菲律宾软性饮料市场

在菲律宾，儘管通膨压力持续存在，但得益于行销力度加大、分销管道改善以及价格稳定，Off-Trade渠道软性饮料的销量在2025年仍有所增长。碳酸软性饮料依然是销售量最大的品类，而可乐饮料则持续维持以金额为准地位。同时，瓶装水作为日常消费品的地位也使其持续受益。消费者对价格承受能力的考量正在影响企业的策略，促使他们采取调整包装规格、提高价格透明度和增强品牌曝光度等措施。

Euromonitor International发布的《菲律宾软性饮料市场报告》全面分析了菲律宾软性饮料市场的规模和结构。报告涵盖了最新的零售销售数据（2020-2024年），并重点介绍了推动市场成长的行业。该报告着重介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析，包括监管、分销、包装和定价。报告也对2029年的市场发展趋势进行了预测，深入剖析了市场动态。

目标产品：亚洲特色饮品、瓶装水、碳酸饮料、浓缩饮料、能量饮料、果汁、即饮咖啡、即饮茶、运动饮料

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 详细整体情况软性饮料市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的深刻理解，欧睿国际能够开发强大的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 价格纪律和数位参与是软性饮料復苏的基石。

关键数据结果

产业表现

• 物价稳定，零售额上升
• 出于对消费者承受能力的考虑，参与企业将重点放在降低成本上。
• 健康和保健趋势对发展仍然至关重要

未来展望

• 数位和技术的进步将支持进一步的成长和发展
• 来自餐饮业日益增长的竞争威胁
• 永续性议题持续对创新产生重大影响。

竞争格局

• 可口可乐保持整体领先地位
• 雀巢投资整合行销策略

频道

• 小规模本地杂货店仍然是主要的零售分销管道。
• 食品服务仍然是重要的成长动力。

市场数据

附录

• 菲律宾特色饮品

国家报告免责声明

资讯来源

菲律宾碳酸盐

关键数据结果

2025年的发展

• 到2025年，由于无糖产品的出现和价格亲民，碳酸饮料的销售量将会成长。

产业表现

• 到2025年，碳酸饮料零售将超过销售量成长速度。
• 低糖碳酸可乐推动整体销售量成长

未来展望

• 预计碳酸盐在预测期内将保持强劲成长。
• 数位和技术进步塑造着发展和进步。
• 食品服务通路仍将是关键的成长驱动力。

竞争格局

• 可口可乐公司透过投资跨产业创新，保持了其整体领先地位。
• 可口可乐公司进一步增加对品牌认知度和使用者参与度的投入。

频道

• 到2025年，小规模本地杂货店仍将是主要的销售管道。
• 电子商务是成长最快的行业。

分类资料

国家报告免责声明

菲律宾果汁

关键数据结果

2025年的发展

• 随着健康意识的增强，果汁饮料市场成长强劲。

产业表现

• 预计到2025年，果汁的价值和销售量将显着成长。
• 果汁饮料最受欢迎。

未来展望

• 菲律宾果汁零售将成长
• 健康与保健趋势加速发展，影响创新。
• 透过食品服务管道经营的鲜榨果汁和冰沙连锁店带来的竞争日益加剧

竞争格局

• 德尔蒙特保持总体领先地位
• 可口可乐饮料将在2025年迎来快速成长。

频道

• 小规模本地杂货店作为主要分销管道
• 加油站零售商受惠于人们对便利性的需求。

分类资料

国家报告免责声明

菲律宾的瓶装水

关键数据结果

2025年的发展

• 随着功能扩展，纯净水能够促进成长。

产业表现

• 2025年瓶装水零售将表现强劲
• 消费者更青睐纯净瓶装水，功能性饮用水也越来越受欢迎。

未来展望

• 预计在整个预测期内，瓶装水的零售将持续成长。
• 健康趋势将在塑造行销策略中发挥关键作用。
• 在菲律宾，餐饮服务业仍然是瓶装水的主要销售管道。

竞争格局

• 菲律宾泉水资源公司引领菲律宾瓶装水市场
• 可口可乐旗下的威尔金斯品牌在高端市场依然保持强劲势头。

频道

• 小规模本地杂货店在零售分销领域处于领先地位
• 便利商店成长速度最快

分类资料

国家报告免责声明

菲律宾运动饮料

关键数据结果

2025年的发展

• 运动饮料成长依然缓慢，创新方向转向粉状产品

产业表现

• 预计到2025年，运动饮料的销售量将持续成长。
• 普通运动饮料比更健康的替代品更受欢迎

未来展望

• 受健康趋势上升的推动，运动饮料预计将稳定成长。
• 对健康和福祉的关注将影响行销策略。
• 永续性对生产和品牌定位持续产生重大影响。

竞争格局

• 百事可乐产品维持品类领先地位
• 可口可乐饮料公司专注于Powerade品牌，SIP Plus旨在颠覆市场。

频道

• 超级市场是运动饮料的首选通路
• 电子商务受益于丰富的商品选择和宅配服务。

分类资料

国家报告免责声明

菲律宾能量饮料

关键数据结果

2025年的发展

• 随着减糖工作的持续进行，以价值主导的领导者保持了市场地位。

产业表现

• 受快节奏生活方式下人们对快速补充能量的需求所推动，能量饮料销售量稳定成长。
• 消费者正在转向低糖食品。

未来展望

• 预计零售销售额在预测期内将稳定成长。
• 数位化创新正日益成为一种行销策略。
• 健康与保健趋势仍然是创新的关键。

竞争格局

• 亚洲啤酒厂将在2025年继续保持领先地位。
• Monster Beverage 创下最快成长纪录

频道

• 小型本地杂货店是能量饮料的主要购买管道。
• 行动购物趋势将助力电子商务成长

分类资料

国家报告免责声明

菲律宾浓缩饮品

关键数据结果

2025年的发展

• 粉状饮品保持了饮料的浓缩度，品牌方还添加了健康提示。

产业表现

• 强劲的粉末饮料浓缩液需求推动零售成长
• 粉状饮料浓缩液是最受欢迎的形式。

未来展望

• 零售销售量预计将稳定成长，从而支撑粉状饮料浓缩液的稳定表现。
• 参与企业可能会越来越多地使用数位工具进行互动和行销。
• 日益增强的健康意识影响发展

竞争格局

• 亿滋国际将在2025年持续维持业界领先地位。
• 雀巢受惠于其品牌策略行销

频道

• 超级市场主导分销
• 到2025年，行动购物将变得普遍，电子商务将继续成长。
• 浓缩饮料转化

分类资料

国家报告免责声明

菲律宾即饮茶

关键数据结果

2025年的发展

• 低糖产品延续了即饮茶的强劲成长动能

产业表现

• 菲律宾即饮茶零售量和销售额正在成长。
• 低糖品种推动即饮茶市场成长

未来展望

• 随着企业加大对生产和推广的投资，即饮茶市场预计将进一步成长。
• 数位工具能够推动精准宣传活动，但传统的线下互动对于建立消费者信任和参与仍然至关重要。
• 健康和保健的考量将继续影响消费者的选择。

竞争格局

• Universal Robina引领即饮茶市场，可口可乐扩大产品范围
• Nestea 透过行销活动提升了雀巢的业绩。

频道

• 超级市场在商品分销方面占据主导地位，提供种类繁多的产品和优惠的价格。
• 电子商务受益于消费者的整体购买习惯

分类资料

国家报告免责声明

菲律宾即饮咖啡

关键数据结果

2025年的发展

• 即饮咖啡方便快捷，而高级进口咖啡则越来越受欢迎。

产业表现

• 预计到2025年，即饮咖啡的销售量和销售额都将强劲成长。
• 优质化推动进口即饮咖啡的成长

未来展望

• 菲律宾即饮咖啡市场预计将持续保持稳定成长
• 参与企业该品类的企业可能会重新定位产品，透过优质化来获取成长机会。
• 永续性问题正日益影响采购和品牌定位。

竞争格局

• Tirta Fresindo Jaya 凭藉 Kopiko Lucky Day 取得成功
• 雀巢在菲律宾即饮咖啡市场的持续成长是由便利性趋势所驱动的。

频道

• 超级市场受益于具有竞争力的价格和大量采购。
• 持续的数位化推动了电子商务的扩张。

分类资料

国家报告免责声明

In the Philippines, off-trade soft drinks volume sales rose in 2025, supported by stronger marketing, improved distribution and stabilising prices despite ongoing inflationary pressure. Carbonates remained the largest category by volume, with cola variants sustaining their lead in value terms, while bottled water continued to benefit from its role as a daily essential. Affordability considerations are shaping strategy, prompting pack-size adjustments and sharp price points, alongside high-visibi...

Euromonitor International's Soft Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Pricing discipline and digital engagement support soft drinks recovery

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Retail value sales rise amid stabilising prices
• Affordability concerns prompt players to focus on cost to consumers
• Health and wellness trends remain critical to development

WHAT'S NEXT?

• Digital and technological advancements to support further growth and development
• Increased competitive threat from foodservice
• Sustainability concerns will continue to exert strong influence on innovation

COMPETITIVE LANDSCAPE

• Coca-Cola maintains overall leadership
• Nestle invests in integrated marketing strategy

CHANNELS

• Small local grocers continues as key retail distribution channel
• Foodservice remains key growth driver

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in the Philippines

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Zero-sugar formats and affordability tactics lift carbonates in 2025

INDUSTRY PERFORMANCE

• Retail value sales outpace volume sales growth in carbonates in 2025
• Reduced sugar cola carbonates drives overall volume growth

WHAT'S NEXT?

• Carbonates faces further solid growth for forecast period
• Digital and tech advances to shape development and progress
• Foodservice channel will continue as critical growth driver

COMPETITIVE LANDSCAPE

• Coca-Cola remains overall leader as players invest in cross-industry innovation
• Coca-Cola invests further in awareness and engagement

CHANNELS

• Small local grocers remains key distribution channel in 2025
• E-commerce enjoys fastest rise

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Juice drinks leads growth as health cues gain weight

INDUSTRY PERFORMANCE

• Strong value and volume growth for juice in 2025
• Juice drinks shows greatest dynamism

WHAT'S NEXT?

• Retail volume sales set to rise for juice in the Philippines
• Health and wellness trends will accelerate, having greater impact on innovation
• Rising competition from fresh juice and smoothie chains operating through foodservice channels

COMPETITIVE LANDSCAPE

• Del Monte maintains overall leadership
• Coca-Cola beverages enjoys rapid rises in 2025

CHANNELS

• Small local grocers as primary distribution channel
• Forecourt retailers benefits from convenience demand

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Still purified water anchors growth as functionality expands

INDUSTRY PERFORMANCE

• Bottled water sees strong retail volume sales in 2025
• Consumers prefer still purified bottled water, while functional water gains ground

WHAT'S NEXT?

• Retail volume sales of bottled water set to rise throughout forecast period
• Wellness trends to play a pivotal role in shaping marketing strategies
• Foodservice will remain important channel for bottled water in the Philippines

COMPETITIVE LANDSCAPE

• Philippine Spring Water Resources leads bottled water in the Philippines
• Coca-Cola holds strong with Wilkins brand in premium segment

CHANNELS

• Small local grocers leads retail distribution
• Convenience stores posts fastest rise

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Innovation shifts to powders as sports drinks growth stays modest

INDUSTRY PERFORMANCE

• Sports drinks sees continued volume growth in 2025
• Regular sports drinks prove more popular than healthier variants

WHAT'S NEXT?

• Sports drinks anticipated to see steady growth supported by prevailing health trends
• Health and wellness focus will shape marketing strategies
• Sustainability to remain key influence on production and brand positioning

COMPETITIVE LANDSCAPE

• Pepsi-Cola Products maintains category leadership
• Coca-Cola Beverages focuses on Powerade brand as SIP Plus aims to shake up the landscape

CHANNELS

• Supermarkets as preferred distribution channel for sports drinks
• E-commerce benefits from broad offer and home deliveries

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value-led leaders hold ground as reduced sugar grows

INDUSTRY PERFORMANCE

• Energy drinks registers stable growth driven by demand for quick energy boosts amid busy lifestyles
• Consumers shift towards reduced sugar options

WHAT'S NEXT?

• Retail volume sales set to rise steadily during forecast period
• Digital innovation will increasingly marketing strategies
• Health and wellness trends will remain key to innovation

COMPETITIVE LANDSCAPE

• Asia Brewery continues to lead in 2025
• Monster Beverage sees fastest growth

CHANNELS

• Small local grocers as primary channel for energy drinks purchases
• Mobile shopping trend supports e-commerce expansion

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Powder formats sustain concentrates as brands add health cues

INDUSTRY PERFORMANCE

• Rising retail volume sales benefit from strong demand for powder concentrates
• Powder concentrates proves most popular format

WHAT'S NEXT?

• Retail volume sales expected to rise steadily, supported stable performance of powder concentrates
• Players likely to increasingly leverage digital tools for engagement and marketing
• Development will be impacted by growing health awareness

COMPETITIVE LANDSCAPE

• Mondelez maintains overall leadership in 2025
• Nestle benefits from strategic marketing of Nestea brand

CHANNELS

• Supermarkets leads distribution
• E-commerce continues to rise as mobile shopping gains ground in 2025
• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Reduced sugar variants keep RTD tea on a strong growth path

INDUSTRY PERFORMANCE

• Retail volume and value sales are rising for RTD tea in the Philippines
• Reduced sugar variants drive growth in still RTD tea

WHAT'S NEXT?

• Further growth forecast for RTD tea as players invest in production and promotions
• Digital tools drive targeted campaigns, traditional in-person activations remain essential for building consumer trust and engagement
• Health and wellness concerns will continue to influence consumer choices

COMPETITIVE LANDSCAPE

• Universal Robina leads overall RTD tea, while Coca-Cola increases product variety
• Nestea bolsters Nestle's performance through marketing initiatives

CHANNELS

• Supermarkets leads distribution thanks to broad array and favourable prices
• E-commerce benefits from bulk-buying habits

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• RTD coffee expands on convenience, with premium imports adding momentum

INDUSTRY PERFORMANCE

• RTD coffee sees strong growth in both volume and value terms in 2025
• Premiumisation drives growth in imported RTD coffee

WHAT'S NEXT?

• Continued steady growth forecast for RTD coffee in the Philippines
• Category players may reposition products to capture growth through premiumisation
• Sustainability concerns increasingly shape sourcing and brand positioning

COMPETITIVE LANDSCAPE

• Tirta Fresindo Jaya leads thanks to Kopiko Lucky Day brand
• Convenience trends supports Nestle's continued rise within RTD coffee in the Philippines

CHANNELS

• Supermarkets channel benefits from competitive pricing and bulk offerings
• Persistent digitalisation fuels e-commerce expansion

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
• Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER