马来西亚软性饮料市场

2025年，受成本上升和糖税增加的影响，马来西亚软性饮料市场非处方即饮饮料（OTC）销售成长放缓。这导致消费者寻求更价格分布的品牌。同时，受消费者偏好、份量控制和旅游需求成长的推动，非处方饮料（OT）销售量显着成长。新产品推出，尤其是健康型产品，主要针对年轻消费者。在政府支持和健康意识转变的推动下，预计未来成长将保持稳定。

Euromonitor International发布的《马来西亚软性饮料市场》报告全面分析了马来西亚软性饮料市场的规模和结构。报告涵盖了最新的零售销售数据（2020-2024年），并帮助读者识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析，包括法律法规、分销管道、包装和定价。报告也对2029年的市场发展趋势进行了预测。

目标产品：亚洲特色饮品、瓶装水、碳酸饮料、浓缩饮料、能量饮料、果汁、即饮咖啡、即饮茶、运动饮料

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 详细整体情况软性饮料市场
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展趋势

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的深刻理解，欧睿国际能够开发强大的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 因应软性饮料价格上涨和健康意识增强的趋势

关键数据结果

产业表现

• 通货膨胀和糖税将限制2025年软性饮料的成长。
• 消费者偏好的变化和旅游人数的成长正在推动On-Trade的成长。
• 软性饮料：Off-Trade放缓，创新激发年轻人兴趣

未来趋势

• 政府支持和日益增强的健康意识预计将推动软性饮料产业稳步成长。
• 糖税给软性饮料产业带来压力，审查重点转向配方调整
• 游客将安全放在首位，这推高了瓶装水和椰子水的需求。

竞争格局

• F&N利用多元化的产品组合来应对不断上涨的成本，并保持其在软性饮料市场的领先地位。
• 在地采购、广泛分销和引人注目的宣传活动是 Kara Marketing 蓬勃发展的驱动力。

频道

• 在通路竞争日益激烈的背景下，小规模本地杂货店依然保持主导。
• 便利商店、加油站和超级市场的分布范围扩大
• 便利性和旅游业的成长导致On-Trade蓬勃发展，其成长率超过了Off-Trade的微弱成长。

市场数据

附录

• 马来西亚饮料自动贩卖机销售

国家报告免责声明

资讯来源

马来西亚碳酸盐

关键数据结果

2025年的发展

• 健康意识的增强和高糖税阻碍了经济成长，但碳酸糖消费量的下降推动了经济成长。

产业表现

• 由于消费者转向On-Trade、价格上涨以及健康意识增强，销售量略有下降。
• 新品上市促进了非可乐类碳酸饮料的成长

未来趋势

• 碳酸糖含量下降导致销售量恢復成长
• 新产品发布和行销宣传活动有助于成长
• 注重永续性以减轻糖税的影响

竞争格局

• 可口可乐装瓶公司以行销努力保持领先地位
• 极具竞争力的价格和新产品的推出使 Fraser & Neave 持续蓬勃发展。

频道

• 小规模本地杂货店仍然占据领先地位，但面临超级市场的竞争。
• 游客推广加油站零售销售

分类资料

国家报告免责声明

马来西亚果汁

关键数据结果

2025年的发展

• 价格敏感度和健康问题限制了成长

产业表现

• 糖税、健康趋势和餐饮业鲜榨果汁的销售将限製成长。
• 健康意识的提升推动了椰子水等植物来源饮料的成长

未来趋势

• 随着消费者健康意识的增强，成长将更难实现。
• 利用人工智慧简化运营，并专注于现代零售商的分销。
• 糖税进一步提高可能会影响经济成长

竞争格局

• 马来西亚牛奶凭藉着品质、覆盖范围和行销，巩固了其领先地位。
• Kara Marketing的销售额成长得益于本地采购和分销管道的拓展。

频道

• 大卖场凭藉丰富的产品线保持着分销领先地位。
• 便利商店的扩张和在年轻人中的受欢迎程度正在推动便利商店的成长。

分类资料

国家报告免责声明

马来西亚瓶装水

关键数据结果

2025年的发展

• 炎热天气和健康意识的增强推动瓶装水销售持续成长。

产业表现

• 马来西亚炎热的天气推动了经济成长，但过滤水限制了其进一步上涨的空间。
• 风味水与含糖软性饮料竞争。

未来趋势

• 随着消费者转向更健康的软性饮料选择，市场持续成长。
• 自动贩卖机的普及和对永续性的日益重视
• CAP呼吁各国政府和消费者采取行动，但这可能抑制经济成长。

竞争格局

• 行销、新产品发布和广泛的货架陈列使气泡饮料始终保持销售量领先地位。
• 可口可乐品牌、舒味思苏打水和达萨尼的表现各不相同。

频道

• 超值大包装，在大型超级市场很受欢迎
• 旅客们很欣赏便利商店提供的各种商品。

分类资料

国家报告免责声明

马来西亚运动饮料

关键数据结果

2025年的发展

• 价格上涨会导致消费者更加谨慎，销售量下降。

产业表现

• 价格上涨以及由此导致的消费者转向其他软性饮料，正在阻碍销售量成长。
• 低糖运动饮料的兴起并不能阻止整体下降趋势。

未来趋势

• 健康意识的提高和价格的稳定预计将推动经济成长恢復。
• 企业积极回应消费者对永续产品日益增长的需求
• Fraser & Neave在低糖运动饮料领域的潜在竞争对手

竞争格局

• 满足每日水分需求，让 Fraser & Neave 保持领先地位
• Etika Beverages销售量成长

频道

• 小规模本地杂货店和大型超级市场依然保持领先地位。
• 便利商店和自动贩卖机的权衡出售下滑速度放缓

分类资料

国家报告免责声明

马来西亚能量饮料

关键数据结果

2025年的发展

• 都市化、竞争和分销创新塑造了能量饮料

产业表现

• 价格较亲民的产品推出促进了能量饮料的成长
• 常规能量饮料推动销售和成长

未来趋势

• 都市化推动能量饮料市场稳定成长，但竞争压力也在增加。
• 科技赋能的自动贩卖机和多包装产品正在改变能量饮料零售业的面貌。
• 糖税上涨可能促使消费者改变消费习惯，并影响行销。

竞争格局

• 红牛凭藉着品质、分销和策略参与的完美结合，在业界处于领先地位。
• Yee Lee Marketing 倡导活力，而 Power Root 则旨在挑战货架霸主地位。

频道

• 小规模本地杂货店中能量饮料的销售主要受供应情况和多包装产品的推动。
• 在零售成本压力下，自动贩卖机是最具活力的通路。

分类资料

国家报告免责声明

马来西亚浓缩物

关键数据结果

2025年的发展

• 经济吸引力在税收制度和医疗保健环境变化的背景下推动成长。

产业表现

• 在税收压力不断增加的情况下，经济吸引力推动了成长。
• 液态浓缩液推动成长，Vimto 的策略性进入为其提供了支持。

未来趋势

• 健康议题推动包装和贸易策略的创新
• 人工智慧提升浓缩物供应链效率
• 浓缩糖业严阵以待应对糖税上调，并加大改革力度

竞争格局

• Sunquick凭藉其卓越的品质和创造性精神，引领浓缩物产业。
• Boh Plantations克服了糖税问题，小规模品牌发展强劲

频道

• 小规模本地杂货店引领潮流，但超级市场加剧了竞争。
• 超级市场正透过丰富的商品种类和促销活动来吸引浓缩液消费者。
• 浓缩物转化

分类资料

国家报告免责声明

马来西亚即饮茶

关键数据结果

2025年的发展

• 健康主导创新与竞争动态格局

产业表现

• 健康趋势、旅游业和新产品发布推动即饮茶市场温和成长。
• 健康问题推动了低糖即饮茶的流行。

未来趋势

• 受消费者对健康软性饮料需求的推动，即饮茶饮套装预计将迎来强劲成长。
• 新产品与全球伙伴关係推动即饮茶的变革
• 糖税上调加剧了低糖即饮茶的竞争，并引发了策略转变。

竞争格局

• Fraser & Neave凭藉着多元化的产品组合和策略行销，在即饮茶市场中占据领先地位。
• Ace Canning 和 Pokka Ace 以实惠的价格实现强劲成长

频道

• 小规模本地杂货店凭藉其便利性和性价比，引领即饮茶的分销。
• 加油站零售是满足旅游需求的最具活力的管道。

分类资料

国家报告免责声明

马来西亚即饮咖啡

关键数据结果

2025年的发展

• 便利性和新产品发布推动成长

产业表现

• 由于即饮咖啡价格上涨，加之其方便携带的特性，预计即饮咖啡的成长速度将放缓。
• 马来西亚即饮咖啡的需求持续受到新产品创新的支撑。

未来趋势

• 持续的产品创新和伙伴关係将推动Off-Trade的成长。
• 进口品牌力求透过独特的口味和策略性的分销管道实现品类多元化。
• 糖税压力或将迫使即饮咖啡生产商改变配方。

竞争格局

• 雀巢克服产品与零售策略挑战，引领即饮咖啡产业
• 广泛的分销网络和丰富的产品线推动了Etika Beverage的成长。

频道

• 儘管竞争日益激烈，小规模本地杂货店在分销方面仍处于领先地位。
• 自动贩卖机和电子商务是受便利性和价值驱动的动态管道。

分类资料

国家报告免责声明

马来西亚亚洲特色饮品

关键数据结果

2025年的发展

• 健康和价格因素导致On-Trade激增，而非Off-Trade消费下降。

产业表现

• 糖税和健康问题导致Off-Trade销售下降
• On-Trade通路受惠于相对实惠的价格和丰富的产品种类。

未来趋势

• 消费者对健康的关注和旅游业的兴起为亚洲特色饮品注入了新的活力
• 人工智慧和多包装可能成为亚洲专门食品饮品产业的关键策略。
• 预计糖税上调促使亚洲特色饮品重新调整配方

竞争格局

• 在地采购和策略性的节庆推广引领杨协成
• 实惠的价格和多包装产品推动了Ace Canning的强劲成长。

频道

• 小规模本地杂货店在价格和地理位置方面更具优势。
• 亚洲特色饮品便利通路蓬勃发展

分类资料

国家报告免责声明

In 2025, soft drinks in Malaysia experienced low off-trade RTD volume growth, constrained by rising costs and the increased sugar tax, which prompted consumers to seek more affordable brands. Conversely, on-trade sales saw significant growth, driven by indulgence, portion control, and a boost in tourism. New product launches, particularly healthier options, targeted younger demographics. Future growth is anticipated to be stable, supported by government aid and evolving health trends, with produ...

Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Navigating rising costs and the health trend in soft drinks

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Inflation and sugar tax limit the growth of soft drinks in 2025
• On-trade growth as consumers indulge and tourist arrivals rise
• Soft drinks sees innovation drive youth engagement amidst off-trade slowdown

WHAT'S NEXT?

• Government aid and health trend expected to drive stable growth in soft drinks
• Sugar tax pressures to reshape soft drinks, with focus on reformulation
• Tourists will prioritise safety, driving demand for bottled water and coconut water

COMPETITIVE LANDSCAPE

• F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
• Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing

CHANNELS

• Small local grocers maintains its lead amidst intensifying channel competition
• Convenience stores, forecourt retailers, and supermarkets see distribution growth
• On-trade surges with convenience and tourism, outpacing minimal off-trade growth

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030

APPENDIX

• Fountain sales in Malaysia

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health trend and high sugar tax hamper growth but reduced sugar carbonates grows

INDUSTRY PERFORMANCE

• Switch to on-trade, rising prices, and health trend contribute to slight volume decline
• Launches contribute to growth for other non-cola carbonates

WHAT'S NEXT?

• A return to volume growth, driven by reduced sugar carbonates
• New product launches and marketing campaigns will contribute to growth
• A focus on sustainability to mitigate the impact of sugar taxes

COMPETITIVE LANDSCAPE

• Marketing initiatives help Coca-Cola Bottlers maintain its lead
• Competitive prices and product launches help Fraser & Neave see dynamism

CHANNELS

• Small local grocers maintains its lead, but has to compete with supermarkets
• Travellers boost sales for forecourt retailers

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
• Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

JUICE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Price sensitivity and health concerns limit growth

INDUSTRY PERFORMANCE

• Growth limited by sugar tax, health trend, and sales of fresh juice in foodservice
• Health trend drives growth for coconut and other plant waters

WHAT'S NEXT?

• Growth will be harder to achieve as consumers become more health-conscious
• Focus on using AI for operational efficiency, and modern retailers for distribution
• Potential further increase in the sugar tax could impact growth

COMPETITIVE LANDSCAPE

• Malaysia Milk extends its lead thanks to quality, wide presence, and marketing
• Local ingredient sourcing and wider distribution boost sales for Kara Marketing

CHANNELS

• Hypermarkets maintains its distribution lead due to wide product range
• Outlet expansion and popularity among younger consumers drives growth for convenience stores

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
• Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BOTTLED WATER IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Hot climate and health awareness drive continued growth for bottled water

INDUSTRY PERFORMANCE

• Malaysia's hot weather drives growth, although filtered water prevents a stronger rise
• Flavoured bottled water competes successfully with sugary soft drinks

WHAT'S NEXT?

• Continued growth as consumers turn to healthier soft drinks options
• A move towards vending, and an increasing focus on sustainability
• CAP calls on the government and consumers to take action, which could hamper growth

COMPETITIVE LANDSCAPE

• Marketing, launches, and wide shelf presence maintain volume lead for Spritzer
• Divergent performances for Coca-Cola brands Schweppes Soda Water and Dasani

CHANNELS

• Large pack sizes which offer value for money favoured in hypermarkets
• Travellers appreciate the product range offered by convenience retailers

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SPORTS DRINKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising prices lead to greater consumer caution and volume decline

INDUSTRY PERFORMANCE

• Rising prices and the resultant switch to other soft drinks prevents volume growth
• The growth of reduced sugar sports drinks cannot prevent overall decline

WHAT'S NEXT?

• Rising health awareness and price stabilisation expected to drive a return to growth
• Companies will respond to increasing consumer demand for sustainable options
• Potential competition for Fraser & Neave in reduced sugar sports drinks

COMPETITIVE LANDSCAPE

• Catering to everyday hydration allows Fraser & Neave to maintain its dominance
• Etika Beverages sees a better volume performance

CHANNELS

• Small local grocers and hypermarkets remain stable in the leading positions
• Slower off-trade volume declines for convenience retailers and vending

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
• Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ENERGY DRINKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Urbanisation, competition, and distribution innovation shape energy drinks

INDUSTRY PERFORMANCE

• More affordable product launch contributes to growth for energy drinks
• Regular energy drinks drives sales and growth

WHAT'S NEXT?

• Urbanisation to fuel steady growth in energy drinks, but competitive pressures mount
• Tech-enhanced vending and multipacks set to reshape energy drinks retail
• Sugar tax surge may prompt consumer shift and impact marketing

COMPETITIVE LANDSCAPE

• Red Bull leads thanks to a blend of quality, distribution, and strategic engagement
• Yee Lee Marketing drives dynamism but Power Root aims to challenge shelf dominance

CHANNELS

• Accessibility and multipacks drive sales of energy drinks in small local grocers
• Vending is the most dynamic distribution channel amidst retail cost pressures

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
• Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

CONCENTRATES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic appeal drives growth amidst evolving tax and health landscape

INDUSTRY PERFORMANCE

• Economic appeal drives growth amidst rising tax pressures
• Liquid concentrates drives growth, bolstered by Vimto's strategic entry

WHAT'S NEXT?

• Health concerns to drive innovation in packaging and trade strategy
• AI set to boost efficiency in the concentrates supply chain
• Concentrates will brace for higher sugar tax, driving reformulation efforts

COMPETITIVE LANDSCAPE

• Sunquick leads concentrates with quality and creative engagement
• Boh Plantations navigates the sugar tax, while the smallest brands see dynamic growth

CHANNELS

• Small local grocers leads, but supermarkets intensifies the competition
• Supermarkets attract shoppers of concentrates with wide range and promotions
• Concentrates conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
• Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD TEA IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• A landscape of health-driven innovation and competitive dynamics

INDUSTRY PERFORMANCE

• Health trend, tourism, and product launches fuel moderate growth for RTD tea
• Health concerns drive reduced sugar still RTD tea to extend its dominance

WHAT'S NEXT?

• RTD tea set to see dynamic growth, driven by demand for healthy soft drinks
• New products and global partnerships to drive the evolution of RTD tea
• Higher sugar tax fuels competition and strategic shifts in reduced sugar RTD tea

COMPETITIVE LANDSCAPE

• Fraser & Neave leads RTD tea with diverse portfolio and strategic marketing
• Ace Canning and Pokka Ace see dynamic growth through affordability

CHANNELS

• Small local grocers leads RTD tea distribution through proximity and value
• Forecourt retailers is the most dynamic channel, catering to on-the-go demand

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RTD COFFEE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Convenience and product launches drive growth

INDUSTRY PERFORMANCE

• RTD coffee sees low growth amidst rising costs, thanks to on-the-go convenience
• New product innovations sustain demand in RTD coffee in Malaysia

WHAT'S NEXT?

• Off-trade growth to be driven by continuous product innovation and partnerships
• Imported brands set to diversify the category with unique flavours and strategic distribution
• Sugar tax pressures likely to encourage RTD coffee manufacturers to reformulate

COMPETITIVE LANDSCAPE

• Nestle leads RTD coffee, overcoming challenges with product and retail strategy
• Extensive distribution and diverse variants drive growth for Etika Beverages

CHANNELS

• Small local grocers leads distribution despite growing competition
• Vending and e-commerce are dynamic channels, driven by convenience and value

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
• Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

ASIAN SPECIALITY DRINKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• On-trade surges amidst off-trade decline, impacted by health and prices

INDUSTRY PERFORMANCE

• Off-trade volume decline driven by sugar tax and health concerns
• The on-trade channel benefits from comparative affordability and variety

WHAT'S NEXT?

• Consumer health concerns and tourism to reshape Asian speciality drinks
• AI and multipacks likely to be key strategies in Asian speciality drinks
• Anticipated sugar tax hikes to drive reformulation in Asian speciality drinks

COMPETITIVE LANDSCAPE

• Local sourcing and strategic festive promotions drive Yeo Hiap Seng's lead
• Affordable pricing and multipacks drive solid growth for Ace Canning

CHANNELS

• Small local grocers lead distribution through price and proximity
• Convenience channels sees dynamism in Asian speciality drinks

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER