全球非酒精饮料市场规模、份额、成长分析、按类型、分销管道 - 产业预测 2024-2031

2022年全球非酒精饮料市场规模将为7,720亿美元，从2023年的8221.8亿美元成长到2031年的13,607亿美元，预测期间（2024-2031年）预计复合年增长率为6.5%。

随着客户对低酒精和无酒精类别的接受度不断提高，该行业的製造商正在积极适应这些新趋势，并利用创造性的方式来增强其当前的产品系列。这些精心策划的行动正在为未来的成长潜力创造有利的轨迹。消费者对非酒精饮料的偏好正在影响针对复杂口味的优质软性饮料独特市场的开拓。 2021 年 10 月 Waitrose 食品和饮料报告等研究突显了需求的转变，该报告显示，无酒精饮料的搜寻每年稳步增长 22%。

为了因应这些不断变化的趋势，品牌正在扩大其当前的产品范围并快速推出新产品。 Good Earth 就是一个例子，这是一家美国茶叶公司，于 2020 年 5 月在英国扩大了产品阵容。该公司的产品线包括风味康普茶和原味康普茶，以及采用天然成分製成的水果茶和花草茶、绿茶和红茶。此外，根据《2022 年百加得鸡尾酒趋势报告》，全球 58% 的消费者正在转向酒精浓度较低的鸡尾酒和非酒精饮料。

同时，低酒精和无酒精类别的日益普及正在刺激生产商对其现有产品进行创新，而这项策略预计将推动未来的成长。随着消费者越来越意识到瓶装水的健康益处，这个市场预计将会成长。产品销售的推动因素是消费者对瓶装水的偏好超过了自来水，尤其是年轻消费者。为了应对这一趋势，越来越多的餐厅现在提供瓶装水。

未来几年，由于世界各地餐饮场所的迅速扩张，对瓶装水的需求预计将大幅增加。此外，随着消费者寻求更健康的身体，无酒精饮料也越来越受到青睐。 Goliath Consulting Group 的 2021 年饮料趋势报告也强调了这一点，该报告显示，消费者，尤其是美国和英国的消费者，正在选择零度烈酒、无酒精鸡尾酒以及低热量和低碳水化合物饮料。 。市场变化为饮料製造商创造了新的可能性。

目录

执行摘要

• 市场概况
• 命运之轮

调查方法

• 资讯采购
• 次要/一级资讯来源
• 市场规模估算
• 市场假设与限制

母市场分析

• 市场概况
• 市场规模
• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务

主要市场考察

• 技术分析
• 价格分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• Start-Ups分析
• 原料分析
• 创新矩阵
• 研发线产品分析
• 总体经济指标
• 主要投资分析
• 关键成功因素
• 竞争程度

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 监管形势
• 波特的分析
• 对未来中断的特殊考虑

全球非酒精饮料市场：按类型

• 市场概况
• 碳酸饮料（CSD）
• 包装咖啡和茶
• 瓶装水
• 水果饮料
• 其他（运动饮料/机能饮料）

全球非酒精饮料市场：按分销管道划分

• 市场概况
• 超级市场/大卖场
• 食品服务部
• 便利商店
• 专卖店
• 网路零售

全球非酒精饮料市场规模：按地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争形势

• 前5名企业对比
• 主要企业市场定位（2021年）
• 主要市场参与者所采取的策略
• 关键成功策略
• 近期市集活动
• 主要企业市场占有率（2021年）

主要企业简介

• The Coca-Cola Company-USA
• PepsiCo, Inc.-USA
• Nestle SA-Switzerland
• Keurig Dr Pepper Inc.-USA
• Suntory Holdings Limited-Japan
• Danone SA-France
• The Starbucks Corporation-USA
• Red Bull GmbH-Austria
• Monster Beverage Corporation-USA
• Ocean Spray Cranberries, Inc.-USA

Global Non-Alcoholic Drinks Market size was valued at USD 772 billion in 2022 and is poised to grow from USD 822.18 billion in 2023 to USD 1360.70 billion by 2031, growing at a CAGR of 6.5% in the forecast period (2024-2031).

Manufacturers in the industry are actively coordinating with these new trends and utilizing creative methods to enhance their current product portfolios as customer acceptance of the low- and no-alcohol categories rises. This calculated action creates a favorable trajectory for potential future growth. Customers' preference for non-alcoholic drinks has influenced the development of a unique market for high-end, complexly flavored soft drinks aimed at sophisticated palates. The shift in demand is highlighted by a study such as the Waitrose Food and Drink Report from October 2021, which shows a steady yearly increase of 22% in searches for alcohol-free drinks.

In response to these changing trends, brands have expanded their current product ranges or introduced new ones quickly. One such example is the American tea company Good Earth, which expanded its product line in the United Kingdom in May 2020. Their product line includes flavored and original kombucha varieties, as well as a variety of fruit and herbal, green, and black teas that are all mixed with natural ingredients. Additionally, according to the 2022 Bacardi Cocktail Trends Report, 58% of consumers worldwide are shifting to lower-ABV and non-alcoholic cocktails and beverages.

Simultaneously, producers have been spurred to reinvent their current product offerings by the growing popularity of low- and no-alcohol categories; this is a strategy that is expected to propel future growth. This market is predicted to grow as consumers become more aware of the health benefits of bottled water. Product sales are fueled by consumers' preference for bottled water over tap water, particularly among younger consumers. In response to this trend, a growing number of restaurants are offering a variety of bottled water options.

In the upcoming years, it is also anticipated that the fast expansion of eateries across the globe will greatly increase the need for bottled water. Furthermore, the desire of consumers for better physical health has resulted in a predilection for alcohol-free beverages. This is highlighted in the Goliath Consulting Group's 2021 Beverage Trends Report, which shows that consumers, especially in the United States and the United Kingdom, choose zero-proof spirits, alcohol-free cocktails, and low-calorie, low-carb drinks. The way the market is changing is opening up new possibilities for beverage producers to investigate and take advantage of.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Non-Alcoholic Drinks Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Non-Alcoholic Drinks Market Segmental Analysis

The market for non-alcoholic drinks is divided into segments based on distribution channels, types, and regions. The market is divided by type into carbonated soft drinks (CSD), fruit drinks, bottled water, ready-to-drink coffee and tea, and others (sports drinks & functional drinks). The market is divided into the food services industry, supermarkets/hypermarkets, convenience stores, specialty shops, and internet retailers based on the distribution channel. The market is divided into North America, Europe, Latin America, Asia-Pacific, the Middle East, and Africa based on geographic regions.

Drivers of the Global Non-Alcoholic Drinks Market

The significant demand for non-alcoholic beverages persists in areas where alcohol consumption is strongly discouraged by cultural or religious convictions, resulting in a solid market base.

Restraints in the Global Non-Alcoholic Drinks Market

Non-alcoholic beverages face competition from the growing popularity of alcohol substitutes like mocktails and non-alcoholic beers, particularly in social and celebratory contexts.

Market Trends of the Global Non-Alcoholic Drinks Market

Digital marketing and e-commerce: Especially in times of epidemic, brands use digital platforms and e-commerce to reach a larger audience while providing convenience and direct-to-consumer sales channels.

Focus on Health and Wellness: Growing consumer knowledge of the advantages of natural, low-sugar beverages has resulted in an increase in demand for plant-based substitutes, infused waters, and wellness shots, among other low-sugar options.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Non-Alcoholic Drinks Market by Type

• Market Overview
• Carbonated Soft Drinks (CSD)
• Ready-to-Drink Coffee & Tea
• Bottled Water
• Fruit Beverages
• Others (Sports Drinks & Functional Drinks)

Global Non-Alcoholic Drinks Market by Distribution channel

• Market Overview
• Supermarkets/Hypermarkets
• Food Services Sector
• Convenience Stores
• Specialty Stores
• Online Retails

Global Non-Alcoholic Drinks Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• The Coca-Cola Company - USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. - USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. - Switzerland
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. - USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited - Japan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. - France
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Starbucks Corporation - USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GmbH - Austria
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation - USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocean Spray Cranberries, Inc. - USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments