软性饮料市场－全球产业规模、份额、趋势、机会和预测（按产品类型、按包装类型、按销售管道、按地区和竞争情况，2020-2030 年）

2024 年全球软性饮料市场价值为 6,757.8 亿美元，预计到 2030 年将成长到 8,901.2 亿美元，预测期内的复合年增长率为 4.75%。全球软性饮料市场正在经历强劲成长，这得益于消费者偏好的转变、健康意识的增强以及口味、包装和功能优势的创新。传统碳酸饮料仍然很受欢迎，但人们明显转向了低糖、天然和功能性饮料等更健康的替代品。由于可支配收入的增加和城市化进程的推进，新兴市场，尤其是亚太和拉丁美洲的新兴市场，提供了巨大的成长机会。此外，线上零售和便利商店的扩张正在提高产品的可及性。永续发展趋势正在影响包装创新，而品牌则投资于清洁标籤配方以吸引註重健康的消费者。有竞争力的价格和有效的行销策略仍然至关重要。

关键市场驱动因素

消费者偏好转向更健康的饮料

主要市场挑战

市场竞争激烈，品牌饱和

主要市场趋势

功能性饮料和强化饮料的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球软性饮料市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（碳酸软性饮料、能量饮料、果汁、即饮咖啡、其他）
  • 依包装类型（瓶装、罐装、其他）
  • 依销售管道（超市/大卖场、便利商店、网路、其他）
  • 按地区
  • 按公司分类（2024 年）
• 市场地图

第六章：北美软性饮料市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲软性饮料市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太软性饮料市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼

第九章：中东和非洲软性饮料市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美软性饮料市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 15 章：竞争格局

• 公司简介
  • The Coca Cola Company
  • PepsiCo, Inc.
  • Nestle SA
  • Keurig Dr Pepper Inc.
  • Polar Beverages
  • National Beverage Corp.
  • Red Bull Gmbh
  • Monster Energy Corporation
  • Celsius, Inc.
  • Jones Soda Co.

第 16 章：策略建议

第17章调查会社について・免责事项

Global Soft Drink Market was valued at USD 675.78 billion in 2024 and is expected to grow to USD 890.12 billion by 2030 with a CAGR of 4.75% during the forecast period. The global soft drink market is witnessing robust growth, driven by shifting consumer preferences, increased health awareness, and innovations in flavor, packaging, and functional benefits. Traditional carbonated drinks remain popular, but there's a noticeable shift toward healthier alternatives like low-sugar, natural, and functional beverages. Emerging markets, particularly in Asia Pacific and Latin America, offer significant growth opportunities due to rising disposable incomes and urbanization. Additionally, the expansion of online retail and convenience stores is enhancing product accessibility. Sustainability trends are influencing packaging innovations, while brands invest in clean-label formulations to attract health-conscious consumers. Competitive pricing and effective marketing strategies remain crucial.

Key Market Drivers

Shifting Consumer Preferences Toward Healthier Beverages

One of the most significant drivers of the global soft drink market is the growing consumer demand for healthier beverage options. As awareness of health and wellness continues to increase globally, particularly regarding sugar intake, obesity, and lifestyle-related diseases, consumers are making more conscious choices about what they drink. This shift has led to a surge in demand for low-calorie, zero-sugar, organic, and functional beverages. Functional soft drinks infused with vitamins, minerals, probiotics, and natural energy boosters are gaining popularity. Even within the carbonated beverage category, manufacturers are offering "better-for-you" options by reformulating their products with natural sweeteners like stevia or monk fruit. Non-carbonated segments such as flavored water, herbal infusions, and kombucha are also experiencing rapid growth. According to the International Food Information Council (IFIC) 2024 survey, 61% of global consumers actively seek functional benefits in beverages, with immunity, hydration, and digestive health ranking as top priorities. This health-focused evolution in consumer behavior is compelling beverage companies to innovate and diversify their portfolios, fueling the overall expansion of the soft drink market.

Key Market Challenges

Intense Market Competition and Brand Saturation

The global soft drink market is highly competitive and fragmented, with numerous multinational corporations, regional players, and emerging brands vying for market share. Industry giants such as Coca-Cola, PepsiCo, and Nestle dominate a significant portion of the market, but face stiff competition from smaller, innovative brands that are quicker to adapt to trends like natural ingredients, sustainability, and plant-based formulations. New entrants often leverage direct-to-consumer (DTC) channels and niche positioning-such as organic energy drinks or herbal-infused beverages-to carve out market space. This level of competition forces existing players to invest heavily in branding, marketing, and continuous product innovation. Furthermore, brand loyalty among younger consumers is declining, as they seek novelty and authenticity in their purchases. As a result, companies must constantly reinvent themselves to maintain relevance. The market's saturation also creates pricing pressures, reducing profit margins, especially in price-sensitive emerging markets. The constant need to differentiate in a crowded space adds to the operational and strategic complexity of doing business in the soft drink sector.

Key Market Trends

Rise of Functional and Fortified Beverages

A leading trend in the global soft drink market is the increasing demand for functional beverages that offer health benefits beyond basic hydration. Consumers are no longer just looking for refreshing drinks-they want products that support energy, immunity, digestion, mental focus, and relaxation. This trend has given rise to drinks fortified with vitamins, minerals, antioxidants, probiotics, adaptogens, amino acids, and plant extracts. For example, beverages that promote gut health with prebiotics and probiotics, or drinks infused with magnesium and B-vitamins to support stress relief and focus, are rapidly gaining traction. Functional drinks blur the lines between soft drinks, health supplements, and wellness products, creating opportunities for innovation. Brands are also exploring traditional herbs and superfoods like turmeric, ashwagandha, green tea extract, and moringa to appeal to health-conscious consumers. As wellness becomes a core aspect of lifestyle, functional beverages are expected to move from niche to mainstream, driving long-term growth in the soft drink category.

Key Market Players

• The Coca Cola Company
• PepsiCo, Inc.
• Nestle SA
• Keurig Dr Pepper Inc.
• Polar Beverages
• National Beverage Corp.
• Red Bull Gmbh
• Monster Energy Corporation
• Celsius, Inc.
• Jones Soda Co.

Report Scope:

In this report, the Global Soft Drink Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Soft Drink Market, By Product Type:

• Carbonated Soft Drinks
• Energy Drinks
• Juices
• RTD Coffee
• Others

Soft Drink Market, By Packaging Type:

• Bottles
• Cans
• Others

Soft Drink Market, By Sales Channel:

• Supermarket/Hypermarket
• Convenience Stores
• Online
• Others

Soft Drink Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Soft Drink Market.

Available Customizations:

Global Soft Drink Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Soft Drink Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Carbonated Soft Drinks, Energy Drinks, Juices, RTD Coffee, Others)
  • 5.2.2. By Packaging Type (Bottles, Cans, Others)
  • 5.2.3. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Soft Drink Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Packaging Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Soft Drink Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Packaging Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Soft Drink Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Packaging Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Soft Drink Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Packaging Type
      • 6.3.3.2.3. By Sales Channel

7. Europe Soft Drink Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Packaging Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Soft Drink Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Packaging Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. Germany Soft Drink Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Packaging Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. Spain Soft Drink Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Packaging Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Soft Drink Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Packaging Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. United Kingdom Soft Drink Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Packaging Type
      • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Soft Drink Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Packaging Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Soft Drink Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Packaging Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2.Japan Soft Drink Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Packaging Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. India Soft Drink Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Packaging Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Soft Drink Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Packaging Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Indonesia Soft Drink Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Packaging Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Soft Drink Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Packaging Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Soft Drink Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Packaging Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. Saudi Arabia Soft Drink Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Packaging Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. UAE Soft Drink Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Packaging Type
      • 9.3.3.2.3. By Sales Channel
  • 9.3.4. Turkey Soft Drink Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Packaging Type
      • 9.3.4.2.3. By Sales Channel

10. South America Soft Drink Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Packaging Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Soft Drink Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Packaging Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Argentina Soft Drink Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Packaging Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Colombia Soft Drink Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Packaging Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. The Coca Cola Company
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. PepsiCo, Inc.
  • 15.1.3. Nestle SA
  • 15.1.4. Keurig Dr Pepper Inc.
  • 15.1.5. Polar Beverages
  • 15.1.6. National Beverage Corp.
  • 15.1.7. Red Bull Gmbh
  • 15.1.8. Monster Energy Corporation
  • 15.1.9. Celsius, Inc.
  • 15.1.10. Jones Soda Co.

16. Strategic Recommendations

17. About Us & Disclaimer