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美国软性饮料市场

Soft Drinks in the US

出版日期: 2025年12月03日 | 出版商:

Euromonitor International | 英文 104 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

美国即饮软性饮料零售销售量预计到2025年将保持稳定。然而，随着消费者行为的改变，该产业仍面临机会。儘管通膨放缓，且业界已从2023年底的大幅提价中回落，但消费者仍保持谨慎，阻碍了零售销售的成长。同时，通货紧缩压力的缺失，以及与健康趋势相符的优质化，推动了零售额的稳健成长。

Euromonitor International发布的《美国软性饮料市场报告》全面分析了美国软性饮料市场的规模和结构。报告涵盖了最新的零售销售数据（2020-2024年），并帮助读者识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析，包括监管、分销、包装和定价。报告也对2029年的市场发展趋势进行了预测。

目标产品：亚洲特色饮品、瓶装水、碳酸饮料、浓缩饮料、能量饮料、果汁、即饮咖啡、即饮茶、运动饮料

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

详细整体情况软性饮料市场
确定成长领域并了解变革驱动因素
了解竞争格局、主要市场参与企业和主要品牌
利用五年预测来评估市场发展趋势

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的深刻理解，欧睿国际能够开发强大的资讯资源，为明智的策略规划提供支援。

目录和表格

执行摘要

美国软性饮料产业的优质化和谨慎情绪蔓延

关键数据结果

产业表现

机能饮料正在经历快速变化
价格承受能力仍然是一个关键问题。
缓慢但重要的新产品开发

未来趋势

随着健康养生趋势日益受到关注，价值型销售额的成长率超过了数量型销售额的成长率。
参与企业透过投资创新和行销来获得竞争优势。
气候对软性饮料的影响

竞争格局

领先企业透过创新和优质化来保持领先地位。
百事可乐收购Poppi后，Poppi股价飙涨

频道

零售电子商务正在扩张，但仍存在限制因素。
软性饮料的On-Trade通路销售强劲

市场数据

附录

美国软性饮料销量

国家报告免责声明

资讯来源

美国碳酸盐

关键数据结果

2025年的发展

碳酸盐岩蕴藏着丰富的开采机会。

产业表现

能量饮料提供了强烈的替代选择
新品牌旨在透过健康和产品特性实现差异化。

未来趋势

保持软性饮料的碳酸化需要投资。
人工智慧是碳酸盐领域的一股变革力量
MAHA倡议旨在将预测期内对碳酸盐的影响纳入考量

竞争格局

随着竞争格局的演变和加剧，可口可乐公司始终处于领先地位。
Poppi 和 Olipop 顺应了功能性浪潮。

频道

超级市场保持分销领先地位
强劲的电子商务成长扩大了碳酸盐销售来源。

分类资料

国家报告免责声明

美国果汁

关键数据结果

2025年的发展

果汁面临不健康的形象、法律和生产问题。

产业表现

果汁消费总量下降
椰子和其他植物来源液体为美国果汁注入活力

未来趋势

预计Off-Trade果汁消费量将持续下降
人工智慧影响着美国果汁的整个生命週期。
法律和生产方面的挑战削弱了果汁的前景。

竞争格局

可口可乐公司在业绩不佳的领域展现出韧性
Vita Coco 乘着椰子和其他植物来源保湿产品的浪潮，继续保持快速增长势头。

频道

强大的基础设施使超级市场能够在果汁分销领域占据主导地位
全通路零售商推动电子商务发展

分类资料

国家报告免责声明

美国瓶装水

关键数据结果

2025年的发展

On-Trade通路对整个品类销售额有正面影响

产业表现

功能性瓶装水作为一个品类仍在不断发展。
风味瓶装水兼具新颖性、补水功效、口感佳，而且是更健康的替代能源。

未来趋势

成功的三个支柱
推动机能饮料发展的配方突破
GLP-1 的应用势头强劲

竞争格局

BlueTriton Brands 拥有强大且多元化的品类领导品牌组合。
可口可乐公司的瓶装水褒贬不一。

频道

瓶装水的商品属性有利于实体零售商。
瓶装水电子商务零售业的变化

分类资料

国家报告免责声明

美国运动饮料

关键数据结果

2025年的发展

增加水分摄取和低糖趋势会阻碍运动饮料的表现。

产业表现

到2025年，运动饮料将继续改变。
年轻一代是低糖运动饮料潜在的强大消费群。

未来趋势

随着其他软性饮料占据市场，运动饮料举步维艰。
人工智慧将推动新产品开发、製造、消费者互动和个人化。
MAHA倡议塑造运动饮料

竞争格局

佳得乐面临非运动饮料竞争对手日益激烈的竞争。
潜在重要新品牌的兴衰

频道

大规模现代化食品零售商凭藉其丰富的产品种类和强大的市场占有率，引领着产业潮流。
Prime的困境阻碍了运动饮料电商的潜在成长

分类资料

国家报告免责声明

美国能量饮料

关键数据结果

2025年的发展

能量饮料越来越受欢迎

产业表现

对于能量饮料而言，这是充满活力、蓬勃发展的一年。
消费者饮用能量饮料是为了提升运动表现和认知能力。

未来趋势

儘管面临挑战，但仍存在巨大的成长机会。
「纯咖啡因」重新定义能量饮料
能量饮料面临更严格的监管

竞争格局

Monster Beverage正在加大对该领域的投资，以保持其领先地位。
大规模收购活动扰乱了美国能量饮料产业。

频道

便利商店满足即时需求
零售电子商务在面向年轻消费者的品类中持续维持成长动能。

分类资料

国家报告免责声明

美国浓缩物

关键数据结果

2025年的发展

浓缩物经历了动态发展和强劲成长，经济优势显着。

产业表现

出于健康、便利和成本方面的考虑，浓缩产品仍然非常重要。
随着企业积极应对不断变化的行业和消费者趋势，粉状浓缩物市场正在蓬勃发展。

未来趋势

更多样化的浓缩物特性
在不牺牲口味的前提下，增强功能性。
GLP-1 对新产品开发与行销有影响

竞争格局

卡夫亨氏在Off-Trade饮料销售量仍保持着极强的竞争力。
联合利华加速创新，以满足不断变化的消费者需求

频道

实体超级市场领先，但全通路零售正在加速发展。
适合网路零售业的浓缩液
浓缩物转化

分类资料

国家报告免责声明

美国即饮茶

关键数据结果

2025年的发展

普通即饮茶拖累了整个品类的表现。

产业表现

低糖即饮茶饮持续成长势头，但其全部潜力尚未充分发挥。
在健康潮流的推动下，康普茶提供了成长机会。

未来趋势

对于即饮茶的发展而言，更健康的选择至关重要。
人工智慧扮演着动态角色
美阿关係因资源争端降温

竞争格局

利普顿的新课程提供发展机会
Milo's 获得了投资，这有助于其排名上升。

频道

衝动性购买和即饮消费的需求有利于即饮便利商店。
便利商店的线上和全通路竞争日益激烈

分类资料

国家报告免责声明

美国即饮咖啡

关键数据结果

2025年的发展

在主要饮料趋势的影响下，即饮咖啡面临挑战

产业表现

饮料种类繁多，即饮咖啡也随处可见
冷萃咖啡蕴藏成长机会

未来趋势

新的轮廓设计，定位更精准
创新无大豆配方增添活力
即饮咖啡面临严重干扰风险

竞争格局

主导的参与企业力求迎接挑战
La Colombe持续扩大零售空间，以提供更广泛、更具活力的产品和服务。

频道

便利性在分销管道的选择中起着关键作用。
全通路策略推动即饮咖啡电子商务发展

分类资料

国家报告免责声明

简介目录

Product Code: SDUS

Flat growth in off-trade RTD volume sales is projected for soft drinks in the US over 2025, although there remain opportunities in the industry as consumer behaviour shifts. Even as headline inflation cooled and the industry pulled back from the steep price hikes of late 2023, consumers continued to buy cautiously, hindering retail volume sales momentum. Meanwhile, a lack of deflation coupled with wellness-aligned premiumisation informed a positive performance in retail value sales growth. This...

Euromonitor International's Soft Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

EXECUTIVE SUMMARY

Premiumisation and caution visible in soft drinks in the US

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

Functional beverages witness rapid transformation
Affordability remains a key concern
Slower but significant new product development

WHAT'S NEXT?

Value sales to outpace volume sales in growth terms amid a focus on wellness trends
Players to invest in innovation and marketing to gain a competitive edge
Climatic imprint on soft drinks

COMPETITIVE LANDSCAPE

The leading player innovates and premiumises its offer to stay ahead
Poppi surges after PepsiCo acquisition

CHANNELS

Retail e-commerce gains but limitations remain in place
Strong on-trade channel for soft drinks

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

Fountain sales in the US

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

Recovery opportunities appear in carbonates

INDUSTRY PERFORMANCE

Energy drinks presents a strong substitution option
Newer brands differentiate through wellness and product attributes

WHAT'S NEXT?

Investment is required to maintain the strength of carbonates within soft drinks
AI is a transformative force in carbonates
MAHA initiative to consolidate impact on carbonates in the forecast period

COMPETITIVE LANDSCAPE

The Coca-Cola Co leads as the competitive landscape develops and intensifies
Poppi and Olipop ride the functional wave

CHANNELS

Supermarkets retains leadership of distribution
Strong development within e-commerce widens origins of carbonates sales

CATEGORY DATA

Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

An unhealthy image, legislation and production issues beset juice

INDUSTRY PERFORMANCE

General downturn in juice consumption
Coconut and other plant waters adds dynamism to juice in the US

WHAT'S NEXT?

Juice to see an ongoing decline in off-trade consumption
AI to effect the whole lifecycle of juice in the US
Legislation and production challenges to dampen juice's prospects

COMPETITIVE LANDSCAPE

The Coca-Cola Co shows resilience in an ailing category
Vita Coco rides wave of coconut and other plant waters to maintain a fast growth trajectory

CHANNELS

Strong infrastructure enables supermarkets to lead the distribution of juice
Omnichannel retailers push e-commerce

CATEGORY DATA

Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

On-trade channel pushes the category into positive total volume sales waters

INDUSTRY PERFORMANCE

Functional bottled water continues to develop as a category
Novelty, hydration, taste and healthier alternative energies spring from flavoured bottled water

WHAT'S NEXT?

Three pillars to success
Breakthroughs in formulae to spur functional beverages
GLP-1 adoption to gain momentum

COMPETITIVE LANDSCAPE

BlueTriton Brands offers a strong, diverse portfolio to lead the category
Mixed bag for The Coca-Cola Co in bottled water

CHANNELS

Commodity status of bottled water favours brick-and-mortar retailers
Shifts within e-commerce retailing of bottled water

CATEGORY DATA

Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

Expansion around hydration and the reduced sugar trend hamper sports drinks' performance

INDUSTRY PERFORMANCE

Sports drinks continues to shape shift in 2025
Young generations present a potentially strong consumer base for reduced sugar sports drinks

WHAT'S NEXT?

Sports drinks set to struggle as other soft drinks types encroach on its spaces
AI to foster new product development, manufacturing, consumer engagement and personalisation
MAHA initiative to shape sports drinks

COMPETITIVE LANDSCAPE

Gatorade sees growing competition from outside sports drinks
Rise and fall of a potential key new brand

CHANNELS

Large modern grocery retailers leverage wide offer and presence to lead distribution
Prime's struggles hinder e-commerce's potential expansion in sports drinks

CATEGORY DATA

Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

Energy drinks enjoys surging appeal

INDUSTRY PERFORMANCE

Dynamic year of development and growth for energy drinks
Consumers look to energy drinks as performance enhancer and cognitive support beverages

WHAT'S NEXT?

Strong growth opportunities remain amidst challenges
"Clean caffeine" to redefine energy drinks
Energy drinks faces stricter regulation

COMPETITIVE LANDSCAPE

Monster Beverage invests in the category to maintain the leading position
Major acquisition activity disrupts energy drinks in the US

CHANNELS

Convenience retailers deliver on demand needs
Retail e-commerce continues to gain ground in a young consumer-focused category

CATEGORY DATA

Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

Concentrates adds dynamic development to economic advantage to post strong growth

INDUSTRY PERFORMANCE

Concentrates retains importance through wellness, convenience and cost aspects
Company activity to meet changing industry and consumer trends boosts powder concentrates

WHAT'S NEXT?

Greater variety to characterise concentrates
Reformulations to provide functionality without compromising on taste
GLP-1 to influence new product development and marketing

COMPETITIVE LANDSCAPE

Kraft Heinz remains a highly competitive leader in off-trade RTD volume terms
Unilever accelerates innovation to satisfy evolving consumer demands

CHANNELS

Physical supermarkets lead but omnichannel retailing gains traction
Concentrates fit with online retailing
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

Regular still RTD tea pulls down overall category performance

INDUSTRY PERFORMANCE

Reduced sugar still RTD tea continues to gain momentum and has yet to reach its full potential
Kombucha offers growth opportunities amidst the wellness trend

WHAT'S NEXT?

Onus on healthier options to develop RTD tea
AI to play a dynamic role
US-Argentina relations cool commodity concerns

COMPETITIVE LANDSCAPE

New course for Lipton offers growth opportunities
Milo's enjoys investment to climb the rankings

CHANNELS

Impulse and away-from-home consumption occasions favour convenience retailers in RTD tea
Online and omnichannel competition to convenience retailers intensifies

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030