印尼软性饮料市场

儘管2025年印尼软性饮料零售成长放缓，但其市场价值仍实现了正成长。这主要得益于策略性定价（小包装、高单价）和广泛的促销活动，以弥补消费者购买力下降的影响。注重健康的软性饮料开始进驻当地超市，同时，由于卫生意识的提高和居家消费的增加，大容量瓶装水的需求也随之增长。口味创新转向了更复杂的组合。达能（旗下品牌Aqua）凭藉强大的品牌策略保持了其市场领先地位。

Euromonitor International发布的《印尼软性饮料市场报告》全面分析了印尼软性饮料市场的规模和结构。报告涵盖了最新的零售销售数据（2020-2024年），并重点介绍了推动市场成长的行业。该报告还列出了主要企业和品牌，并对影响市场的关键因素进行了策略分析，包括监管、分销、包装和定价。此外，报告还对2029年的市场发展趋势进行了预测，并指出了市场变化的迹象。

目标产品：亚洲特色饮品、瓶装水、碳酸饮料、浓缩饮料、能量饮料、果汁、即饮咖啡、即饮茶、运动饮料

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 详细整体情况软性饮料市场
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展趋势

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的深刻理解，欧睿国际能够开发强大的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 韧性与重塑：软性饮料克服停滞，迈向未来成长

关键数据结果

产业表现

• 印尼软性饮料销售量受价格上涨和促销活动推动。
• 健康保健软性饮料登陆印尼当地超市
• 卫生、便利性和家庭消费推动了瓶装水散装销售的成长。
• 混合口味组合推动软性饮料创新

未来趋势

• 未来成长将由经济復苏和战略创新驱动。
• 电子商务在进入利基市场的动态作用
• 即将实施的糖税可能会导致价格上涨和配方改变。

竞争格局

• 达能凭藉强大的品牌实力和策略布局，始终保持领先地位。
• 具有竞争力的价格、广泛的分销管道和市场变化推动了尼皮斯马杜的成长。

频道

• 消费者更喜欢小型本地杂货店，因为它们方便易用。
• 电子商务正在推动印尼软性饮料零售业的变革
• 餐饮服务与零售部门

市场数据

附录

• 印尼软性饮料销售

国家报告免责声明

资讯来源

印尼果汁

关键数据结果

2025年的发展

• 价格亲民和数位化通路推动了Off-Trade果汁市场的成长，On-Trade的果汁市场则出现下滑。

产业表现

• 果汁Off-Trade在面临On-Trade挑战之际实现成长
• 果汁饮料受益于价格实惠的杯装包装。

未来趋势

• 果汁推动了Off-Trade的成长，而On-Trade和100%纯果汁则面临阻力。
• 价格实惠的单份包装促进了便利商店果汁的销售。
• 针对中高收入消费者的口味与健康创新

竞争格局

• Tirta Alam Segar 凭藉战略性实惠的价格在果汁领域占据主导地位
• Mogu Mogu 实现了强劲成长，有效地瞄准了广泛的消费者群体。

频道

• 杯装包装和接近性销售推动了小规模本地杂货店在果汁分销领域的主导地位
• 策略转型和物流创新透过电子商务推动果汁产业的蓬勃发展。

分类资料

国家报告免责声明

印尼瓶装水

关键数据结果

2025年的发展

• 衰退、永续性变化以及电子商务的活力

产业表现

• 对一次性塑胶製品和替代包装形式的担忧导致Off-Trade通路销售下降。
• 新品牌和更大包装规格正在重塑未净化瓶装水市场。

未来趋势

• 购买力增强和不断演变的大包装形式推动了瓶装水的销售。
• 提升瓶装水价值与竞争力的包装创新
• 永续包装面临价格障碍和消费者接受度有限等问题。

竞争格局

• 达能Aqua凭藉着强大的品牌和积极的策略，持续保持瓶装水市场的领先地位。
• 功能性瓶装水品牌提供最强的性能
• 萨里古纳·普里马提尔塔 (Sariguna Primatirta) 在静春形态中保持着主导地位，其体型和分布各异。

频道

• 便利商店将从其主要管道——小规模本地杂货店——获得更多市场份额。
• 到2025年，印尼瓶装水市场将在电子商务领域发生重大变化。

分类资料

国家报告免责声明

印尼运动饮料

关键数据结果

2025年的发展

• 业绩、挑战与未来成长策略

产业表现

• 在经济压力和健康意识增强的双重压力下，经济成长放缓。
• 由于品牌稀缺和消费者认知不足，运动饮料在印尼的渗透率较低。

未来趋势

• 高昂的价格和激烈的竞争阻碍了运动饮料的巨大成长潜力。
• 更健康的配方和智慧包装有助于推动未来的普及应用。
• 在印尼举办活动和推广健康生活方式

竞争格局

• 策略渗透和体验式行销确保了宝矿力水特的优势。
• 策略定价和市场推广将推动Isoplus在2025年的销售量成长。

频道

• 丰富的产品线和精准的促销活动巩固了便利商店的领先地位。
• 进口产品和大量采购增强了电子商务的地位。

分类资料

国家报告免责声明

印尼能量饮料

关键数据结果

2025年的发展

• 在不断变化的挑战和未来变化中实现策略性成长

产业表现

• 2025年，定价和包装策略将推动能量饮料的成长。
• 推出新产品并扩大覆盖范围，以提高消费者参与度

未来趋势

• 未来成长将受到消费者认知的限制。
• 扩大覆盖范围并探索更健康的配方
• 糖税可能会彻底改变印尼能量饮料市场的格局。

竞争格局

• 积极的推广和先发优势帮助亚洲健康能源公司保持其领先地位。
• Panther 的广泛影响力和一致的策略

频道

• 杯装包装和核心消费群为小规模本地杂货店带来优势
• 进口品牌和数位化促销推动电子商务成长

分类资料

国家报告免责声明

印尼浓缩饮品

关键数据结果

2025年的发展

• 本地浓缩饮料市场喜忧参半：粉状饮料蓬勃发展，而液体饮料则面临困境。

产业表现

• 创新停滞不前，但售货亭推动了本地生产的浓缩液的温和成长。
• 粉剂产品以价格和种类取胜，而液体产品则依靠策略性促销活动蓬勃发展。

未来趋势

• 稳定的定价和创新推动了粉末浓缩物市场的成长，其成长速度超过了液体浓缩物市场。
• 草根创造力与浓缩物停滞不前
• 浓缩液产业的未来挑战：激进的折扣和创新

竞争格局

• 创新的广告和数位推广活动巩固了拉萨尔食品的领先地位。
• 创新、多样性和分销管道推动了营养食品浓缩液产业的活力。

频道

• 小批量销售和核心消费者群体为小规模本地杂货店带来优势
• 线上杂货店、小众品牌和独家销售推动了电子商务的成长
• 浓缩物转化

分类资料

国家报告免责声明

印尼即饮茶

关键数据结果

2025年的发展

• 印尼即饮茶市场在激烈竞争中面临停滞，低糖茶饮市场表现亮眼

产业表现

• 即饮茶在市场饱和和On-Trade挑战的双重压力下停滞不前。
• 新品牌的涌现和更广泛的市场覆盖推动了低碳水化合物食品的蓬勃发展。

未来趋势

• 食品摊位饱和竞争下的停滞不前
• 口味创新与设计革新推动印尼即饮茶市场发展
• 克服糖税挑战并接受糖业成长限制

竞争格局

• 敏捷策略和强大的品牌形象确保了即饮茶的领先地位。
• 现代零售与创新驱动即饮茶主要参与企业

频道

• 杯装包装和儿童消费群体推动了即饮茶在小规模本地杂货店的优势。
• 电子商务在大宗购买和折扣销售中的动态作用

分类资料

国家报告免责声明

印尼即饮咖啡

关键数据结果

2025年的发展

• 经济实惠、创新和生活方式吸引力是成长的驱动力。

产业表现

• 实惠的价格和策略性的分销管道推动了即饮咖啡的成长
• 新的品牌和包装创新推动成长

未来趋势

• 生活方式的改变和新一代的出现将推动即饮咖啡的未来成长。
• 口味创新和策略定价驱动消费者兴趣
• 植物来源、黑咖啡与街头小吃：本地即饮咖啡市场不断演变的动态

竞争格局

• 经济实惠和青年参与帮助蒂尔塔阿拉姆塞加尔保持领先地位
• Santos Jaya Abadi 的蓬勃发展得益于其广泛的市场吸引力和创新的营销策略。

频道

• 价格实惠的杯装包装和充足的供应促进了小规模本地杂货店的销售。
• 扩大产品线和促销活动吸引消费者光顾便利商店

分类资料

国家报告免责声明

印尼亚洲特色饮品

关键数据结果

2025年的发展

• 经济实惠的杯子包装和传统推动了成长，但创新也必不可少。

产业表现

• 策略定价有利于Off-Trade，但损害On-Trade。
• 传统与目标行销结合，使清凉水经久不衰，并持续吸引消费者。

未来趋势

• 克服停滞不前，赢得消费者持久信任
• 弥合青年创新差距

竞争格局

• Okky果冻饮料以创新和坚定不移的市场定位引领潮流。
• Sari Enesis Indah 的敏捷策略驱动动态绩效

频道

• 杯装包装和丰富的产品选择为小规模本地杂货店带来优势。
• 线上杂货店、摘要折扣和进入细分市场的机会推动了电子商务的成长。

分类资料

国家报告免责声明

印尼碳酸盐

关键数据结果

2025年的发展

• 克服销售下滑、糖销售疲软和通路转变等挑战

产业表现

• 由于多种因素，碳酸盐岩持续承受压力。
• 人们对健康的日益关注推动了低糖碳酸饮料的快速成长。

未来趋势

• 儘管碳酸饮料面临进一步的下行压力，低糖饮料依然有利可图。
• 为了吸引消费者，厂商们正在重新设计包装并推出新口味。
• 印尼即将实施的糖税的潜在影响

竞争格局

• 凭藉丰富的产品种类和折扣优惠，可口可乐继续保持在碳酸饮料领域的领先地位。
• 本地品牌在柠檬水/青柠水市场持续保持强劲成长。

频道

• 小规模本地杂货店巩固了其作为碳酸饮料分销管道的主导地位
• 便利性和成本节约推动了电子商务的强劲成长。

分类资料

国家报告免责声明

Soft drinks in Indonesia achieved positive value sales growth despite off-trade volume stagnation in 2025. This was driven by strategic pricing (smaller packs, unit price increases) and widespread promotions, which countered weakened purchasing power. Health and wellness soft drinks expanded into local grocers, while bulk bottled water grew due to hygiene concerns and at-home consumption. Flavour innovation shifted towards mixed combinations. Danone (Aqua) maintained leadership through strong br...

Euromonitor International's Soft Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Resilience and reformulation: Soft drinks navigate stagnation towards future growth

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Price hikes and promotions shape performance of soft drinks in Indonesia
• Health and wellness soft drinks expand into Indonesia's local grocers
• Hygiene, convenience, and at-home consumption drive bulk bottled water growth
• Mixed flavour combinations drive soft drink innovation

WHAT'S NEXT?

• Future growth to be driven by economic recovery and strategic innovation
• E-commerce's dynamic role in accessing niche markets
• Impending sugar tax likely to lead to price hikes and reformulation

COMPETITIVE LANDSCAPE

• Danone's unwavering leadership through brand strength and strategic reach
• Competitive pricing, widespread distribution, and market shifts propel Nipis Madu's growth

CHANNELS

• Consumers favour small local grocers for accessibility
• E-commerce is the dynamic force reshaping retail of soft drinks in Indonesia
• Foodservice vs retail split

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in Indonesia

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

JUICE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordability and digital channels drive off-trade juice growth, while on-trade declines

INDUSTRY PERFORMANCE

• Off-trade growth for juice amidst on-trade challenges
• Juice drinks benefits from affordable cup packaging

WHAT'S NEXT?

• Off-trade expansion driven by juice drinks, while on-trade and 100% juice face headwinds
• Affordable, single-serve packaging to boost juice sales in convenience stores
• Flavour and health innovations to target mid- to high-income consumers

COMPETITIVE LANDSCAPE

• Tirta Alam Segar dominates juice through strategic affordability
• Mogu Mogu effectively targets wide consumer demographic to record strong growth

CHANNELS

• Cup packaging and proximity drive dominance of small local grocers in juice distribution
• Strategic shifts and logistics innovations fuel dynamic juice growth via e-commerce

CATEGORY DATA

• Table 37 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 38 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 39 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 40 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 42 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 43 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 44 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 45 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 46 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 47 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 48 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Decline, sustainability shifts, and e-commerce dynamism

INDUSTRY PERFORMANCE

• Single-use plastic concerns and alternative formats drive off-trade volume decline
• New brands and larger formats shape still purified bottled water landscape

WHAT'S NEXT?

• Improving purchasing power and evolving bulk formats to boost bottled water sales
• Packaging innovation to drive value and competitiveness in bottled water
• Sustainable packaging initiatives face price barriers and limited consumer uptake

COMPETITIVE LANDSCAPE

• Danone Aqua retains leadership of bottled water through brand strength and aggressive strategy
• Functional bottled water brand emerges as most dynamic performer
• Sariguna Primatirta retains dominance in still spring format with diverse sizes and distribution

CHANNELS

• Convenience stores gains further share from leading channel small local grocers
• E-commerce reshapes Indonesia's bottled water landscape in 2025

CATEGORY DATA

• Table 49 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 50 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 51 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 52 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 54 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 55 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 56 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 57 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 58 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 59 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 60 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Performance, challenges, and future growth strategies

INDUSTRY PERFORMANCE

• Slower growth amidst economic pressures and health awareness
• Low penetration of sports drinks in Indonesia due to brand scarcity and consumer misconceptions

WHAT'S NEXT?

• High prices and fierce competition to stifle stronger growth potential for sports drinks
• Healthier formulations and smart packaging can help drive future adoption
• Events and healthy lifestyle promotion in Indonesia

COMPETITIVE LANDSCAPE

• Strategic penetration and experiential marketing secure Pocari Sweat's dominance
• Tactical pricing and engagement propel volume growth of Isoplus in 2025

CHANNELS

• Broad offerings and targeted promotions solidify leadership of convenience stores
• Imported products and bulk deals strengthen e-commerce's position

CATEGORY DATA

• Table 61 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 62 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 63 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 64 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 65 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 66 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 67 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 68 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 69 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 70 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 71 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 72 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strategic growth amidst evolving challenges and future shifts

INDUSTRY PERFORMANCE

• Pricing and packaging strategies drive growth of energy drinks in 2025
• New launches and wider reach in attempt to spark consumer engagement

WHAT'S NEXT?

• Future growth to be tempered by consumer perception
• Expanding reach and exploring healthier formulations
• Sugar tax to potentially reshape the energy drink landscape in Indonesia

COMPETITIVE LANDSCAPE

• Aggressive promotions and early mover advantage help maintain Asia Health Energi's leadership
• Panther's wide reach and consistent strategy

CHANNELS

• Cup packaging and core consumer base drive dominance of small local grocers
• Imported brands and digital promotions fuel e-commerce growth

CATEGORY DATA

• Table 73 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 74 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 75 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 76 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 77 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 78 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 79 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 81 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 82 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 83 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 84 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Mixed fortunes in local concentrates: Powder thrives as liquid faces headwinds

INDUSTRY PERFORMANCE

• Stagnant innovation, but kiosks drive modest growth in local concentrates
• Powder leads on price and variety, liquid thrives on strategic promotions

WHAT'S NEXT?

• Stable prices and innovation to drive powder concentrate growth, outpacing liquid
• Grassroots creativity versus stagnation in concentrates
• Future challenges for concentrates: Competing with aggressive discounts and driving innovation

COMPETITIVE LANDSCAPE

• Innovative advertising and digital promotions support Lasalle Food's leadership
• Innovation, variety, and distribution drive Nutrifood's dynamism in concentrates

CHANNELS

• Sachet sales and core consumers drive dominance of small local grocers
• Online grocers, niche brands, and exclusivity fuel e-commerce growth
• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

• Table 85 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 86 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 87 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 88 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 89 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 90 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 91 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 92 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 93 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 94 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 95 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 96 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 97 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 98 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 99 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Indonesian RTD tea faces stagnation amidst fierce competition, reduced sugar shines

INDUSTRY PERFORMANCE

• Stagnation for RTD tea amidst saturation and on-trade challenges
• New brands and wider reach propel reduced sugar options to dynamic growth

WHAT'S NEXT?

• Stagnation amidst saturation and street stall competition
• Flavour innovation and design refreshment to drive Indonesian RTD tea
• Navigating sugar tax challenges and embracing reduced sugar growth

COMPETITIVE LANDSCAPE

• Agile strategy and strong brand image secure RTD tea leadership
• Modern retail and innovation propel key players in RTD tea

CHANNELS

• Cup packaging and children drive dominance of small local grocers in RTD tea
• E-commerce's dynamic role in bulk and discount sales

CATEGORY DATA

• Table 100 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 101 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 102 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 103 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 104 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 105 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 106 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 107 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 108 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 109 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 110 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordability, innovation, and lifestyle appeal fuel growth

INDUSTRY PERFORMANCE

• Affordability and strategic distribution drive growth in RTD coffee
• New brands and packaging innovations fuel growth

WHAT'S NEXT?

• Lifestyle shifts and new generations to fuel future growth of RTD coffee
• Flavour innovation and strategic pricing to drive greater consumer interest
• Plant-based, black coffee, and street vendors: Evolving dynamics in local RTD coffee

COMPETITIVE LANDSCAPE

• Affordability and youth engagement help maintain Tirta Alam Segar's lead
• Santos Jaya Abadi's dynamic growth through broad appeal and innovative marketing

CHANNELS

• Affordable cup packaging and accessibility drive sales via small local grocers
• Expanding product range and promotions attract consumers to convenience stores

CATEGORY DATA

• Table 113 Off-trade Sales of RTD Coffee: Volume 2020-2025
• Table 114 Off-trade Sales of RTD Coffee: Value 2020-2025
• Table 115 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
• Table 116 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
• Table 117 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
• Table 118 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
• Table 119 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
• Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
• Table 121 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
• Table 122 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
• Table 123 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
• Table 124 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ASIAN SPECIALITY DRINKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordable cup packaging and tradition drive growth, but innovation is needed

INDUSTRY PERFORMANCE

• Strategic pricing drives off-trade gains, on-trade struggles
• Enduring appeal of cooling water through tradition and targeted marketing

WHAT'S NEXT?

• Navigating stagnation with enduring consumer trust
• Bridging the innovation gap for younger demographics

COMPETITIVE LANDSCAPE

• Okky Jelly Drink leads through innovation and unchallenged position
• Sari Enesis Indah's agile strategy fuels dynamic performance

CHANNELS

• Cup packaging and comprehensive offerings drive dominance of small local grocers
• Online grocers, bulk deals, and niche access fuel e-commerce growth

CATEGORY DATA

• Table 125 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
• Table 126 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
• Table 127 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
• Table 128 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
• Table 129 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
• Table 130 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
• Table 131 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
• Table 132 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
• Table 133 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
• Table 134 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
• Table 135 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
• Table 136 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CARBONATES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Navigating sales decline, reduced sugar growth, and channel shifts

INDUSTRY PERFORMANCE

• Carbonates remains under pressure due to a number of factors
• Rising health concerns drive dynamic growth of reduced sugar carbonates

WHAT'S NEXT?

• Further downwards pressure on carbonates but reduced sugar options will continue to make gains
• Players look to redesign packaging and launch new flavours to attract consumers
• Potential impact of impending sugar tax in Indonesia

COMPETITIVE LANDSCAPE

• Coca-Cola retains dominance of carbonates with wide portfolio and discounts
• Local brand continues to make significant gains in lemonade/lime

CHANNELS

• Small local grocers strengthens dominance as distribution channel for carbonates
• Convenience and cost savings drive strong growth of e-commerce

CATEGORY DATA

• Table 137 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 138 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 139 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 140 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 141 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 142 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 143 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 144 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 145 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 146 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 147 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 148 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 149 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 150 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 151 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 152 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 153 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 154 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 155 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 156 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER