验和功能的创新
• 预计未来永续包装将变得更加多样化。

竞争格局

• 味之素株式会社在综合竞争格局中保持主导。
• 小规模企业正瞄准都市区消费者以获取更多利润。

频道

• 小规模本地杂货店的市场份额持续被其他管道蚕食。
• 越泰直播配送新款即饮咖啡品牌

分类资料

国家报告免责声明

越南亚洲特色饮品

关键数据结果

2025年的发展

• 在竞争日益激烈的背景下，医疗健康、旅游和数位管道推动了成长。

产业表现

• On-Trade的业绩成长抵消了Off-Trade亚洲特色饮品的轻微下滑。
• 米汤饮料在越南越来越受欢迎。

未来趋势

• 旅游和健康趋势推动积极前景
• 低糖亚洲特色饮品的市场机会
• 创新更有可能专注于针对特定健康问题的功能。

竞争格局

• 儘管亚洲专门食品饮料市场日益分散，Interfood 仍保持领先地位。
• 竞争格局为新参与企业留下了空间。

频道

• 占据主导地位的小规模本地杂货店市场份额持续下降。
• 便利性和诱人的折扣推动了电子商务的成长

分类资料

国家报告免责声明

Soft drinks in Vietnam experienced positive value growth, fuelled by product innovation, dynamic marketing, e-commerce expansion, and increased tourism, particularly boosting on-trade sales. However, an economic slowdown led to decelerated off-trade volume growth as consumers prioritised essential spending. Companies adapted by offering affordable multi-packs and larger bottle sizes. A premiumisation trend also emerged, with functional and wellness-focused drinks like Cela gaining popularity. Ri...

Euromonitor International's Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Innovating for growth amidst economic caution and health trends

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Resilience for soft drinks despite economic pressures
• Multi-packs and larger bottles favoured for greater savings
• Premium-positioned carbonated soft drink Cela focuses on functionality
• Rising health concerns drive up sales of reduced sugar options

WHAT'S NEXT?

• On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers' decisions
• Sustainability efforts to increasingly shape future development

COMPETITIVE LANDSCAPE

• Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
• Masan Group benefits from partnership with major football club

CHANNELS

• Proximity to neighbourhoods drives popularity of small local grocers
• Retail e-commerce makes further share gains in 2025
• Foodservice vs retail split

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in Vietnam

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Mixed performance as economy and health concerns influence purchases

INDUSTRY PERFORMANCE

• Affordability is reshaping competitive dynamics within carbonates
• Rising health awareness helps drive sales of reduced sugar carbonates

WHAT'S NEXT?

• Further pressures will likely drive stronger performance of reduced sugar variants
• Innovation to include limited editions and health-positioned ingredients
• Sugar tax regulation to potentially impact demand for carbonates

COMPETITIVE LANDSCAPE

• Suntory PepsiCo retains dominance of carbonates in 2025
• Coca-Cola Beverages emerges as most dynamic player

CHANNELS

• Small local grocers continues to dominate the distribution of carbonates
• Retail e-commerce makes further gains in 2025 by offering convenience and discounts

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health trends and tourism drive resilience amid economic pressures

INDUSTRY PERFORMANCE

• On-trade demand for juice remains strong with improving tourism sector
• Health trends and greater availability support growth of coconut and other plant waters

WHAT'S NEXT?

• Juice set to quickly regain growth momentum over forecast period
• Manufacturers will continue to focus on innovative products to attract customers.
• Sugar tax regulation to potentially impact certain types of juice

COMPETITIVE LANDSCAPE

• Suntory PepsiCo retains convincing leadership of juice in 2025
• Several players outperform category leaders

CHANNELS

• Wide reach supports dominance of small local grocers in juice distribution
• Retail e-commerce makes further share gains in 2025

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health, heat and tourism drive demand for bottled water

INDUSTRY PERFORMANCE

• Health concerns and environmental factors support demand for bottled water
• Still water drives off-trade demand, while carbonated options are popular on-trade

WHAT'S NEXT?

• Strong future performance for bottled water, with on-trade set to be more dynamic
• Direct-to-consumer and downstream logistics move to digital platforms
• Sustainable lifestyle will continue to receive attention from both manufacturers and consumers

COMPETITIVE LANDSCAPE

• Suntory PepsiCo retains lead of consolidated competitive landscape
• Healthy positioning and consumer engagement drive strong growth of i-on Life

CHANNELS

• Convenient locations support dominance of small local grocers
• Convenience helps drive e-commerce share gain and growth in 2025

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sports drinks in Vietnam: Navigating economic shifts and health trends

INDUSTRY PERFORMANCE

• Despite marginal decline, overall demand for sport drinks remains high
• 6-pack format continues to gain traction as practical solution

WHAT'S NEXT?

• Sport drinks will continue to appeal to active consumers
• Manufacturers will continue to focus on innovative products to attract customers.
• Sugar tax regulation could potentially impact growth of sport drinks

COMPETITIVE LANDSCAPE

• Suntory PepsiCo retains dominance of sport drinks in 2025
• Pocari Sweat continues to make gains through various sponsorships

CHANNELS

• Small local grocers benefits from close proximity to neighbourhoods
• Retail e-commerce continues to make impressive gains

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilient growth driven by health innovation and digital channels amidst economic shifts

INDUSTRY PERFORMANCE

• Energy drinks continues to gain growth momentum due to busy lifestyles
• Rising focus on sugar intake creates market opportunities

WHAT'S NEXT?

• Energy drinks set to continue on positive growth trajectory over forecast period
• Functional beverages and health needs will drive premium growth
• Sugar tax regulation to potentially impact future growth of energy drinks

COMPETITIVE LANDSCAPE

• Red Bull (Vietnam) Co Ltd retains leadership of energy drinks
• Strong growth for Wake-up 247 supported by strategic partnerships

CHANNELS

• Small local grocers continues to lose share to alternative channels
• Retail e-commerce makes further gains in 2025

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilient growth driven by value, wellness innovation, and e-commerce expansion
• Concentrates continues to grow in 2025, albeit more slowly
• Powder concentrates remains most popular format with lower price points

WHAT'S NEXT?

• Stable performance anticipated for concentrates as affordable soft drink
• Functional and health trends will drive premium growth
• Future innovation likely to adapt to local preferences

COMPETITIVE LANDSCAPE

• Nestle Vietnam Co Ltd retains leadership with Nestea in powder format

CHANNELS

• Small local grocers remains popular distribution channel for concentrates
• Further gains for retail e-commerce driven by convenience and social media
• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• RTD tea sustains growth amid economic headwinds, driven by on-trade resilience and innovation

INDUSTRY PERFORMANCE

• Rise in tourism drives stronger on-trade growth of RTD tea
• Fresh tea from convenience stores offers competition to RTD format

WHAT'S NEXT?

• Despite pessimistic outlook, RTD tea offers stronger potential via on-trade
• Future innovation likely to focus on local preferences
• Sugar tax regulation to potentially influence RTD tea's performance

COMPETITIVE LANDSCAPE

• Tan Hiep Phat Group continues to lead RTD tea despite competitive pressures
• International Food Industry's dynamic growth driven by reduced sugar option
• Smaller players continue to enter competitive landscape

CHANNELS

• Share of small local grocers gradually being eroded
• Strong growth and share gain for retail e-commerce

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• RTD coffee's resilience and innovation amidst economic shifts

INDUSTRY PERFORMANCE

• Positive performance for niche of RTD coffee in local market
• RTD coffee faces competition from innovative non-RTD options

WHAT'S NEXT?

• Despite positive outlook, RTD coffee's reach will remain limited in Vietnam
• Innovation to focus on taste experience and functionality
• Sustainable packaging is predicted to further diversify in the future

COMPETITIVE LANDSCAPE

• Ajinomoto Co Inc retains lead of consolidated competitive landscape
• Smaller players make further gains, targeting urban consumers

CHANNELS

• Small local grocers continues to lose share to other channels
• Viet Thai livestreams delivery of new RTD coffee brand

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
• Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ASIAN SPECIALITY DRINKS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health, tourism, and digital channels fuel growth amidst evolving competition

INDUSTRY PERFORMANCE

• On-trade's performance offsets marginal off-trade decline for Asian speciality drinks
• Rising presence of rice water drinks in Vietnam

WHAT'S NEXT?

• Positive outlook to be driven by tourism and health trends
• Opportunities for reduced sugar Asian speciality drinks
• Innovation likely to focus on functionality to target specific health concerns

COMPETITIVE LANDSCAPE

• Interfood maintains lead amidst growing fragmentation in Asian speciality drinks
• Room for new players to emerge in competitive landscape

CHANNELS

• Dominant small local grocers continues to lose share
• E-commerce's growth driven by convenience and attractive discounts

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER